Chapter 18.44 — SIGNS (COMMERCIAL)

The purpose of this chapter is to establish sign regulations that are consistent with the goals, objectives, and policies of the general plan and the city's visual and aesthetic goals and to provide adequate identification for establishments. The city recognizes that signs are an essential element of a community's visual appearance and provide a means to identify communities and promote commerce, provide useful information to the public, and should not become visual distractions along public roadways. These regulations are intended to protect the public health, safety, and welfare and provide for the integrity of the city's aesthetics.

In addition, these regulations are intended to:

A.

Promote economically stable and visually attractive communities within the city.

B.

Promote signs that are attractive, pleasing, and harmonized with the physical character of the structure and environment of surrounding properties.

C.

Prevent an inadvertent favoring of commercial speech over noncommercial speech or favoring of any particular noncommercial message over any other noncommercial message.

D.

Encourage individuality among communities and businesses through signage.

E.

Encourage consolidation of signs to reduce visual clutter.

F.

Improve traffic safety and the smooth and efficient flow of pedestrians, bicyclists, vehicles, and emergency/fire protection services to their destinations.

G.

Direct persons to various activities and enterprises, in order to provide for maximum public convenience.

(Ord. No. 743, § 3, 3-21-2017)

As used in this chapter, the terms below are defined as follows:

"Abandoned sign." Any display or sign remaining in place or not maintained which no longer identifies an ongoing business, product, or service available on the premises where the display or sign is located or where the structure, business, or establishment to which the display or sign is related has ceased operation.

"A-frame sign." A sign made of wood, cardboard, plastic, or other lightweight and rigid material having the capability to stand on its own support(s) and being portable and movable. See Figure 18.44.01 (A-Frame Sign).

Figure 18.44.01 A-Frame Sign

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"Animated sign." Any sign that uses movement or change of lighting to depict action or create a special effect or scene.

"Awning, canopy, or marquee." Any structure made of metal or a flexible material covering a metal frame attached to a building, whether or not the same is so erected as to permit its being raised to a position flat against the building when not in use.

"Balloon sign." A flexible bag made of a material such as rubber, latex, polychloroprene, or a nylon fabric that is filled with a gas such as helium, hydrogen, nitrous oxide, or air. A balloon qualifies as a "sign" when it is larger than eight cubic feet in volume or is stationed at or above ten feet above the ground. See Figure 18.44.02 (Balloon Sign).

Figure 18.44.02 Balloon Sign

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"Banner." A temporary sign (typically for grand openings or special events) composed of lightweight material either enclosed or not enclosed in a rigid frame, secured or mounted so as not to allow movement of the sign.

"Billboard." A sign which meets any one or more of the following criteria (also see off-site sign):

• A sign structure which is used for the display of off-site commercial messages.

• A sign structure which constitutes a principal, separate, or secondary use, as opposed to an accessory use, of the parcel on which it is located.

• An outdoor sign used as advertising for hire, e.g., on which display space is made available to parties other than the owner or operator of the sign or occupant of the parcel (not including those who rent space from the sign owner, when such space is on the same parcel or is the same development as the sign), in exchange for a rent, fee, or other consideration.

• An off-site outdoor advertising sign on which space is leased or rented.

"Blade sign." A small, pedestrian-oriented sign that hangs underneath an awning, canopy, or pedestrian overhang. Similar to an under-canopy sign. See Figure 18.44.14 (Under-Canopy Sign).

"Bracket sign." A small, pedestrian-oriented sign that projects perpendicular from a structure. See Figure 18.44.03 (Bracket Sign).

Figure 18.44.03 Bracket Sign

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"Building-attached sign." A sign placed on a wall or canopy, projecting from a wall, or hung underneath a canopy or overhang structure, or placed in a window. This sign category includes wall signs, canopy signs, projecting signs/bracket signs, under-canopy signs/blade signs, and window signs as defined herein.

