Long Beach Municipal Code Ch. 5.42 Gasoline Sales

A. Every person, firm, partnership, association, trustee or corporation which owns, operates, manages, leases or rents a gasoline service station or other facility offering for sale, selling or otherwise dispensing gasoline or other motor vehicle fuel to the public from such a facility abutting or adjacent to a street or highway shall post or cause to be posted or displayed and maintained at said premises at least one (1) sign, banner or other advertising medium which is clearly visible from all traffic lanes in each direction on such street or highway.

Each said sign, banner or other advertising medium shall be readable from said traffic lanes and shall indicate thereon the actual price per gallon, including all taxes, at which each grade of gasoline or other motor vehicle fuel is currently being offered for sale, sold or otherwise dispensed, if at all, at said facility on said date. Lettering shall be not less than six inches (6″) in height and of a uniform color.

B. No person, firm, partnership, association, trustee or corporation which owns, operates, manages, leases or rents a gasoline service station or other facility offering for sale, selling or otherwise dispensing gasoline or other motor vehicle fuel to the public shall advertise, either in connection with any signs, banners or other advertising medium utilized to satisfy the requirements of this Section or otherwise, the price of any grade of gasoline or other motor vehicle fuel which is not immediately available to be sold or dispensed to the public at said premises.

C. Each sign, banner or other advertising medium posted, displayed or maintained pursuant to requirements of this Section shall be consistent with the provisions of Article 12 of Chapter 14 of Division 5 (Sections 13530 et seq.) of the Business and Professions Code as well as Section 21.44.110 of the Long Beach Municipal Code.

(Ord. C-7423 § 18, 1996: Ord. C-6260 § 1 (part), 1986)