16.38 Sign Standards

The purpose of this chapter is to provide minimum standards to safeguard life, health, property and public welfare, and to preserve the character of the city by regulating the size, height, design, quality of materials, construction, location, lighting and maintenance of signs and sign structures not enclosed within a building, to accomplish the following:

A. Provide a reasonable and comprehensive system of sign controls to ensure the development of a high-quality environment;

• B. Promote a public benefit and encourage a desirable city character with a minimum of clutter, while recognizing the need for signs as a major form of communication;

• C. Provide for fair and equal treatment of all sign users;

• D. Encourage signs that are well designed and pleasing in appearance by providing incentive and latitude for variety, good design relationship, spacing and location;

• E. Provide for maximum public convenience by properly directing people to various activities; and

• F. Promote public safety by providing that official traffic regulation devices be easily visible and free from nearby visual obstructions including blinking signs, excessive number of signs, or signs resembling official traffic signs.

• (Ord. 587 Exhibit B, (part), 2022; Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

A. The standards in this chapter are intended to apply to signs in each zoning district in the city. Only signs authorized by this chapter shall be allowed unless otherwise expressly provided in this chapter.

B. If a new zoning district is created after the enactment of this chapter, the director shall make determinations as to the applicability of appropriate sign regulations in compliance with Chapter 16.04 (Interpretation of Code Provisions) until this chapter is amended to govern the new zoning district.

C. Message Substitution. The specific message displayed on any sign otherwise permitted under this Chapter 16.38 may be substituted with any noncommercial message that is not otherwise prohibited by this Chapter 16.38 at the discretion of the owner and without requiring additional review or approval by the City.

(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

The following are definitions of specialized terms and phrases used in this chapter. The definitions are organized in alphabetical order.

Abandoned Sign. Any sign which no longer advertises a business, lessor, owner, product, service or activity on the premises where the sign is displayed.

Animated or Moving Sign. Any sign which uses movement, lighting, or special materials to depict action or create a special effect to imitate movement.

Awning Sign. Any copy or logo attached to or painted on an awning.

Banner, Flag, or Pennant. Any cloth, bunting, plastic, paper, or similar non-rigid material attached to any structure, staff, pole, line, framing, or vehicle, including streamers, but not including official flags of the United States, the state of California, and other states of the nation, counties, municipalities, official flags of foreign nations and nationally or internationally recognized organizations.

Bench Sign. Copy attached or painted on any portion of a bench.

Billboard. A legally constructed on-site or off-site structure of any kind or character other than the main business identification signs erected or maintained for outdoor advertising purposes, upon which any poster, bill, printing, painting, or other advertisement may be placed, including on a static or digital display using digital message technology capable of changing the static message on the sign electronically, including statuary for advertising purposes.

Building Frontage. That building elevation which fronts on a public street, pubic parking lot, private parking lot available to the general public, or pedestrian walk where customer access to a structure is available.

Business Identification Sign. A sign which serves to identify only the name, address, and lawful use of the premises upon which it is located and provides no other advertisements or product identification.

Cabinet Sign (Can Sign). A sign which contains all the text and/or logo symbols within a single enclosed cabinet and may or may not be illuminated.

Changeable Copy Sign. A sign designed to allow the changing of copy through manual, mechanical, or electrical means including time and temperature.

Commercial Sign. Any sign advertising any business or for profit enterprise, whether on-site or off-site.

Construction Sign. A sign which states the name of the developer and contractor(s) working on the site and any related engineering, architectural or financial firms involved with the project.

Convenience Sign. A sign that conveys information (e.g., restrooms, no parking, entrance) or minor business

identification for the purposes of directing vehicular and/or pedestrian traffic within a project, and is designed to be viewed on-site by pedestrians and/or motorists.

Copy. Words, letters, numbers, figures, designs, or other symbolic representations incorporated into a sign. Digital Display. A sign with a fixed or changing display/message composed of a series of lights, but not including time and temperature displays.

Double-faced Sign. A sign constructed to display its message on the outer surfaces to identical and/or opposite parallel planes.

Flashing Sign. A sign that contains an intermittent or sequential flashing light source.

Freeway Sign. A sign allowed on parcels which are located adjacent to or within 150 of freeway right of way. Future Tenant Sign. A temporary commercial sign that identifies the names of future businesses that will occupy a site or structure.

Internally Illuminated Sign. A sign whose light source is located in the interior of the sign so that the rays go through the face of the sign, or light source which is âttached to the face of the sign and is perceived as a design element of the sign.

Marquee (Canopy) Sign. A sign which is attached to or otherwise made a part of a permanent roof-like structure which projects beyond the building wall in the form of a large canopy to provide protection from the weather. Monument Sign. An independent, freestanding structure supported on the ground having a solid base as opposed to being supported by poles or open braces.

Neon. Glass tube lighting in which a gas and phosphors are used in combination to create a colored light. Noncommercial Sign. Any sign other than a commercial sign.

Noncommercial Message. A message or image on a sign that directs public attention or advocates an idea or issues

of public interest or concern but is not advertising for hire and or does not promote any business product, activity service interest or entertainment.

Non-primary Frontage. The elevation of a building that does not include the primary entrance to a building. Off-site Sign. Any sign identifying a use, facility, service, or product which is not located, sold, or manufactured on the same premise as the sign or which identifies a use, service, or product by a brand name which although sold or

manufactured on the premise, does not constitute the principal item for sale or manufactured on the premise. Permanent Sign. A sign constructed of durable materials and intended to exist for the duration of time that the use or occupant is located on the premises.

