DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS 63901-79902›PART 2. MARKETING ADVISORY AND PROMOTIONAL COUNCILS AND COMMISSIONS 64001-79902›CHAPTER 9.5. California Rice Commission 71000-71138›ARTICLE 1. Declaration and General Provisions 71000-71010
§ 71003
California Food and Agricultural Code · 2018-11 edition · updated 2026-10-04 · California
The establishment of the commission is necessary for the efficient development and management of a national and international advertising and promotion program that will enhance the reputation of the California rice industry, create a more receptive environment for the industry and its products, and increase competitiveness of the California rice industry within the national and international marketplace. In addition, the commission is necessary to carry out the California rice industry’s commitment to responsible stewardship and increasingly efficient cultural practices.
(Added by Stats. 1998, Ch. 567, Sec. 1. Effective January 1, 1999.)
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