Title 24

Part 4 — ADVERTISING DEVICES, SIGNS AND BILLBOARDS

Santa Cruz Zoning Code · 2026-06 edition · ingested 2026-07-07 · Santa Cruz

24.12.300 PURPOSE.

Regulations in this ordinance governing signs (not in public right-of-way) are established in order to:

  1. Accommodate the community’s need to communicate political, civic, public service, religious and other noncommercial messages with a minimum of restraint and to regulate commercial signs;

  2. Protect the aesthetic amenities on which the city’s economy and quality of life depend;

  3. Promote traffic safety and minimize structural hazards posed by unsafe signs;

  4. Achieve consistency between General Plan goals and regulations dealing with size, location and content of exterior signs. (Ord. 2020-22 § 18, 2020; Ord. 85-05 § 1 (part), 1985).

24.12.310 CLASSIFICATION AND REGULATION.

The zoning administrator shall designate an appropriate classification from the following categories (Sections 24.12.320 through 24.12.342 inclusive) for each sign. This section shall apply to all signs citywide unless superseded by regulations specific to an area plan, overlay district, or similar special regulations. Disputes concerning the proper sign category may be appealed to the planning commission. In calculating the area of signs, only one side of a two-sided sign shall be counted if the parallel planes are not more than twenty inches apart. Time and temperature devices are not included in the sign area, but may not exceed twenty percent of the allowed sign area.

(Ord. 2020-22 § 18, 2020; Ord. 85-05 § 1 (part), 1985).

24.12.312 DEFINITIONS.

a. “A-frame sign/sandwich board” shall mean a portable freestanding sign in the shape

of the letter “A” as viewed from the side, typically with two sides facing opposite directions.

b. “Animated sign” shall mean a sign or any device designed to attract attention by visual means through the movement or semblance of movement of the whole or any part of the sign.

c. “Canopy/awning sign” shall mean any sign that is part of a structural protective cover over a door or entrance.

d. “Freestanding sign” shall mean any sign standing on the ground or the support for which stands or rests on the ground. Such signs are usually, but not necessarily, supported from the ground by one or more poles or posts, or similar uprights, with or without braces.

e. “Halo illumination” shall mean a light source that is not visible, where the light fixture is placed on the back side of the letter or sign face, resulting in a glow around the outside of the lettering or sign.

f. “Hanging sign” shall mean a projecting sign which is suspended from an overhang, canopy, marquee, or awning, or from a mounting attached directly to the building wall.

g. “Icon sign” shall mean hanging or projecting signs that depict a physical object, such as a shoe, as opposed to signs that utilize lettering to convey the sign message. Icon signs may or may not include the name of the establishment.

h. “Master sign program” shall refer to a program established to integrate all signs into a site or building design to achieve a unified architectural statement. A master sign program provides a means for flexible application of sign regulations for properties with multiple signs, multi-tenant properties, and other properties with unified development, in order to encourage creativity and provide incentives to achieve, not circumvent, the intent of this division.

i. “Projecting sign” shall mean any sign which uses a building structure as its main source of support and contains copy that is mounted at an angle to the building face. Pro-

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jecting signs may be mounted vertically or horizontally on the support structure.

j. “Public art” shall mean original works of art in any medium, whether two- or threedimensional, created for placement in public places or integrated projects where the artwork is a part of the underlying architecture or landscape design and that is not prefabricated or a standard design. Artwork should not use letters, words, numerals, figures, emblems, logos or any part or combinations thereof for the purpose of advertising goods, services, or merchandise. Public art should enhance rather than impair pedestrian use of the area, particularly with respect to pedestrian visibility and circulation.

k. “Roof sign” shall mean any sign erected upon or over the roof or parapet of any building.

l. “Sign” shall mean any structure, device, or design and appurtenant light structures used principally to advertise or attract attention of the public. The term shall not include the United States flag, or any governmental flag, properly displayed in an approved manner, patriotic bunting, historic building plaques, and donor’s memorial plaques.

