Sec. 30-718. - Purpose.

The purpose of this article is to provide a comprehensive system of reasonable, effective, consistent, content-neutral, and nondiscriminatory sign standards and requirements to:

(1)

Protect the general public health, safety, welfare, and aesthetics of the City;

(2)

Promote and accomplish the goals, policies, and measures of the general plan to encourage high-quality development throughout Fontana, reinvigorate downtown, and celebrate local historic and cultural resources;

(3)

Ensure freedom of expression for sign uses, including noncommercial speech, by maintaining a content-neutral approach and appropriately regulating the time, place, and manner under which signs may be displayed;

(4)

Preserve and improve the appearance of the City, protect the City from visual clutter and blight, and promote attractive and harmonious structures and environments by regulating the design, character, location, type, quality of materials, scale, illumination, and maintenance of signs;

(5)

Promote signs that identify businesses and premises without confusion through clear and unambiguous sign standards that enable fair and consistent enforcement;

(6)

Protect and improve the local economy and quality of life by preserving and enhancing the appearance of the streetscape; and

(7)

Allow adequate signage while meeting public safety objectives.

(Ord. No. 1868, § 9(Att. 2), 5-25-21)

DIVISION 2. - APPLICABILITY

Sec. 30-719. - Applicability.

(a)

Regulatory scope. The regulations of this article shall apply to all signs, as defined in Division 13 of this article, that are placed on private property, in the public right-of-way, and on property owned by public agencies other than the City and over which the City has zoning authority, unless specifically exempted in this article.

(b)

Design review sign application required. Design review sign applications shall be required for specific sign types in compliance with Division 4 of this article. In addition, the provisions of Chapter 5 of the Municipal Code relating to building and electrical codes, fees, penalties, and a method of enforcement shall also apply. Signs approved in conjunction with any other application shall be consistent with this article, unless modified by a discretionary permit. Where approval of a conditional use permit, minor use permit, design review creative sign, site plan or design review, or sign variance has been obtained, any applicable conditions of that approval may supersede the requirements of this article.

(c)

Figures and graphics. Figures, illustrations, graphics, and pictures are included in this article to help illustrate the minimum intent and requirement of the text. In the case of a conflict between the text of this article and any figure, illustration, graphic, or picture, the text shall govern.

(Ord. No. 1868, § 9(Att. 2), 5-25-21)