Long Beach Municipal Code Div. III Minor Signs

Menu boards, on-site directional signs, and traffic directional signs shall be considered minor signs subject to the development standards outlined in this Division.

(ORD-13-0014, § 19(Att. A), 2013)

Menu boards are permitted for drive-through fast-food restaurants subject to the following restrictions:

A. Number. In addition to other permitted signs, two (2) freestanding menu boards and one (1) wall sign are permitted for each automobile service window.

B. Area. Menu boards shall not contain more than forty (40) square feet in area.

C. Height. Menu boards shall not exceed seven feet (7') in height above grade.

D. Copy. Menu boards shall contain only the business name, and information related to the food items and prices. The maximum letter size shall be three inches (3").

E. Orientation and location. Each sign shall be oriented to customers on the site, and not toward the adjacent right-of-way. The purpose of these signs is to provide information to customers already on-site, and not passers-by. Signs shall not be located within the required corner cutoff areas at driveway or drive-through entrances/exits.

(ORD-13-0014, § 19(Att. A), 2013)

On-site directional signs are permitted at business and institutional sites, for the purpose of directing persons to destinations within the site, subject to the following restrictions. They are intended primarily for land uses with larger parking lots, and/or drive-through lanes.

A. Number. In addition to other permitted signs, a business or site may display up to four (4) on-site directional signs by right. If a business or site wishes to display five (5) or more on-site directional signs, a Sign Program shall be required.

B. Area. On-site directional signs shall not be more than sixteen (16) square feet in area.

C. Height. On-site directional signs shall not exceed four feet (4') in height above grade.

D. Copy. On-site directional signs shall contain only words such as "Drive-through" (or "Drive-thru"), "Enter," "Exit," "This Way," and "Do Not Enter," as well as the business name and/or logo. The maximum letter size shall be three inches (3").

E. Orientation. On-site directional signs shall be oriented toward on-site traffic, and not toward the adjacent right-of-way. The purpose of these signs is to provide direction to traffic already on site, and not to traffic on the adjacent right-of-way. Signs shall not be located within the required corner cutoff areas at driveway or drive-through entrances/exits.

(ORD-13-0014, § 19(Att. A), 2013)

Traffic directional signs, either wall or freestanding, may be displayed as necessary for all land uses to ensure the safe and orderly flow of automobile traffic on private property.

A. Copy. Traffic directional signs are limited to noncommercial messages for the purposes of directing safe flow of automobile traffic. A traffic directional sign shall not provide directions to a particular business, location, or event. Traffic directional signs shall be limited to stop signs, one-way signs, do not enter signs, speed limit signs, left/right turn only signs, no left/right turn signs, and other traffic signs of like purpose.

B. Area and Size. Each sign shall have a maximum area of six (6) square feet, and a maximum height of seven feet (7'), unless waived by the Zoning Administrator upon the recommendation of the City Traffic Engineer.

C. Interference with Official Traffic Control Devices. No traffic directional sign shall interfere with any official public traffic control device. Any traffic directional sign that is found to do so shall be removed or remedied by the property owner upon order by the City Traffic Engineer.

D. Conformance with Traffic Control Device Standards. All traffic directional signs shall be in conformance with the national, state, and local standards for traffic control devices in effect in the City of Long Beach to the satisfaction of the City Traffic Engineer.

(ORD-13-0014, § 19(Att. A), 2013)