m. “Sign area” shall mean the area which is framed either physically or visually by the construction, design, or layout of the sign itself, but not including supporting structures.

n. “Sign valuation” shall mean the valuation of a sign shall prima facie be the total cost or contract price of the sign. In the event such a cost or price is not available or does not fairly represent the true value of the sign, the valuation shall be based on a reasonable value estimate established by the building official.

p. “Time and temperature device” shall mean any mechanism that displays the time and/or temperature, but does not display any advertising or establishment identification.

q. “Wall sign” shall mean any sign posted or painted on, suspended from, or otherwise affixed to the wall of any building or structure in an essentially flat position, or with the exposed face of the sign in a plane approximately parallel and in close proximity to the plane of such wall.

r. “Wind sign” shall mean a flag, pennant, whirligig, or any device which is designed to wave, flutter, rotate, or display other movement under the influence of wind.

s. “Window sign/graphics” shall mean any building sign, pictures, symbols, or combination thereof, designed to communicate information about an activity, business, commodity, event, sale, or service, that is placed inside a window or upon the window pane or glass and is visible from the exterior of the window. (Ord. 2020-22 § 18, 2020).

24.12.315 TEMPORARY SIGNS.

  1. Temporary signs not exceeding two in number and six square feet in total area for each business are allowed provided they meet the description in Section 24.12.312. Such signs shall be professionally designed and printed.

  2. Temporary signs such as hastily handpainted “Sale” signs printed on paper and plastered in windows are not permitted and shall be subject to the enforcement procedures provided under Title 4.

o. “Temporary sign” shall mean sign(s) placed for a time not to exceed thirty consecutive calendar days. These signs are generally used for special events or grand openings, but may include the name of a business. Banners are a type of temporary sign which hang over a public street, walkway, or wall to advertise a special event or business.

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  1. Temporary signs shall be allowed no more than three times per year for each individual business. (Ord. 2020-22 § 18, 2020).

24.12.317 MASTER SIGN PROGRAM.

A master sign program as described in Section 24.12.312 may be created to allow for a coordinated, long-term sign plan for a multitenant building or property, subject to approval of a sign permit per Chapter 24.08, Part 6. (Ord. 2020-22 § 18, 2020).

24.12.320 FREESTANDING SIGNS.

  1. Freestanding Signs Five Feet or Under. Freestanding signs five feet or less in height shall be permitted in all districts subject to the limitations in this chapter. Specific regulations for the CBD district are contained in Section 24.12.352.

a. Area. The area of such signs may be one-half square foot per lineal foot of frontage with a maximum area of thirty-two square feet.

b. Location. Except for projecting signs, every such sign shall be wholly on the owner’s property.

c. Number. There may be no more than one such sign for each frontage. In the case of shopping centers and other multiple occupancies sharing a common frontage, the frontage shall be deemed to be that of the shopping center or commonly used parcel and not the frontages of the individual businesses or occupancies.

  1. Freestanding Signs Over Five Feet. Freestanding signs over five feet in height shall be permitted only in accordance with the terms of a sign permit.

a. Area. The maximum area of such signs shall be as indicated on Table 1, Section 24.12.390.

b. Height. No such sign shall exceed thirty feet in height.

c. Location. Subject to obtaining an encroachment permit, such signs may project over public property, or public vehicular or pedestrian easements or ways, a distance deter-

mined by the clearance of the bottoms thereof above the level of the sidewalk or grade of the public property immediately below, as set forth in the following table:

Clearance
Less than 8 feet
Maximum Projection
Not permitted
8 to 14 feet
Over 14 feet
1 foot plus 6 inches for each
foot of clearance in excess
of 8 feet
4 feet

No sign shall project within two feet of the curbline. No sign or sign structure shall project into any public alley whatsoever, below a height of fourteen feet above grade, nor more than six inches when over fourteen feet.

d. Number. Subject to the provisions of Section 24.12.334, there may be one such sign for each street frontage. In the case of shopping centers and other multiple occupancies having a common frontage, the frontage shall be deemed to be that of the shopping center or commonly used parcel and not the frontage of the individual businesses or occupancies.

e. Distance Apart. Where two or more signs are permitted because of multiple frontages (two or more street frontages), such signs shall be at least thirty feet apart.

