Chapter 19.34 — SIGN STANDARDS

This chapter provides standards for on-site and off-site signs to safeguard life, health, property, safety, and public welfare, while encouraging creativity, variety and compatibility, and enhancement of the city's image. The provisions of this chapter are intended to:

• A. Encourage creative and well-designed signs that contribute in a positive way to the city's visual environment, express local character, and help develop a distinctive image for the city.

• B. Encourage signs that are responsive to the aesthetics and character of their particular location, adjacent buildings and uses, and the surrounding neighborhood. Signs should be compatible and integrated with the building's architectural design and with other signs on the property.

• C. Recognize that signs are a necessary form of communication, and provide flexibility within the sign review and approval process to allow for unique circumstances and creativity.

• (Ord. 01-594 § 2, 2001)

• A. Sign Permits Required. To ensure compliance with the regulations of this chapter, a sign permit shall be required in order to apply, erect, move, alter, reconstruct, or repair any permanent or temporary sign, except signs that are exempt from permits enumerated in Section 19.34.110 (Exemptions from Sign Permit Requirements). See Section 19.34.100 for sign permit application and processing requirements.

• B. Sign Standards. The sign standards provided in this chapter are intended to apply to signs in each zoning district in the city. Only signs authorized by this chapter shall be allowed.

• C. New Zoning Districts. If a new zoning district is created after the enactment of this chapter, the Community Development Director shall have the authority to make determinations as to the applicability of appropriate sign regulations in compliance with Chapter 19.03 (Interpretation of Zoning Ordinance Provisions) until this chapter is amended to govern the new zoning district.

• D. Design Guidelines. The city's Sign Design Guidelines will be used in the evaluation of sign permit applications to ensure that signs are well designed, compatible with their surroundings, and do not detract from the overall visual quality of the city.

• E. Nonconforming Signs. Nonconforming signs are subject to the provisions of Chapter 19.72 (Nonconforming Uses, Structures, Signs and Parcels), in addition to this chapter.

• F. Definitions. Definitions of specific types of signs and the other terms used in this chapter are grouped with the definition of the term "Sign" in Article 19-6 (Definitions).

• G. Substitution Clause. Notwithstanding any other provision of this code, any noncommercial copy may be substituted for any commercial copy on any sign permitted by this code. If non-commercial copy is substituted, the resulting sign will continue to be treated as the original commercial sign under this code and will not be deemed or treated as an off-site

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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.020

§ 19.34.030

sign. The content of any non-commercial copy on any sign otherwise permitted by this code may be changed without complying with any provisions of this code normally required for sign copy or design approval.

(Ord. 01-594 § 2, 2001; Ord. 05-703U § 5, 2005; Ord. 05-704 § 5, 2005; Ord. 19-1058 § 102, 2019; Ord. 24-16, 6/24/2024)

All signs shall comply with the standards of the applicable zoning district, in compliance with the provisions in Tables 3-11 and 3-12.

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City of West Hollywood, CA

WEST HOLLYWOOD CODE

§ 19.34.030

§ 19.34.030

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TABLE 3-11
SIGN STANDARDS FOR RESIDENTIAL ZONING DISTRICTS (R1, R2, R3, R4)
Allowed Sign Maximum Maximum Sign Maximum Sign Location Lighting Additional
Sign Class Types Number of Signs Area Height Requirements Allowed? Requirements
1. Multi-family project Wall or 1 for each street 25 sq. ft. Below edge of Affixed to wall, Yes Name and
identification monument. frontage. maximum per roof; 42 in. or placed within a address of facility
sign. monument. landscaped area only.
near building
entrance.
2. Bed and breakfast or hotel Wall or elevated 1 for each street 4 sq. ft. Below edge of Affixed to wall, Yes Name and
monument sign. frontage. roof; 36 in. or placed within a address of facility
freestanding. landscaped area only.
near building
entrance.
3. Commercial uses (legal non- Wall or elevated 1 for each tenant 1 sq. ft. for each Below edge of Affixed to wall, Yes Name and
conforming only) monument sign. space. lineal ft. of roof; 36 in. or placed within a address of facility
building frontage; freestanding. landscaped area only.
25 sq. ft. near tenant
maximum. entrance.
4. Offices (not including home Wall or elevated 1 for each tenant 1 sq. ft. Below edge of Affixed to wall, Yes Name and
occupations) monument sign. space. roof; 36 in. or placed within a address of facility
freestanding. landscaped area only. No signs
near building allowed for home
entrance. occupations.
5. Other allowed uses, except Wall or elevated 1 for each street 4 sq. ft. Below edge of Affixed to wall, Yes Name and
family day care, emergency shelters, monument sign; frontage. maximum per roof; 36 in. or placed within a address of facility
and residential care changeable copy sign. freestanding. landscaped area only.
sign if allowed by near building
Section entrance.
19.34.050(C).
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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.030

§ 19.34.030

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TABLE 3-11
SIGN STANDARDS FOR RESIDENTIAL ZONING DISTRICTS (R1, R2, R3, R4)
Allowed Sign Maximum Maximum Sign Maximum Sign Location Lighting Additional
Sign Class Types Number of Signs Area Height Requirements Allowed? Requirements
6. Real estate signs See Section 19.34.050(F).
7. Religious facilities Wall or free- 2 identification Identification Below edge of Affixed to wall, Yes Name and
standing bracket signs per use, 1 sign: 0.5 sq. ft. roof; 36 in. or placed within a address of facility
sign; changeable changeable copy for each linear ft. freestanding. landscaped area only on other
copy sign. sign per façade. of primary near building than changeable
building frontage, entrance. copy signs.
25 sq. ft.
maximum per
sign. Changeable
copy sign: 15 sq.
ft. maximum.
8. Live/work facilities and Wall and/or 2 for each tenant 1 sq. ft. for each Below edge of Affixed to wall, Yes Name and
commercial uses in the R3C-C and window, awning/ space. lineal ft. of tenant roof; 36 in. or placed within a address of facility
R4B-C zoning district canopy blade/ frontage; 25 sq. freestanding. landscaped area only.
bracket, free- ft. maximum. near tenant
standing bracket entrance.
or monument. Allowed only on
ground floor
frontage.
9. Car share vehicle parking Wall and/or 1 per street 3 square feet. 10 feet above Near vehicular Yes
window, blade/ frontage. grade. and/or pedestrian
bracket, free- 6 ft. for access to the
standing bracket freestanding building
or monument signs
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City of West Hollywood, CA

