Article IV — Rose Bowl Area

This area consists of the Rose Bowl and adjoining parking areas B, D, F, I, J, K, and M.

(Ord. 6403 § 2 (part), 1990)

(Ord. No. 7334, § 2, 12-17-2018)

A.

To achieve a balance of recreational programs, public parks use and to preserve the residential values in the area, evaluation criteria for proposed Rose Bowl events shall include the recreational and financial benefits to the community, the impact on the surrounding residential areas. The standards which shall be considered in evaluating proposed Rose Bowl events shall include, but are not limited to the following:

The displacement of activities normally conducted on improved turf areas, including area H and the golf course.

The impact upon surrounding residential areas and the Arroyo Seco resulting from traffic, noise, parking and any other anticipated impacts.

That displacement of recreational programs and activities within Brookside Park and the Brookside Golf Course has not occurred more than 15 times annually.

B.

Each major Rose Bowl event shall be preceded by staff analysis which shall identify and consider traffic, noise, parking, recreational activity displacement and any other anticipated impacts. Specifically, staff analysis shall include the following elements:

A traffic management plan which restricts event nonresidential traffic to main arteries leading to and exiting from the Rose Bowl and event parking locations; provides for maximum ingress and egress for emergency vehicles to reach neighborhood residents and public facilities; establishes a paid parking program for all major events as specified in Section 3.32.300 of this code; provides for free shuttle bus service to tie in with off-site parking to be subsidized by revenues of paid parking; facilitates a clear understanding of alternate parking plans during inclement weather through inclusion of flyers with event tickets and notification to the public through all available aspects of the media.

A litter containment plan which shall include a schedule of activities to be completed prior to, during and after the event in the affected areas of the Arroyo and in surrounding residential neighborhoods; a requirement that based on the type of event, all surrounding areas, including residential neighborhoods, have cleanup and trash removal within 24 hours after the event.

A public safety element to be developed in conjunction with the police department, the public works department, the staff of the Rose Bowl, and the event sponsors which shall include all relevant issues related to size of the crowd, unique characteristics regarding the anticipated crowd, past experiences at related Rose Bowl events, crowd control, traffic control, neighborhood traffic and security patrol, emergency preparedness and fire prevention.

C.

The public and surrounding residential areas shall receive at least 30 days' advance notice of any major Rose Bowl event by suitable means of any such event that will curtail the availability of Brookside Park and the Brookside Golf Course.

D.

The staff of the Rose Bowl and the staff of the recreation department shall coordinate the planning and rescheduling of youth and adult programs when major Rose Bowl events may require turf parking in Brookside Park and Brookside Golf Course.

E.

A post-event evaluation shall be conducted by staff following each major event to determine the efficacy of the pre-event staff analysis identified in subsection A of this section and to make recommendations for future events. A preliminary evaluation shall be submitted to Rose Bowl Operating Company and to the parks and recreation commission within 30 days of each event and a final report within 120 days. These evaluations shall be reviewed at least annually by Rose Bowl Operating Company and the commission who shall make recommendations to the city council which may in turn limit or condition future events accordingly.

F.

All proposed contracts involving the use of the Rose Bowl which anticipate an attendance of over 20,000 people shall be approved by the Rose Bowl Operating Company in conformance with this chapter. In addition, all proposed contracts involving the use of the Rose Bowl as the home stadium of any professional sports team or for a duration of more than 5 years must be approved by the city council with the recommendation of the Rose Bowl Operating Company. The Rose Bowl Operating Company may refer an event proposal to the parks and recreation commission or its designee for review, recommendation and comments prior to final approval.

G.

Existing contracts are to be brought into compliance with the provisions of this chapter whenever legally possible at the earliest possible date.

(Ord. 6627 §§ 2—4, 1995; Ord. 6403 § 2 (part), 1990)

(Ord. No. 7279, § 2, 4-11-2016)

A.

No displacement of recreational programs and accessibility to Arroyo Seco facilities shall be allowed more than 15 times in any fiscal year (July 1 through June 30 of the following year) without permission of the Rose Bowl Operating Company board of directors, or allowed more than 25 times in any fiscal year without permission of the city council, who must find that each additional permitted event meets all of the following requirements:

The additional event represents a unique opportunity that will enhance the stature of the Rose Bowl.

The revenue generating potential from the additional event justifies its consideration.

The event does not create undue conflicts with other Arroyo Seco activities taking place at the same time.

The event does not impose undue adverse impacts on surrounding residential areas.

B.

To minimize adverse impacts on surrounding residential areas, scheduling of events at the Rose Bowl shall emphasize a minimum number of events which yield the maximum amount of new revenues to the city.