Pole Sign. A sign that is displayed on and completely supported by a single support element (pole) that is constructed into the ground, with no part of the sign attached to a building or similar structure.

Portable Sign. A freestanding sign that is not permanently affixed to a structure or the ground; includes wire-frames and grape-stakes signs.

Primary Frontage. The elevation/face/front of a building with the main public entrance and the elevation/face/front of the building visible from an interstate.

Projecting Sign. A sign other than a wall sign suspending from, or supported by, a structure and projecting outward.

Pylon Sign. A sign that is displayed on and completely supported by two or more support elements (poles/columns) that are constructed into the ground and are completely enclosed by a solid architectural element(s) so that the supporting elements are not visible.

Real Estate Sign. A sign indicating that a property or any portion thereof is available for inspection, sale, lease, rent, or directing people to a property, but not including subdivision signs.

Relocation Agreement. An agreement between the city and a billboard owner and/or property owner resulting in the removal, relocation, replacement and/or reconstruction of one or more lawfully existing billboards to another parcel of property within the city, or to reconstruct a billboard on the same property, as approved by the city council.

Roof Edge. On a pitched roof, the lowest portion of the fascia board covering the roof rafters, or if no fascia board exists, the lowest point of the roof rafters. On a flat roof, the top of the parapet wall.

Roof Sign. A sign constructed upon or over a roof, or placed so as to extend above the edge of the roof.

Sign. Any structure, device, figure, painting, display, message placard, or other contrivance, or any part thereof situated outdoors or indoors, which is designed, constructed, intended, or used to advertise, or to provide data or information in the nature of advertising, to direct or attract attention to an object, person, institution, business, service, event, or location by any means, including words, letters, figures, designs, symbols, fixtures, colors, illumination, or projected images.

Sign Area. The entire area within a perimeter defined by a continuous line composed of right angles which enclose the extreme limits of lettering, logo, trademark, or other graphic representation, to get her with any frame or structural trim forming an integral part of the display used to differentiate the sign from the background against which it is placed. See Section 16.38.110(B) (Measurement of Sign Area).

Site Directory Sign. A sign for listing the tenants and their suite numbers of a multiple tenant structure or center. Street Frontage. The portion of a property that is adjacent to a street.

Subdivision Sign. A temporary, free-standing sign designed, erected, and maintained to serve the public by providing directions and information related to new residential project developments and/or community facilities. Temporary. Any sign intended to be displayed for a limited period of time and capable of being viewed from any public right-of-way, parking area or neighboring property.

Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent to any property for more than forty-eight (48) consecutive hours, the principal purpose of which is to attract attention to a product sold or business located on the property.

Wall Sign. A sign which is attached to or painted on the exterior wall of a structure with the display surface of the sign approximately parallel to the building wall.

Window Area. Window area shall be computed by calculating each window pane or panel. The area shall be separate for each building face, and for each window. A group of window panes or panels may be considered one

window if they are adjoining on the building face and are less than six inches apart.

Window Sign. Any sign posted, painted, placed, or affixed in or on any window exposed to public view. Any interior sign which faces any window exposed to public view and is located within three feet of the window. (Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

A. Sign Permits Required. To ensure compliance with the regulations of this chapter, a sign permit shall be required in order to erect, move, alter, or reconstruct any sign except signs that are exempt from permits in compliance with Section 16.38.050 (Exemptions From Sign Permits).

B. Sign Permit Fee. A sign permit processing fee shall be collected upon application for a sign permit or appeal thereof.

• C. Approval of Sign Permits. A sign permit application shall be approved, approved with conditions, or denied by the director provided that the proposed sign(s) is consistent with the intent and provisions of this chapter.

D. Revocation of Sign Permits. The director may revoke or modify a sign permit, in compliance with Chapter 16.82 (Revocations and Modifications) if it is found that the sign(s) has been erected, altered, reconstructed, or is being maintained in a manner that is inconsistent with the approved permit.

• (Ord. 587 Exhibit B, (part), 2022; Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

Sign permits shall not be required for the signs listed in this section. Exempt signs shall not be included in the determination of the total allowable number of signs or total allowable sign area for a site/use. This section is not intended to exempt signs from building permits or electrical permits.

• A. Permanent Signs with no Size Limitation:

1. Signs located within shopping centers or similar areas where the signs are not visible from any point on the boundary of the premises;

2. Official and legal notices required by a court or governmental agency;

3. Signs erected and maintained in compliance with and in discharge of a governmental function or required by a law, ordinance or governmental regulation, including signs erected by a public utility; 1

4. Signs on licensed commercial vehicles, including trailers; provided, however, that vehicles/trailers shall not be used as parked/stationary outdoor display signs;

5. Bench signs and other signs located at designated public transit locations;

6. Change of copy within an approved comprehensive sign program that conforms to the provisions of the comprehensive sign program (16.38.060): and

7. Change of copy on existing structures.

B. Permanent Signs Limited by Maximum Size:

1. Occupant name, street number, and street name signs not exceeding two square feet in area per single-family or multi-family unit;

2. Signs for commercial, office, and industrial uses not exceeding two square feet and limited to business identification, hours of operation, Address, and emergency contact information;

