San Bernardino Municipal Code Ch. 16.16 Street Banner Permit

(A) A STREET BANNER is defined as a banner extended over a public street or other public property, either on an established bridge or independently suspended. The locations permissible for the erection of street banners within the city are:

(1) The “E” Street pedestrian foot bridge between the Maruko [Radisson] Hotel and Convention Center and Central City Mall. The banner will be installed on hand rails on the south side of the bridge, facing northbound traffic; and

(2) On “E” Street, immediately north of Church Street. The banner will be installed between streetlight standards, facing northbound traffic; requests for street banner installation at any other location within the city over a public street will require approval of the City Administrator.

(B) An applicant for a street banner permit shall obtain, complete and file with the City Administrator an application which shall contain the following:

(1) The location, dimensions and purpose of the banner;

(2) A facsimile of the proposed banner;

(3) The proposed date when the banner will be installed, which must be at least ten days after the date of the application;

(4) The proposed date when the banner will be removed; and

(5) A hold harmless clause in language approved by the City Attorney.

(Ord. 821, passed 8-9-1921; Ord. 2802, passed 3-14-1967; Ord. 3804, passed 2-8-1979; Ord. MC-689, passed 12-8-1989)

Permits for street banners issued under this chapter shall be granted only to non-profit civic organizations or governmental bodies for the purpose of bringing to the attention of the public the events which are of a general public interest, or of welcoming conventions or similar gatherings and shall be subject to such terms and conditions as shall be reasonably imposed. No permits shall be issued to further political or religious purposes, or purposes primarily involving private financial gain. Nothing in this chapter shall be construed to prohibit the issuance of a permit for a street banner welcoming the convention or similar gathering of a private, religious or political organization.

(Ord. 821, passed 8-9-1921; Ord. 2802, passed 3-14-1967; Ord. 3804, passed 2-8-1979; Ord. MC-689, passed 12-8-1989)

Permits for street banners shall be granted for a period of not more than seven days unless a longer period is specifically requested and justified due to special or extraordinary circumstances.

(Ord. 821, passed 8-9-1921; Ord. 2802, passed 3-14-1967; Ord. MC-689, passed 12-8-1989)

Each applicant shall make a deposit of money with the city, in an amount specified by resolution, to cover the costs of permit issuance and the cost of erection and removal of each banner where required by this chapter.

(Ord. 821, passed 8-9-1921; Ord. 2802, passed 3-14-1967; Ord. 3804, passed 2-8-1979; Ord. MC-144, passed 3-16-1982; Ord. MC-427, passed 1-25-1985; Ord. MC-689, passed 12-8-1989)

Each such banner shall be furnished by the applicant at its cost, at least one day prior to the date the banners to be erected. Each street banner shall be erected and removed by the city.

(Ord. 821, passed 8-9-1921; Ord. 2802, passed 3-14-1967; Ord. MC-427, passed 1-25-1985; Ord. MC-689, passed 12-8-1989)

Each banner shall be constructed in conformity with the specifications and requirements of the city, as adopted, from time to time, by resolution.

(Ord. MC-689, passed 12-8-1989)

An applicant may appeal to the City Council from the denial of a permit or from the terms and conditions of a permit. Such appeal shall be in accordance with the provisions of Chapter 2.64.

(Ord. 821, passed 8-9-1921; Ord. 3804, passed 2-8-1979; Ord. MC-410, passed 9-17-1984; Ord. MC-689, passed 12-8-1989)