24.16.010 Purpose and Intent

It is the purpose of this code section to make the City of Imperial attractive to residents, visitors, and commercial, industrial and professional businesses while maintaining economic stability through an attractive signing program.

Signs have an obvious impact on the character, quality and economic health of the City. The City recogniz.es the need for signs as a means to identify businesses within the Community.

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The purpose of this chapter is to control signs in a manner which will maintain a high quality of development throughout the City.

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The purpose of these sign regulations are to:

1. Encourage the effective use of signs as a means of communication in the City;

2. Enable fair and consistent enforcement of these sign restrictions;

3. Improve pedestrian and traffic safety;

4. Minimize the possible adverse effects of signs on nearby public and private property;

5. Encourage signs which are compatible with adjacent landuses;

6. Promote the public health safety and general welfare; and

7. Implement the community design goals, objectives, policies and programs of the General Plan.