Chapter 10.40

10.40.020: Definitions

10.40.030: Sign Permit Required

10.40.040: Exempt Signs

10.40.050: Prohibited Signs And Locations

10.40.060: Signs Allowed By Zone

10.40.070: Sign Development Standards

10.40.080: Nonconforming Signs

10.40.090: Minor Deviations

10.40.100: Master Sign Program (MSP)

10.40.110: Appeals and Violations

A. Purpose. The purpose of this Chapter is to establish regulations and procedures for regulating signs, including the type, size, location, and construction standards of signs by zone district. Signs have an obvious impact on the character and quality of the City. The intent of these regulations is to provide a set of standards for on-site and offsite signs to safeguard the life, health, property, and the public welfare, while encouraging creativity, variety and compatibility and enhancement of the image of the City.

B. Applicability. This Chapter regulates all signs on public and private property, except where expressly stated otherwise. No sign shall be erected or maintained anywhere in the City except in conformity with this Chapter. (Ord. 2024-001, 9-102024)

Unless specifically defined in this Chapter, this Title and the California Building Code definitions shall apply to the construction, meaning and application of words or phrases in this Chapter. As used in this Chapter, the following definitions apply:

ABANDONED SIGN: A sign that no longer advertises or identifies a legal business establishment, product, or activity.

ANIMATED SIGN: A sign with messages that visually change, or images that move or appear to move, more frequently than once every twenty-four (24) hours, regardless of the method by which the visual change is affected. This definition does not include traditional barber poles, hand-held signs, personally attended signs, commercial mascots, scoreboards, or signs which merely display time or temperature. Animated signs include electronic message signs, sometimes called electronic reader boards. A sign that displays a series of still images which change more frequently than once per twenty-four (24) hours, whether by digital, LED, or functionally equivalent method, is within this definition.

AWNING: Any structure made of flexible fabric, metal, wood, or similar material covering a frame attached to a building, whether or not the same is so erected as to permit its being raised to a position flat against the building when not in use.

AWNING SIGN: Any sign painted on or attached to or supported by an awning.

BANNER: Any cloth, bunting, plastic, paper, or similar material attached to, or appended on or from any structure, pole, line, or framing upon which there is a temporary advertising message.

CABINET SIGN: A sign that contains all text, logo, or symbols within a single enclosed cabinet and may or may not be illuminated. The terms "cabinet sign" and "sign can" are used interchangeably.

CHANGEABLE COPY SIGN: A sign constructed or designed to allow for periodic changes of copy, and for which the copy is

changed not more than once each twenty-four (24)-hour period. Examples include signs for an auditorium, theater, church, meeting hall, or similar uses characterized by public assembly and changing programs or events, or gas station prices. This definition does not include animated signs or electronic reader board signs. A sign on which the only copy that changes is an electronic or mechanical indication of time or temperature shall be considered a "public information sign" and not a changeable copy sign for purposes of this Chapter.

DIRECTIONAL SIGN: Any sign, other than a highway marker or any sign erected and maintained by public authority, or a public utility which is designed, erected, and maintained for the purpose of directing persons to a place, structure, or activity.

DRIVE-THROUGH MENU BOARD SIGN: A sign erected as part of a drive-through facility and used to display and order products and services available in association with a drive-through business.

EMITTING SIGN: A sign that emits odors, visible smoke, vapor, or particles, or produces noise or sounds that can be heard at the property line.

EXTERNALLY ILLUMINATED SIGN: A sign which has light cast on its surface from an artificial exterior source installed for the purpose of illuminating the sign.

FEATHER FLAG: A portable advertising medium, mounted on a pole that resembles a sail.

FLAG: Any fabric or banner containing distinctive colors, patterns, or design that displays the symbol(s) of a nation, state, local government, company, organization, belief system, idea, or other meaning.

FREESTANDING SIGN: A permanent sign that is self-supporting in a fixed location and not attached to a building. Freestanding signs are of two types: monument and pole. Freestanding signs are of two (2) types: monument and pole. Flag poles are not within this definition.

ILLEGAL SIGN: Any sign placed without proper approval or permits as required by the Reedley Municipal Code at the time of sign placement. Illegal sign also means any sign placed contrary to the terms or time limits of any permit and any illegal nonconforming sign that has not been brought into compliance with the provisions of this Chapter.

INTERNALLY ILLUMINATED SIGN: Any sign whose illumination originates from within the structure of the sign and the source of which is not visible from the exterior of the sign.

MONUMENT SIGN: A type of permanent sign that is attached to a sign structure, fence, or wall that is not an integral part of a building.

OFF SITE OR OFF PREMISES SIGNS AND BILLBOARDS: Any sign not located on the same parcel as the use, product, or service it advertises.

PEDESTRIAN ACCESS: A doorway which has been designed for the primary use of the patrons or customers of that commercial use.

PEDESTRIAN ORIENTED SIGN: A sign which is specifically located and designed to be viewed from a pedestrian right of way.

PENNANT: Lightweight plastic, fabric, or other materials, suspended from a rope, wire, or string designed to move in the wind. Pennants shall not include banners as defined in this chapter or individual flags mounted on a single pole.

