Earlier editions: 2026-09
Title 11 — PEACE, MORALS AND SAFETY
Jurupa Valley Municipal Code Ch. 11.60 Price Increases for Food and Consumer Services
Jurupa Valley Municipal Code · 2026-10 edition · updated 2026-10-04 · Jurupa Valley
Cite as: Jurupa Valley Municipal Code Chapter 11.60 · Text as of 2026-10-04
Sec. 11.60.010. - Findings.¶
As a result of past disasters throughout the State of California, such as the October, 1993, fire storms in Oakland and the Northridge earthquake on January 17, 1994, and the states of emergency resulting therefrom, residents of those areas sought to purchase emergency supplies, food and other consumer goods necessary for their health and safety. Though no general shortage of consumer goods was evident, numerous residents reported instances of excessive price increases for consumer items, such as gasoline and food items, many times above the prices in effect just prior to the disasters. Though price increases may be necessary, where a vendor or service provider has actually incurred higher expenses, the price increases reported in most cases clearly exceeded those that would be reasonable and needed to recapture any actual increase of operation or selling expenses.
Sec. 11.60.020. - Intent.¶
It is the intention of the City Council, in adopting the ordinance codified in this chapter, to protect city residents from excessive and unjustified increases in the prices charged during any abnormal disruption of the marketplace for consumer goods and services vital and necessary for the health, safety and welfare of residents resulting from an emergency or disaster for which a state of emergency for the city is proclaimed or declared pursuant to Chapter 2.30, Riverside County Code Chapter 2.100 and/or Government Code Title 2, Division 1, Chapter 6, Article 14 (Gov. Code Section 8630 et seq.) or for which a local disaster or emergency is declared by the President of the United States or Governor of California.
Sec. 11.60.030. - Definitions.¶
The following words, terms and phrases, when used in this chapter, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:
Consumer food item is any article which is used or intended for use for food, drink confection or condiment by a person, domestic pet or farm animal.
Contractor services are services as defined by Business and Professions Code Sections 7025, 7026, 7026.1 and 7026.3.
Emergency supplies includes, but are not limited to, water, water purification devices or tablets, flashlights, lanterns, radios, generators, batteries, candles, blankets, sleeping bags, soaps, tents, cooking and heating fuels and diapers.
Gasoline includes all octane levels of unleaded, leaded gasoline, diesel and alternative fuels.
Medical supplies includes, but are not limited to, prescription and nonprescription drugs, and medicines, bandages, gauze and splints.
Repair, reconstruction or construction services are those contractor services for repairs or rebuilding to residential and commercial property of any type which are damaged as a result of a disaster.
Sec. 11.60.040. - Excessive price increases prohibited.¶
A. Goods. Upon the earlier of either the issuance of a proclamation or declaration of emergency as defined in Government Code Section 8558, or an emergency involving or threatening the lives, property or welfare of the residents of the city pursuant to Riverside County Code Chapter 2.100, Chapter 2.30, and/or Government Code Title 2, Division 1, Chapter 6, Article 14 (Gov. Code Section 8630 et seq.) or for which a disaster or emergency is declared by the President of the United States or Governor of California and for a period of thirty (30) days from the date such state of emergency is terminated, it is unlawful for any person, contractor, company, business or other entity to sell or offer to sell any consumer food items, emergency or medical supplies, or gasoline for an amount which exceeds by ten (10) percent the price charged by such person, contractor, company, business, or other entity for the goods on the day prior to the emergency period as stated in the proclamation or declaration of emergency, unless the person, contractor, company, business, or other entity, can establish by clear and convincing evidence that a greater increase in price was directly attributable to additional costs imposed on it by the supplier of the goods or for labor or materials actually used to provide or make the product.
B. Services. Upon the earlier of either the issuance of a proclamation or declaration of emergency involving or threatening the lives, property or welfare of the residents of the city pursuant to Riverside County Code Chapter 2.100, Chapter 2.30 and/or Government Code Title 2, Division 1, Chapter 6, Article 14 (Gov. Code Section 8630 et seq.) or for which a disaster or emergency is declared by the President of the United States or Governor of California and for a period of thirty (30) days from the date such state of emergency is terminated, it is unlawful for any person, contractor, company, business or other entity to furnish or offer to furnish any repair, reconstruction or construction services, for an amount which exceeds by ten (10) percent the price charged by such person, contractor, company, business or other entity for such services on the day prior to the emergency period as stated in the proclamation or declaration of emergency, unless the person, contractor, company, business, or other entity can establish by clear and convincing evidence that a greater increase in price is directly attributable to additional costs imposed on it by the supplier of the goods or for labor or materials actually used to provide the service.
Sec. 11.60.050. - Hearing.¶
If there is reasonable cause to believe that a person has violated the provisions of this section, the City Manager or designee shall, prior to authorizing the filing of a criminal complaint, have conducted a Review Board hearing upon due notice and an opportunity to be heard to the party or parties accused. At the conclusion of such Review Board hearing, the City Manager or designee may, in his or her discretion, recommend that a criminal complaint be filed. The City Manager or designee may for good cause, dispense with the requirement of conducting a hearing prior to recommending that a criminal complaint be filed.
Sec. 11.60.060. - Review board.¶
The Review Board shall be chaired by the City Manager and no less than two (2) other education, municipality or special district purchasing managers with counsel provided by the city. The decision of the Review Board shall be final. The Review Board shall also have the authority to negotiate a settlement based on all the facts presented. Upon the Review Board's final decision, all documentation will be forwarded to the City Manager for appropriate disposition.
Sec. 11.60.070. - Violation; penalty.¶
A violation of this chapter is declared to be a misdemeanor and shall be punishable by a fine not to exceed one thousand dollars ($1,000) or by imprisonment for not more than six (6) months or both.
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