3. Convenience signs solely for the purpose of guiding traffic, parking, and loading on private property, and not bearing advertising materials. Maximum sign area shall be four square feet. Maximum height for freestanding signs shall be four feet. Taller signs may be approved by the director, if visibility will not be impaired;

4. Affiliation signs for auto-related uses, motels, and hotels that show notices of services provided or required by law, trade affiliations, credit cards accepted, and the like provided the signs are attached to an otherwise approved sign, or structure. Signs or notices shall not exceed one-half (1/2) square foot in area per sign, and no more than six signs are allowed per business;

5. Gasoline pump signs identifying the brand, types, and octane rating provided the signs do not exceed two square feet per pump face;

6. Names of structures, commemorative plaques, tables, dates of construction, and the like when carved in stone, concrete, or similar materials or made of bronze, aluminum, or other similar permanent material and mounted permanently on a structure. These signs shall not exceed four square feet and six feet in height; and

7. Official flags of a nation, the state of California and other states of the nation, municipalities, and fraternal or religious organizations, provided that the pole height shall not exceed twenty-five feet in residential zones and 50 feet in non-residential zones, and the length of the flag shall not be more than one-quarter (1/4) of the height of the pole. Increase in pole height may be granted by the director when a special circumstance is applicable to the property, such as height of surrounding structures.

C. Temporary Signs Limited by Size and Period of Display:

1. Real Estate Signs. Real estate signs subject to the owner's permission and the following limitations:

a. For single-family dwellings, one (1) sign per street frontage not to exceed four square feet in area and seven feet in height in addition, "open house" signs are allowed when a sales agent or owner is present at the site;

b. For multi-family dwellings, one sign per street frontage not to exceed thirty-two (32) square feet and eight feet in height; i

c. Individual commercial, office, and industrial properties not located in a commercial center or industrial/business park, one sign per street frontage not to exceed thirty-two (32) square feet per side and eight feet in height;

d. Individual tenant spaces within multi-tenant commercial centers, office structures, and industrial subdivisions offered for sale, rent, or lease, one sign per street frontage not to exceed sixteen (16) square feet and eight feet in height. In addition, one sign for each tenant space available not to exceed six square feet to be located at the individual tenant space for rent or lease; and

e. For non-residential freeway fronting properties, one sign along freeway frontage not to exceed three hundred and twenty (320) square feet per side and twenty-four (24) feet in height.

2. Noncommercial Signs. Temporary noncommercial signs shall be permitted in any zoning district and in any circumstance where a commercial sign is permitted whether on-site or off-site subject to the following provisions:

a. Temporary noncommercial signs shall not exceed 120 days per calendar year;

b. Temporary noncommercial signs which relate to a specific event (including elections) shall be removed not later than fourteen (14) days following the date of the event (including an election). In commercial zones, the fourteen (14) days are included in the overall 120-day allowance per calendar year;

c. Temporary noncommercial signs in commercial zones are subject to the same size and location regulations as permitted commercial signs. Noncommercial signs are additionally permitted in residential zones subject only to the limitations contained in this Section 16.38.050 C. 2., subsections b, d, e, f, and g;

d. The subject matter, content or specific language of a temporary noncommercial sign is not subject to review or approval by the city, subject to Section 16.38.080(H);

e. In a residential zone, temporary noncommercial signs shall not exceed sixteen (16) square feet in total area per side. No sign shall be placed in a manner that would obstruct visibility of pedestrian or vehicle traffic;

f. In a residential zone, temporary noncommercial signs shall not exceed an overall height of eight (8) feet from finished grade; and

• g. Temporary noncommercial signs in any zone, shall not be within the public right-of-way.

3. Business Identification Signs. A maximum of two temporary signs for the identification of a new business

until permanent signs can be erected are allowed for a period not to exceed ninety (90) days. One time extension may be granted by the director. Total sign area for two signs is limited to fifty (50) square feet.

4. Future Tenant Signs. Future tenant identification signs that provide information about the future use of a property subject to compliance with the following limitations:

• a. One sign per street frontage. One additional sign is allowed if a project has in excess of five hundred (500) lineal feet of street frontage;

• b. Signs shall be limited to a maximum of thirty (30) square feet and ten feet in height. Maximum fifty (50) square feet if combined with a construction sign; and

• c. Signs shall be removed upon occupancy of the site.

5. Construction Signs. Construction signs are subject to compliance with the following limitations: .

• a. One (1) sign per street frontage not to exceed twenty (20) square feet with a maximum height of ten feet. Maximum size of fifty (50) square feet if combined with a future tenant sign; and

• b. Signs shall be removed upon first occupancy of the site.

6. On-site Subdivision Signs. The placement of on-site subdivision signs shall comply with the following

standards:

a. Signs may contain only the name of the subdivision, name of the developer and/or agent, an identification emblem, sales price, illustrative graphics, and directional message;

• b. A maximum of two (2) on-site signs may be located within the project;

• c. The total area of each sign shall not exceed fifty (50) square feet;

• d. The height of each sign shall not exceed ten feet;

• e. Signs shall not be illuminated;

• f. Signs may be displayed one (1) year after the last building permit has been issued or as long as there is an active building permit; and

g. Apartment and group housing complexes of thirty (30) units or more shall be considered within the definition of a subdivision for the purpose of this subsection. Small apartment complexes (twenty-nine (29) units or fewer) may display rental/sales signs during construction and for a period of one (1) year following the issuance of the Certificate of Occupancy. One sign per street frontage not to exceed sixteen (16) square feet with a maximum height of six (6) feet.