  1. Sandwich Board and Movable Freestanding Signs. Sandwich board and movable freestanding signs shall be prohibited. (Ord. 2020-22 § 18, 2020; Ord. 85-05 § 1 (part), 1985).

24.12.322 WALL SIGNS.

  1. Except as otherwise provided in this chapter, every wall sign shall comply with the requirements of subsections (2) through (5) below, inclusive.

  2. Area. The maximum wall sign area for each building face shall be as indicated on Table 2, Section 24.12.390.

a. The wall area of single-story buildings will be determined by multiplying the wall

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length by sixteen feet, or by using the actual wall area, whichever is greater.

b. The external walls of buildings containing multiple businesses or tenants may be utilized for signs by all occupants of such buildings, regardless of whether said business or tenant is located adjacent to such wall; provided, however, that the aggregate area of such signs on any wall shall not exceed the maximum allowable area permitted for each such wall.

  1. Height. No part of any such sign shall extend above the top level of the wall upon or in front of which it is situated. Any such sign which is suspended or projects over any public walkway or walk area shall have an overhead clearance of at least eight feet.

  2. Depth of Projection. No such sign, including any light box or other structural part, shall project more than twelve inches from the building face.

  3. Number. The number of wall signs permitted on each building face shall be no greater than the number of tenants in said building, and in no case shall the total wall sign area for each face exceed that shown on Table 2, Section 24.12.390. No building shall be deemed to have more than four building faces. (Ord. 85-05 § 1 (part), 1985).

24.12.324 WINDOW SIGNS.

A permanent sign, or combination of permanent signs painted on, or attached to, windows shall not exceed twenty-five percent of the window area and shall be considered part of the allowable wall sign area. (Ord. 85-05 § 1 (part), 1985).

24.12.326 PROJECTING SIGNS.

Every projecting sign shall comply with the requirements of subsections 1, and 2, below. 1. Projecting Signs in Nonresidential Zones.

a. Area. The permitted area of such signs shall be as set forth in the following table:

Building Frontage Maximum Area (Square (Lineal Feet) Feet) 25 feet or less 25 25 feet to 64 feet 25, plus 1 square foot for each foot of frontage in excess of 25 feet More than 64 feet 64

b. Height. No such sign shall extend above the top level of the wall upon or in front of which it is situated, or, in the case of buildings having sloping roofs, above the roof ridge. Any such sign which projects over public property shall have a clearance of eight feet above the ground, and a fourteen-foot clearance above vehicle way. On multistory buildings, no such sign shall exceed the height of the building roof or parapet line.

c. Location. Subject to obtaining an encroachment permit, such signs may project over public property, public vehicular or pedestrian easements or ways, a distance determined by the clearance of the bottoms thereof above the level of the sidewalk or grade immediately below, as set forth in the following table.

Clearance Maximum Projection Less than 8 feet Not permitted 8 to 14 feet 1 foot plus 6 inches for each foot of clearance in excess of 8 feet Over 14 feet 4 feet

d. Projection. No sign shall project within two feet of the curbline. No sign or sign structure shall project into any public alley whatsoever, below a height of fourteen feet above grade, nor more than six inches when over fourteen feet. No sign, except a sign projecting not more than one foot, shall project a distance greater than one-fourth of its height.

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e. Number. Subject to the provisions of Section 24.12.334, there may be one such sign for each street frontage.

  1. Projecting Signs in Residential Zones.

a. Area. No such sign shall exceed five square feet in area.

b. Height. No part of any projecting sign shall exceed a height of twelve feet, nor shall any part of such sign extend above the top level of the wall upon, or in front of, which it is situated. Any such sign over any public or private sidewalk or walkway shall have a minimum clearance above the same of eight feet.

c. Number. Subject to the provisions of Section 24.12.334 below, there may be no more than one projecting sign for each place of business for each building face. (Ord. 85-05 § 1 (part), 1985).