POLE SIGN: A type of permanent freestanding sign that is mounted on a pole(s) or other support(s) that are placed on and anchored in the ground or on a base and that is independent from any building or other structure. Flag poles are not within this definition.

POLITICAL SIGN: A sign advertising a candidate for political office, a political party, policy position regarding a referendum, a position concerning a recall election, or a measure scheduled for an election.

PORTABLE SIGN: A sign which is capable of being carried or moved by manual or mechanical means from one location to another and which is not affixed to the ground, a structure, or a vehicle. Portable signs also include blimps and balloons which may or may not contain an advertising message. Includes sandwich board, tip and roll, and hinged-wind signs.

PROJECTING SIGN: A sign that projects from and is supported by a wall or a facade of a structure and are also referred to as marquee signs.

PUBLIC INFORMATION SIGN: A sign on public property open to the public that is erected or maintained by a public agency or that serves to fulfill a permit condition imposed by a public agency, such as a sign erected to preserve the safe and efficient control of traffic and parking or to provide notification of essential governmental services. Display time shall be limited to three (3) seconds with a one (1) second interval between displays on a stationary sign.

READER BOARD: A sign indicating the name, address, and type of businesses within a structure.

ROOF SIGN: A sign erected upon or above a roof or parapet of a structure.

ROOFLINE: The highest point of a parapet wall of the main roof structure or the highest point of a parapet wall other than such architectural features as cupolas, pylons, projections or minor raised portions of the roof.

SANDWICH BOARD SIGN: A portable sign with advertising messages mounted on two (2) surfaces with two (2) edges connected and the other two (2) edges spread so that the two (2) faces read from different directions.

SIGN: Any words or symbols used for visual communication including its structure and component parts intended to be used to attract attention to an activity.

SIGN AREA: The surface area of a sign including all elements such as board or frames, perforated or a solid background, ornamental embellishments, arrows, or other sign media.

SIGN COPY: Any words, letters, numbers, figures, designs, or other symbolic representations incorporated into a sign face and/or its structure with the purpose of attracting attention to the subject matter.

SIGN FACE: The panel surface of a sign which carries the advertising or identification message.

SIGN HEIGHT: The vertical distance from the uppermost point used in measuring the area of a sign to ground level of the foundation of the sign.

SIGN STRUCTURE: Any structure which supports or can support any sign. A sign structure may or may not be an integral part of a building. For the purpose of a freestanding sign, the sign structure shall include the aggregate area of the sign including the sign copy and all structural elements of the sign.

SPECIAL EVENTS SIGN: Any sign advertising specific temporary events, such as carnivals, festivals, exhibits, or parades, promotional sales, or grand openings.

STATUE: A multiple-dimensional representation, including a sculpture. A statue that contains commercial speech is a sign.

STRUCTURAL ALTERATION: Any change to the integrity of a sign structure.

SUBDIVISION OR MULTIPLE UNIT HOUSING ENTRANCE SIGN: A sign identifying the name of a subdivision or multi-unit residential dwelling project and consisting of letters or symbols attached to a wall or a fence or freestanding sign located within the boundaries of a recorded and developed subdivision or multi-unit residential dwelling project.

TEMPORARY SUBDIVISION SIGN: A sign erected and maintained within the boundaries of a recorded subdivision and indicating the name of the subdivision, the name of the contractor and/or subdivider, the name of the owner and/or agent, and giving information regarding directions, price or terms concerning the sale or lease of parcels within the subdivision.

UNIFIED CENTER: A group of two (2) or more office, commercial or industrial uses planned and designed to function as an integral unit on a single parcel or contiguous parcels and which use common off-street parking and access, landscaping, loading facilities and points of ingress and egress. Also known as a Shopping Center or Unified Shopping Center.

WALL SIGN: A sign attached to or erected against the wall or facade of a structure with the exposed face of the sign in a plane parallel to the plane of the wall or facade.

WIND SIGN: Any display of streamers, pennants, whirligigs, or similar devices made of flexible lightweight material, strung together, or attached in such a manner as to move by wind pressure.

WINDOW SIGN: Any sign viewable through or affixed in any manner to a window or exterior glass door such that it is viewable from the exterior, including signs located inside a structure but visible primarily from the outside of the structure. (Ord. 2024-001, 9-10-2024)

A. Sign Permits. All signs, including banners, shall require a permit and payment of applicable processing fees as provided in the Master Fee Schedule unless exempted by this Chapter. No permit shall be issued unless the sign is consistent with this Chapter, any applicable sign program, specific plan, or the General Plan.

B. Administration. Except for window signs, no sign may be placed or erected without written approval issued by the Community Development Director including banner signs and portable signs. In addition, building permits shall be required for the erection of signs, except painted, window, or temporary signs, following the issuance of written approval by the Director.

C. Applications. Applications for sign approval shall be made upon forms provided by the Community Development Department. In addition to the information supplied on the sign application form, supplemental information may be required as deemed necessary by the Director, including, but not limited to, engineered footing and foundation details for freestanding signs.