WEST HOLLYWOOD CODE

§ 19.34.030

§ 19.34.030

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TABLE 3-12
SIGN STANDARDS FOR NON-RESIDENTIAL ZONING DISTRICTS (CN1, CN2, CC1, CC2, CA, CR, SSP, PF)
Allowed Sign Maximum Maximum Sign Maximum Sign Location Lighting Additional
Sign Class Types Number of Signs Area Height Requirements Allowed? Requirements
1. Business identification – Wall and/or 3 per primary 1 sq. ft. for each Below edge of Near main Yes See 19.34.050 for
Primary business frontage window, awning/ business linear ft. of roof. 6 ft. for entrance. Shall sign standards by
canopy blade/ frontage.1 per primary business free-standing not cover doors, sign type. Signs
bracket, free- side street frontage. Corner signs. windows, or are allowed only
standing bracket frontage parcels: 1 architectural for second story
or monument additional sq. ft. details. tenants that may
for each linear ft. be accessed
of side street directly from the
frontage, 25 sq. exterior on the
ft. maximum for second story
signs on side level. Monument
elevation. signs not allowed
for second story
tenants.
2. Business identification – Wall and/or 1 per secondary 4 sq. ft. 8 ft. Near secondary Yes See 19.34.050 for
Secondary business frontage window, awning/ business frontage entrance sign standards by
canopy, blade/ sign type.
bracket
3. Business identification – Wall and/or 1 per tenant space 1 sq. ft. for each Below edge of Near main Yes Allowed only for
Ground-level business with no street window, awning/ linear ft. of roof. 6 ft. for entrance uses with no
frontage canopy, blade/ primary business freestanding business frontage
bracket frontage. signs. facing a public
street or parking
lot.
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City of West Hollywood, CA

§ 19.34.030

§ 19.34.030

ZONING ORDINANCE

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TABLE 3-12
SIGN STANDARDS FOR NON-RESIDENTIAL ZONING DISTRICTS (CN1, CN2, CC1, CC2, CA, CR, SSP, PF)
Allowed Sign Maximum Maximum Sign Maximum Sign Location Lighting Additional
Sign Class Types Number of Signs Area Height Requirements Allowed? Requirements
4. Building or project identification Wall or 1 sign for each 1 sq. ft. for each Below edge of Near main Yes See 19.34.050 for
– Multitenant sites monument street frontage linear ft. of roof. 6 ft. for entrance to sign standards by
building façade. monument. building or sign type.
25 sq. ft. project
maximum per
sign.
5. Business identification directory Wall 1 per building 8 sq. ft. 6 ft. Near main Yes To identify
– Multi-tenant buildings entrance entrances tenants of the
building only.
6. Real estate signs See Section 19.34.050(F).
7. Service stations: Wall or canopy 1 per building 10 sq. ft. per sign Below edge of On building Yes No pricing
a. Identification frontage and 1 roof façade or canopy information
per canopy facing allowed
a street. 2 signs
maximum per
street frontage.
b. Pricing and identification Monument 1 per use 30 sq. ft. per face. 48 in. Shall not create Yes Signs shall
2 faces maximum hazard at include
. driveways or identification of
corners. the station and
gasoline prices.
No other price
signs are allowed.
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City of West Hollywood, CA

WEST HOLLYWOOD CODE

§ 19.34.030

§ 19.34.030

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TABLE 3-12
SIGN STANDARDS FOR NON-RESIDENTIAL ZONING DISTRICTS (CN1, CN2, CC1, CC2, CA, CR, SSP, PF)
Allowed Sign Maximum Maximum Sign Maximum Sign Location Lighting Additional
Sign Class Types Number of Signs Area Height Requirements Allowed? Requirements
8. Theater signs Wall 1 per street 2 sq. ft. of sign Below edge of None Yes 1. Architectural
a. Identification frontage area per linear ft. roof unless on element shall be
of building architectural integral part of
frontage. 200 sq. element that theater building
ft. maximum total extends above design. 2. Not
sign area. roof edge. See more the 25% of
additional architectural
requirements. element shall be
devoted to sign
area.
b. Marquee Marquee – 1 per use 40 sq. ft. for each Below edge of None Yes Allowed in
changeable copy screen or stage roof addition to other
allowed theater signs,
only for
displaying movie
or performance
titles.
c. Poster case Glass-enclosed 2 per screen or 20 sq. ft. for each 10 ft. None Yes Shall be used
poster case stage poster case only to display
posters for
current or
forthcoming
movies or
performances.
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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.030

§ 19.34.030

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TABLE 3-12
SIGN STANDARDS FOR NON-RESIDENTIAL ZONING DISTRICTS (CN1, CN2, CC1, CC2, CA, CR, SSP, PF)
Allowed Sign Maximum Maximum Sign Maximum Sign Location Lighting Additional
Sign Class Types Number of Signs Area Height Requirements Allowed? Requirements
9. Temporary sales and Temporary 2 per use 50 sq. ft. total, Below edge of None No May be displayed
promotional signs but shall not roof for one-story up to 3 times per
exceed 25% of buildings, or calendar year.
any window area below sills of Maximum of 30
if located in second story days per display
window. windows for period.
multistory
buildings.
10. Car share vehicle parking Wall and/or 1 per street 3 square feet. 10 feet above 6 ft. for Near vehicular Yes
window, blade/ frontage. grade. freestanding and/or pedestrian
bracket, free- signs. access to the
standing bracket building.
or monument.
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City of West Hollywood, CA § 19.34.030

WEST HOLLYWOOD CODE

§ 19.34.040

(Ord. 01-594 § 2, 2001; Ord. 12-882 § 7, 2012; Ord. 14-940 § 20, 2014; Ord. 18-1022 § 14, 2018; Ord. 18-1040 §§ 8, 9, 2018)

• A. Encroachment into Public Right-of-Way. No sign shall encroach into a public right-of-way, except that a blade or bracket sign or awning attached to a building façade may project a maximum of three feet over a public sidewalk, if the lowest part of the sign is at least eight feet above the sidewalk surface, with the approval of the City Engineer.

