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DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS 63901-79902›PART 2. MARKETING ADVISORY AND PROMOTIONAL COUNCILS AND COMMISSIONS 64001-79902›CHAPTER 16.5. California Walnut Commission 77001-77195›ARTICLE 2. Definitions 77021-77034

§ 77034

California Food and Agricultural Code · 2018-11 edition · updated 2026-10-04 · California

“Advertising and sales promotion” means, in addition to its ordinarily accepted meaning, any plan directed toward increasing the sale of walnuts in domestic or foreign markets. No advertising or sales promotion plan shall make use of false or unwarranted claims on behalf of any product, or disparage the quality, value, sales, or use of any other commodity.

(Amended by Stats. 1999, Ch. 609, Sec. 16. Effective January 1, 2000.)

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California Food and Agricultural Code

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