24.12.328 ROOF SIGNS.

Roof signs are prohibited. (Ord. 85-05 § 1 (part), 1985).

24.12.330 FLAGS, BANNERS, WIND SIGNS.

  1. Wind Signs. Wind signs are prohibited.

  2. House Flags or Banners. Each separate business may display, only in conjunction with the display of the United States Flag, or in conjunction with the display of the United States Flag and governmental flags, one house flag or banner containing only the name, symbol, or logotype of the business; provided, however, that the United States Flag and any other governmental flag shall be displayed in an appropriate manner, and that the house flag or banner is displayed in a similar manner, and is not larger in size than the United States Flag. (Ord. 85-05 § 1 (part), 1985).

24.12.332 CANOPY SIGNS.

Signs painted on or affixed to canopies which are a part of a building shall be considered part of the total allowable area of wall signs for the wall from which the canopy projects. Signs painted on or affixed to canopies which are freestanding shall be considered part

of the total allowable area of freestanding signs for that use. Signs suspended under canopies (marquees) which project over public rights-ofway shall be limited to three square feet. No sign placed on the fascia or roof of the canopy shall be more than one foot in height, or project more than two feet above the canopy. (Ord. 85-05 § 1 (part), 1985).

24.12.334 COMBINATION OF SIGN TYPES.

There may be permitted for each place of business or occupancy, a combination of not more than two types of signs; freestanding, wall, or projecting.

(Ord. 85-05 § 1 (part), 1985).

24.12.336 CHURCH AND QUASIPUBLIC ORGANIZATION SIGNS IN RESIDENTIAL ZONES.

In all residential districts, churches and quasi-public organizations may erect signs on the premises identifying the premises or announcing activities thereon. (Ord. 85-05 § 1 (part), 1985).

24.12.338 SIGNS ON BENCHES.

Signs on benches maintained pursuant to a valid encroachment permit issued in accordance with Chapter 15.34 shall not be governed by the provisions hereof. Signs or advertising matter now existing on benches which do not require a permit issued in accordance with Chapter 15.34 because the benches are not on public property, but which benches are placed to serve persons awaiting transportation and are located in close proximity to public property, shall be removed from said benches prior to October 13, 1971.

(Ord. 85-05 § 1 (part), 1985).

24.12.340 SIGNS ON FREEWAYS.

Notwithstanding anything elsewhere contained in this part, no commercial sign shall be erected on any property so as to be visible from a freeway if such sign is designed to have or has

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advertising thereon maintained primarily to be viewed from the freeway.

  1. Signs on Freeways – Exceptions. The provisions of Section 24.12.336 shall not apply to a single sign on an entire premises; provided, that said sign is used exclusively for noncommercial messages or to designate the name of the owner or occupant of the premises upon which the sign is situated, or to identify such premises. The total area of such sign shall be determined by using the standards set forth in this part, but shall not exceed fifty square feet. (Ord. 85-05 § 1 (part), 1985).

24.12.342 OFF-SITE COMMERCIAL ADVERTISING AND BILLBOARDS.

  1. Signs for Business Purposes Generally. Except as provided elsewhere in this part, commercial signs shall be erected or used for business purposes of any kind only on the site of the business or enterprise, and used solely for naming, designating or identifying said business or enterprise, product or services available on or within the premises.

  2. Off-Site Signs in the Central Business District (CBD) Zone. Painted wall signs may be considered for a limited number of Pacific Avenue corner buildings to provide direction to side street businesses located on east-west streets. A sign permit is required to include a master sign program developed by the property owner and shall include the following items: demonstration that the building wall can accommodate the number of potential business names, specific location, design of the lettering style, size and color of the business names; and a mechanism and timing for change of business names and sign removal.

(Ord. 2016-04 § 8, 2016; Ord. 90-23 § 1, 1990: Ord. 85-05 § 1 (part), 1985).