• B. Illumination of Signs. The illumination of signs, either from an internal or external source, shall be designed to avoid negative impacts on surrounding rights-of-way and properties. The following standards shall apply to all illuminated signs:

  1. External light sources shall be directed and shielded to limit direct illumination of any object other than the sign;

  2. Sign lighting shall not be of an intensity or brightness that will create a nuisance for residential properties in a direct line of sight to the sign;

  3. Signs shall not have blinking, flashing, or fluttering lights, or other illuminating devices that have a changing light intensity, brightness, or color, except for large screen video signs approved in compliance with Section 19.34.080(H), and creative signs approved in compliance with Section 19.34.060;

  4. Signs shall not use colored lights or other design elements that may be confused with or mistaken for traffic-control devices;

  5. Reflective type bulbs and incandescent lamps that exceed 15 watts shall not be used on the exterior surface of signs so that the face of the bulb or lamp is visible from a public right-of-way or adjacent property; and

  6. Light sources shall utilize energy-efficient fixtures to the greatest extent possible.

• C. Measurement of Sign Area.

  1. The surface area of a sign shall be calculated by enclosing the extreme limits of all lettering, background, emblem, logo, representation, or other display within a single continuous perimeter composed of squares or rectangles with no more than eight lines drawn at right angles. See Figure 3-10.

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FIGURE 3-10 Sign Area Measurement

2. Supporting framework or bracing that is clearly incidental to the display itself shall not be computed as sign area.

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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.040

§ 19.34.040

3. Double-faced (back-to-back) signs shall be regarded as a single sign with one face measured when calculating sign area, only if:

   • a. Mounted on a single structure; and

   • b. The distance between each sign face does not exceed two feet at any point. This provision shall not apply to off-site billboards.

4. A sign that consists of one or more three-dimensional objects (i.e., balls, cubes, clusters of objects, sculpture, or statue-like trademarks), shall be processed as follows:

   • a. Signs with three-dimensional objects that project more than six inches from the sign face are subject to Section 19.34.060 (Creative Signs). All dimensions shall be shown on the submitted plans.

• b. Signs with three-dimensional objects that project six inches or less from the sign face shall be measured as a flat sign.

  5. Time and temperature devices shall not be included within the measurement of maximum sign area (See Section 19.34.050, Time and Temperature Signs).

• D. Measurement of Sign Height. The height of a sign shall be measured as the vertical distance from the uppermost point used in measuring the area of the sign to the average grade immediately below and adjoining the sign.

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FIGURE 3-11 Sign Height

• E. Sign Copy. The sign copy (text) of permanent signs shall relate only to the name or nature of the business. Permanent signs that advertise continuous sales or special prices shall not be allowed.

• F. Sign Maintenance. Signs and supporting hardware, including temporary signs and time or temperature signs shall be structurally safe, clean, free of visible defects, and functioning properly at all times. Repairs to signs shall be equal to or better in quality of materials and design than the original sign.

• G. Sign Removal or Replacement. When a sign is removed or replaced, all brackets, poles, and other structural elements that supported the sign shall also be removed. Affected building surfaces shall be restored to match the adjacent portion of the structure.

• H. Window Coverage. Windows, including glass doors, shall not be covered by signs in excess of 25 percent of the total glass area, except for certain temporary signs as permitted in Table

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City of West Hollywood, CA § 19.34.040

WEST HOLLYWOOD CODE

§ 19.34.050

3-13 Requirements for Temporary Signs.

(Ord. 01-594 § 2, 2001; Ord. 14-940 § 21, 2014; Ord. 17-1015 § 1, 2017)

• A. Awning and Canopy Signs. Awning and canopy signs may be allowed only as an integral part of the awning or canopy to which they are attached or applied, as follows.

  1. Location. Signs may be placed only on awnings that are located on first- and secondstory building frontages (as restricted by Table 3-12), including those fronting a parking lot or pedestrian way.

  2. Maximum Area and Height. Sign area shall comply with the requirements established by Section 19.34.030 (Sign Standards by Zoning District). No structural element of an awning or canopy shall be located less than eight feet above finished grade. An awning valance may be located up to seven feet above finished grade.

  3. Lighting. Downward-directed light fixtures may be allowed within or under an awning only if they do not illuminate the awning itself. This limitation does not apply to creative signs.

  4. Required Maintenance. Awning and canopy signs shall be regularly cleaned and kept free of dust and visible defects.

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Figure 3-12 Figure 3-13 Canopy/Awning Sign Blade/Bracket Sign

• B. Blade/Bracket Signs.

  1. Location. Blade or bracket signs shall be placed only on a ground floor façade, near the main entrance of the business, except for businesses located above the ground level with direct exterior pedestrian access.

  2. Maximum Height. The lowest point of a blade or bracket signs shall be at least eight feet above finished grade.

  3. Sign Structure. Sign supports and brackets shall be compatible with the design and scale of the sign.

• C. Changeable Copy Signs.

  1. Limitations on Use and Sign Area. Changeable copy signs may only be allowed:

     • a. In conjunction with facilities used exclusively for the presentation of theatrical, cultural, or religious events subject to the approval of a comprehensive sign

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City of West Hollywood, CA § 19.34.050

ZONING ORDINANCE

§ 19.34.050

program (Section 19.34.120), and limited to one sign per façade of main structure with a maximum of 15 square feet per sign.

  - b. To advertise products, services, and prices in conjunction with a retail business and limited to a maximum area of three square feet (see Section 19.34.110 – Exemptions from Sign Permit Requirements). 

