Long Beach Municipal Code Ch. 8.90 Alcoholic

8.90.010 - Signs—Dangers of consuming alcoholic beverages during pregnancy.¶

A. Duty to Post. Any person or entity who owns, operates, manages, leases or rents a premises offering for sale or dispensing for consideration to the public, alcoholic beverages including beer and wine shall post or display a sign or notice on the premises as provided in this Section.

B. Requirements. The sign or notice shall comply with the readability requirements specified in this Section and shall read substantially as follows: "WARNING: DRINKING ANY ALCOHOLIC BEVERAGE—INCLUDING BEER, WINE AND LIQUOR—DURING PREGNANCY CAN CAUSE BIRTH DEFECTS."

The telephone number of the Long Beach Health Department shall be printed near the bottom of the sign. The word "WARNING" shall be highlighted and lettered in red against a white background, and black letters shall be used for the rest of the sign. The words "ANY" and "BIRTH DEFECTS" shall be underscored. In no event shall a sign as required in this Section be smaller than eight inches (8") wide and eight inches (8") long, and the lettering shall not be less than one inch (1") in height, except for the telephone number of the Long Beach Health Department.

C. Placement. The sign or notice required by this Section shall be placed as follows:

Where the sale or dispensing of alcoholic beverages, including beer and wine, to the public is primarily intended for consumption off the premises, at least one (1) sign shall be placed to assure that it is readable from all locations at which the sale or dispensing occur.
Where the sale or dispensing of alcoholic beverages, including beer and wine, to the public is primarily provided through over-the-counter service, at least one (1) sign shall be placed to assure that it is readable from all counter locations available to the public.
Where the sale or dispensing of alcoholic beverages, including beer and wine, to the public is primarily provided for consumption on the premises by the public at tables served by food or beverage service persons, at least one (1) sign shall be placed to assure that it is readable by the public entering the premises; provided however, that notices may be placed or displayed at each of the tables in a manner which will assure that the notices are as readily visible and readable as materials provided to the public which list food and beverage prices.

(Ord. C-6373 § 1, 1987)

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