24.12.344 PROHIBITED LOCATIONS.

  1. Prohibited Locations Generally. All signs shall comply with the following location requirements:

a. Residential Districts. No sign shall be erected in any residential district except as provided in Section 24.12.326(2), Section 24.12.336 and Section 24.12.350(1), (4), and (5) through (7) or in conjunction with an approved use permit for commercial uses in residential districts. b. Public Places. Except as authorized by an encroachment permit or as authorized elsewhere in this code, no sign shall be erected upon or over any public street, sidewalk, parking lot or other public way or place.

c. Fire Escapes, Etc. No sign shall be erected in such a manner that any portion of the sign or its support is attached to or will interfere with the free use of any fire escape, exit or standpipe, or obstruct any required stairway, door, ventilator or window.

d. Traffic. No sign shall be erected in such a manner that it will or may reasonably be expected to interfere with, obstruct, confuse or mislead traffic.

e. Intersections. No freestanding or projecting sign shall be erected at the intersection of any street improved for vehicular traffic, within the clear corner triangle or clear vision areas as defined in Sections 24.22.202 and 24.22.206 of this title; unless the same, in compliance with the provisions of this part, is less than two feet or more than eight feet above curb grade, and no part of its means of support has a single or combined horizontal cross-section exceeding eight inches.

f. Setback Area. No sign erected in a residential zone shall be located in any front or exterior side yard, except special purpose signs placed in accordance with Section 24.12.350, subsections (1) through (7), inclusive.

g. Fence. No sign shall be placed, in any manner, or maintained on any fence.

h. R-T Districts. All signs over sixty square feet in area shall be prohibited in any R- T District. Freestanding signs shall be prohibited in the portions of Subdistricts B and C

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which are adjacent to and/or within two hundred feet of Subdistrict A. (Ord. 85-05 § 1 (part), 1985).

24.12.350 SPECIAL PURPOSE SIGN REGULATIONS.

  1. Construction Project Signs.

a. Signs may be erected in conjunction with construction projects on site and used for the purpose of publicizing the future occupants of the building, or the architects, engineers and construction organizations participating in the project.

b. In all districts, no such sign shall exceed twelve square feet in area, and no freestanding sign shall exceed five feet in height.

c. All such signs shall be removed before a final release on the construction is given by the building official.

  1. On-Site Directional Signs.

a. Directional signs may be erected for the purpose of facilitating or controlling the efficient or safe movement of pedestrians or vehicles on or onto private property and shall be located on the property to which they pertain.

b. Such signs shall not be used for advertising purposes.

c. Such signs shall not exceed an area of six square feet nor a height of five feet, and shall be located at least twenty feet from the nearest property line. A directional sign within twenty feet of a property line may be approved through express written permission by the director of planning or public works.

  1. Off-Site Directional Signs. Off-site directional signs designating community service facilities (e.g., hospital, fire stations, municipal wharf, etc.) shall be permitted subject to the issuance of an administrative use permit for each such sign or series of signs.

  2. Open House Signs. Open house signs, advertising real estate open for inspection for prospective sale, may be placed off the site of the open house only on private property in all districts, with the consent of the owner, lessee or occupant of the property on which the sign is

to be placed. Such signs shall contain only the words “Open House” and a directional arrow, and may also contain the address of the open house. Such signs shall not exceed four square feet in area, nor three in number for any one sale.

  1. Noncommercial Signs. Noncommercial signs containing political, civic, public service, religious or other noncommercial messages may be erected in conformity with this part in all districts. Such signs may be located on or off site.

  2. Nameplate. One nameplate or marker shall be allowed for each dwelling unit, to indicate the occupant’s name; and shall not exceed one square foot in area, nor shall it contain an occupation designation.

  3. Subdivision Signs. a. Signs offering real estate or homes for sale in an approved subdivision may be erected under the following conditions:

(1) Not more than two such signs shall be allowed per subdivision.

