Long Beach Municipal Code Ch. 16.55 Advertising on Public Property and Facilities

The words and phrases defined in this Section, wherever used in this Chapter, shall have the meanings indicated unless the context requires a different meaning:

A. "Advertise", and any of its variants, and "advertising display" mean the depiction or presentation on a sign, personal property, bench, fixed device or structure of any name, word, statement, message, drawing, picture, painting, mark, motto, symbol or figure for the purpose of calling attention to a business, trade, organization or activity and/or inducing directly or indirectly, the purchase or use of any specific item of commerce or trade.

B. "Donor recognition program" and any of its variants means contributions of money, equipment, facilities, materials or other goods or services or other consideration in exchange for public recognition in a form and manner determined by the City.

C. "City's advertising policy" means that certain policy on City sponsorship, corporate recognition and advertising, adopted on July 23, 1996, as amended from time to time.

(Ord. C-7429 § 1, 1996)

A. The City may enter into contracts, permits, licenses and agreements with private individuals or organizations to provide advertising space or donor recognition on City-owned real and personal property as may be designated in the City's advertising policy, in exchange for cash, equipment, supplies, services or other valuable consideration.

B. Any contract, permit, license or agreement entered into pursuant to this Chapter shall be in conformity with, and subject to, any limitation imposed by the laws and regulations of the State of California including, but not limited to, the California Environmental Quality Act ("CEQA"), the California Vehicle Code, the City's General Plan, the California Outdoor Advertising Act, applicable zoning laws and regulations and the City's advertising policy.

C. The type, location, size, content and duration of any advertising, advertising display, or donor recognition shall be subject to approval by the City to the extent permitted by law and shall be specified in the contract, permit, license or agreement.

D. Except as permitted herein, no advertising, advertising display or donor recognition shall be permitted on public property or public facilities.

(Ord. C-7429 § 1, 1996)

A. No advertising, advertising display or donor recognition shall contain any reference to or depiction of any of the following:

1. The "specified anatomical areas" or "specified sexual activities" as defined in Section 21.15.110;

2. Any obscene act, gesture or word;

3. Any sale or use of alcohol or tobacco products; and

4. Any sale or use of illegal drugs or paraphernalia.

B. No contract, permit, license or agreement, may permit the logo or seal of the City of Long Beach or any of its departments to be reproduced or distributed in any manner which in any way impersonates a City official, safety officer or employee.

C. No advertising, advertising display or donor recognition shall be permitted on uniforms worn by safety officers, Park Rangers or City security officers.

D. No contract, permit, license or agreement shall permit an advertisement or advertising display to give the appearance or impression that any commercial product or service is endorsed or recommended by the City or any of its agencies, departments, officers or employees.

E. No advertisement, advertising display, or donor recognition shall display the word "stop", "drive", "danger", or any other word, phrase, symbol, lighting or any devices or any components thereof, or character likely to interfere with or mislead pedestrian or vehicular traffic.

(Ord. C-7429 § 1, 1996)