2. Signs in Windows or Doors. Changeable copy signs located in windows or doors shall be included in the 25 percent maximum window and door coverage.

• D. Elevated Monument Signs. An elevated monument sign may be allowed when the Community Development Director determines that a wall sign would not be easily seen from the public street and there is sufficient area on the site to accommodate a freestanding sign.

  1. Location. The sign may be located only on a site frontage adjoining a public street.

2. Maximum Area and Height. The sign shall have a maximum height of three feet and a maximum area of four square feet. The area of the sign shall be counted towards the maximum allowable sign area for the use specified by Tables 3-11 and 3-12.

   3. Sign Mounting. The sign shall be mounted on one or more posts or have a solid monument-type base. Posts shall not have a diameter greater than 12 inches.

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Figure 3-14 Figure 3-15 Elevated Monument Sign Monument Sign

• E. Monument Signs. A monument sign may be allowed when the Community Development Director determines that a wall sign would not be easily seen from the public street and there is sufficient area on the site to accommodate a freestanding sign.

  1. Location. The sign may be located only along a site frontage adjoining a public street.

  2. Maximum Area and Height. The sign shall comply with the height and area requirements established by Section 19.34.030 (Sign Standards by Zoning District).

  3. Design. The design of a monument sign shall be consistent with the overall scale of the building. The design and placement of the sign shall not obstruct traffic safety sight areas.

  4. Landscaping Requirements. Landscaping shall be provided at the base of the supporting structure equal to twice the area of one face of the sign. For example, 20 square feet of sign area = 40 square feet of landscaped area. The Community Development Director may reduce or waive this requirement if it is determined that the additional landscaping would not contribute significantly to the overall aesthetic character of the project.

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City of West Hollywood, CA

WEST HOLLYWOOD CODE

§ 19.34.050

§ 19.34.050

• F. Temporary Signs. Temporary signs are allowed only in compliance with the standards in Table 3-13, or as provided in Table 3-12. These signs are exempt from sign permit requirements when in compliance with the provisions of Table 3-13. See also Section 19.34.040(H) regarding temporary window signs.

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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.050

§ 19.34.050

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TABLE 3-13
REQUIREMENTS FOR TEMPORARY SIGNS
[Explanatory Notes Follow at the End of the Table]
Sign Type Maximum Number Maximum Area Maximum Height Time Limit Additional Requirements
Banners in public right-of- Not applicable Not applicable Not applicable Not applicable Shall be installed by the City or in
way compliance with an agreement with the City
Construction signs 1 per street frontage 32 sq. ft. per sign. 6 ft. Shall be removed Shall contain only the names of architects,
Construction sites for following Final engineers, and contractors working on the
one single project on one Building Inspection site and/or renderings and information on
or more lots that add up the project
to 25,000 sq. ft. or more
may replace all
allowable construction
signs with one single
sign of 160 sq. ft. or less
Future occupant signs 1 per each ground May occupy the entire Shall be located Shall be removed upon Shall contain only the names and/or logos of
(windows and doors only) floor, street facing surface area of each below the roof edge first occupancy of the future occupants of the site and as an
window or glass door ground-floor, street of the building site optional feature the renderings of approved
facing window or glass future improvements, and/or creative images
door related to the future business. Signs on
windows above the ground floor are allowed
for second story tenant spaces that may be
accessed directly from the exterior on the
second story level. The maximum number,
maximum area, time limit and additional
requirements shall be the same as signs on
the ground floor. The maximum height shall
be below the sills of second story windows.
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City of West Hollywood, CA

WEST HOLLYWOOD CODE

§ 19.34.050

§ 19.34.050

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TABLE 3-13
REQUIREMENTS FOR TEMPORARY SIGNS
[Explanatory Notes Follow at the End of the Table]
Sign Type Maximum Number Maximum Area Maximum Height Time Limit Additional Requirements
Holiday decoration signs No maximum No maximum No maximum Shall not be displayed Shall contain no advertising material
more than 30 days
before holiday and
removed within 10
days following
Motor vehicle for sale signs 1 per vehicle 2 sq. ft. Not applicable No limitation Allowed for vehicles located in approved
sales lots only
New business signs 1 per street frontage 1 sq. ft. for each lineal Below edge of roof. 60 days maximum Shall be removed upon installation of
foot of building frontage permanent sign
facing a street
Political signs No maximum 12 sq. ft. per sign, except 5 ft. Shall be removed Shall not project more than 6 in. from any
billboards within 10 days after structure or may be freestanding. Allowed
the election if its on private property only.
message is connected
with a candidate or
proposition
Real estate signs — Residential1,3
Existing residential buildings & 1 per street frontage 432 sq. in. 76 sq. in. per 42 in. 6 ft. for Shall be removed at None
unimproved property (see 2 riders per sign rider unimproved end of listing period or
below for common interest) property. upon sale or lease,
whichever occurs first
Open houses On-site signs 1 sign and 4 flags per Not applicable Not applicable Shall not be installed None
open house, on-site before 8:00 a.m. on the
only day of the open house
and shall be removed
immediately after the
open house
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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.050

§ 19.34.050

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TABLE 3-13
REQUIREMENTS FOR TEMPORARY SIGNS
[Explanatory Notes Follow at the End of the Table]
Sign Type Maximum Number Maximum Area Maximum Height Time Limit Additional Requirements
Open houses Off-site signs 1 per corner; 18" high 42" for sign on a On Saturday, Sunday, To be placed on private property
maximum of 4 per 24" wide stake and Tuesday only, Only text permitted is "open house" with an
intersection 36" for A-frame sign from 11:00 a.m. to arrow in direction of the property, address of
7:00 p.m. the property, and name of brokerage house
and/or agent
Double-faced sign only, 1 flag allowed if
attached to the sign, no riders
New residential buildings 1 sign No riders 12 sq. ft. 6 ft. Shall be removed None
within 6 months of
Certificate of
Occupancy, or
occupancy, whichever
occurs first
Common interest residential 1 per unit 2 riders per 150 sq. in. per unit 30 42 in. Shall be removed at Signs for individual units may only be
developments unit sq. in. per rider end of listing period or mounted on 1 common sign for projects of
upon sale or lease, 50 or more units, with a Sign Permit per
whichever occurs first table 3-11
Real estate signs — Commercial2, 3
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City of West Hollywood, CA

