305.01: PURPOSE:

The purpose of this chapter is to establish clear and reasonable regulations to ensure the orderly display of signs as a city-wide information system, consistent with State and federal law. These regulations recognize the desire and right of each individual, business, firm or corporation to identify its residence, business, or service. At the same time, they acknowledge that the indiscriminate erection, placement, illumination, color, size, and lack of proper maintenance of signs and advertising structures may create conditions affect public safety or property values. Specifically, these regulations are intended to:

A Ensure signs and advertising structures are designed, erected, and maintained in a manner that supports effective communication and avoids obstructing the visibility of nearby or adjacent signs;

B. Prohibit the installation and maintenance of signs or advertising structures that create unsafe distractions for motorists or interfere with visibility of traffic signs, signals, safe vehicle movement;

C. Prevent the installation and maintenance of signs or advertising structures, that individually or collectively, negatively impact the city’s economic health;

D. Ensure that the size and location of signs and advertising structures do not interfere with fire protection or emergency response efforts, and do not create safety hazards for vehicle or pedestrian traffic, particularly in cases of structural failure during severe weather or earthquakes, or due to impaired visibility; and

E. Protect public health and safety and promote general welfare. (Ord. 1918, 10-7-2025)