Division 12 — DEALERSHIP SIGNS

In addition to signage otherwise allowed and upon approval of a sign permit by the Director, dealerships located within the C-G, C-H, C/LI, LI and I zones may display banners, flags, pennant, streamers and similar devices pursuant to the following standards:

(A) Light poles. Each light pole within the dealership may display banners below the light fixtures having an area not greater than 40 square feet per side. If banners are mounted on more than two arms, the total area of all sides of the banners cannot exceed 80 square feet per light pole. A flag up to nine square feet may also be displayed atop each light pole. Flags cannot project more than six feet above the top of the light poles.

(B) Wall and fence banners. In addition to banners and flags otherwise allowed by this chapter, banners are allowed on walls, fences and between light poles. The total area of all such banners within a dealership cannot exceed 1200 square feet. Banners must be oriented for viewing primarily from arterial roads, freeways, or within the dealership, and not from adjacent residential neighborhoods.

(C) Vehicle displays. Each vehicle may have an inflatable sign or flag attached to it so long as it does not extend more than eight feet above the vehicle.

(D) Strings of flags. A dealership may display strings of flags, with material extending not more than 18 inches from the string. Strings of pennants and streamers are limited to one linear foot per foot of street or freeway frontage and cannot project more than 15 feet above the ground.

(E) All banners, inflatable signs, and flags must be kept clean and in a state of good repair at all times. (Ord. 1122, passed 10-18-04)