D. Review of Sign Applications. Permission for installation of a sign shall be issued only after review by the Community Development Director who shall approve, deny, or conditionally approve the sign application on the basis that it conforms to the purpose and the standards of this Chapter.

E. Referral to Planning Commission. The Community Development Director, at their discretion, may refer any application to the Planning Commission, which may approve, conditionally approve, or deny the sign application. (Ord. 2024-001, 9-102024)

The following Signs and devices shall not be subject to the provisions of this Chapter:

• A. Address Signs. Required address identification signs that are in compliance with the California Building Code.

B. Governmental Signs. Signs placed by a governmental body or public utility, required to be maintained by law, including, legal notices and such temporary emergency or non-advertising signs as may be authorized by the City Council.

• C. Memorial. Memorial tablets or plaques placed by recognized historical agencies.

• D. Government Flags. Flags of the national or State government.

• E. Traffic Signs. Traffic or other signs erected by government agencies, signs required by law or contract with a governmental agency and railroad crossing signs.

• F. Holiday Celebration Signs. Decorations or window signs to celebrate nationally recognized holidays and local events.

G. Permanent Window Signs. Permanent window signs including hours of operation, credit card signs and similar ancillary business signs. Additionally, "open", "closed" and "help wanted" signs may be placed. Signs indicating "open" and "closed" may be illuminated.

H. Political Signs. Political signs, that adhere to the following regulations:

1. Political signs are allowed on privately owned parcels with permission of the property owner.

2. The combined area of a sign by any one candidate on any one parcel shall not exceed thirty-two (32) square feet.

3. Political signs shall not be attached to trees, fence posts, or utility poles.

4. Political signs shall not be illuminated either directly or indirectly.

5. No political sign or portion thereof shall be placed in any street right-of-way or on any City owned property.

6. No sign shall be placed in a corner cutoff area, or within thirty feet (30') of intersecting curb lines of a street intersection or placed in such a manner as to interfere with pedestrian traffic.

7. Political signs shall not be erected or placed more than sixty (60) days before the date of the election.

8. All political signs shall be removed within fourteen (14) days following the date of the election. Signs not removed within this period may be removed by the City and the cost of removal assessed against the candidate.

I. Real Estate Signs. It is the intent of the City Council, for purposes of promoting the local economy, tourism, and for further purposes of beautifying the City, to adopt standards regarding real estate signs, their location and design.

1. For Sale or Lease. On-site or structure signs not exceeding four (4) square feet for single-unit or two-unit dwellings, and sixteen (16) square feet for multi-unit dwellings, business, and industrial sites of up to two (2) acres in area, thirty-two (32) square feet total sign area for multifamily, business, and industrial sites of two (2) acres or larger, and one in number per street frontage.

2. Open House, On Site. On-site or structure signs, between the hours ten o’clock (10:00) a.m. and seven o'clock (7:00) p.m. daily, not exceeding four square feet per sign and one in number per site or structure.

3. Open House; Offsite Residential. Open house signs, including for two- and three-unit dwellings, between the hours of nine o’clock (9:00) a.m. and seven o’clock (7:00) p.m. daily, not exceeding four (4) square feet per sign and one in number in the neighborhood of sales; not to be located in any center median of a public road or in a sidewalk right-of-way; and directional arrows with addresses not exceeding six (6) in number in the neighborhood of sales. In adopting this exemption for off site residential open house signs, the City Council finds as follows:

a. The City has a compelling interest to exempt certain signs to further the purpose and objectives of this chapter and to allow for the use of signs with minimal aesthetic impact because of their size and temporary nature.

b. The single-unit residential real estate industry is distinct from other industries in that there are generally no storefronts available for advertising and most homes are not located adjacent to heavily traveled streets. This makes offsite signs that advertise available homes necessary for potential buyers to find them.

c. Real estate signs do not advertise goods or services, but actual locations. Directing potential buyers to an available home is necessary to facilitate real estate transactions as potential buyers shall be able to find and view the available homes.

d. Single-unit residential real estate sales are temporary and infrequent as opposed to sales from commercial businesses. Exempting single-unit residential open house real estate signs will not lead to a proliferation of unsightly signs because they will be used only during very limited times when there is an open house, will be removed at the end of each day of use, and once a home is sold will no longer be used.

e. Exempting offsite open house real estate signs is necessary to allow homeowners to efficiently advertise and sell their properties as quickly as possible and to assist potential buyers in finding available homes within our community. (Ord. 2024-001, 9-10-2024)

10.40.050: PROHIBITED SIGNS AND LOCATIONS:

Unless expressly allowed by another section of this Chapter or other applicable law, the following sign types, locations, and materials are prohibited:

A. Any sign that is not permanently mounted or attached to a vehicle parked for the purpose of calling attention to or advertising a special business establishment.

B. Any sign or sign structure which has become a public nuisance due to inadequate maintenance, dilapidation, or abandonment.

C. Any sign which obstructs in any manner the ingress to, or egress from, a door, window, fire escape, or other accessway required by building codes adopted by the city.