"Building frontage, primary." For the purposes of signage, refers to the building frontage that faces the street. In cases where a building has more than one street frontage, the longest of the street frontages shall be considered the primary building frontage. In cases where a business has no building frontage facing a street, the building frontage with the primary business entrance shall be considered the primary building frontage. For multi-tenant buildings, ground-floor tenants may have their primary frontage determined independently of the rest of the building based on the aforementioned rules.

"Building sign." A sign lettered to give the name of a building itself or the date constructed, as opposed to the name of occupants or services.

"Canopy sign." Any sign that is part of or attached to an awning, canopy, or other material, or structural protective cover (excluding a marquee) over a door, entrance, window, or outdoor service area.

"Can sign." A sign which contains all the text and/or logo symbols within a single enclosed cabinet that is mounted to a wall or other surface. It specifically does not include the sign cabinet that is part of a freestanding sign. See Figure 18.44.04 (Can Sign).

Figure 18.44.04 Can Sign

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"Changeable copy sign." A sign or portion thereof with characters, letters, or illustrations that can be changed or rearranged manually without altering the face or surface of the sign. A sign on which the messages or characters change more than 12 times per day shall be considered an animated sign and not a changeable copy sign for purposes of this chapter.

"Channel letter sign." A type of sign comprising individual letters that are independently mounted to a wall or other surface with a covered face, where the "air space" between the letters is the building façade. A logo may also be considered a channel letter provided it is clearly distinguishable from other sign elements. See Figure 18.44.05 (Channel Letter Sign).

Figure 18.44.05 Channel Letter Sign

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"Commercial message." Any sign, wording, logo, or other representation that names or advertises a business, product, service, or other commercial activity, primarily concerns the economic interest of the message sponsor or audience, or proposes a commercial transaction.

"Construction sign." A temporary sign mounted or displayed on the site of a construction project during the time when actual physical construction is ongoing.

"Copy." The words, letters, numbers, figures, designs, or other symbolic representations incorporated into the visually communicative elements of a sign.

"Digital display." Display methods utilizing light emitting diode (LED), liquid crystal display (LCD), plasma, projected images, or any functionally equivalent technology and which is capable of automated remote or computer control to change the image, either in a "slide show" manner (series of still images), or full motion animation, or any combination of them. Also known as dynamic signs and commercial electronic variable message signs (CEVMS).

"Digital sign." See electronic (digital) message sign.

"Directional sign." Any sign (building-attached or freestanding) intended to be permanently affixed and utilized only for the purpose of indicating the direction of any object, place, or area.

"Directory sign." A pedestrian-oriented sign that identifies or lists the names and locations of tenants at a multi-tenant site.

"Double-face sign." A single sign structure with two parallel sign faces back to back.

"Electronic (digital) message sign." A sign whose primary advertising focus is the intermittent display, stream, or movement of electronic, computerized, digital, or similarly produced letters, numerals, words, or messages as part of the advertising message. An electronic message sign is different from an illuminated sign in that the illumination of the display creates the message, rather than an internal or external light source illuminating the message.

"Figurative sign." A sign that comprises a three-dimensional object that graphically or iconically brands an establishment or development (e.g., provides a representational message rather text messages). Such signs may be used as either building-attached or freestanding signs. See Figure 18.44.06 (Figurative Sign).

Figure 18.44.06 Figurative Sign

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"Flag." Any fabric, banner, or bunting containing distinctive colors, patterns, or design that displays the symbol(s) of a nation, state, local government, company, organization, belief system, idea, or other meaning.

"Flashing sign." An illuminated sign that exhibits changing light or color effect by blinking or any other such means so as to provide non-constant illumination.

"Freestanding sign." A permanent sign that is self-supporting in a fixed location and not attached to a building. A freestanding sign can be connected or attached to a sign structure, fence, or wall that is not an integral part of a building. Freestanding signs include, but are not limited to, monument/pylon signs and pole signs as defined in this section.

