Beverly Hills Municipal Code Art. 5 Mobile Billboard Advertising Displays and Advertising on Vehicles

The purpose of this article is to eliminate mobile billboard advertising displays and advertising on vehicles within the city to promote the safe movement of vehicular traffic, to reduce air pollution, and to improve the aesthetic appearance of the city. This article is adopted pursuant to California Vehicle Code sections 21100(m) and (p). (Ord. 15-O-2684, eff. 9-4-2015)

"Mobile billboard advertising display" means an advertising display that is attached to a mobile, nonmotorized vehicle, device, or bicycle, that carries, pulls, or transports a sign or billboard, and is for the primary purpose of advertising. (Ord. 15-O-2684, eff. 9-4-2015)

A. It shall be unlawful for any person to transport, cause to be transported, park or leave standing any mobile billboard advertising display upon any public street, or other public place within the city in which the public has the right of travel.

B. It shall be unlawful for any person to park or leave standing upon a public street any motor vehicle with an advertising sign on the motor vehicle, except for: 1) advertising signs that are permanently affixed to the body of, an integral part of, or a mixture of the motor vehicle for permanent decoration, identification, or display and that do not extend beyond the overall length, width, or height of the vehicle; or 2) paper advertisements issued by a dealer contained within a license plate frame or any advertisements on a license plate frame, if the license plate frame is properly installed in compliance with section 5201 of the Vehicle Code.

1. As used in this subsection B, "permanently affixed" means any of the following:

a. Painted directly on the body of a motor vehicle;

b. Applied as a decal on the body of a motor vehicle; or

c. Placed in a location on the body of a motor vehicle that was specifically designed by a licensed vehicle manufacturer, in compliance with both state and federal law or guidelines, for the express purpose of containing an advertising sign. (Ord. 15-O-2684, eff. 9-4-2015)

A. Any peace officer, or any regularly employed and salaried city employee who is engaged in directing traffic or enforcing parking laws and regulations, may remove a mobile billboard advertising display or a vehicle with an advertising sign on it if:

1. The mobile billboard advertising display or vehicle is parked or left standing upon any public street or public property within the city in violation of this article; and

2. The registered owner of the mobile billboard advertising display or vehicle was previously issued a warning citation for a previous violation of this article that notified such registered owner that he or she may be subject to penalties that may include removal of the mobile billboard advertising display or vehicle upon a subsequent violation of this article.

B. A violation of this article is a misdemeanor, punishable pursuant to title 1, chapter 3, article 1 of this code. (Ord. 15-O-2684, eff. 9-4-2015)