• D. Illegal Signs.

E. Any sign now or hereafter existing which no longer advertises a business conducted or a product sold as prescribed in this Chapter.

F. Any sign which encroaches into any City right-of-way and/or easement, except an under canopy sign or projecting sign.

• G. Pole signs.

• H. Feather flags.

I. Any sign that flashes, blinks, moves, changes color, appears to change color, changes intensity, or contains any part or attachment which does the same.

J. Any unofficial sign, signal or device, or any sign, signal or device which purports to be or is an imitation of, or resembles an official traffic sign or signal, or which attempts to direct the movement of traffic, or which hides from view any official sign or signal.

K. Any light of any color of such brilliance as to blind or dazzle the vision of drivers upon any roadway or highway nor shall any light be placed in such position as to prevent the driver of a vehicle from readily recognizing any traffic sign or signal.

L. Any sign located so that it interferes with visibility at an intersection, public right-of-way, driveway, or other ingress/egress.

• M. Any sign attached to any tree, either on public and or private property.

N. Any sign using the City of Reedley's logo, official sign and seal, on public or private property, without the City of Reedley's permission.

O. Any sign erected or maintained which has less horizontal or vertical clearance from communication lines and energized electrical power lines than that prescribed by the state, or rules and regulations duly promulgated by agencies thereof.

• P. Off Site or Off Premises Signs and Billboards.

• Q. Emitting Signs.

R. Any sign which, in the opinion of the Community Development Director and based upon applicable legal standards, is in conflict with the spirit or intent of this Chapter. (Ord. 2024-001, 9-10-2024)

Signs allowed by zoning district are listed as follows:

• A. Residential Zone Districts. Signs in residential zoning districts shall comply with the following standards:

1. Address Numbers and Nameplates. Address numbers and nameplates shall be allowed subject to the following conditions:

a. Maximum Size. Address numbers and nameplates shall be limited to a maximum two (2) square feet, or as otherwise required by the California Building Code.

• Placement. Nameplates shall be affixed flush to the subject structure.

2. "For rent" and "for sale" signs shall be allowed.

3. For subdivisions, residential developments, and mobile home parks, no more than one sign shall be erected at each driveway entrance to the development. Signs shall not exceed sixty-four (64) square feet for all readable surfaces, nor exceed ten feet (10') in height.

4. For subdivisions under construction, temporary signage and feather flags may be located within active construction sites for a period not to exceed two (2) years from the date of the last building permit issued on the construction site. No permits required.

5. Public and quasi-public/institutional uses such as schools and places of assembly shall comply with the allowed signage in the Neighborhood Commercial (CN), Central and Community Commercial (CC), Commercial Service (CS), and Industrial (I) Zone Districts.

6. Urban Reserve and Resource Conservation Open Space (UR and RCO) Zone Districts. One freestanding or one flush mounted sign shall be allowed on the property. Signs shall be limited to one hundred and fifty (150) square feet for wall signs and limited to twenty feet (20') in height and sixty-four (64) square feet in area if a freestanding sign. Sign limitations shall not apply to airports, heliports, and helipads that are owned, operated, and under the control of the City of Reedley. Public and quasi-public/institutional uses such as schools and places of assembly shall comply with the allowed signage in the Neighborhood Commercial (CN), Central and Community Commercial (CC), Commercial Service (CS), and Industrial (I) Zone Districts.

B. Professional Office (PO) and Commercial Office (CO) Zone Districts. Signs in professional office and commercial office zoning districts shall comply with the following standards:

1. Wall Signs. Wall signs shall comply with the following:

a. Maximum Height. Not to exceed the top of the vertical wall surface on which the sign is mounted. Signs mounted on a pitched roof may not extend beyond the peak of the ridgeline of the roof.

b. Maximum Sign Area. One hundred and fifty (150) square feet of sign area allowed per wall.

c. Number Per Business. One (1) wall sign is allowed on each wall with a public (customer) entrance or service window, or on each wall visible from a public street, other than a local residential street.

2. Canopy and Awning Signs. Canopy and awning signs shall comply with the following:

• a. Number Of Signs. One per canopy. Awning signs may be used in addition to or instead of wall signs on the same structure façade.

b. Maximum Area. The sign area on each surface of an awning shall not exceed twenty-five percent (25%) of the area of the individual surface.

c. Location and Colors. Awning signs shall be made of removable materials and may be located on one of the three (3) exterior surfaces of a canopy.

3. Freestanding Signs. Freestanding signs shall comply with the following:

a. Maximum Height. Eight feet (8'), including base of sign.

• b. Maximum Sign Area. Thirty-five (35) square feet per sign face.

c. Sign Design. Freestanding signs shall be designed as a monument sign with a solid base extending a minimum of fifty percent (50%) of the width of the base, unless a different design is architecturally appropriate, as determined by the Community Development Director. Individual businesses that are listed on a freestanding sign for a multi-tenant site shall be limited to primary tenants, as determined by the Director or their designee.

