Earlier editions: 2026-09
Title 12 — STREETS, SIDEWALKS AND PUBLIC PLACES
Brisbane Municipal Code Ch. 12.16 Advertising Displays
Brisbane Municipal Code · 2026-10 edition · updated 2026-10-04 · Brisbane
Cite as: Brisbane Municipal Code Chapter 12.16 · Text as of 2026-10-04
12.16.010 - Definitions.¶
As used in this chapter, certain terms are defined as follows:
A. "Advertising display" refers to advertising structures and to signs.
B. "Advertising structure" refers to a structure of any kind or character erected or maintained for outdoor advertising purposes on which any poster, bill, printing, painting, or other advertisement of any kind whatsoever may be placed, including statuary. (See also subsection E of this section).
C. "Freeway" means a highway in respect to which the owners of abutting lands have no right or easement of access to or from their abutting lands or in respect to which such owners have only limited or restricted right or easement of access, and which is declared to be such in compliance with the Streets and Highways Code of the state.
D. "Landscaped freeway" means a section or sections of a freeway which is now, or hereafter may be improved by the planting of at least on one side of the freeway right-of-way, of lawns, trees, shrubs, flowers, or other ornamental vegetation which shall require reasonable maintenance. Planting for the purpose of soil erosion control, traffic safety requirements, reduction of fire hazards, or traffic noise abatement, shall not change the character of a freeway to a landscaped freeway.
E. "Sign" refers to any card, cloth, metal, painted or wooden sign of any character, placed for outdoor advertising purposes, on or to the ground, or any tree, wall, bush, rock, fence, building, structure, or thing, either publicly or privately owned, other than an advertising structure.
Neither "advertising structure" nor "sign," as used in this chapter includes:
Official notices issued by a court or public body or officers;
Notices posted by any public officer in performance of a public duty, or by any person in giving legal notice;
Directional, warning, or information signs or structures required or authorized by law or by federal, state, or municipal authority.
F. "To place," and any of its variants, as applied to advertising displays, includes the maintaining and the erecting, constructing, posting, painting, printing, tacking, nailing, gluing, stitching, carving, or otherwise fastening, affixing, or making visible, any advertising display on or to the ground, or any tree, bush, rock, fence, post, wall, building, structure, or thing.
(Ord. 81 § 1, 1965).
12.16.020 - Placement adjacent to landscaped freeways.¶
No advertising displays shall be placed or maintained on property adjacent to a section of freeway which has been, or hereafter may be, landscaped as defined in Section 12.16.010, if the advertising display is designed to be viewed primarily by persons traveling on such landscaped section of a freeway.
(Ord. 81 § 2, 1965).
12.16.030 - Exemptions.¶
The provisions of Section 12.16.020 shall not apply to any of the following listed advertising structures or signs used exclusively:
A. To advertise the sale or lease of the property on which the advertising display is placed;
B. To designate the name of the owner or occupant of the premises upon which the advertising display is placed or to identify such premises;
C. To advertise the business conducted or goods manufactured or produced, or services rendered upon the property upon which the advertising display is placed.
(Ord. 81 § 3, 1965).
12.16.040 - Directional signs.¶
This chapter shall not prohibit the city council from adopting a set of standards and regulations, as recommended by the planning commission, which would permit the erection of a sign at the intersection of certain major arterials and freeways designed for the direction and information of the traveling public.
(Ord. 81 § 4, 1965).
12.16.050 - Removal of prohibited displays.¶
Any advertising structure or sign which is now, or hereafter may be in violation of the provisions of Section 12.16.020 shall be removed within three (3) years from the date of the ordinance codified in this chapter, or within three (3) years from the date when the project for the landscaping of a section or sections of a freeway shall have been completed or accepted, and the character of the section or sections shall have been changed from a freeway to a landscaped freeway, whichever is later.
(Ord. 81 § 5, 1965).
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