Earlier editions: 2026-09
West Hollywood Municipal Code Ch. 7.20 "consumption of Alcohol During Pregnancy" Warning Signs
West Hollywood Municipal Code · 2026-10 edition · updated 2026-10-04 · West Hollywood
Cite as: West Hollywood Municipal Code Chapter 7.20 · Text as of 2026-10-04
§ 7.20.010. Purpose.¶
Recent research indicates that alcohol consumption during pregnancy may cause irreversible adverse effects on the development of a fetus, resulting in birth defects including mental retardation, facial abnormalities and other defects involving heart and bone structure. Such adverse effects are known as "fetal alcohol effects" and collectively as "fetal alcohol syndrome," and a recent survey indicates that public awareness of fetal alcohol effects and fetal alcohol syndrome is still quite limited. The City Council finds that the public should be informed that consumption of alcohol during pregnancy may be harmful to a fetus and may result in birth defects.
(Prior code § 5600; Ord. 87-148 § 1, 1987)
§ 7.20.020. Warning Signs Required.¶
All places of business that sell alcohol for on-site or off-site consumption in the city shall post warning signs stating that there are dangers in consuming alcoholic beverages during pregnancy. Violation of this section shall be deemed an infraction and shall be punishable as provided in subsection (b) of Section 1.08.010.
(Prior code § 5601; Ord. 87-148 § 1, 1987; Ord. 270U § 3, 1990; Ord. 90-270 § 3, 1990)
§ 7.20.030. Duty to Post Sign.¶
Any person or entity who owns, operates, manages, leases or rents a premises in the city offering for sale or dispensing for consideration to the public, alcoholic beverages, including beer and wine, shall cause a sign or notice to be posted or displayed on the premises as provided in this chapter. The sign or notice shall comply with the readability requirements specified herein and shall read substantially as follows:
| WARNING |
|---|
| DRINKING WINE, BEER AND OTHER ALCOHOLIC BEVERAGES DURING PREGNANCY CAN CAUSE BIRTH DEFECTS |
In no event shall the sign required herein be smaller than eight inches wide and eight inches long, nor shall any lettering thereon be less than one inch in height.
(Prior code § 5602; Ord. 87-148 § 1, 1987)
§ 7.20.040. Placement of Sign.¶
The sign required by this chapter shall be placed so to assure that it is readable from all locations at which such sale or dispensing occurs. Such locations include but are not limited to areas where counter service only is provided, where sit down table services is provided, or at all check out areas of liquor stores, markets, and convenience stores.
(Prior code § 5603; Ord. 87-148 § 1, 1987)
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