"Garage, yard, estate, and other home-based sales signs." Signs advertising the occasional non-business public sale of secondhand household and other goods incidental to household uses by a person or persons from a residential use.

"Gas pricing sign." A sign identifying the brand, types, octane rating, etc., of gasoline for sale, as required by state law.

"Governmental/civic sign." Any temporary or permanent sign erected and maintained by or required by the city or by the city, state, or federal government for the purpose of providing official governmental information to the general public, including, but not limited to, traffic direction, city entrance, or designation of direction to any school, hospital, historical site, or public service, property, or facility.

"Highway-oriented sign." A sign located on property which is adjacent to a highway and meant to be seen from the highway.

"Illegal sign." Any sign or advertising statuary which was not lawfully erected or maintained, or was not in conformance with the ordinance in effect at the time of the erection of the sign or advertising statuary, or which was not installed with a valid permit from the city.

"Illuminated sign." A sign with an artificial light source incorporated internally or externally for the purpose of illuminating the sign. This includes signs made from neon or other gas tube(s) that are bent to form letters, symbols, or other shapes.

"Incidental sign." A sign, emblem, or decal informing the public of goods, facilities, or services available on the premises, including but not limited to restrooms, phones, credit cards, or hours of business.

"Individual business." A freestanding development that is not considered to be part of an integrated development. See Figure 18.44.07 (Integrated Development, Tenant, and Individual Business).

"Inflatable sign." Any sign which is inflated, floats, is tethered in the air, or is activated by air or moving gas, whether located in the air, on the ground, or on a building.

"Integrated development." A development consisting of three or more separate tenants/uses that share structures, public spaces, landscape, and/or parking facilities.

Figure 18.44.07 Integrated Development, Tenant, and Individual Business

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"Interior sign." A sign displayed in any fashion within a business or residence, as long as such sign meets this code's definition of an interior sign (one which is not displayed so as to be viewed from any public space).

"Legal nonconforming sign." A sign lawfully erected and legally existing at the time of the effective date of an ordinance, but which does not conform to the provisions of this chapter.

"Marquee." Any permanent roof-like structure projecting beyond a building or extending along and projecting beyond the wall of the building for a distance of five or more feet, generally designed and constructed to provide protection from the weather.

"Marquee sign." Any sign attached to, in any manner, or made a part of a marquee. See Figure 18.44.08 (Marquee Sign).

Figure 18.44.08 Marquee Sign

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"Mobile billboard sign." An off-site, outdoor advertising sign on which space is leased or rented and is attached to a wheeled, mobile, non-motorized vehicle that carries, pulls, or transports a sign or billboard. A vehicle which advertises the company of its primary use is not considered a mobile billboard.

"Monument sign." A freestanding sign detached from a building and having a support structure that is a solid-appearing, contiguous structural base constructed of a permanent material, such as concrete block or brick. This sign type also includes multi-tenant signs as shown in Figure 18.44.09 (Monument Sign).

Figure 18.44.09 Monument Sign

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"Mural." A painted or otherwise attached or adhered image or representation on the exterior of a structure that is visible from a public right-of-way or neighboring property, does not contain commercial advertisement (is noncommercial in nature), and is designed in a manner so as to serve as public art, to enhance public space, and to provide inspiration.

"Nameplate." A sign attached to a wall that identifies the occupant.

"Noncommercial message." A message that addresses topics of public debate and concern.

"Nonstructural trim." The molding, battens, caps, nailing strips, latticing, cutouts, or letters which are attached to the sign structure.

"Off-site" or "off-premise sign." A sign that directs attention to a business, profession, commodity, service, or entertainment conducted, sold, or offered at a location other than where the sign is located. This definition shall include billboards, posters, panels, painted bulletins, and similar advertising displays. An offsite sign meets any one of the following criteria and includes only commercial messages:

• A permanent structure sign which is used for the display of off-site commercial messages.