(2) Such signs shall be located on the subdivision being advertised.

(3) No such sign shall be erected on or situated within one hundred feet of any occupied residential property.

(4) No such sign shall exceed forty square feet in area.

(5) No such sign shall be illuminated.

(6) Such signs shall be removed when all lots and houses in the subdivision have been sold.

b. The application for a permit for any such sign shall be accompanied, in addition to the permit fee, by a deposit of fifty dollars for each sign to guarantee proper maintenance and ultimate removal thereof.

(1) The permit for any such sign shall be issued for a period not to exceed twelve months. At the end of such period, additional extensions of six months each may be granted by the building official for good cause.

(2) Upon expiration of the permit or any extension thereof, the sign shall be removed by

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the applicant. Following the removal of the sign, and upon request, the deposit shall be refunded to the applicant.

(3) If for any reason the applicant fails to remove the sign, the city may cause it to be removed and shall apply the cost of such removal against the deposit, and return the remainder to the applicant.

(Ord. 2020-22 § 18, 2020; Ord. 85-05 § 1 (part), 1985).

24.12.351 PUBLIC ART EXCEPTION.

The zoning administrator shall determine whether a proposal contains the characteristics of a sign, i.e., whether its principal function is to serve as an advertisement or notice of a business entity location. If the zoning administrator determines that the proposal is a sign, it shall be subject to the requirements of this part and may be subject to building and construction codes or other requirements of the municipal code. (Ord. 2020-22 § 18, 2020).

24.12.352 SIGN REGULATIONS FOR CENTRAL BUSINESS DISTRICT (CBD) ZONE.

  1. Purpose. The sign regulations have been created in order to: ensure the visibility of Central Business District (CBD) zoned businesses; to maintain safe and accessible public pedestrian areas; to ensure that signs are integrated with and harmonious to the buildings and sites which they occupy; to eliminate excessive and confusing sign displays; to preserve and improve the appearance of the CBD zone as a place in which to live and to work as an attraction to nonresidents; and to restrict signs which increase the probability of accidents by distracting attention or obstructing vision.

section (5)(b) shall be permitted and do not require a sign permit.

b. Exceptions and variations to the requirements may be considered by the zoning administrator without a public hearing, subject to the exception procedure set forth in Section 24.08.580; sign permit findings set forth in Section 24.08.530; and the following criteria:

The alternate sign design is necessary to achieve visibility due to: 1) the location of existing, permitted sign, awnings/canopies, or other architectural features on surrounding structures, 2) the location of existing vegetation, required landscaping, or other natural elements worthy of preservation, or 3) the physical location of the building.

  1. Prohibited Signs. Signs prohibited within the CBD zone are subject to the regulations in Part 4 of Chapter 24.12. Additional types of signs prohibited include:

a. Sandwich board/A-frame signs.

b. Temporary signs that are displayed for longer than thirty days and/or that are prohibited under subsection (5)(f).

  1. Definitions. The definitions listed in Section 24.12.312 apply to the CBD District sign regulations.

  2. General Guidelines. The following statements are general rules for signs which apply to all parcels within the Central Business District zone.

  3. Permitting Requirements. Signs within the CBD zone are subject to the sign permit requirements of Chapter 24.08, Part 6, except as modified by this chapter.

a. Projecting signs and hanging signs that conform to all provisions provided under sub-

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General
Wall signs with large areas of dark colors, and which read as billboards because of
size and corporate message, are out of place in the Central Business District zone.
Location
Shall not cover windows, roof shapes, or dominate trim.
Number
A maximum of 2 different types of the following signs per business:
• wall sign
• projecting sign
• hanging sign
• awning sign
Lighting
Internally illuminated signs shall be limited to illuminated lettering with an opaque
background, neon signs, or halo illumination.