WEST HOLLYWOOD CODE

§ 19.34.050

§ 19.34.050

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TABLE 3-13
REQUIREMENTS FOR TEMPORARY SIGNS
[Explanatory Notes Follow at the End of the Table]
Sign Type Maximum Number Maximum Area Maximum Height Time Limit Additional Requirements
Improved commercial property 1 per each ground May occupy the entire Shall be located Shall be removed at Shall only include information related to the
(windows and doors only) floor street facing surface area of each below the roof edge end of listing period or sale, rental or lease of the property or
window or glass door ground-floor, street of the building upon sale or lease, renderings or images of possible future
facing window or glass whichever occurs first improvements, and/or creative images
door related to a potential business. Trademarks
or off-site advertising shall be prohibited.
Signs above the ground floor are allowed for
second story tenant spaces that may be
accessed directly from the exterior on the
second story level. The maximum number,
maximum area, time limit and additional
requirements shall be the same as signs on
the ground floor. The maximum height shall
be below the sills of second story windows.
Individual commercial tenant 1 per each ground May occupy the entire Shall be located Shall be removed at Shall only include information related to the
spaces (windows and doors floor street facing surface area of each below the roof edge end of listing period or sale, rental or lease of the property or
only) window or glass door ground-floor, street of the building upon sale or lease, renderings or images of possible future
facing window or glass whichever occurs first improvements, and/or creative images
door related to a potential business. Trademarks
or off-site advertising shall be prohibited.
Signs above the ground floor are allowed for
second story tenant spaces that may be
accessed directly from the exterior on the
second story level. The maximum number,
maximum area, time limit and additional
requirements shall be the same as signs on
the ground floor. The maximum height shall
be below the sills of second story windows.
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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.050

§ 19.34.050

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TABLE 3-13
REQUIREMENTS FOR TEMPORARY SIGNS
[Explanatory Notes Follow at the End of the Table]
Sign Type Maximum Number Maximum Area Maximum Height Time Limit Additional Requirements
Unimproved commercial 1 per arterial street 16 sq. ft. 6 ft. Shall be removed at None
property frontage 576 sq. in. max. for all end of listing period or
2 riders per sign riders upon sale or lease,
whichever occurs first
----- End of picture text -----

Notes:

• (1) Residential real estate signs: no window signs are allowed. Signs may be placed in front or side setback area only.

• (2) Commercial real estate signs shall comply with the following requirements:

  • (a) The signs are allowed on private property only subject to the owner's permission. Real estate signs shall not be placed in a public right-of-way or at an off-site location.

  • (b) The signs shall be non-illuminated.

  • (c) The signs shall be constructed of durable, rigid material suitable to their location and purpose. Only interior window signs may be made of nonrigid material.

• (3) Other signs are allowed if expressly permitted by state law notwithstanding local regulations.

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City of West Hollywood, CA § 19.34.050

WEST HOLLYWOOD CODE

§ 19.34.060

• G. Time or Temperature Signs. A time or temperature sign may be allowed on a site in addition to the other signs allowed by this chapter. (See Section 19.34.110 regarding exempt signs.)

  1. Maximum Area and Height. The sign shall have a maximum area of 10 square feet, and shall comply with the height requirements established by Section 19.34.030 (Sign Standards by Zoning District).

  2. Design. The sign shall be designed in a manner that is compatible with other signs on the site and with the structure on which it is placed.

• H. Wall Signs. Where allowed by Tables 3-11 and 3-12, a wall sign shall comply with the following additional requirements.

  1. Location. The sign shall not be placed to obstruct any portion of a window, doorway, transom, or other architectural detail.

  2. Maximum Area and Height. The sign shall not project above the edge of the roof of a structure, and shall comply with the height requirements established by Section 19.34.030. (Sign Standards by Zoning District).

  3. Projection From Wall. The sign shall not project from the surface upon which it is attached more than required for construction purposes and in no case more than 12 inches. See also Section 19.34.040(C)(4) for three-dimensional elements on wall signs.

(Ord. 01-594 § 2, 2001; Ord. 02-643 § 29, 2003; Ord. 04-683, 2004; Ord. 09-832 § 5, 2009; Ord. 17-1015 § 2, 2017; Ord. 19-1058 §§ 103, 104, 2019; Ord. 24-16, 6/24/2024)

• A. Purpose. This section establishes standards and procedures for the design, review, and approval of creative signs. The purposes of this creative sign program are to:

  1. Encourage signs of unique design, and that exhibit a high degree of thoughtfulness, imagination, inventiveness, and spirit; and

  2. Provide a process for the application of sign regulations in ways that will allow creatively designed signs that make a positive visual contribution to the overall image of the city, while mitigating the impacts of large or unusually designed signs.

• B. Applicability. An applicant may request approval of a sign permit for a creative sign to authorize on-site signs that employ standards that differ from the other provisions of this chapter but comply with the provisions of this section.

• C. Application Requirements. A sign permit application for a creative sign shall include all information and materials required by the Planning and Development Services Department, and the filing fee set by the city's Fee Resolution.

• D. Procedure. A sign permit application for a creative sign shall be subject to review and approval by the Community Development Director when the proposed sign is 50 square feet or less, and by the Planning Commission when the sign is larger than 50 square feet. Notification for a sign permit for a creative sign shall be given in the same manner specified

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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.060

§ 19.34.070

by this Zoning Ordinance for Community Development Director-approved development permits in Chapter 19.48.

• E. Design Criteria. In approving an application for a creative sign, the review authority shall ensure that a proposed sign meets the following design criteria:

  1. Design Quality. The sign shall:

     • a. Constitute a substantial aesthetic improvement to the site and shall have a positive visual impact on the surrounding area;

     • b. Be of unique design, and exhibit a high degree of thoughtfulness, imagination, inventiveness, and spirit; and

     • c. Provide strong graphic character through the imaginative use of graphics, color, texture, quality materials, scale, and proportion.

