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DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS 63901-79902›PART 2. MARKETING ADVISORY AND PROMOTIONAL COUNCILS AND COMMISSIONS 64001-79902›CHAPTER 6. California Kiwifruit Commission 68001-68144›ARTICLE 1. Declaration and General Provisions 68001-68006

§ 68002

California Food and Agricultural Code · 2018-11 edition · updated 2026-10-04 · California

As an exotic subtropical fruit, the kiwifruit is not heavily consumed in this country or abroad. Opportunity exists for continued growth and expansion of the industry, by creating new markets in such areas. The success of such an expansion program is uniquely dependent upon effective advertising and promotion, since the creation of new markets is essentially a matter of educating people to the use of a previously unknown or unrecognized food.

(Added by Stats. 1979, Ch. 1027.)

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California Food and Agricultural Code

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