Article XII — SIGN REGULATIONS

The purpose of this article is to provide a comprehensive system of reasonable, effective, consistent, content-neutral, and nondiscriminatory sign standards and requirements to:

(1)

Protect the general public health, safety, welfare, and aesthetics of the City;

(2)

Promote and accomplish the goals, policies, and measures of the general plan to encourage high-quality development throughout Fontana, reinvigorate downtown, and celebrate local historic and cultural resources;

(3)

Ensure freedom of expression for sign uses, including noncommercial speech, by maintaining a content-neutral approach and appropriately regulating the time, place, and manner under which signs may be displayed;

(4)

Preserve and improve the appearance of the City, protect the City from visual clutter and blight, and promote attractive and harmonious structures and environments by regulating the design, character, location, type, quality of materials, scale, illumination, and maintenance of signs;

(5)

Promote signs that identify businesses and premises without confusion through clear and unambiguous sign standards that enable fair and consistent enforcement;

(6)

Protect and improve the local economy and quality of life by preserving and enhancing the appearance of the streetscape; and

(7)

Allow adequate signage while meeting public safety objectives.

(Ord. No. 1868, § 9(Att. 2), 5-25-21)