  2. Contextual Criteria. The sign shall contain at least one of the following elements:

     • a. Classic historic design style;

     • b. Creative image reflecting current or historic character of the city;

     • c. Symbols or imagery relating to the entertainment or design industry; or

     • d. Inventive representation of the use, name, or logo of the structure or business.

  3. Architectural Criteria. The sign shall:

     • a. Utilize or enhance the architectural elements of the building; and

     • b. Be placed in a logical location in relation to the overall composition of the building's façade and not cover any key architectural features and details of the façade.

  4. Neighborhood Impacts. The sign shall be located and designed not to cause light and glare impacts on neighboring residential uses.

• (Ord. 01-594 § 2, 2001; Ord. 19-1058 § 105, 2019; Ord. 24-16, 6/24/2024)

• A. Purpose. A comprehensive sign program is intended to:

  1. Integrate the design of the signs proposed for a development project with the design of the structures, into a unified architectural statement; and

  2. Provide a means for defining common sign regulations for multi-tenant projects, to encourage maximum incentive and latitude in the design and display of multiple signs, and to achieve, not circumvent, the intent of this chapter.

• B. Applicability. The approval of a comprehensive sign program shall be required whenever any of the following circumstances exist, or whenever an applicant requests the approval of a comprehensive sign program:

  1. Two or more separate tenant spaces are to be created on the same parcel;

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City of West Hollywood, CA § 19.34.070

WEST HOLLYWOOD CODE

§ 19.34.080

2. A new project is proposed with five or more non-exempt signs;

3. Two or more new signs are proposed during any 12-month period, at an existing business with five or more non-exempt signs; and

4. The Community Development Director determines that a comprehensive sign program is needed because of special project characteristics (e.g., the size of proposed signs, limited site visibility, a business within a business, the location of the site relative to major transportation routes).

• C. Approval Authority. The Community Development Director may approve a comprehensive sign program through the granting of a sign permit for a comprehensive sign program.

• D. Application Requirements. A sign permit application for a comprehensive sign program shall include all information and materials required by the Community Development Department, and the filing fee set by the city's Fee Resolution.

• E. Standards. A comprehensive sign program shall comply with the following standards:

  1. The program shall comply with the purpose of this chapter, the Sign Design Guidelines, and the overall intent of this section;

  2. The signs shall enhance the overall development, be in harmony with, and relate visually to other signs included in the comprehensive sign program, to the structures or developments they identify, and to surrounding development;

  3. The program shall accommodate future revisions that may be required because of changes in use or tenants; and

  4. The program shall comply with the standards of this chapter, except that flexibility is allowed with regard to sign area, number, location, or height to the extent that the comprehensive sign program will enhance the overall development and will more fully accomplish the purposes of this chapter.

• F. Revisions to Comprehensive Sign Programs. Revisions to a comprehensive sign program may be approved by the Community Development Director with a standard sign permit if the intent of the original approval is not affected. Revisions that would substantially deviate from the original approval shall require the approval of a new comprehensive sign program.

• (Ord. 01-594 § 2, 2001; Ord. 19-1058 §§ 106, 107, 2019; Ord. 24-16, 6/24/2024)

• A. Purpose. This section provides standards for off-site signs, including district identification signs and large screen video signs not on Sunset Boulevard. All off-site signs on Sunset Boulevard are governed by the Sunset Specific Plan.

• B. Applicability. District Identification Signs are governed by subsection (E) below and large screen video signs are allowed in the CR zone in compliance with subsection (F) below. (Also see Section 19.34.090 – Prohibited and Restricted Signs.)

• C. Permit Requirement. A sign permit issued in compliance with Section 19.34.100 (Sign Permits) shall be required for any off-site signs allowed under the provisions of this section, except where a different permit requirement is established by this section.

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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.080

§ 19.34.080

• D. Approval Authority. The Planning Commission shall have the authority to approve district identification signs and large-screen video signs. The Community Development Director may approve all other off-site signs and to the extent permitted under this Code.

• E. District Identification Signs. A district identification sign is an off-site sign for the identification of a specific district or center identified in the General Plan or a business improvement or redevelopment area approved by the Council.

  1. Procedure. Hearing notice shall be sent to all businesses within a district or redevelopment area, or to owners of property within 500 feet of the site, whichever is less.

  2. Standards. District identification signs shall not:

     • a. Interfere with pedestrian or vehicular safety to the satisfaction of the Director of Public Works;

     • b. Detract from the pedestrian quality of the surrounding area; or

     • c. Add to an over-proliferation of signs on one property or in an area.

  3. Maintenance Agreement Required. The owner of the sign shall enter into an agreement with the city for funding the ongoing cleaning, maintenance, and repair of the sign subject to the approval of the Director of Public Works.

• F.

Large Screen Video Signs.

1. Criteria for Eligibility. Large screen video signs shall be allowed only in conjunction with new construction of 5,000 square feet or more. Large screen video signs may be approved when the signs are located in the CR zone and meet all of the following criteria:

   • a. The site where the sign is located is designated gateway node under the General Plan.

   • b. The site where the sign is located is designated a light way or glow way under the Santa Monica Boulevard Master Plan.

   • c. The large screen video sign is a component of a special lighting concept contributing the project's gateway status as a glow way or light way as required by the Santa Monica Boulevard Master Plan.

2. Procedure. Public notice shall be provided as required by Chapter 19.48 for a development permit.

• Standards. Proposed video signs shall comply with the following standards:

• a. The sign shall be at least 100 square feet in screen area.

• b. If the sign is located in the CR zone, the sign shall be at least 200 feet away from any residentially zoned property and 1,000 feet away from any other large screen video in West Hollywood.

• c. If the sign is located in the CR zone, the sign shall be no larger than 500 square feet in size.

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City of West Hollywood, CA § 19.34.080

WEST HOLLYWOOD CODE

§ 19.34.090

• d. Off-site advertising shall be limited to the large-screen video portion of the sign.

