Article 2.5 — Corporate Center Signs

A corporate center shall be considered as a single entity, regardless of whether it consists of more than one lot or parcel. Each corporate center may erect and maintain signage provided that such sign criteria shall be approved through a planned sign permit program pursuant to Article 2, Chapter 17.08 of this title and provided a sign permit pursuant to Article 1, Chapter 17.08 of this title is first obtained. Corporate center signs shall be permitted as set forth in this article. (Ord. 4648 § 2, 2008)

Freestanding signs for corporate centers shall comply with the provisions of Section 17.06.215. (Ord. 4648 § 2, 2008)

Buildings on corporate center sites with three or fewer stories must comply with the standards set forth in Section 17.06.220. For buildings on corporate center sites with four or more stories the following standards shall apply:

• A. Number.

  1. Each building is permitted up to 12 walls signs. Four signs are allowed for each of the two primary frontages and two signs are allowed for each of the secondary frontages. Primary and secondary frontages will be established through the planned sign permit program.

• B. Location and Design.

  1. Wall signs may be:

     • a. Attached flat against or pinned away (peg mounted or similar) from a building wall, but shall not extend or protrude more than one foot from the wall; or

     • b. Attached to the facade of a building, but shall not extend above the upper edge of the façade.

  2. Sign casing/housing shall be compatible with the architecture of the building and shall not cover or interrupt major architectural features, including such features as doors, windows, tile embellishments, and reveal lines.

  3. Signs placed between window spandrels, on fasciae, or on awnings shall not exceed two-thirds of the height or 70 percent of the length of the area to which the sign is attached and must be centrally positioned.

  4. Wall signs shall be centered vertically on the spandrel, fascia, or awning.

  5. Exposed raceways shall not be permitted. However, raceways will be permitted only when the raceway is an integral component of the graphic design of the sign.

• C. Area.

  1. The combined area for wall signs shall not exceed 20 percent of the surface area of the building.

• D. Height.

1. Maximum letter height is 48 inches.

(Ord. 4648 § 2, 2008)

On-site directional signs shall comply with the provisions of Section 17.06.140. (Ord. 4648 § 2, 2008)

In addition to the provisions of Section 17.06.150, each project which has three or more buildings may erect and maintain one additional directory sign per street entrance. (Ord. 4648 § 2, 2008)

Under canopy signs shall comply with the provisions of Section 17.06.160. (Ord. 4648 § 2, 2008)

Article 3 Downtown Specific Plan Area

Uses located in the downtown specific plan area are permitted signage that is consistent with, and enhances the historic character of that area. The Downtown Code, adopted in Chapter 19.31 of the Roseville Municipal Code, sets forth the criteria, design guidelines and standards for signs located in the downtown specific plan area.

(Ord. 4648 § 2, 2008.; Ord. 4728 § 3, 2009)

Article 4

Motor Fuel and Service Station Signs

• A. Number.

  1. Identification Sign. Each motor vehicle fuel or service station may erect and maintain one freestanding sign for purposes of identifying the use.

  2. Motor Vehicle Fuel Sign. In addition to the freestanding sign permitted by subsection (A)(1) of this section, each use dispensing any motor vehicle fuel at retail to the general public shall be permitted to erect and maintain one freestanding service station price sign for the primary purpose of advertising motor vehicle fuel prices. The sign shall comply with the provisions of California Business and Professions Code Section 13531, as it may be amended, regarding display requirements.

• B. Location.

  1. No freestanding sign over three feet high shall be erected or maintained within the clear vision triangle;

  2. Freestanding signs shall not be erected or maintained any closer than three feet to any building; and

  3. Any freestanding sign shall maintain a setback, measured from that part of the sign that is closest to the nearest property line of the parcel or lot on which it is placed, equal to at least one-half the height of the sign.

• C. Height and Design. The maximum height for any freestanding sign shall be 15 feet, including the base. The base shall be constructed of materials which match the exterior materials utilized on the main building.

• D. Area.

  1. Identification Sign. Except as otherwise provided, the maximum area of a freestanding sign shall be one square foot for each lineal foot of street frontage, not to exceed 160 square feet. If a use fronts on more than one street, either, but not both, frontages may be used to determine maximum sign area allowed. Provided, however, that the freestanding sign must be placed along and oriented to the frontage which is used to determine permitted area.

  2. Motor Vehicle Fuel Price Sign. The maximum area of any motor vehicle fuel price sign, excluding the base or embellishments shall be 100 square feet; the maximum area of the sign including the base and/or embellishments shall be 150 square feet.

