Earlier editions: 2026-09
Title 5 — BUSINESS LICENSES AND REGULATIONS
El Monte Municipal Code Ch. 5.28 Closing Out Sales
El Monte Municipal Code · 2026-10 edition · updated 2026-10-04 · El Monte
Cite as: El Monte Municipal Code Chapter 5.28 · Text as of 2026-10-04
5.28.010 - Definitions.¶
For the purpose of this chapter the following words and terms shall be deemed to mean and be construed as follows:
"Advertise," "Advertisement," "Advertising," "Publish," "Publications," means and includes any and all means whether oral, written, lettered or printed, used for conveying to the public notice of the conduct of a sale as defined herein, or notice of intention to conduct such sale, including but not limited to oral or written announcements by proclamation or outcry, newspaper advertisement, magazine advertisement, handbill, written or printed display, billboard display, poster, radio and television announcement.
"Closing out sale" means and includes each of the following:
Any sale of, or any offer to sell, to the public or any group thereof, goods, wares, or merchandise on order, in transit, or in stock, in connection with a declared purpose as set forth by advertising that such sale is anticipatory of or to avoid the termination, liquidation, revision, windup, discontinuance, removal, dissolution or abandonment of the business or that portion of the business conducted at any location; and
All sales advertised in any manner calculated to convey to the public the belief that upon the disposal of the goods to be placed on sale, the business or that portion thereof being conducted at any location will cease, be removed, be interrupted, discontinued or changed; and
All sales advertised to be "Adjuster's Sale," "Adjustment Sale," "Assignee's Sale," "Bankrupt Sale," "Benefit of Administrator's Sale," "Benefit of Creditors' Sale," "Benefit of Trustee's Sale," "Building Coming Down Sale," "Closing Out Sale," "Creditor's Committee Sale," "Creditor's Sale," "Damaged Goods Sale," "End Sale," "Executor's Sale," "Final Days Sale," "Fire Sale," "Forced Out Sale," "Forced Out of Business Sale," "Insolvent Sale," "Insurance Salvage Sale," "Liquidation Sale," "Loss of Lease Sale," "Mortgage Sale," "Outselling Sale," "Receiver's Sale," "Reorganization Sale," "Salvage Sale," "Selling Out Sale," "Smoke Sale," "Smoke and Water Sale," "Trustee's Sale," "Quitting Business Sale," "Wholesale Closing Out Sale," "We Quit Sale," "We Give Up Sale," "Fixtures For Sale," or advertised by any other expression or characterization closely similar to any of the foregoing and calculated to convey the same meaning; and
All sales advertised in a manner calculated to indicate that the goods, wares or merchandise to be sold, or any part thereof, have been involved in any business failure or have been derived from a business which has failed, been closed, discontinued or liquidated; and
All sales accompanied by notices or advertising indicating that the premises are available for purchase or lease or otherwise to be vacated; and
All sales accompanied by advertising indicating a business emergency or failure affecting the seller or any previous holder of the goods to be disposed of.
"Fake sale" means and includes any of the following:
The sale of goods, wares or merchandise, at auction or otherwise to agents or other persons purchasing the same for or on behalf of the owner or other person interested in the selling thereof;
The offering for sale of goods, wares or merchandise of a different quality, brand or bearing a different trademark than the merchandise previously advertised for sale;
The sale of any goods, wares or merchandise misrepresented as to quantity or quality or otherwise;
The sale or offering for sale of any goods, wares or merchandise transported or brought into the city and not constituting the original legitimate stock of goods, wares and merchandise of a place of business within said city, as the original and legitimate stock of goods, wares and merchandise of such place of business, at a bankrupt, insurance, mortgage, insolvency, assignee's, receiver's, trustee's, creditor's, executor's or administrator's sale, or a forced removal sale, or closing out sale, or the sale of goods damaged by fire, smoke, water or otherwise. Nothing herein shall be deemed to prohibit the sale of the original stock of goods, wares and merchandise of any place of business at a bankrupt, insurance, mortgage, insolvency, assignee's, receiver's, trustee's, creditor's, or administrator's forced removal or closing out sale, but the bringing of new stock into any such place of business or the adding of new stock to such original stock of goods, wares and merchandise and selling or offering to sell such new stock or added stock of such goods, wares and merchandise at said place of business at any of the sales above described, is declared unlawful and to be a fake sale within the meaning thereof.
