Visalia Municipal Code Art. 2 Alcoholic Beverages--Warning Signs

A. 1. Duty to Post. Any person or entity who owns, operates, manages, leases or rents a premises offering for sale or dispensing for consideration to the public, alcoholic beverages, including beer and wine, shall cause a sign or notice to be posted or displayed on the premises as provided in this section. The sign or notice shall comply with the readability requirements specified herein and shall read substantially as follows:

PREGNANCY AND ALCOHOL DO NOT MIX. DRINKING WINE, BEER AND OTHER ALCOHOLIC BEVERAGES DURING PREGNANCY CAN CAUSE BIRTH DEFECTS. For information and Materials Relating to Fetal Alcohol Syndrome Contact (Name of Non Profit Organization) at (Phone Number).

2. In no event shall a sign as required herein be smaller than eight inches wide and eight inches long, nor shall any lettering thereon be less than one-half inch in height.

B. Placement. A sign or notice required by subsection (A) of this section shall be placed as follows:

1. Where the sale or dispensing of alcoholic beverages, including beer and wine, to the public is primarily intended for consumption off the premises, at least one sign shall be placed as to assure that it is readable from all locations at which said sale or dispensing occur.

2. Where the sale or dispensing of alcoholic beverages, including beer and wine, to the public is primarily provided through over the counter service, at least one sign shall be placed to insure that it is readable from all counter locations available to the public.

3. Where the sale or dispensing of alcoholic beverages including beer and wine, to the public is primarily provided for consumption on the premises by the public at tables served by food or beverage service persons, at least one sign shall be placed to assure it is readable by the public entering the premises; provided, however, that notices may be placed or displayed at each of the tables in a manner which will assure that the notices are as readily visible and readable as materials provided to the public which list food and beverage prices. (Prior code § 5300)

Any person who violates any provision of this article is guilty of infraction and upon conviction is punishable by: (1) a fine not exceeding fifty dollars ($50.00) for a first violation; (2) a fine not exceeding one hundred dollars ($100.00) for a second violation of this article within one year; and (3) a fine not exceeding two hundred fifty dollars ($250.00) for each additional violation of this article within one year. A person who violates the provisions of Section 9.04.020 shall be deemed to be guilty of a separate offense for each day, or portion thereof, during which the violation continues. (Prior code § 5301)