     • a. Motor vehicle fuel price signs may consist of programmable electronic signs. Use of said signs shall be limited to the portion of any sign structure devoted exclusively to display of motor vehicle fuel price information required or permitted by Division 5, Chapter 14, Article 12 of the California Business and Professions Code (Section 13530 et seq., as it may be amended).

     • b. Sign displays shall remain static and may not change more than once in one

12-hour period.

(Ord. 4648 § 2, 2008)

• A. Except as permitted below, the provisions for motor vehicle fuel and service station wall signs shall comply with the requirements specified in Section 17.06.130 (Wall sign criteria for individual uses).

• B. Motor Vehicle Fuel and Service Station Canopy Signs.

  1. Due to the potential for multiple buildings within a motor vehicle fuel and service station project, additional wall signs (beyond those granted in this section for the station building(s)) may be permitted for installation upon the fuel canopy of the station.

  2. In addition to the permitted number of wall signs per Section 17.06.130(A) the total number of additional wall signs upon the fuel canopy shall not exceed four. The use of corporate logos or symbols shall count towards this figure.

3. The combined area permitted for all wall signs, including the wall signs located upon the fuel canopy, shall be as specified in Section 17.06.130(C).

(Ord. 4648 § 2, 2008)

Additional signs advertising the price of each grade of gasoline may be placed on each gasoline pump or beneath any canopy which is over the gasoline pumps. (Ord. 4648 § 2, 2008)

Article 5 Auto Mall Signs

• A. Notwithstanding the provisions of this title, each auto mall may erect and maintain one freestanding programmable electronic sign at the auto mall entrance.

• B. Notwithstanding other provisions of this Title, each auto mall may erect and maintain two off-site freestanding, freeway visible signs. One may be a programmable electronic sign, the other shall be solely directional.

• (Ord. 4648 § 2, 2008)

Signs for uses within the auto mall are permitted in accordance with the approved master use permit for the auto mall provided a sign permit pursuant to Article 1 of Chapter 17.08 is first obtained.

• (Ord. 4648 § 2, 2008)

Notwithstanding the provisions of this title, temporary signs such as A-frame signs, banners, flags, streamers and pennants may be displayed within auto malls so long as the promotional materials meet the following criteria:

• A. The signs shall not be visible from outside the auto mall and shall be limited to a height of 20 feet from grade.

• B. No flashing signs shall be permitted.

• C. No moving signs (except flags, banners, streamers or pennants) shall be permitted.

• D. No flying signs, such as blimps or kites designed to be kept aloft by mechanical, wind, chemical, or hot air means shall be permitted. Balloons attached to the vehicles for sale, provided they are not larger than 12 inches in diameter and not higher than eight feet from grade, are allowed.

• E. Outline neon or similar tubing used to outline, illuminate, or accentuate a building or other structure is prohibited.

• F. Signs which emit odor, noise, or visible matter other than light are prohibited. (Ord. 4648 § 2, 2008)

Article 5.5 Regional Mall Signs

• A. Notwithstanding the provisions of this title, the regional mall shall submit an application for a regional mall master sign permit which includes a comprehensive sign program for all signs on said parcel except as otherwise noted below. The regional mall master sign permit is subject to review and approval by the planning commission.

• B. All signs shall be subject to a sign permit pursuant to Article 1, Chapter 17.08.

• C. The regional mall master sign permit shall apply to all signs on the mall parcel except for signs that are inside (facing) the plaza and internal mall signs (within the concourse) unless these signs are visible from outside the mall.

• D. The regional mall master sign permit shall address the following elements:

  1. Location, height, area, design, and number of all signs.

  2. Provisions for all temporary, promotional and seasonal signs (including banner signs). Logos, with or without copy, are considered signs.

  3. Sign provisions for all pad parcels.

  4. Procedures for modifying the regional mall master sign permit.

• E. Nothing in this article is intended to permit any signs prohibited in Chapter 17.12. (Ord. 4648 § 2, 2008)

Article 6 Subdivision Signs

Many new residential subdivisions are located some distance away from the major vehicular entrances to the city, and the public requires additional off-site direction to the subdivisions. Notwithstanding the general billboard prohibition, it is the intent of this article to provide such directional signage.

(Ord. 4648 § 2, 2008)

• A. Location.

  1. Standard Setback Lane. Freestanding signs shall maintain a setback, measured from the part of the sign that is closest to the nearest property line of the parcel or lot on which it is placed, equal to at least one-half the height of the sign;

  2. Freestanding signs shall be located outside the clear vision triangle; and

  3. Off-site subdivision signs may be located on vacant or occupied property. If located on occupied property sign area is included in the allowable sign area for the individual use or building complex.