4. Time Limits and Extensions. Large screen video signs shall be installed within two years from the date of approval. The Community Development Director may, upon request before the expiration date, extend the permit one time for an additional six months in compliance with Chapter 19.62 (Permit Implementation, Time Limits, and Extensions).

(Ord. 01-594 § 2, 2001; Ord. 01-604 §§ 5, 6, 2001; Ord. 03-672 § 5, 2003; Ord. 04-684 § 5 (Att. A), 2004; Ord. 14-940 § 22, 2014; Ord. 16-976 §§ 1 – 4, 2016; Ord. 19-1058 §§ 109 – 119, 2019; Ord. 19-1063 § 6, 2019; Ord. 24-16, 6/24/2024)

• A. Prohibited Signs. The following signs are inconsistent with the purposes and standards of this chapter and are prohibited in all zoning districts:

  1. Cabinet (can) signs;

  2. Notices, placards, bills, posters, cards, stickers, banners, signs, advertising, or other devices designed to attract the attention of the public that are posted or otherwise affixed upon any street, street furniture, right-of-way, public sidewalk, crosswalk, curb, lamppost, hydrant, tree, alley, telephone pole, public telephone, or lighting system, or other public alarm or communication system, or on private property, except as allowed by this chapter;

  3. Obscene or offensive signs containing statements, words, or pictures of an obscene or indecent character which appeal to the prurient interest in sex, or which are patently offensive and do not have serious literary, artistic, political, or scientific value;

  4. Off-site signs not specifically allowed by the provisions of Section 19.34.080 (OffSite Signs) or the Sunset Specific Plan;

  5. Painted signs on fences or roofs, except street addresses;

  6. Portable signs, except for valet signs (see Section 19.34.110(C)(7)) and menu signs within approved outdoor dining areas (see Section 19.34.110(C)(2));

  7. Signs advertising home occupations;

  8. Signs erected in a manner that a portion of their surface or supports will interfere with the free use of a fire escape, exit or standpipe, or obstruct a required ventilator, door, stairway, or window above the first story, or create other hazards;

  9. Signs not in compliance with the provisions of this chapter;

  10. Signs using words, colors, symbols, or characters in a manner that interferes with, misleads, or confuses pedestrian or vehicular traffic and safety; and

  11. Vehicle signs attached to or painted on motor vehicles that are parked on or adjacent to property for more than 24 consecutive hours, the principal purpose of which is to attract attention to a product sold or business located on the property;

  12. Inflated signs, balloons, and figures; and

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City of West Hollywood, CA

ZONING ORDINANCE

§ 19.34.090

§ 19.34.100

13. Mobile billboards.

• B. Restricted Signs. The following signs are generally inconsistent with the purposes and standards of this chapter but may be allowed under certain circumstances or through sign approval programs that offer incentives to encourage well designed, creative signs (e.g., comprehensive sign program, creative sign, creative billboard, etc).

  1. Animated, moving, flashing, blinking, reflecting, revolving, or other similar signs or signs that incorporate these elements are prohibited unless approved as a creative sign;

  2. Awnings that are internally illuminated are prohibited unless approved as a creative sign;

  3. Banners, streamers, and pennants, are prohibited unless allowed for a temporary use by Section 19.34.050(F) (Temporary Signs). See also Section 19.34.030, Table 3-12.

4. Changeable copy signs over three square feet, are prohibited unless approved through a comprehensive sign program (Section 19.34.120) and in compliance with Section 19.34.050(C) (Changeable Copy Signs);

   5. Electronic graphic signs, are prohibited except:

      • a. Time or temperature signs;

      • b. Large screen video displays in compliance with Section 19.34.070(H);

      • c. A creative sign in compliance with Section 19.34.060; or

      • d. A sign that is five square feet or smaller in compliance with Section 19.34.100.

   6. Murals are prohibited except for tall wall signs in compliance with Section 19.34.080(I), or those approved by the Fine Arts Commission;

   7. Roof signs extending above the edge of the roof of a structure are prohibited unless approved as a creative sign;

   8. Signs emitting audible sounds, odors, or visible matter are prohibited unless approved as a creative sign or creative billboard; and

5. Pole signs are prohibited unless approved as creative signs. (Ord. 01-594 § 2, 2001; Ord. 02-643 § 30, 2003; Ord. 07-773 § 7, 2007; Ord. 19-1063 § 7, 2019)

• A. Application Processing and Fee. A sign perm it application shall include the information and materials required by the Community Development Department, and the filing fee set by the city's Fee Resolution.

• B. Review Authority. The Planning Commission shall have the authority to approve district identification signs, creative signs as specified by Section 19.34.060 (Creative Signs), and large screen video signs. The Community Development Director may approve all other types of signs. Appeals of decisions of the Planning Commission or Community

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City of West Hollywood, CA § 19.34.100

WEST HOLLYWOOD CODE

§ 19.34.110

Development Director shall be processed in compliance with Chapter 19.76 (Appeals).

• C. Criteria for Approval. The Community Development Director or Planning Commission may approve a sign permit if the proposed sign:

  1. Meets the requirements of this chapter;

  2. Is in compliance with the Sign Design Guidelines;

  3. Would not interfere with pedestrian or vehicular safety;

  4. Would not detract from the character of a historic or architecturally significant structure;

  5. Would not be located so as to have a negative impact on adjacent property;

  6. Would not detract from the pedestrian quality of street or area; and

  7. Would not add to an over-proliferation of signs on a particular property.

• D. Modification of Standards. Modifications to the requirements of this chapter may be requested in compliance with Chapter 19.60 (Variances and Modifications).

• E. Revocation or Modification of Sign Permits. The Community Development Director may revoke or modify a sign permit, in compliance with Section 19.80.060 (Revocations and Modifications) if it is found that the signs has been erected, altered, reconstructed, or is being maintained in a manner that is inconsistent with the approved permit.

