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DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS 63901-79902›PART 2. MARKETING ADVISORY AND PROMOTIONAL COUNCILS AND COMMISSIONS 64001-79902›CHAPTER 12.7. California Winegrape Growers Commission 74801-74996›ARTICLE 4. Powers and Duties of the Commission 74891-74908

§ 74900

California Food and Agricultural Code · 2018-11 edition · updated 2026-10-04 · California

The commission may engage in market development and market research through plans and programs to enhance the sale of California winegrapes and winegrape products for the purpose of maintaining existing markets and creating new and larger domestic and foreign markets, and to educate and instruct the public with respect to the uses and value of California winegrapes and winegrape products. However, any plans and programs so developed and conducted shall not be directed towards a particular private brand or trade name, although private brands and trade names may be used in wine tastings and other similar programs authorized by the commission. In addition, the plans and programs shall make no use of false or unwarranted claims on behalf of California winegrapes or winegrape products, nor disparage the quality, value, sale, or use of any commodity. The commission shall not engage in collective bargaining issues, supply control, grades and quality standards, or price setting activities.

(Added by Stats. 1986, Ch. 1287, Sec. 4.)

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California Food and Agricultural Code

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