DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS 63901-79902›PART 2. MARKETING ADVISORY AND PROMOTIONAL COUNCILS AND COMMISSIONS 64001-79902›CHAPTER 12.5. California Wine Commission 74501-74696›ARTICLE 2. Definitions 74521-74539

§ 74532

California Food and Agricultural Code · 2018-11 edition · updated 2026-10-04 · California

“Market research” means any investigation, development, analysis, or implementation of information relating to the marketing of wine and wine-related products, including, but not limited to, trade practices, consumer trends, promotion, sales, and advertising.

(Added by Stats. 1986, Ch. 1287, Sec. 3.)

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California Food and Agricultural Code

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