(Ord. 01-594 § 2, 2001; Ord. 19-1058 § 120, 2019; Ord. 19-1079 § 7, 2019; Ord. 24-16, 6/24/ 2024)

Sign permits shall not be required for the signs listed in this section. These exempt signs shall not be included in the determination of the total allowable number of signs or total allowable sign area for a site.

• A. Flags. The flag of the United States of America and other nations, states, counties, or municipalities, and flags of incorporated nonprofit organizations or service clubs provided that the pole height shall not exceed 25 feet in height above finished grade within five feet of the pole if located on the ground or 10 feet if located on a roof. The length of the flag shall not exceed one-quarter of the height of the pole. No more than three flags per parcel shall be allowed. More or larger flags may be allowed subject to approval by the Community Development Director.

• B. Permanent Signs Without Size Limitations. The following permanent signs are exempt from sign permit requirements and their size is not limited by this chapter.

  1. Official Signs. Official and legal notices required by a court or governmental agency;

  2. City Signs. Any sign erected by the city;

  3. Federal and State Signs. A sign erected by a federal or state agency to the extent that the city is precluded from regulation by the doctrine of preemption.

  4. Historic Signs. A sign on a historic structure or the adjacent right-of-way in

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City of West Hollywood, CA § 19.34.110

ZONING ORDINANCE

§ 19.34.110

compliance with a city program.

5. Signs in the Public Right-of-Way. Off-site signs that are part of and accessory to bus shelters, transit shelters, pay phones, trash receptacles, and other similar street furniture located in the public right-of-way and installed by the city or in compliance with an agreement with the city. This includes banners attached to streetlights and other similar structures.

• C. Permanent Signs With Size and Number Limitations. The following permanent signs are exempt from sign permit requirements when in compliance with the requirements of this subsection.

  1. Affiliation Signs. Signs that provide notices of services (e.g., trade affiliations, credit cards accepted) provided the signs are attached to the structure. Signs or notices shall not exceed one-half square foot in area for each sign, and no more than three signs are allowed for each business;

  2. Changeable Copy Signs. Signs with readily changeable copy or text (e.g., chalkboard) limited to one sign per business not to exceed three square feet in area. For larger changeable copy signs, see Section 19.34.050(C).

  3. Gasoline Pump Signs. Signs identifying the brand, types, and octane rating provided the signs do not exceed two square feet for each pump face. Also includes equivalent signs for alternative fuel/electric vehicle recharging stations.

4. Name Plaques. Commemorative plaques, tables, dates of construction, and the like when carved in stone, concrete, or similar materials or made of bronze, aluminum, or other similar permanent material. Signs shall not exceed three square feet in area. (See subsection (B)(2), above, for signs on historic structures.)

   5. Neighborhood Watch Signs. Signs located in residential neighborhoods that are designated official neighborhood watch areas and limited to three square feet in area.

   6. Off-site Directional Signs. Signs located off-site and providing directions to publicly owned facilities or emergency facilities and limited to 12 square feet in area.

   7. Portable Parking Lot and Valet Parking Signs. One freestanding portable sign at each parking lot entrance limited to 10 square feet in area. Signs shall not cause hazard to pedestrian movement.

   8. Residential Security Signs. One sign per street frontage limited to a maximum of two square feet per sign.

   9. Site Address. A maximum of two site address signs are allowed for each street address, in compliance with Section 19.20.200.

   10. Time or Temperature Signs. Time or temperature signs are exempt from sign permit requirements when provided in compliance with Section 19.34.050(H).

   11. Vehicle-Oriented Safety and Directional Signs. Signs solely for the purposes of guiding traffic, parking, and loading on private property are exempt from sign permit requirements. One safety or directional sign on each site may include the name of the business within a maximum area of two square feet. No other advertising copy or

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City of West Hollywood, CA § 19.34.110

WEST HOLLYWOOD CODE

§ 19.34.130

logos shall be allowed. Maximum sign height shall be four feet.

12. Kiosk Signage. Each kiosk may provide a maximum of two signs of up to three square feet each.

13. Vehicle Towing Signs. Signs identifying vehicle towing information in compliance with the California Vehicle Code, Section 22658. Signs shall be limited to three square feet in size each, and one sign per entrance to the property in plain view of the entrance. No other advertising copy or logos shall be allowed. Maximum sign height shall be four feet.

• D. Temporary Signs Limited by Size and Period of Display. The temporary signs listed in Section 19.34.050(F) (Temporary Signs) are exempt from sign permit requirements in compliance with Section 19.34.050(G). See Section 19.34.030 for permit requirements for temporary sales and promotional signs.

(Ord. 01-594 § 2, 2001; Ord. 04-677 § 4, 2004; Ord. 05-720 § 6, 2005; Ord. 06-734 § 7, 2006; Ord. 14-940 § 23, 2014; Ord. 18-1027 § 7, 2018; Ord. 19-1058 § 121, 2019; Ord. 24-16, 6/24/ 2024)

A sign, other than a designated historic sign, that advertises or otherwise identifies a business or activity that is no longer conducted on premises shall be removed by the owner or lessee of the premises within 90 days of the close of business, or the cessation of the identified activity. This section does not require the removal of a designated historic sign.

(Ord. 01-594 § 2, 2001; Ord. 14-940 § 24, 2014)

• A. Penalties. Illegal signs shall be subject to the administrative remedies of Municipal Code Chapter 1.08.

• B. Removal of Illegal Signs in the Public Right-of-Way. The Community Development Director may cause the removal of any sign within the public right-of-way or on property that is otherwise abandoned that has been placed there without first complying with the requirements of this chapter.

• C. Storage of Removed Signs. Signs removed in compliance with this section shall be stored by the city for 30 days, during which they may be recovered by the owner only upon payment to the city for costs of removal and storage. If not recovered within the 30-day period, the sign and supporting structure shall be declared abandoned and title shall vest with the city. The costs of removal and storage (up to 30 days) may be billed to the owner. If not paid, the applicable costs may be imposed as a tax lien against the property.

• (Ord. 01-594 § 2, 2001; Ord. 19-1058 § 122, 2019; Ord. 24-16, 6/24/2024)

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City of West Hollywood, CA