7. Short-Term Vacation Rental Temporary Signs. The placement of on-site short-term vacation rental

temporary signs shall comply with the following standards:

a. Each short-term vacation rental shall be equipped with no more than one (1) temporary identification sign, not-to-exceed two (2) square feet in area. No other advertising signs promoting or identifying short-term vacation rentals shall be permitted on-site or off-site. The required temporary identification sign shall be posted in a conspicuous location in front of a single-family residential dwelling, or attached to a condominium in a location clearly visible from the street or internal common area. The sign shall be posted for a minimum six (6) hours, and not more than twelve (12) hours, prior to periods of occupancy, and removed within twelve (12) hours of checkout of the unit. The sign shall clearly state the following information in lettering of sufficient size to be easily read:

• i. The twenty-four (24) hour city short-term vacation rental telephone hotline number;

ii. The city’s short-term vacation rental website address;

iii. The name of the owner’s authorized agent or representative, or owner of the unit, and the designated local contact person and a telephone number at which that party may be reached on a twenty-four (24) hour, seven (7) day per week basis;

• iv. The maximum number of occupants permitted to stay in the unit; and

• v. The maximum number of vehicles allowed to be parked on the property.

• (Ord. 561-20, Exhibit B (part), 2020; Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

A business or commercial center may be allowed to display temporary signs subject to the following standards:

• A. Temporary commercial signs are subject to a temporary commercial sign application.

1. Five (5) applications allowed per year per tenant space;

2. A maximum of thirty (30) days of display per application;

3. A maximum of 120 days of display per calendar year per tenant space.

• B. Temporary commercial signs are allowed at one sign not exceeding 25 square feet in max sign area and a max height not to exceed the edge of roof per commercial sign permit application.

C. Temporary commercial signs may be affixed to a window, building frontage or building face of the tenant space for which the application is made.

• (Ord. 524 Exhibit A, 2017)

A. Purpose. The purpose of a comprehensive sign program is to integrate a project's signs with the design of the structures to achieve a unified architectural statement. A comprehensive sign program provides a means for the flexible application of sign regulations for multi-tenant projects and projects with more than five (5) permanent signs in order to encourage creativity and provide incentive and latitude in the provision of multiple signs and to achieve, not circumvent, the intent of this chapter.

B. Development Plan Permit Required. The director shall approve a development plan permit for a comprehensive sign program for a multi-tenant nonresidential project and individual tenant projects with five (5) or more signs. Standards and guidelines provided in this chapter shall serve as a reference for evaluating comprehensive sign programs.

C. Application Requirements. An application for a development plan permit shall be accompanied by plans and information as provided in department handouts for comprehensive sign programs and the following:

1. A statement explaining how revisions/modifications/replacement of tenant signs will be carried out to limit the possibility of holes being left in the structure's exterior by mounting brackets, electrical connections, or similar items; and

2. A statement of how the use of temporary signs, Including banners, flags and pennants and similar advertising devices will be monitored by the applicant to ensure compliance with the requirements of this chapter. Failure of the applicant to adequately monitor and control the use of temporary signs shall be grounds for revocation of the development plan permit in compliance with Chapter 16.82 (Revocations and Modifications).

D. Design Standards. The following design standards are applicable to all signs being proposed under a comprehensive sign program:

1. Signs, colors, and materials shall be compatible with the building's colors and materials. Limit the number of primary colors on signs to no more than three (3) with a secondary color used for accent or shadow detail;

2. Use the same type of cabinet, cabinet supports, or method of mounting for signs of the same type;

3. Use the same form of illumination for signs of similar types:

4. If exposed raceways are proposed they shall be an integral part of the design.

E. Lessees to be Informed of Comprehensive Sign Program. Lessees within developments subject to the requirements of an approved comprehensive sign program shall be made aware of the Program in their lease and their responsibility to follow the approved comprehensive sign program.

F. Findings. In approving an application for a development plan permit authorizing a comprehensive sign program, the Director shall make the following findings in addition to those required for a development plan permit in compliance with Chapter 16.56:

1. The comprehensive sign program satisfies the purpose and the intent of this chapter;

2. The signs enhance the overall development, are in harmony with, and are visually related to other signs included in the comprehensive sign program and to the structure and/or uses they identify and to surrounding development;

3. The comprehensive sign program accommodates future revisions which may be required due to changes in uses or tenants; and

4. The comprehensive sign program complies with the standards of this chapter 16.38, except that flexibility is allowed with regard to sign area, number of signs, location, and/or height to the extent that the comprehensive sign program will enhance the overall development and will more fully accomplish the purposes of this chapter.

