Los Angeles Municipal Code § 71.20 Disclosure of Taxicab Fares, Fees, or Rates

(Title and Section Amended by Ord. No. 187,416, Eff. 3/2/22.)

(a) A Taxicab Operator shall disclose fares, fees, or rates to the customer in compliance with state law, City ordinances or resolutions, and Board Rules. A Taxicab Operator may satisfy this requirement by disclosing fares, fees, or rates on its Internet Web site, mobile telephone application, or if the ride is arranged by a telephone order, the Taxicab Operator must offer to disclose fares, fees, or rates to the customer. The Taxicab Operator shall notify the passenger of the applicable rate prior to the passenger accepting the ride for walkup rides and street hails. The rate may be provided on the exterior of the taxicab, within an application of a mobile telephone, device, or other Internet-connected device, or be clearly visible in either print or electronic form inside the taxicab. For purposes of this section, an App or Application shall mean a digital program or software application that is downloadable to a computer or mobile device.

(Added by Ord. No. 187,416, Eff. 3/2/22.)

A City permitted Taxicab Operator may display advertisements in or on the exterior of a taxicab. The types or subject matter of the advertisements placed in or on taxicab shall comply with the City’s Transit Advertising Policy. The Department shall post the Department’s Transit Advertising Policy on its Web site, and include the Policy as an attachment to the permit. The method of placement of an advertisement on the exterior of a taxicab shall comply with the requirements set forth in Los Angeles Municipal Code Section 87.54 and California Vehicle Code Section 26708. Advertising displays shall not use digital video technology, sometimes referred to as dynamic messaging sign devices. An advertisement placed on the exterior of a taxicab shall not be placed in a manner that blocks, or obstructs, or interferes with the view of a City issued decal identifying the vehicle as a City authorized taxicab.