• d. Number Per Site. One (1) freestanding sign will be allowed per property.

e. Setbacks. A freestanding sign shall be set back a minimum of three feet from any interior side property line and five feet from any street front property line. Freestanding signs cannot be located within thirty feet (30') of intersecting curb lines of a street intersection. Encroachment into a setback may be allowed by the Community Development Director where the location of existing improvements presents a functional hardship in compliance with the required setback.

4. Directional Signs. Directional signs shall comply with the following:

• a. Maximum Height. Five feet (5').

• b. Maximum Sign Area. Ten (10) square feet.

c. Number Per Site. One (1) per driveway from a drive-through lane, public street or alley. Additional signs meeting the maximum height and area may be allowed if they are not visible from the public rights of way.

d. Location. Within five feet (5') of a driveway that accesses the parcel from a public street or alley. Placement of directional signs shall ensure the sight safety of vehicles entering/leaving a parcel is not compromised.

C. Neighborhood Commercial (CN), Central and Community Commercial (CC), Commercial Service (CS), and Industrial (I) Zone Districts. Signs in the neighborhood commercial, central and community commercial, commercial service, and industrial zoning districts shall comply with the following standards:

1. Wall Signs. Wall signs shall comply with the following:

a. Maximum Height. Not to exceed the top of the vertical wall surface on which the sign is mounted. Signs mounted on a pitched roof may not extend beyond the peak of the ridgeline of the roof.

• b. Maximum Sign Area. Three hundred (300) square feet of sign area allowed per wall.

• c. Location on Wall. Wall signs shall be mounted flush against the building and shall not project above the roof ridge

or the top of the parapet.

• d. Projecting Signs Included. Wall signs may include projecting signs, subject to the following limitations:

(1) Maximum Height and Projection. Not to exceed roofline of wall or structure to which projecting sign is attached. (Note: Bottom of sign shall be a minimum of eight feet (8') from ground to provide proper clearance).

(2) Calculation of Area. One (1) square foot of sign area for each linear foot of building frontage of the business to which sign pertains.

• Maximum Area. One hundred (100) square feet.

(4) Location. Projecting signs may extend over public rights of way including public sidewalks not to exceed twothirds of the distance from the structure face to which the sign is attached to the curb face of said sidewalk. This includes signs that have architectural features such as pop-out elements visible from a public right-of-way.

• Overall Size. Calculation of sign area is included in overall allowable square footage of wall signs.

2. Canopy and Awning Signs. Canopy and awning signs shall comply with the following:

• a. Number Of Signs. Awning signs may be used in addition to or instead of allowable wall signs on the same building façade.

b. Maximum Sign Area. The area of signs on each surface of an awning shall not exceed twenty-five percent (25%) of the area of the individual surface.

c. Location And Colors. Awning signs may be made of metal or other removable materials and may be located on one of the three exterior surfaces of a canopy.

3. Freestanding Signs. Freestanding signs shall comply with the following:

• a. Maximum Height. Twenty feet (20'), including base and supports.

• b. Maximum Sign Area. Sixty-four (64) square feet per sign face.

• c. Animated Signs. Animated signs shall be permitted on freestanding signs and shall be included in the calculation of maximum sign area.

d. Sign Design. Freestanding signs shall be designed as a monument sign with a solid base extending a minimum of fifty percent (50%) of the width of the base, unless a different design is architecturally appropriate, as determined by the community development director or their designee.

• e. Number Per Site. Up to two (2) freestanding signs will be allowed per commercial or industrial site.

f. Sign Bases and Frames. Freestanding signs shall be either housed in a frame, or set onto a base, presenting a solid, attractive, and well-proportioned appearance. The size and shape of the frame or base shall be proportionate to the size and mass of the sign and should be low profile in design. Pole type signs are not allowed.

g. Setbacks. A freestanding sign shall be set back a minimum of three feet (3') from any interior side property line and five feet (5') from any street front property line. In compliance with Section 10.30.060 (Corner Cutoff Areas), placement of freestanding signs shall ensure the sight safety of vehicles entering/leaving a parcel is not compromised. Encroachment into a setback or into a corner cutoff area may be allowed by the Community Development Director or their designee if the location of existing improvements presents a functional hardship in compliance with the required setback and the proposed location would not be detrimental to public health, safety, or welfare.

sight safety of vehicles entering/leaving a parcel is not compromised. Encroachment into a setback or into a corner cutoff area may be allowed by the Community Development Director or their designee if the location of existing improvements presents a functional hardship in compliance with the required setback and the proposed location would not be detrimental to public health, safety, or welfare.

h. Exception. Unified Centers or shopping centers shall be allowed one (1) freestanding sign within fifty feet (50') of each vehicular access point into the center consistent with an approved master sign program.

i. Landscaping. Freestanding signs shall be located in a landscaped area proportionate to the size of the sign. Landscaping may be waived by the Community Development Director or their designee where the location of existing improvements presents a functional hardship in compliance with the required landscaping.

4. Directional Signs. Directional signs shall comply with the following:

• a. Maximum Height. Five feet (5').

• b. Maximum Area. Ten (10) square feet.