• A permanent structure which constitutes a principal, separate, or secondary use, as opposed to an accessory use, of the parcel on which it is located.

• An outdoor sign used as advertising for hire, e.g., on which display space is made available to parties other than the owner or operator of the sign or occupant of the parcel (not including those who rent space from the sign owner, when such space is on the same parcel or is the same development as the sign), in exchange for a rent, fee, or other consideration.

"On-site" or "on-premise sign." A sign which directs attention to a business, profession, commodity, service, or entertainment conducted, sold, or offered upon the lot or parcel on which the sign is placed. In the case of multiple-tenant commercial or industrial development, a sign is considered on-site whenever it is located anywhere within the development.

"Painted sign." A sign that comprises only paint applied on a building or structure.

"Pennant." Any lightweight plastic, fabric, or other material, whether or not containing a message of any kind, attached to a rope, wire, or string, usually in a series, designed to move in the wind and attract attention.

"Permanent display case." A case or cabinet constructed of durable, permanent materials such as metal, plastic, and glass, used to display commercial messaging.

"Permanent sign." A sign that is entirely constructed of durable materials and is intended to exist for the duration of time that the use or occupant is located in the premises.

"Pole sign." An on-site freestanding sign, supported by a sign structure from the ground, which identifies businesses located on the same parcel or in the same development on which the sign is located. Generally, pole signs are supported by one or more metal or wood posts, pipes, or other vertical supports. The support structure is not integrated into the overall design of the sign. See Figure 18.44.10 (Pole Sign).

Figure 18.44.10 Pole Sign

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"Portable sign." Any sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported. Portable signs include, but are not limited to, signs designed to be transported by means of wheels, A-frame signs, menu and sandwich board signs, and umbrellas used for advertising. Clothing or other aspects of personal appearance are not within this definition.

"Projecting sign." A sign attached to and extending outward from the face of a structure. Includes, but is not limited to, a blade/bracket sign or a marquee sign.

"Push pin letter sign." A sign made up of individual letters that are independently mounted to a wall or other surface. Such sign may be illuminated by an external light source, such as pendant lighting, where the "air space" between the letters is not part of the sign structure but rather the building façade. See Figure 18.44.11 (Push Pin Letter Sign).

Figure 18.44.11 Push Pin Letter Sign

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"Pylon sign." A freestanding sign detached from a building where the sign face is usually over six feet high and separated from ground level by one or more concealed supports such as poles, pole covers, or columns. See Figure 18.44.12 (Pylon Sign).

Figure 18.44.12 Pylon Sign

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"Real estate sign." Any temporary sign advertising the sale or lease of the property upon which it is located. The sign may include the identification and contact information of the person and/or company handling such sale, lease, or rent. This definition does not include occupancy signs at establishments offering transient occupancy, such as hotels and motels.

"Reverse channel letter sign." A sign comprising individual letters that are independently mounted to a wall or other surface, with lights mounted behind the letters that face the wall behind. Lights illuminate the space around the channel letters rather than the channel letters themselves, creating a "reverse" lighting effect (e.g., halo effect). The "air space" between the letters is not part of the sign structure but rather is part of the building façade. See Figure 18.44.13 (Reverse Channel Letter Sign).

Figure 18.44.13 Reverse Channel Letter Sign

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"Roof sign." A sign placed upon, projecting from, or above the eaves of the roof or the roof itself. A sign hanging from and below a roof eave is not a roof sign.

"Sign." Any medium, including its structure and component parts in view of the general public, which is used to attract attention for advertising or identifying purposes.

"Sign face." That area or portion of a sign on which copy is intended to be placed.

"Sign structure." Any structure which supports or is capable of supporting any sign as defined in this chapter. A sign structure may or may not be an integral part of the building.

"Temporary sign." A structure or device used for the public display of visual messages or images, which is easily installed with common hand tools or without tools, and which is not intended for or suitable for longterm or permanent display, due to the lightweight or flimsy construction materials. Examples include, but are not limited to, A-frame signs, banners, pennants, streamers, or similar nonpermanent sign made of paper, cloth, canvas, lightweight fabric, or other nonrigid material, with or without frames.

