23.5.5 Materials and Mounting Requirement — Belmont Zoning Code

(a) Materials . Signs shall be made of sturdy, durable materials. Paper, cardboard, canvas and other materials subject to rapid deterioration may only be used for temporary signs.
- (b) Mounting Requirement . All permanent signs shall be firmly anchored, shall comply with all requirements for public safety, and shall satisfy all applicable safety codes and all other applicable governmental enactments, rules, regulations, or policies.
23.5.6 Message Substitution. A protected noncommercial message of any type may be substituted, in whole or in part, for any duly permitted commercial message or any other protected noncommercial message. Any on-site commercial message may be substituted, in whole or in part, for any other on-site commercial message.
- (a) No Additional Approval . This message substitution may be made without any additional approval, permitting, registration or notice to the City. The purpose of this provision is to prevent inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular protected noncommercial message over any other noncommercial message.
- (b) Limitations . This message substitution provision does not:
  - (1) create a right to increase the total amount of signage on a parcel, lot or land use;
  - (2) affect the requirement that a sign structure or mounting device be properly permitted;
  - (3) allow a change in the physical structure of a sign or its mounting device; or
  - (4) authorize the substitution of an off-site commercial message in place of an on-site commercial message or in place of a noncommercial message.