• c. Number Per Site. One (1) per driveway from a drive-through lane, public street, or alley. Additional signs meeting the maximum height and area may be allowed if they are not visible from the public rights of way.

d. Location. Not less than three feet (3') from a drive-through lane or driveway that accesses the parcel from a public street or alley. In compliance with Section 10.30.060 (Corner Cutoff Areas), placement of directional signs shall ensure the sight safety of vehicles entering/leaving a parcel is not compromised.

5. Reader Board. Reader board signs shall comply with the following:

• a. Maximum Area. Sixty-four (64) square feet.

b. Maximum Height (if freestanding). Six feet (6').

c. Location. No reader board which is a freestanding sign may be located closer than five feet (5') to any neighboring property line or to any point of ingress/egress.

6. Temporary Signs. Temporary signs shall comply with the following:

a. Banners (such as those provided for special events and grand openings).

(1) Maximum Height. Not to exceed roofline of nearest building or building affixed to but in no case shall any part of a banner be higher than thirty-five feet (35') from the surface of the ground.

(2) Maximum Area. Fifty (50) square feet per banner.

(3) Allowable Time. Banner signs may not be used for more than sixty (60) calendar days per calendar year per event, with a maximum of four (4) events per year.

(4) Number Per Business. A maximum of two (2) banner signs are allowed for each business. For each business, one banner sign per garage bay is allowed if hung on the inside of the bay and is not seen when the business is closed.

(5) Location. Banners shall not be affixed to trees or landscaping.

(6) Changeable Message Sign. A business that enters into an agreement with the City, or as part of a master sign program, to not use banner signs, may be allowed a changeable message sign to be incorporated into its freestanding monument sign, or as a building wall sign, provided that the overall sign area for the business is not increased.

b. Pennants. Pennants shall hang or be suspended no lower than eight feet (8') above grade level. Pennants shall be maintained in good condition, without rips, tears, and similar damage. No permit required.

7. Portable signs. Portable signs shall comply with the following:

a. Number Per Site. Two (2).

b. Location. May be placed on private sidewalk with no permit required, or public sidewalk with approved encroachment permit, in front of the subject business, but shall permit a minimum of four feet (4') of passage area on sidewalk.

c. Allowable Display Time. During normal business hours.

8. Window Signs. Maximum Area. Up to fifty percent (50%) of the area of each individual window may be covered with a window sign or graphic. No permit required.

9. Pedestrian Signs. Pedestrian signs shall comply with the following:

a. Number. Two (2) signs per business that projects or hangs above a sidewalk on each side of a structure with a public entrance.

b. Size. Each sign may be a maximum of eight (8) square feet in size and shall hang or be suspended no lower than eight feet above grade level. (Ord. 2024-001, 9-10-2024)

A. Measurement for Computing Sign Area. For the purposes of this Chapter, measurements for computing the areas of a given sign shall be made as follows:

1. Where a sign has two (2) faces containing sign copy which are oriented back-to-back and separated by not more than twenty-four inches (24") at any point, the area of the sign shall be measured using one sign face only.

2. Where a sign is composed of letters individually mounted or painted on a building wall, without a border or decorative enclosure, the sign area shall mean any area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains all extremities of each word and/or logographic symbol of the sign.

3. For signs comprised of individual letters attached to the business structure, including module letters and logographic symbols, the sign area shall mean any area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains all extremities of each word and/or logographic symbol of the sign. Each word and/or logographic symbol shall be measured separately in computing the total sign area. Shadow box borders and other border trims which are an intrinsic part of the building, either architecturally or structurally, shall not be included in determining sign area.

4. For single unit signs containing letters or logographic symbols on cabinets or panels, the sign area shall mean the area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains the perimeter of the cabinet or panel sign.

5. For projecting and freestanding signs containing letters and/or logographic symbols, the sign area means the area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains all extremities of the sign, supporting structures such as sign bases and columns are not included in the sign area provided, they contain no lettering or graphics except for addresses or required tags.

6. Where a sign consists of one or multiple -dimensional objects such as balls, cubes, clusters of objects, or sculptural or statue type trademarks, the sign area shall be measured as the area of the smallest rectangle within which the object(s) can be enclosed, when viewed from a point where the largest area of the object(s) can be seen.

B. Special Use Standards.

1. Drive-Through Menu Boards. No more than two drive- through menu/order boards are allowed for each drive-through lane of a food and/or beverage establishment. Each sign shall not exceed sixty-four (64) square feet and shall be no taller than six feet.

2. Recycling Collection Facilities (Small and Large). Signs may be installed for small and large recycling collection facilities consistent with the following standards:

a. Recycling facilities may have identification signs up to a maximum of twenty percent (20%) per wall/side or sixteen (16) square feet, whichever is larger, in addition to informational signs on recycling containers, in the case of a wheeled facility, the side will be measured from the pavement to the top of the container.

b. Directional signs, bearing no advertising message, may be installed if necessary to facilitate traffic circulation, or if the facility is not visible from the public right-of-way.

c. The Community Development Director may authorize increases in the number and size of signs upon findings that it is compatible with adjacent businesses.

