DIVISION 9. PUBLIC SOCIAL SERVICES 10000-18999.81›PART 3. AID AND MEDICAL ASSISTANCE 11000-15771›CHAPTER 8. Prepaid Plans 14200-14499.77›ARTICLE 2. Definitions 14250-14265

§ 14263

California Welfare and Institutions Code · 2020-11 edition · updated 2026-10-04 · California

“Marketing” means any activity conducted by or on behalf of a prepaid health plan where information regarding the services offered by a prepaid health plan is disseminated in order to persuade Medi-Cal beneficiaries to enroll or accept any application for enrollment in the prepaid health plan. Marketing shall also include any similar activity to procure the endorsement of the prepaid health plan from any individual or organization.

(Amended by Stats. 1977, Ch. 1036.)

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California Welfare and Institutions Code

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