• B. Area. The maximum display area shall be:

  1. Fourteen feet by eight feet for the entire sign; and

  2. Two feet by seven feet for individual subdivisions.

• C. Height and Width. Off-site subdivision signs shall not exceed:

  1. Fifteen feet in height; and

  2. Ten feet in width.

• D. Design. Off-site subdivision signs shall be freestanding and contain not more than two sides. They shall conform to the specific plan sign guidelines for the area or, if there are no applicable guidelines, they shall conform to the following design:

  1. Copy relating to specific subdivisions is limited to the subdivision name, a logo, and a directional arrow or directions to the subdivision; and

  2. Any deviation from this design or the design established in the specific plan sign guidelines shall be reviewed as a planned sign permit program by the design committee.

• E. Erection and Removal.

  1. No off-site subdivision sign shall be erected until at least one subdivision is advertised on the sign;

  2. A subdivision name may be advertised on the sign only after all necessary governmental construction approvals have been given and all governmental filings and reports have been accomplished;

  3. A subdivision name shall be removed from the sign within 30 days of the sale of the final lot in the subdivision; and

  4. The off-site subdivision signs shall be removed if no subdivision name has been advertised on it for a period of 90 days.

• (Ord. 4648 § 2, 2008)

• A. Number.

  1. No more than two freestanding signs are permitted for each subdivision entrance; or

  2. No more than two walls signs are permitted for each subdivision entrance; and

  3. No more than two logo signs are permitted for each subdivision entrance.

Provided however, that (i) no more than a total of four signs, as identified above, are permitted at each subdivision entrance; and (ii) no on-site subdivision signs shall be permitted for an entrance from another subdivision.

• B. Location.

  1. Free standing subdivision sign(s) shall:

     • a. Be located at the entrance to the subdivision on either one or both sides of the subdivision entrance or within the landscape median (one sign) at the subdivision entrance;

     • b. Be located outside the clear vision triangle; and

     • c. Maintain a setback, measured from the part of the sign that is closest to the nearest property line of the parcel or lot on which it is placed, equal to at least one-half the height of the sign.

  2. Wall signs may be mounted on an entry wall or soundwall on one or both sides of the entrance road to the subdivision.

  3. Logo signs may be mounted on an entry wall or soundwall (including pilasters) on one or both sides of the entrance road to the subdivision.

• C. Area.

  1. The maximum area of each freestanding sign shall be 32 square feet.

  2. The maximum area of each wall sign shall be 32 square feet.

  3. The maximum area of each logo sign shall be four square feet.

• D. Height.

  1. The maximum height of a freestanding sign shall be four feet.

2. The maximum height of each wall sign shall be six feet including the height of the fence or sound wall.

3. The maximum height of each logo sign shall be six feet including the height of the fence or soundwall.

Article 7 Miscellaneous Uses

The following provisions shall apply to multifamily residential projects:

• A. Number. The following signs are permitted:

  1. One freestanding sign;

  2. One wall sign; and

  3. One directory sign per primary entrance.

• B. Location.

  1. Freestanding signs shall be located outside the clear vision triangle;

  2. Freestanding signs shall not be erected or maintained any closer than three feet to any building;

  3. Freestanding signs shall maintain a setback, measured from the part of the sign that is closest to the nearest property line of the parcel or lot on which it is placed, equal to at least one-half the height of the sign; and

  4. Wall signs shall comply with the provisions of Section 17.06.130(B).

• C. Area.

  1. The maximum area of each freestanding sign or sign mounted on a fence or sound wall shall be 32 square feet; and

  2. The maximum total area for the wall sign shall be 40 square feet.

• D. Height.

  1. The maximum height of a freestanding sign shall be four feet; and

  2. The maximum height of a sign mounted on a fence or sound wall shall be six feet including the height of the fence or sound wall.

• (Ord. 4648 § 2, 2008)

• A. Number. The following signs are permitted:

  1. One freestanding sign; and

  2. One wall sign.

• B. Location.

  1. Freestanding signs shall be located outside the clear vision triangle;

  2. Freestanding signs shall not be erected or maintained any closer than three feet to any building;

  3. Freestanding signs shall maintain a setback, measured from the part of the sign that is closest to the nearest property line of the parcel or lot on which it is placed, equal to at least one-half the height of the sign; and

  4. Wall signs shall comply with the provisions of Section 17.06.130(B).

• C. Area. The maximum area of each sign shall be 32 square feet.

• D. Height. The maximum height for a freestanding sign shall be six feet. (Ord. 4648 § 2, 2008)

Article 8 (RESERVED)

CHAPTER 17.08 PROCEDURES

Article 1 Sign Permits