G. Revisions to Comprehensive Sign Programs. Revisions to a comprehensive sign program may be approved by the director if it is determined that the revision is minor and that the intent of the original approval, and any conditions attached thereto, are not affected. For revisions that would substantially deviate from the original approval, the director may require that a modification to the development plan permit application be filed. (Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

In determining the consistency of each proposed sign with the purposes of this chapter, the following guidelines shall be applied:

A. That the proposed sign will be legible to the intended audience under normal viewing conditions, based on its proposed location, and the design of its visual element;

B. That the proposed sign will not obscure from view or detract from existing signs, based on its location, shape, color, and other similar considerations. Signs colors should be compatible with the architecture. The use of garish or fluorescent colors is considered inappropriate;

C. That the proposed sign shall be designed as an integral design element of a building's architecture and shall be architecturally compatible, including color and scale, with any building to which the sign is to be attached and with surrounding structure and will be in harmony with adjacent properties and surroundings, based on the size, shape, height, color, placement, and the proximity of the proposed signs to adjacent properties and surroundings;

D. That the proposed structure, sign, or display will be designed, constructed, and located so that it will not constitute a hazard to the public; and

E. If exposed raceways are proposed they shall be an integral part of the design.

(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

The following signs are inconsistent with the purposes and standards of this chapter and are, therefore, prohibited in all zoning districts:

A. Abandoned and/or dilapidated signs and sign structures;

B. Animated, moving, flashing, blinking, reflecting, revolving, or other similar signs, except time/temperature devices;

• C. Banners, flags, and pennants, except as specifically allowed by the provisions of Section 16.38.055 (Temporary Commercial Signs);

• D. Bench signs, except at approved bus passenger loading areas in areas other than single-family residential districts;

E. Changeable copy signs, except as approved for a civic organization/institution, movie theater, regional mall, auto center, or unless otherwise approved by a sign program, or as allowed pursuant to Section 16.38.020.C (Message Substitution);

• F. Inflated signs, balloons, and figures;

• G. Light bulb strings except for temporary uses (e.g., Christmas tree lots), exposed tubing (neon), and lightemitting diode (LED) or similar lighting technology, except as allowed by a comprehensive sign program;

H. Obscene or offensive signs containing statements, words, or pictures of an obscene, indecent or immoral character which appeal to the prurient interest in sex, or which are patently offensive and do not have serious literary, artistic, political, or scientific value;

• I. Off-site signs not specifically allowed by the provisions of this chapter, including billboards and outdoor advertising not specifically authorized pursuant to Section 16.38.150;

• J. Painted signs on fences, walls or roofs;

• K. Portable signs, this provision does not apply to noncommercial signs;

• L. Pole signs;

• M. Projecting signs:

• N. Roof signs;

• O. Signs erected in a manner that a portion of its surface or supports will interfere in any way with the free use of a fire escape, exit, or standpipe or obstruct a required ventilator, door, stairway, or window above the first story;

• P. Signs not in compliance with the provisions of this chapter;

• Q. Signs emitting audible sounds, odors, or visible matter;

• R. Signs that conflict with or imitate traffic control devices due to color, wording, design, location or illumination, or that interfere with the safe and efficient flow of vehicular and/or pedestrian traffic;

• S. Signs on public property or projecting within the public right-of-way, except with an encroachment permit issued by the city;

• T. Signs which are a danger to the public or are unsafe;

• U. Signs which are a traffic hazard not created by relocation of streets or highways or by acts of the city;

• V. Vehicle signs; or

• W. Illegal Signs pursuant to Section 16.38.085.

• (Ord. 610-24 § 8, 2024; Ord. 587 Exhibit B, (part), 2022; Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

Illegal Sign. A sign which includes any of the following:

• A. A sign erected without first complying with all regulations in effect at the time of its construction or use;

• B. A sign that was legally erected, but whose use has ceased, the structure upon which the display is placed has been abandoned by its owner, or the sign is not being used to identify or advertise an ongoing business for a period of not less than ninety (90) days;

• C. A sign that was legally erected which later became non-conforming as a result of the adoption of an ordinance, the amortization period for the display provided by the ordinance rending the display conforming has expired and

conformance has not been accomplished;

• D. A sign that was legally erected which later became non-conforming and then was damaged to the extent of fifty

• (50) percent or more of its current replacement value;

• E. A sign which is a danger to the public or is unsafe;

• F. A sign which is a traffic hazard not created by relocation of streets or highways or by acts of the city; or

• G. A temporary commercial sign (Section 16.38.055) for which the display period has expired.

• (Ord. 524 Exhibit A, 2017)

A non-conforming sign is any permanent sign or temporary sign that was legally established and maintained in compliance with the provisions of all applicable laws in effect at the time of original installation but that does not now comply with the provisions of this development code.

It is the intent of this chapter to recognize that the eventual elimination of signs that do not comply with the provisions of this chapter is as important as the prohibition of new signs that would violate these standards. This section shall not apply to billboards subject to a relocation agreement pursuant to Section 16.38.150.

• A. General Requirements. A non-conforming sign may not be:

1. Changed to another non-conforming sign;

2. Structurally altered to extend its useful life;

3. Expanded;

4. Re-established after a business discontinued for sixty (60) days; or

5. Re-established after damage or destruction of more than fifty (50) percent of its value, as determined by the building official.

B. Abatement. After the expiration of the time period applicable to a particular type of sign, as provided in subsection C below, signs not conforming to the provisions of this chapter shall be brought into compliance.

C. Amortization. After the date of enactment of this chapter, the following signs located within any zoning district shall be brought into compliance with the provisions applicable to the zoning district within the following time periods:

1. Temporary Signs.

a. Ninety (90) Days. Paper, cloth and cardboard signs, board signs, banners, flags or pennants, balloons, bunting, portable signs and mobile signs, animated or moving signs, flashing and scintillating signs, and other similar signs; or

b. Twelve (12) Months. Unlighted wood and metal signs and signs painted on structures, walls, windows, fences, and similar temporary signs.

2. Permanent Signs-Fifteen (15) Years. Any sign, regardless of material, that is designed and constructed to

have a useful life greater the fifteen (15) years.