"Tenant." An independent business that is part of an integrated development. See Figure 18.44.07 (Integrated Development, Tenant, and Individual Business).

"Under-canopy sign." A pedestrian-oriented sign hung from underneath an awning, canopy, or overhang structure/breezeway. See Figure 18.44.14 (Under-Canopy Sign).

Figure 18.44.14 Under-Canopy Sign

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"Vehicle sign." A sign that is attached to and is an integral part of a motorized vehicle or bicycle used directly for the purpose of a particular business and not used primarily as a sign base or for general advertising.

"Wall sign." A sign attached directly to an exterior wall of a building or dependent on a building for support, with the exposed face of the sign located in such a way as to be substantially parallel to such exterior building wall to which it is attached or is supported by, and which does not extend above the roof, parapet, building façade, or any outermost edge of the building or structure.

"Window sign." Any sign, picture, letter, character, or combination thereof, designed to communicate information about an activity, business, commodity, event, sale, or service that is placed on and/or inside and/or within three feet of a window for the purpose of being visible from the exterior of the window.

(Ord. No. 743, § 3, 3-21-2017)

18.44.030 - Sign policies.

Except as otherwise specifically noted herein, the following requirements shall apply to all signage in all areas of the city:

A.

Regulatory Interpretations. The requirements of this chapter shall not be interpreted to nullify any easements, covenants, or other private agreements that provide more restrictive sign regulations than required by this chapter.

B.

Message Neutrality. In adopting this chapter, the city intends to regulate signs within the scope of this chapter in a way that does not favor commercial speech over noncommercial speech and does not regulate noncommercial speech based on message content. The message of any sign shall not be reviewed except to the minimum extent necessary to identify the type of sign.

C.

Message Substitution. Subject to the property owner's consent, a constitutionally protected noncommercial message of any type may be substituted in whole or in part for the message displayed on any sign for which the sign structure or mounting device is authorized in compliance with this chapter, without consideration of message content. Such substitution of message may be made without any additional approval or permitting. This provision is to prevent any inadvertent favoring of commercial speech over noncommercial speech or favoring of any particular protected noncommercial message over any other protected noncommercial message. In addition, any on-site commercial message may be substituted, in whole or in part, for any other on-site commercial message, provided the sign structure or mounting device is authorized in compliance with this chapter, without consideration of message content.

This provision does not create a right to increase the total amount of signage on a parcel, lot, or land use; does not affect the requirement that a sign structure or mounting device be properly permitted; does not allow a change in the physical structure of a sign or its mounting device or location; does not allow the substitution of an off-site commercial message in the place of an on-site commercial or noncommercial message; and does not authorize the conversion of an existing sign to general advertising for hire.

D.

On/Off-Site Distinction. In this chapter, the distinction between on-site and off-site applies only to commercial messages. Off-site non-commercial messages are allowed consistent with Sections 18.44.050 (Exempt Signs), 18.44.100 (Allowed Off-Site Sign Regulations), and 18.44.130 (Signs on City Property).

E.

General Prohibition. Permanent signs not expressly allowed by this chapter are prohibited.

F.

Exceptions to Limitations. Any exception to the limitations and/or sign development standards stated or shown in this chapter shall require a variance in compliance with Section 18.80 (Variance). However, consideration of the variance request shall not evaluate the message or graphic design of the sign.

G.

Indecent or Obscene Matter. To the extent allowed, indecent or obscene matter will be addressed in accordance with state law.

(Ord. No. 743, § 3, 3-21-2017)

18.44.040 - Permit requirements and review procedures.

This Section describes permit requirements and review procedures applicable to all signage in all areas of the city. Signs proposed within communities that have City-adopted local sign standards or guidelines shall conform to those standards/guidelines.

