Earlier editions: 2020-112018-11
DIVISION 2. CLASSES OF INSURANCE 1880-12880.8›PART 2. LIFE AND DISABILITY INSURANCE 10110-11549›CHAPTER 2.6. Long-Term Care Insurance 10231-10237.6›ARTICLE 3.7. Consumer Protection 10234.8-10234.97
§ 10234.9
California Insurance Code · 2026 edition · updated 2026-10-04 · California
(a) Every insurer providing long-term care coverage in California shall provide a copy of any advertisement intended for use in California to the commissioner for review at least 30 days before dissemination. The advertisement shall comply with all laws in California. In addition, the advertisement shall be retained by the insurer in accordance with Section 10508 for at least three years.
(b) An advertisement designed to produce leads must prominently disclose that “an insurance agent will contact you” if that is the case.
(c) An agent, broker, or other person who contacts a consumer as a result of receiving information generated by a cold lead device, shall immediately disclose that fact to the consumer.
(Repealed and added by Stats. 1992, Ch. 1132, Sec. 25. Effective January 1, 1993.)
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