3. Gateway Signs. Gateway signs may be installed consistent with the following standards:

a. Gateway sign applications shall be processed consistent with Chapter 10.96 (Site Plan Review) of this Title.

b. The applicant shall enter into an agreement with the City describing the operations and maintenance of the gateway sign. The agreement shall be approved by the City Council. Upon approval by the City Council the agreement shall be executed by the City Manager.

c. Gateway signs may be installed in locations along major thoroughfares in the City. Only one gateway sign shall be allowed at each intersection specified below. The allowed intersections are as follows:

• (1) West Manning Avenue and I Street.

• (2) North Reed Avenue and South Avenue.

• (3) East Manning Avenue and North Buttonwillow Avenue.

• (4) East Dinuba Avenue and South Buttonwillow Avenue.

d. The maximum height of any gateway sign structure shall not exceed twenty feet (20') above adjacent grade.

e. Any electrically activated changeable sign, incorporated into the design of a gateway sign, shall not have a display area greater than one hundred and fifty (150) square feet.

f. The architectural design of the sign shall be a monument sign, as defined in this Title, that is compatible with its surroundings and shall include a city message approved by the City Manager.

g. Gateway signs may only contain display area messages which include announcements for events, products, professions, businesses, and services performed or located in the City of Reedley but not located on the property on which the sign is located.

h. The sign shall not display or depict messages that are sexually explicit, pornographic, or suggestive of these; exhibit violent activity; advertise any adult entertainment business, products or locations; advertise tobacco products or casinos; or display political ads.

i. Usage shall not create dangerous distractions for the viewing public. Gateway signs shall not be located in the corner cutoff area in compliance with Section 10.30.060 (Corner Cutoff Areas).

j. Sign display area messages shall be displayed for not less than a static time of eight (8) seconds, with message changes being accomplished in two seconds or less.

k. Sign display area messages shall not scroll, flash, or feature animation or motion pictures.

l. The City shall have the ability to submit city related messages for display which may include, but not be limited to, the following: meeting, recreational events and activity announcements, public safety, and service messages or other necessary or informational notices. These requested displays noting content and duration will be provided in advance, as much as possible. City use of announcement display time shall be provided as readily as possible. No fees or other compensation to the property owners, tenants, sign proprietor or any others shall be required from the City for the City's preemptive use.

m. The City shall have the ability to post immediate public safety notifications and warnings as deemed necessary by the City Manager. No fees or other compensation to the property owners, tenants, sign proprietor or any others shall be required from the City for the City's preemptive use.

n. The electronics system display area of the sign shall have and use adjustment hardware, software, or other

component, to automatically increase or reduce the brightness of the sign illuminating devices, to accommodate the optimum brightness for viewing the message in any light condition.

o. The technology currently being deployed for electronic message center signs is from light emitting diodes (LEDs), but there may be alternate, preferred, and superior technology available in the future. Any other technology that operates under the requirements stated above shall not require an ordinance change for approval. Any other technology that is not capable of operating under the requirements stated above shall be prohibited and requires an ordinance change before approval.

C. Design Criteria.

1. Design Compatibility. The design of all signs shall be compatible and harmonious with the colors, materials and architecture of the building and the immediate vicinity. Freestanding signs shall be finished with the same or compatible materials as the structure(s) on the site.

2. Size. Notwithstanding applicable sign standards elsewhere in this Chapter, sign size shall be proportionate to the size and scale of the parcel and building upon which the sign is proposed. Sign dimensions as specified in this Chapter are maximum allowable dimensions; it may be necessary that signs be smaller than the maximum allowed to be proportionate in size and scale to achieve the design objectives of this section.

3. Unified Center Signs. Individual tenant signs within multi-tenant centers shall be coordinated in size, location, materials, and illumination.

4. Logos and Trademarks. The use of established corporate colors or logos shall not be prohibited by this section.

5. Lighting Intensity. The light emitted or reflected by a sign, or emitted by a light source, shall be of reasonable intensity and shall be compatible with the architecture of the building and the immediate vicinity. Artificial light sources shall be shielded to prevent light spillage, glare, or annoyance to persons on or inside adjoining properties or to public or private rights of way.

6. Illumination. Internally illuminated signs, where the entire face of the sign is illuminated rather than just the graphics, are not consistent with the desired character of signs within the city and are discouraged. Illumination of established corporate logos or trademarks shall not be prohibited by this provision.

7. Screening. Guywires, angle irons, braces and other support or construction elements shall be screened or hidden from view.

8. Maintenance. All signs and their supporting members shall be kept in good repair and always maintained in good structural condition. (Ord. 2024-001, 9-10-2024)

The lawful use of a sign existing on the effective date of this Chapter, although such use does not conform to the provisions of this Chapter, may be continued; provided, however, a nonconforming sign which has been abandoned, or the use for which it is advertised has ceased to function for a period of twelve (12) months or more, shall be brought into conformity with the provisions of this Chapter.