"Permit" means a permit issued pursuant to this chapter.
"Permitted sale" means any sale for which a permit has been issued under this chapter.
"Permittee" means any person to whom a permit has been issued pursuant to this chapter.
(Prior code §§ 6398—6398.6)
5.28.020 - Fake sales prohibited.¶
It is unlawful for any person to conduct, make or advertise any fake sale of goods, wares or merchandise in the city.
(Prior code § 6399)
5.28.030 - Permit required.¶
No person shall advertise or conduct a closing out sale as herein defined without first obtaining a permit therefor.
A. Regulations. The provisions of this chapter are intended to augment and be in addition to the provisions of Chapters 5.04 and 5.08 of this title providing for a business license tax. Whenever the provisions of this chapter impose a greater restriction upon persons, premises, business or practices than is imposed by the general business license regulations, the provisions of this chapter shall control.
B. Interval Between Sales. Any person who has held a sale of the type regulated hereunder, at the location stated in the application, within one year last past from the date of such application shall not be granted a permit.
C. Restricted Location. If a person applying for a permit hereunder operates more than one place of business, the permit issued shall apply only to the one store or branch specified in the application, and no other store or branch shall advertise or represent that it is cooperating with it, or in any way participating in the permitted sale, nor shall the store or branch conducting the permitted sale advertise or represent that any other store or branch is cooperating with it or participating in any way in the permitted sale.
D. Persons Exempted. The provisions of this chapter shall not apply to or affect the following persons:
Persons acting pursuant to an order or process of a court of competent jurisdiction;
Persons acting in accordance with their powers and duties as public officials;
Duly licensed auctioneers, selling at auction;
Any publisher of a newspaper, magazine or other publication, who publishes in good faith any advertisement, without knowledge of its false, deceptive or misleading character, or without knowledge that the provisions of this chapter have not been complied with.
(Prior code §§ 6399.1—6399.5)
5.28.040 - Permit application.¶
In addition to the requirements specified in or imposed under Chapter 5.12 of this title each application for a permit to conduct any sale regulated by this chapter shall specify the following information:
A. The true name and address of the owner of the goods to be the object of the sale;
B. The true name and address of the person from whom he purchased the goods to be sold and the price therefor, and if not purchased, the manner of such acquisition;
C. The address of the place where such sale is to be held;
D. The nature of the occupancy, whether by lease or sublease and the effective date of termination of such occupancy;
E. The dates of the period of time in which the sale is conducted;
F. A full and complete statement of the facts in regard to the sale, including the reason for the urgent and expeditious disposal of goods thereby and the manner in which the sale will be conducted;
G. The means to be employed in advertising such sale together with the proposed content of any advertisement;
H. An itemized stock list or inventory of the goods, wares, and merchandise to be offered for sale, together with the cost at which the goods, wares and merchandise was obtained by the owner thereof, or the person conducting such sale. All goods, wares and merchandise listed upon the inventory, herein required, shall be so described in detail by manufacturer's name and lot number, the individual number of articles so numbered, colors, sizes and otherwise, that the identity of such goods with the goods listed on such inventory can be readily determined. All goods included in such inventory shall have been purchased by the applicant for resale on bona fide orders without cancellation privileges and shall not comprise goods purchased on consignment. Such inventory shall not include goods ordered in contemplation of conducting a sale regulated hereunder. Any unusual purchase, or additions to the stock of goods of the business affected made within thirty (30) days before the filing of any application hereunder shall be deemed to be of such character;
I. The place where such stock was purchased or acquired, and if not purchased, the manner of such acquisition; and in the case of stock placed upon the premises within thirty (30) days prior to such sale, the time of acquisition of such stock;
J. The name of the owner of the goods, wares and merchandise to be offered for sale;
K. The name of the person conducting such sale if the sale is to be conducted by a person not the owner of the goods.
(Amended during 1999 recodification; prior code § 6399.6)
5.28.050 - Surety bond.¶
Each applicant for a permit to conduct any sale regulated by this chapter shall file with the city a corporate surety bond in the penal sum of one thousand dollars ($1,000.00) conditioned upon compliance with the provisions of this chapter.
