Rialto Municipal Code Ch. 5.08 Outdoor Advertising

In the exercise of the police powers of the city and for the purpose of revenue and regulation, every person, firm or corporation engaged in carrying on the business or occupation of poster hanging, advertising, sign painting or outdoor advertising, or maintaining posterboards, is licensed, and the fee charged therefor is set forth in this chapter.

(Ord. 983 (part), 1986)

"Outdoor advertising," for the purpose of this chapter, means the same as that defined in Chapter 18.102 of this code.

(Ord. 983 (part), 1986)

A. The license fee imposed by this chapter is determined from time to time by city council resolution and payable and collected in like manner as other business licenses in the city; provided, that any poster within fifty feet of a place of business advertising the business or its wares or services is a part of the business unit and exempt from the fee herein imposed, so long as the city received a regular business license fee for the business and all such posters shall otherwise fully comply with this chapter.

B. For the purpose of this chapter, any person, firm or corporation or other legal entity erecting a poster board shall be defined as an outdoor advertising operator, except those erected within fifty feet of a place of business as provided and each posterboard is construed as a separate business requiring a separate license fee.

C. Churches, service clubs and nonprofit institutions may be made exempt from the payment of the license fee by resolution of the city council.

(Ord. 1234 (part), 1995: Ord. 983 (part), 1986)

No person, firm or corporation shall engage in or carry on the business or occupation of poster hanging, advertising, sign painting or outdoor advertising or maintaining posterboards without paying the license fee provided in this chapter.

(Ord. 983 (part), 1986)

Any person, firm or corporation violating any of the provisions of this chapter is guilty of a misdemeanor, and upon conviction thereof, shall be punishable as set forth in Section 1.16.010. Each such person, firm or corporation is guilty of a separate offense for every day during any portion of which violation of any provision of this chapter is committed, continued or permitted by such person, firm or corporation, after written notice from the licensing officer setting forth that such posterboard or advertising signboard is not constructed or maintained in accordance with the provisions of this chapter, and specifying the respect or respects in which the same does not comply with the provisions of this chapter, including the failure to pay any fee required by this chapter.

(Ord. 1234 (part), 1995: Ord. 983 (part), 1986)