D. Annexed Areas. Except as otherwise provided in this chapter, signs in areas annexed to the city after the date of adoption of this chapter that do not conform to the provisions of this chapter, shall be regarded as non-conforming signs which may remain for the remaining amortization period as provided above, or for a period of three (3) years from the date of annexation, whichever is longer.

E. Exception. If a non-conforming sign has historical significance, (i.e., on city's local inventory) apart from its main purpose of advertising, the sign may be granted a minor conditional use permit for continued use in compliance with Chapter 16.52 (Minor Conditional Use Permits).

F. Maintenance and Repair. Non-conforming signs and sign structures may be maintained and repaired in compliance with Section 16.32.030 (Restrictions on Non-conforming Structures and Uses).

• (Ord. 587 Exhibit B, (part), 2022; Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

A sign shall be removed by the owner or lessee of the premises upon which the sign is located when the business that it advertises is no longer conducted on the premises. If the owner or lessee fails to remove the sign, the director shall give the owner thirty (30) days written notice to remove it. Upon failure to comply with the notice, the director may have the sign removed at the owner's expense.

(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

A. Maintenance of Signs. Signs and supporting hardware, including temporary signs, shall be maintained in good repair and functioning properly at all times. Repairs to signs shall be of equal or better in quality of materials and design as the original sign. Signs which are not properly maintained and are dilapidated shall be deemed to be a public nuisance.

When existing signs are removed or replaced, all brackets, poles, and other supports that are no longer required shall.be removed. Unpainted areas shall be painted to match the adjacent portion of the building or sign support structure.

B. Measurement of Sign Area.

1. The surface area of a sign shall be calculated by enclosing the extreme limits of all writing, logo, representation, emblem, or other display within a single continuous perimeter composed of squares or rectangles with no more than eight (8) lines.

FIGURE 3-12

MEASUREMENT OF SIGN AREA

2. Supporting framework or bracing that is clearly incidental to the display itself shall not be computed as sign

area.

3. Double-faced signs shall be regarded as a single sign if the distance between each sign face does not exceed two (2) feet.

4. Where a sign consists of one or more three-dimensional objects (i.e., balls, cubes, clusters of objects, sculpture or statue-like trademarks), the sign area shall be measured as their maximum projection upon a vertical plane.

5. For signs that incorporate time and temperature devices, the area of these devices shall not be included in the total sign area.

C. Measurement of Sign Height. Sign height shall be measure as the vertical distance from the finished grade adjacent to the base of the sign structure to the highest point of the structure.

D. Illumination of Signs. The artificial illumination of signs, either from an internal or external source, shall be designed to eliminate negative impacts on surrounding rights-of-way and properties.

1. External light sources shall be directed and shielded to limit direct illumination of any object other than the sign.

2. The light from an illuminated sign shall not be of an intensity or brightness that will interfere with the reasonable enjoyment of surrounding residential properties.

3. Signs shall not have blinking, flashing, or fluttering lights or other illuminating devices that have a changing light intensity, brightness, or color.

4. Colored lights shall not be used at a location or in a manner so as to be confused or construed as traffic control devices.

5. Neither the direct nor reflected light from primary light sources shall create a hazard to operators of motor vehicles.

6. Reflective- type bulbs and incandescent lamps that exceed fifteen (15) watts shall not be used on the exterior surface of signs so as to expose the face of the bulb or lamp to a public right-of-way or adjacent property.

7. Light sources shall utilize energy efficient fixtures to the greatest extent possible.

E. Sign Copy. Except as provided pursuant to Section 16.38.020 (C) (Message Substitution), the copy of permanent signs shall relate only to the name and/or nature of the business. Permanent "come-on" signs that advertise continuous sales, special prices, etc. are not allowed. Sign copy shall include minimal information only. The name of the use or business shall be the dominant message on the sign. Monument signs shall contain the street address of the use(s) in compliance with Section 16.38.020(G) below.

(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

A. Awning Signs.

1. Awning signs shall only be located on building frontages, including those fronting a parking lot or pedestrian way.

2. Awning signs on awnings are limited to ground level and second story occupancies only.

3. Awning signs shall not be internally illuminated. Lighting directed downwards that does not illuminate the awning is allowed.

B. Canopy Signs for Fueling Stations.

1. Canopy signs are allowed on two sides of the canopy.

2. Canopy signs can have a max sign area of 10 square feet.

C. Digital Display.

1. Where permitted the digital display on a sign shall be limited to twenty (20) percent of the total sign area of said sign.

2. Digital display shall be allowed only on one (1) sign per development.

3. The provisions of this Section 16.38.120(C) shall not apply to billboards with digital displays developed subject to a relocation agreement.

D. Drive-thru Signs.

1. Wall and freestanding signs shall be permitted in accordance with Chapter 16.38. In addition, up to two (2) eight (8)-foot-high menu ordering signs with a total combined square footage of up to 60 square feet in sign area, shall be permitted for drive-thru restaurants.

E. Freeway Signs.

1. Freeway signs shall be allowed on properties/development with freeway frontage or within 150 feet of freeway right of way. When a freeway frontage street separates the project site from the freeway right of way, the 150 feet should be measured from the centerline of the street.

2. Freeway signs shall be spaced 1000 feet apart if they included digital display or within 500 feet apart from other freeway signs if located on the same side of the street, including freeway signs on different parcels.