Exterior Lighting for Signs. All signs should have the capacity of being lit for evening
visibility.
Materials and
Methods of
Construction

Any materials or methods of construction are acceptable; however, signs shall be
legible and shall be constructed of durable, high quality materials.
Exceptions
A Master Sign Program may be created to allow for a coordinated long-term sign
plan for a multi-tenant building.
Maintenance
All signs, together with all supports, braces, guys and anchors, shall be free from
excessive deterioration, rot, rust and loosening, and shall be maintained in safe
condition as determined by the building official or community development director.
The display surface of all signs shall be kept neat and clean at all times.

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  1. Development and Design Standards. a. Wall Signs.
Area
The total area of all signs on a building shall be
limited to a size equal to 1 square foot of sign
per linear foot of frontage of building face, with
a minimum allowance of 25 square feet
regardless of front footage.

Multiple Tenants. If the ground floor is occupied
by more than 1 tenant, each tenant is entitled to
a pro-rata share footage based on frontage
used by that tenant. Each tenant is entitled to
minimum allowance of 25 square feet
regardless of frontage.

If a continuous, solid band sign is used, only the
area encompassed by the lettering shall be
counted toward the total sign area.
Location
Either on or above a tenant space fronting a
public street, alley or public parking lot.

Shall not cover windows, roof shapes, or other
distinguishing architectural features.
Height
No part of any sign shall extend above the top
level of the wall upon or in front of which it is
situated.
Projection
Not to exceed 12 inches from building face.
Number
One, with the exception of corner buildings,
which may have one sign per building face
fronting a street.

Window signs are not included in the maximum
number

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b. Projecting Signs and Hanging Signs.

Area
A maximum of 6 square feet in area for
projecting signs on Pacific Avenue and 8
square feet in area on all other streets, as
measured on one side of a two-sided sign.

A maximum of 6 square feet in area for hanging
signs as measured on one side of a two-sided
sign.
Projecting Sign
Hanging Sign
Location
Determined by visibility.

Shall be located directly above or to the side of
an entrance of a tenant space.
Number
A maximum of one projecting sign or one
hanging sign per frontage face.
Height
A minimum clearance of 8 feet.
Projection
For signs with an 8-14 foot clearance, signs
may project 2 feet and may project 6 additional
inches for each foot of clearance in excess of 8
feet.

Not to exceed 4 feet.
Lettering
Usage of establishment’s name on the sign is
preferred

An icon which has only the symbol or image of
the store should suggest as nearly as possible
those services which are offered, or products
which are sold, inside the establishment.

c. Window Graphics.

c.
Window
Graphics.
Area
Not to exceed more than 25% of the area of any
one window.
Location
Shall not obscure pedestrian’s visibility into
shop.

Shall be integrated into store window displays.
Colors
Complementary and suitably contrasting
accent colors shall be used.
Methods of
Application

Hand painted directly onto glass.

Vinyl letters applied to glass.

Clear acrylic panel hung or posted behind
glass.

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d. Street Address Numbers. Where consistent with the requirements of the city of Santa Cruz fire department, bold number graphics can be used to highlight a store’s address and location. This is especially effective when there is more than one shop per building.

e. Canopy/Awning Signs. Signs painted on or affixed to canopies or awnings which are a part of a building shall be counted toward the total allowable area of wall signs. Signs suspended under canopies shall meet the requirements for a hanging sign provided under subsection (6)(b).

f. Temporary Signs.

(1) Temporary signs, such as hastily, handpainted “Sale” signs printed on paper and plastered in windows, are not permitted and shall be subject to the enforcement procedures provided under Title 4 of the City of Santa Cruz Municipal Code.

(2) Temporary signs not exceeding two in number and six square feet in total area for each business are allowed.

g. Public Art Exception. The zoning administrator shall determine whether a proposal contains the characteristics of a sign, i.e., whether its principal function is to serve as an advertisement. If the zoning administrator determines that the proposal is a sign, it shall be subject to the requirements of this part and may be subject to building and construction codes or other requirements of the municipal code. (Ord. 2020-22 § 18, 2020; Ord. 2016-11 § 41, 2016; Ord. 2016-04 § 9, 2016).