(Prior code § 6399.8)
5.28.060 - Terms of permit.¶
A permit under this chapter shall be issued on the following terms:
A. Permit Period—Renewal. The permit shall authorize the sale described in the application for a period of not more than sixty (60) consecutive days; provided, however, that the Permit Committee may, upon application therefor, accompanied by such renewal fee as may be elsewhere specified, renew said permit for a period of not to exceed thirty (30) days. Such application for renewal shall set forth a complete list of goods listed in the original application and remaining unsold, and shall not contain any goods, wares or merchandise not named in such original application. Upon receipt of such application for renewal the License Officer shall cause an investigation to be made at once, and if satisfied of the truth of the statement therein contained, shall grant such renewal.
B. Nature of Sale. The permit shall authorize only the one type of sale described in the application at the location named therein.
C. Saleable Goods. The permit shall authorize only the sale of goods described in the inventory attached to the application.
D. Nontransferability. Any permit herein provided for shall not be assignable or transferable.
(Prior code § 6399.9)
5.28.070 - Duties of permittee.¶
A permittee hereunder shall:
A. Make no additions whatsoever, during the period of the permitted sale, to the stock of goods set forth in the inventory attached to the application for permit;
B. Refrain from employing any untrue, deceptive or misleading advertising;
C. Conduct the permitted sale in strict conformity with any advertising or holding out incident thereto;
D. Keep available at the place of sale a duplicate copy of the inventory submitted with the application and shall present such duplicate to inspecting officials upon request;
E. Keep any other goods separate and apart from the goods listed in the filed inventory as being objects of sale and shall make such distinction clear to the public by placing tags on all inventoried goods in and about the place of sale apprising the public of the status of all such goods;
F. At the close of business each day the stock inventory shall be revised and items on such list disposed of during such day shall be noted thereon. Suitable books and records as prescribed by the Permit Committee shall be kept by the permittee and shall be available at all times to the License Officer, his or her agents, or representatives, including any police officer assigned to assist in the enforcement of this chapter.
(Prior code § 6399.10)
5.28.080 - Additional goods prohibited.¶
No goods, wares or merchandise shall be permitted to be offered for sale at the place of business where such sale is to be conducted other than those items listed in the inventory filed with the application for the permit.
(Prior code § 6399.11)
5.28.090 - Examination of records.¶
The License Officer or his or her agent or representative, including any police officer assigned to assist in the enforcement of this chapter, shall at all times have the power to make an examination or investigation of the business and the books, records and accounts, and other pertinent papers of any person theretofore permitted or authorized to conduct a sale regulated by the provisions of this chapter.
(Prior code § 6399.12)
5.28.100 - Permit suspension.¶
A. The License Officer or Code Enforcement Officer shall have the power to suspend at any time any permit granted in accordance with the provisions of this chapter whenever any such sale or special sale is being conducted in violation of any of the provisions of this chapter, or in such manner as to deceive or defraud the public, or if:
The holder of any such permit has made any material misstatement in the application of such permit.
He or she has been guilty of any fraudulent practice in the conduct of the sale authorized by such permit.
He or she has failed to include in the inventory required by the provisions of this chapter, the goods, wares, or merchandise required to be contained in such inventory.
He or she has added, caused to be added, or permitted to be added to any goods, wares or merchandise not described in the original inventory.
He or she has violated any of the provisions of this chapter of the laws pertaining to advertising.
B. A copy of such order of suspension shall be presented by the officer issuing the same to the City Council at its next regular meeting after such issuance, and unless so presented it shall be of no further force and effect thereafter. Provided, however, that the Council may by order adopted at and entered in the minutes of such meeting, continue such temporary suspension in effect pending a full hearing thereon.
(Prior code § 6399.13)
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