3. Freeway signs shall incorporate a decorative stone base consistent with the overall design/architecture of the center/development proportionate to the height of the sign but not less than five (5) feet or more than thirty (30) percent of the sign height.

4. The city's logo or other city symbol shall be included on the structure subject to the approval of the director.

F. Marquee Signs.

1. Marquee signs shall be mounted only on the front or sides of a marquee, or suspended below.

2. Marquee signs shall not project more than six inches from the face of a marquee.

3. Marquee signs shall not extend above the top of a marquee.

4. A clear distance of eight (8) feet shall be maintained from the lowest part of a suspended sign to the ground below.

G. Monument Signs.

1. Monument Signs are allowed only for frontages adjoining a public street.

2. Monument signs shall not be located closer than five feet from a property line.

3. There shall be a minimum of two-hundred (200) feet between any two monument signs (includingpylon signs) on adjoining sites to ensure adequate visibility for all signs. The director may waive this requirement in situations where its enactment would be impractical due to the locations of existing signs on adjacent properties.

4. Monument Signs shall not project over public property, vehicular easements, or rights-of-way. Signs shall not obstruct traffic safety sight areas.

5. Landscaping shall be provided at the base of the supporting structure equal to twice the area of one face of the sign. For example, thirty (30) sq. ft. o£sign area = sixty (60) sq. ft. of landscaped area.

6. Monument signs shall contain an address plate identifying the project or use by specific street address. The address plate shall not exceed four (4) square feet in area. Numbers shall be a minimum of six (6) inches in height. Address plates shall not be calculated against the allowed sign area.

H. Pylon Signs.

1. Pylon signs are allowed only for frontages adjoining a public right of way.

2. Pylon signs shall not be located closer than five (5) feet from a property line.

3. There shall be a minimum of two-hundred (200) feet between any two pylon signs (including monument signs) on adjoining sites to ensure adequate visibility for all signs.

4. Pylon signs shall not project over public property, vehicular easements, or rights-of-way. Pylon signs shall not obstruct traffic safety sight areas.

5. Landscaping shall be provided at the base of the supporting structure equal to twice the area of one face of the sign. For example, thirty (30) sq. ft. of sign area = sixty (60) sq. ft. of landscaped area.

• I. Site Directory Signs. Freestanding signs located at vehicular entrances of a development to direct visitors and emergency vehicles to buildings.

1. Site Directory Signs located within Commercial Zones with multi-tenant developments are allowed at 24 square feet in sign area and 6 feet in height.

2. Site Directory Signs located within all other non-residential zones with multi-tenant development are allowed at 12 square feet in sign are and 4 feet in height.

J. Wall Signs.

1. Wall signs may be located on any building face subject to the review by the director.

2. Wall signs shall not project from the surface upon which they are attached more than required for construction purposes and in no case more than twelve (12) inches.

3. Wall signs shall not project above the roof edge of a structure.

4. Wall signs shall not be placed to obstruct any portion of a window.

• K. Window Signs.

1. Window signs shall be allowed only on windows located on the ground level and second story of a building front-age.

2. Window signs shall be permanently painted or mounted on the inside of windows and doors.

3. Window signs shall not occupy more than twenty-five (25) percent of the window area of any one window including permanent signs and temporary signs.

L. Off-site Subdivision Signs. Off-site subdivision signs are intended to help direct the public to new residential subdivision projects, apartment complexes, and community facilities on a temporary basis during the initial sales/rental period.

1. Authority to Grant Contract. The council may grant, through special agreement, the exclusive right to design, erect, and maintain off-site subdivision signs within the entire city, or any designated portion thereof. The contract shall include provisions for administering and managing the off-site subdivision sign program. The agreement shall provide for the following minimum conditions:

a. Sign panels shall be made available to all entitled persons, firms, associations, or corporations on a firstcome, first-served basis;

• b. Signs shall not be placed until the applicant has obtained all applicable city permits; and

c. Pennants, lights, flags, or other devices for visual attention shall not be placed on the sign structures.

2. Permitted Locations. Off-site subdivision signs shall be located within the street right-of-way provided that

an Encroachment Permit is issued by the city engineer, and provided that the signs do not obstruct the use of sidewalks, walkways, bike, or hiking trails, and do not obstruct or impair the visibility of drivers, pedestrians, or traffic control signs.

3. Design Standards. The design of off-site subdivision signs shall comply with the following minimum

standards:

a. Structures. Sign structures shall be ladder-type with individual sign panels of uniform design, color, and lettering, and shall include break-away design features where appropriate;

b. Structure Height and Width. Sign structures shall not exceed eight feet in height from finished grade,

unless otherwise allowed by the director, due to a topographical constraint. Sign structures shall not exceed six feet in width;

c. Sign Panels. The sign panels shall not exceed five feet in width. Sign panels shall only contain the name of the new development or community facility and indicate by an arrow the direction it is in;

d. Materials. Sign structures shall be made of wood poles unless otherwise expressly allowed by the director;

e. Lighting. Signs shall not be illuminated;

f. Uniformity. All sign structures and sign panels shall be uniform and consistent in terms of overall design, size, color, materials, and lettering style; and

g. City Logo. The city's logo or other city symbol shall be included on the uppermost panel of the structure subject to the approval of the director.

