Title 10›Chapter 10.10 — SIGN REGULATIONS
Article VII
Millbrae Zoning Code · 2026-06 edition · ingested 2026-07-06 · Millbrae
§ 10.10.330. Master sign program and requirements. ¶
A. General. The threefold purpose of a master sign program is to identify the (1) maximum permitted sign area allowed on a particular site; (2) on-site areas which are suitable for signs; and (3) permitted on-site signs. A master sign program is subject to review and approval by the planning commission. Once approved, individual businesses may apply for proper permits to erect new signs in compliance with the sign program.
B. Applicability. A master sign program is initiated by a property owner and is required for all new developments with more than one principal building, all new multiple tenant buildings, all new planned development projects and existing multitenant buildings where significant facade improvements will require the removal of signage. A master sign program is recommended for existing sites with more than one principal building, for existing multitenant buildings and for individual buildings where the site would benefit from a coordinated signage plan.
C. Required Information. A master sign program shall contain at least the following information:
An accurate site plan;
Location of buildings, parking lots, driveways and landscaped areas;
Computation of the maximum permitted sign area;
An accurate indication on the site plan of the location of each proposed sign, including any signs which are to remain or be removed; and
Scaled drawings of the proposed signs shown on elevations of the building(s) and any freestanding signs showing sign size, copy, graphic style, type of lighting and color scheme.
D. Procedures. Any sign which conforms to an approved master sign program may be approved by the community development department. Approval of a master sign program does not waive the permit requirements for individual signs.
E. Amendment. A master sign program may be amended by filing a new master sign program that conforms with all requirements of this section.
F. Exceptions to Regulations. Exceptions to sign regulations for height, area, location or number may be permitted subject to review and approval of a master sign program. See MMC § 10.10.160(A).
G. Existing Signs Not Conforming to a Master Sign Program. If any new master or amended sign program is filed for property on which existing signs are located, it shall include a schedule for bringing into conformance all signs not conforming to the proposed or amended program, or this chapter.
H. Binding Effect. After approval of a master sign program, no permanent signs shall be erected, placed, painted or maintained, except in conformance with such plan, and such
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City of Millbrae, CA
PLANNING AND ZONING
§ 10.10.330
§ 10.10.330
plan shall be enforced in the same way as any provision in this section. The master sign program shall be attached to the lease agreements for all leasable space within the project. In case of any conflict between the provisions of such a plan and any other provisions in this chapter, this section shall control.
(1976 Code § 10-2.701; Ord. 626 § 2)
Downloaded from https://ecode360.com/MI4538 on 2026-05-11
City of Millbrae, CA
PLANNING AND ZONING
§ 10.10.340
§ 10.10.340