C.

In the event that the RBOC enters into a multi-year license agreement to host a multi-day, multi-stage music and arts festival, in no case shall that festival and any regular season event permitted pursuant to Section 3.32.275 occur in the same year.

(Ord. No. 7433, § 1, 9-23-2024; Ord. No. 7279, § 3, 4-11-2016; Ord. 6403 § 2 (part), 1990)

Notwithstanding any other section of this chapter or any other limitation in the Municipal Code, and in addition to the displacement events permitted pursuant to Section 3.32.270, displacement of recreational programs and accessibility to Arroyo Seco facilities shall be allowed for a maximum of 13 additional National Football League ("NFL") events over a consecutive 12-month period. The events authorized by this section shall not commence unless and until the city council approves an agreement to allow a NFL team to temporarily play its home games in the Rose Bowl. Additionally, such events shall involve attendance of no more than 75,000 patrons. This section shall be repealed and have no further effect upon the end of a five-year period that will begin on the date of the first NFL football game played at the Rose Bowl pursuant to such agreement.

(Ord. No. 7227, § 1, 12-3-2012)

The city council, by resolution, shall establish a schedule of minimum rents, charges and fees to be charged and collected for use of the Rose Bowl. Nothing herein shall prohibit rents, charges and fees in excess of those set forth in the aforementioned schedule. In addition, users of the Rose Bowl shall pay to the city all costs incurred by the city and Rose Bowl Operating Company in connection with their licensed use as determined by the general manager of the Rose Bowl and enumerated in a license agreement which also shall set forth the time and method of payment of all charges and the matter of accounting therefor. The minimum schedule of rents, fees and charges shall conform to the other provisions set forth in this section and chapter.

A.

Services for which costs shall be charged as costs of operations shall include, but not be limited to, police and security, crowd control, groundskeepers and such other services which are required by the general manager of the Rose Bowl and set forth in the license agreement.

B.

The aforementioned minimum schedule may provide for but shall not require a reduction of rents, fees and charges based on the following considerations:

Whether the event to be sponsored is for a local public purpose or benefit; or

Whether an admission fee is to be charged, collection taken or space or advertising sold or sublet; or

Whether the net proceeds of the event will be donated to nonprofit organizations; or

Whether the event is to be open to the public; or

Whether the event is of a cultural, civic or patriotic character; or

Whether the licensee is a nonprofit organization.

The general manager of the Rose Bowl shall determine whether or not a licensee is entitled to any reduced rent, fee or charge provided for hereunder and his or her decision shall be limited to a consideration of the foregoing factors. For purposes of this section, a "nonprofit organization" shall be defined as a nonprofit organization with an office in the city for at least 5 years preceding the date of the application for a license.

C.

Every licensee shall be required to pay all costs of operations incurred by city and Rose Bowl Operating Company in connection with said licensee's use of the Rose Bowl, except as such costs are either reduced or waived by specific resolution of the city council as to city costs and of the Rose Bowl Operating Company as to Rose Bowl Operating Company costs. Nothing contained elsewhere in this chapter shall authorize an exception to this provision.

D.

Every person using the Rose Bowl shall be required to indemnify, hold harmless and defend the city, Rose Bowl Operating Company, their respective officers, directors and employees from any loss, liability or damage resulting from the use of the premises by said licensee, and each user shall procure and maintain, in full force and effect, during the period of licensed use, a policy of insurance satisfactory to city which shall insure city and Rose Bowl Operating Company against any liability of whatsoever nature on account of bodily injury to or of damage to any property arising out of or in connection with the use of said premises by said user, including all costs of defending any claim arising as a result thereof. The insurance policies required herein shall be in an amount and on forms approved by the city, and each such policy shall provide that the policy shall not be cancelable for any cause until 30 days' written notice to the city and Rose Bowl Operating Company. Evidence of products' liability insurance coverage, or workers' compensation insurance coverage may be required, and if required by city, such coverage shall comply with the form requirements specified herein. City, at city's sole option, may waive all or part of the foregoing requirements regarding indemnity and insurance, and require the user to obtain similar insurance coverage, either through the city or by other arrangement approved by city, and the user shall be required to reimburse city for the cost of any insurance provided pursuant hereto.

E.

No use of the Rose Bowl shall be permitted unless licensed and no license shall be granted unless such licensed use is in writing and on a form approved by the city attorney and executed by the Rose Bowl Operating Company or the general manager of the Rose Bowl, as agent of the city. The Rose Bowl Operating Company and the general manager of the Rose

Bowl, as agent of the city, are authorized to execute all license agreements in conformance with this chapter for the Rose Bowl for and on behalf of the city.