24.12.360 PERFORMANCE REGULATIONS – LIGHTING, MOVEMENT, SOUND.

1. Lighting.

a. Lighting of Signs. Where a sign is externally illuminated the light source must be shielded such that it is not visible from the front of the sign or lighting fixture, or from beyond the property line. Illuminated signs are prohibited in residential zone districts. Intermittent or

flashing lighting shall be prohibited. Illuminated surfaces with an integral light source, such as electroluminescent paneling, may be used if their illumination intensity does not interfere with surrounding land uses. Lighted signs in the Beach Recreational Area and time and temperature devices in any district are not subject to these restrictions.

b. Searchlights. Portable shielded arc-type searchlights shall be permitted as temporary signs, in commercial and industrial districts only, provided that the beam of the searchlight shall not be projected at less than a forty-five degree angle measured from a horizontal plane, and shall not project upon or reflect upon property or buildings other than the property or buildings of permittee.

  1. Movement and Sound.

a. Animated Signs. Movement or semblance of movement of signs shall be limited to three cycles per minute, except that in the Beach Recreational Area, there shall be no limit.

b. Sound. No sign shall be designated for the purpose of emitting sound. See also Section 24.12.328 above (roof signs) and Section 24.12.330 above (flags, etc., regulations). (Ord. 85-05 § 1 (part), 1985).

24.12.370 CONSTRUCTION AND MAINTENANCE.

The appropriate sections of the Building Code shall apply to the construction of signs. (Ord. 85-05 § 1 (part), 1985).

24.12.380 NONCONFORMING SIGNS.

  1. Nonconforming Signs, Amortization. There are hereby declared to be the following time periods beginning with October 13, 1966 within which all signs within the city shall be altered, removed, or otherwise made to comply with the provisions of this part.

a. Temporary, sandwich board, movable freestanding, tire stacks, and wind signs: sixty days.

b. Signs painted on buildings, walls, or fences: two years.

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c. Signs of less than $100.00 in valuation: two years.

d. All off-site advertising signs together with all other signs: seven years.

  1. Exceptions. Except that the following time periods shall apply to signs legally erected pursuant to a valid sign permit issued within two years immediately preceding the effective date of this part.

a. Signs painted on buildings, walls, or fences: three years from permit date.

b. Signs of less than $100.00 in valuation: three years from permit date.

c. All other signs: ten years from permit date.

  1. Signs Hereafter Rendered Nonconforming.

a. Any sign which becomes nonconforming subsequent to the effective date of this part either by reason of the annexation to the city of the territory upon which the sign is located, or the amendment of this part to render such sign noncomplying or otherwise, shall also be subject to the provisions hereof.

conforming signs shall be accomplished in the following manner.

a. Signs painted on buildings, walls or fences: by removal of the paint constituting the sign or by permanently painting over it in a way that the sign shall not thereafter be or become visible.

b. Other signs: by removal of the sign, including its dependent structures and supports; or pursuant to a sign permit duly issued by modification, alteration, or replacement thereof, in conformity with the provisions of this part.

  1. Modification of Nonconforming Signs. No nonconforming sign shall be in any manner altered, reconstructed or moved without being made to comply in all respects with the provisions of this chapter; provided, however, that nothing herein shall prohibit the normal maintenance or repair of any nonconforming sign nor the painting or repainting of the face thereof.

(Ord. 85-05 § 1 (part), 1985).

b. The period within which such sign must be abated as provided above, shall commence to run upon the effective date of such annexation or of such amendment, or the date upon which the sign otherwise becomes nonconforming.

  1. Abatement. Nonconforming signs shall either be made to conform with the provisions of this part, or abated within the applicable period of time as provided in this part. In the event they are not, the building official shall order the same abated by the owner of the property and any other person known to be responsible for the maintenance of the sign. It shall thereafter be unlawful for any such person to maintain or suffer to be maintained any such sign on any property owned or controlled by him.

  2. Manner of Abatement. Unless some other mode of abatement is approved by the building official, in writing, abatement of non-

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