A. No nonconforming sign shall in any manner (except for face changes) be structurally altered, reconstructed, or moved without being made to comply with the provisions of this Chapter; unless the moving, alteration, or reconstruction results in the elimination of the nonconformity.

B. Nothing in this Chapter shall prohibit the painting, maintenance, or repairing of such sign, including the face and changing of copy.

C. If, at any time, any sign in existence or maintained on the effective date of this Chapter, which does not conform to the provisions of this Chapter, is destroyed by fire, accident, explosion, or act of nature, such sign may be rebuilt in the condition prior to destruction without having to conform to the provisions of this Title, as determined by the Community Development Director.

D. The Community Development Director shall immediately cause the removal of any sign which, in their judgment is found to be within the public right-of-way and/or easements and/or is found to place citizens in immediate peril, by any or a combination of the following methods using sound judgment under the circumstances:

1. Removal or modification of said sign by the City with business owner (or property owner if business has ceased operations) to be billed for time and materials.

2. Notification orally or in writing to the business owner causing the removal of said signs within a twenty-four (24)-hour period or lesser period of time, as prescribed by the Community Development Director.

3. Immediate citation of the business owner (or property owner if business has ceased operations) or party responsible for said sign. (Ord. 2024-001, 9-10-2024)

A. Minor Deviation Allowed. A minor deviation of up to ten percent (10%) in allowable sign area standards may be granted by the Community Development Director, or their designee, upon written request, subject to such conditions as the Director may impose without any notice or appeal, if the Director finds that granting the minor deviation would not be detrimental to the public welfare or injurious to property and improvements in the area in which the property is located.

B. Findings. A minor deviation may be granted upon making the following findings:

1. There are exceptional or extraordinary circumstances or conditions which apply to the property involved or the existing or intended use of the property which do not apply generally to other properties in the same zoning district.

2. Granting of a minor deviation will not negatively impact surrounding properties. (Ord. 2024-001, 9-10-2024)

A. Projects Requiring a Master Sign Program. The following project require a Master Sign Program:

1. Non-residential Projects. All new unified centers containing two (2) or more existing or proposed individual uses within the professional office, commercial, and industrial zones.

2. Mixed-Use Projects. All new mixed-use projects of three or more separate non-residential tenants. On-site residential tenants may be included in the Master Sign Program in addition to the three or more separate non-residential tenants.

3. Alternative Designs. Projects which seek flexibility for sign designs which are of a high quality, and which contribute to the attractiveness and economic viability of their surroundings, but which do not meet the standards for their location.

B. Required Submittals. An application of approval of a Master Sign Program shall contain the following information:

1. A site plan showing the location of structures, parking lots, driveways, and landscaped areas.

2. An accurate indication on the site plan of the proposed location of each proposed sign and existing sign which is to remain.

3. List of allowed sign types (wall signs, freestanding signs, etc.).

4. Computation of the maximum area for individual signs, the height of signs, and the number of freestanding signs allowed.

5. Sign dimensions (if tenants are not known, generic dimensions or maximum allowed dimensions may be presented).

6. Color schemes, lettering, and graphic styles (if tenants are not known, generic styles may be presented).

7. Lighting and sign construction materials.

8. Any proposed alternative sign standards that would only apply to signs within the Master Sign Program.

C. Review Authority. A Master Sign Program shall be reviewed and approved by the Community Development Director.

D. Required Findings. A Master Sign Program may be approved if the following findings are made:

1. The proposed signs are compatible in style and character with any structure to which the signs are to be attached, any surrounding structures, and any adjoining signs on the parcel.

2. Future tenants will be provided with adequate opportunities to construct, erect, or maintain a sign for identification.

3. Directional signs and business addresses are adequate for pedestrian and vehicular circulation and emergency vehicle access.

4. Light and glare will not negatively affect nearby residential uses.

5. Additional findings for alternative designs which do not conform to some or all the applicable sign standards:

a. The sign design and materials are of equal or greater quality than existing signs in the surrounding area and the standard requirements for signs on the parcel.

• b. The sign design and materials of are equal or greater quality than that which is required by the applicable sign.

• c. The design of the proposed sign(s) would contribute positively to the attractiveness of the area.

• d. The alternative design would not be incompatible with nearby residential uses.

e. The location of the sign would not be unnecessarily distracting to motorists and would not cause inconvenience to pedestrians.

E. Conditions. Reasonable conditions of approval may be imposed by the Community Development Director or their designee to achieve the purposes of this Section and ensure compatibility with adjacent land uses and signs.

F. Appeals. Master Sign Program decisions are subject to the appeal provisions of Section 10.40.110 (Appeals and Violations) of this Chapter.

G. Modifications and Amendments. The Community Development Director or their designee may approve minor amendments to a Master Sign Program that are in substantial conformance with the original approval. (Ord. 2024-001, 9-102024)

A. Appeals. Any applicant or aggrieved person may appeal any application under this Chapter in compliance with Section 10.88.050 (Appeals) of this Title.

B. Enforcement. Violations shall be processed consistent with Chapter 10.112 (Administration and Enforcement) of this Title. (Ord. 2024-001, 9-10-2024)