F.

No provision of this section shall limit or prohibit RBOC from charging a rental or use fee in excess of that set forth in the minimum schedule provided for herein, or basing the rental fee or charge for use of the Rose Bowl upon a percentage of licensee's gross receipts; provided, that each licensee agreement shall provide that the minimum rental fee or charge set forth in the aforementioned schedule shall be collected from the licensee.

G.

The general manager of the Rose Bowl or his or her designee shall use the authority granted hereunder to promote by all appropriate means greater use of the Rose Bowl for revenue-producing events.

(Ord. 6627 § 5, 1995: Ord. 6403 § 2 (part), 1990)

A priority system for the use of the Rose Bowl and ancillary parking facilities shall be developed which shall include the following:

A.

A paid parking program for all major events which includes unreserved parking at a fixed fee throughout the Rose Bowl/Brookside Park area regardless of proximity to the event and preferred reserved parking at a higher fee;

B.

The possibility of paid parking for non-major events of less than 20,000 attendance;

C.

The active promotion of alternative parking outside the Arroyo Seco for all major events with transportation to the Rose Bowl, and the Rose Bowl Operating Company shall use clean air, non diesel buses for its contracted shuttle services, to the maximum extent permitted by law, and shall encourage private event sponsors to use clean air, non-diesel buses for shuttle to major, Rose Bowl displacement events, when commercially feasible. For the purpose of this section, clean air, non-diesel bus shall mean vehicles which rely on natural gas, electric fuel cells, or other non-diesel technology, and which have an exhaust which is not classified as a toxic air contaminant.

D.

Priority order of use as follows:

Conventional Rose Bowl parking facilities, also known as areas A, F, G, J, K and D.

Brookside parking lot, also known as area I.

Turfed areas, including Brookside ball fields, playing fields, area H, and golf course.

E.

Limitations on the use of turfed areas for parking shall be determined in accordance with the provisions of Section 3.32.280(D) of this chapter and by city board policy. In no case shall Brookside Golf Course, playing fields and Brookside Park be used for parking where such use may cause substantial or permanent damage to the turf.

F.

A no parking policy shall be established in the residential and other areas surrounding the Rose Bowl/Brookside Park area during major events at the Rose Bowl. Temporary no parking restrictions shall be in force and signs shall be posted in the affected areas according to Section 10.40.100 of this code. This no parking restriction shall be enforced by towing and impounding the vehicles of violators at the violators' expense according to Section 10.40.030 of this code.

G.

The parking area and all rights thereto in the areas adjacent to the Rose Bowl are reserved for the benefit of the city. The city may allow use thereof at rates and on terms approved by the city manager.

(Ord. 6403 § 2 (part), 1990)

(Ord. No. 7162, § 1, 3-30-2009)

All advertising, broadcast, television, transcription and/or recording rights are reserved for the benefit of the city, except as otherwise provided by contract with the user.

(Ord. 6403 § 2 (part), 1990)

The Rose Bowl public address system shall be used at events requiring a public address system. Any other system shall only be permitted in the Rose Bowl with the prior written permission of the general manager of the Rose Bowl.

(Ord. 6627 § 6, 1995: Ord. 6403 § 2 (part), 1990)

All concessions operated in the Rose Bowl are reserved for the benefit of the city, except as otherwise provided by contract with the user.

(Ord. 6403 § 2 (part), 1990)

Every licensee of the Rose Bowl shall furnish such police protection as shall be required by the city manager.

(Ord. 6403 § 2 (part), 1990)

The city manager may cancel any right to use the Rose Bowl if in his opinion such use will unduly damage the premises or will be inimical to the public welfare.

(Ord. 6403 § 2 (part), 1990)

No user shall erect, build, install, alter or change any structure or facility in the Rose Bowl without the written approval of the city manager.

(Ord. 6403 § 2 (part), 1990)

Whenever the Rose Bowl is occupied by any licensee and is not in actual use and no equipment or services are required, no licensee fee shall be charged for a reasonable time of such nonuse as shall be determined by the general manager of the Rose Bowl.

(Ord. 6627 § 7, 1995: Ord. 6403 § 2 (part), 1990)

The Rose Bowl Operating Company may, in conformance with this chapter, permit the use of the Rose Bowl for any event or series of events upon such terms as it determines to be reasonable, and the contract for such use shall state such terms.

(Ord. 6627 § 8, 1995: Ord. 6403 § 2 (part), 1990)