(Ord. 587 Exhibit B, (part), 2022; Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)

New commercial and industrial development should contribute to providing a sense of place for the community. The city requires that commercial and industrial developments on corners of major arterial s help strengthen the community's design character by providing consistently designed monument signs as part of their projects.

A. Applicability. Any project over ten acres that has a general plan designation of community commercial, regional commercial, or business park shall provide a community entry monument sign as outlined in the following standards. Whenever practical, the sign shall be placed at the intersection of arterial streets.

B. Standards. Each community entry monument sign shall be designed within the standards provided below and the following illustrations: (See figures on the following pages).

1. Forty -foot (40') radius corner cutoff for landscape and sign installation;

2. Two formal curvilinear planting rows of trees (silk oak, tulip tree, London plane, California pepper, American sweetgum) set behind theme wall/fence;

3. Theme wall/fence, placed at forty-five (45') foot diagonal corner cutoff, maximum five feet high, with corner pilasters of decorative stone consistent with the overall design/architecture of the center/development;

4. Turf grass in front of sign;

5. Formal shrub hedgerow at base of wall/fence, maximum of thirty (30) inches in height;

6. Annual or perennial flower bed, four feet wide in front of hedgerow;

7. Incorporation of official Murrieta text/logo/slogan (see figure on following pages) on sign. Letters shall be a minimum of six inches high, three dimensional bronze with brushed finish, antiqued dark color up-per case;

8. Lighting shall be indirect. The light shall wash up onto the sign; and

9. Corner pilasters shall be of decorative stone consistent with the overall design/architecture of the center/development. The pilaster shall not exceed six feet in height. The minimum dimension of a pilaster shall be two feet by two feet.

(Ord. 524 Exhibit A, 2017; Ord. 343 § 5, 2005; Ord. 182 § 2 (part), 1997)

The sign standards provided in this chapter are intended to apply to signs in all zoning districts. Only signs authorized by this chapter shall be allowed unless otherwise expressly provided in this chapter. The standards provided herein do not apply to billboards subject to a relocation agreement.

TABLE 16.38.140-1

SIGN STANDARDS - RESIDENTIAL

TABLE 16.38.140-2

WALL SIGN STANDARDS - NON-RESIDENTIAL

TABLE 16.38.140-3

FREESTANDING SIGN STANDARDS - COMMERCIAL, INDUSTRIAL,

OFFICE, BUSINESS PARK, AND INNOVATION

TABLE 16.38.140-4

SIGN STANDARDS - CIVIC/INSTITUTIONAL

(Ord. 610-24 § 9, 2024; Ord. 587 Exhibit B, (part), 2022; Ord. 524 Exhibit A, 2017)

The city recognizes that California Business and Professions Code Section 5412 encourages cities to enter into relocation agreements, and to adopt ordinances or resolutions providing for relocation of billboards. Thus, the intent of

this section is to reduce visual clutter; eliminate non-conforming signage; facilitate the relocation and redistribution of existing billboards to more appropriate locations within the city to better serve the advertising needs of the local business community; to allow for incorporation of modern technology into relocated billboards in the form of digital displays; and to eliminate payment of public funds for the removal of existing billboards to accommodate a public project.

• A. Content. Each relocation agreement shall contain, at a minimum, the following information:

1. Identification of the location of the relocated billboard(s) and the billboard(s) being permanently removed;

2. Conceptual design drawings for the relocated billboard(s), including sign area and dimensions; and

3. Description of the revenue or other consideration to be received by the city.

• B. Review Process. All relocation agreements shall be reviewed and approved by the city council. The following findings must be made by the city council in order to approve a relocation agreement:

1. The proposed agreement is consistent with the goals, objectives, purposes and provisions of the Murrieta General Plan and the Murrieta Municipal Code;

2. The proposed relocation site is compatible with the uses and structures on the site and in the surrounding area;

3. The proposed relocation agreement contributes to the reduction of visual clutter in the city by proposing a net decrease in existing billboards and promotes activities of city-wide benefit and interest and generates significant revenue for the city; or in the case of relocations to accommodate a public project, the agreement serves the public interest eliminating the need for public fund expenditure;

4. The proposed billboard would not create a traffic or safety problem with regard to onsite access circulation or visibility;

5. The proposed billboard would not interfere with onsite parking or landscaping required by city ordinance or permit; and

6. The proposed billboard would not otherwise result in a threat to the general health, safety and welfare of city residents, based on factors including but not limited to such factors as distracted driving, driver safety, light and glare, or aesthetics.

C. Status of Existing Billboards. Only billboards that comply with the Murrieta Municipal Code or that are legal non-conforming billboards as of the date of adoption of this section are eligible to be relocated pursuant to a relocation agreement.

D. Permits Required. All relocated billboards shall require a building permit. Relocated billboards on city property shall also require a lease or license and a conditional use permit. Relocated billboards on private property shall also require a development agreement, and a conditional use permit (in addition to the development agreement) if required by the relocation agreement. Subsequent to the approval of a relocation agreement by the city council, the billboard owner and/or property owner shall file applications for the permits and agreements specified herein and in the relocation agreement. All of the foregoing applications submitted by the billboard owner must include the written consent of the property owner. All billboards, whether relocated, reconstructed, or new, require either a conditional use permit or development agreement as determined by the city.

E. Non-Conforming Billboards. Any non-conforming billboard relocated or reconstructed pursuant to an approved relocation agreement shall no longer be considered non-conforming for purposes of this code. (Ord. 587 Exhibit B, (part), 2022)