A.

Sign Permit Required. Sign permits shall be required for specified types of permanent signs prior to erection, relocation, alteration, or replacement, as listed in Table 18.44.03 (Allowed Permanent On-Site Signs by Land Use Type), unless otherwise exempted by this chapter.

1.

No planning approvals shall be required for general maintenance of existing conforming signs or replacement of a conforming sign face (including message) when the area of the sign is not being changed, subject to Section 18.44.070 (General Sign Standards).

2.

Sign permit(s) shall be required as part of the review of any discretionary application that includes proposed signage. The sign permit shall be in addition to the discretionary application or permit.

3.

Sign permits are not required for the display of temporary signs. However, temporary signs shall be consistent with the development standards and time duration limits established in this chapter.

B.

Uniform Sign Program Required. A uniform sign program shall be required for all new multi-tenant shopping centers, office parks, and other multi-tenant, mixed-use, or otherwise integrated developments of three or more separate tenants/uses that share structures, public spaces, landscape, and/or parking facilities. A uniform sign program provides a process for the city's review of, and decisions related to, requests for signs for multi-tenant projects. The uniform sign program allows the integration of a project's signs with the design of the structures to achieve a unified architectural statement and to approve common sign regulations for multi-tenant projects. The development services director is the decision-making authority for uniform sign programs. However, if part of an application is reviewed and decided by the planning commission or the city council, the uniform sign program shall be decided by same higher-level approving authority in conjunction with other entitlements. Deviations from the sign standards of this chapter of up to

ten percent over maximum allowance are allowed through the uniform sign program. At a minimum, the uniform sign program shall include the type, number, size, location/placement, and general design parameters of all permanent building-attached and freestanding signs. Modifications to any uniform sign program shall be made in the same manner as the original approval. In order to approve a uniform sign program, the approving authority shall make all of the following findings.

1.

The proposed uniform sign program is consistent with the objectives of the general plan.

2.

The proposed uniform sign program is consistent with all adopted specific plans, master plans, and design guidelines applicable to the project.

3.

The proposed uniform sign program establishes a unified design theme for all permanent building-attached and freestanding signs within the project.

4.

The proposed deviations from the sign standards of this chapter contribute to the character and vitality of the project and do not negatively impact surrounding properties.

C.

Creative Sign Program Required. A creative sign program provides a mechanism that is available for the benefit of property owners and businesses to request deviation from the sign standards in this chapter for creative or unique signs that do not meet all of the specified standards in this chapter. A creative sign program is a discretionary entitlement decided by the planning commission which allows an applicant to request up to a maximum of 20 percent deviation from the specified sign standards in this chapter. Modifications to any creative sign program shall be made in the same manner as the original approval. In order to approve a creative sign program, the approving authority shall make all of the following findings.

1.

The proposed creative sign program is consistent with the objectives of the general plan.

2.

The proposed creative sign program is consistent with all adopted specific plans, master plans, and design guidelines applicable to the project.

3.

The proposed creative sign program establishes unique project signage that exhibits a high degree of imagination and visual interest, which contribute positively to the visual character of the community.

4.

The proposed deviations from the sign standards of this chapter contribute to the character and vitality of the project and do not negatively impact surrounding properties.

D.

Community Sign Program Required. The city council is the decision-making authority for all new community sign programs. All decisions of the city council are final. Three types of community sign programs are outlined below.

1.

Community Directional Sign Program. Said program shall establish directional wayfinding signs as off-site signs on public streets or public rights-of-way to encourage, facilitate, and assist visitors and residents to find points of interest, recreational and historical areas, parks, neighborhoods, lodging, and tourist industries in the city (e.g., subdivision directional signs, downtown district wayfinding signs).

2.

Community Identification Sign Program. Said program shall establish a means for individual communities within the city to designate the community's name at main point(s) of entry to the community. Such signage can be unique to each community as a means to define its character, quality, or historic contribution to the city (e.g., district or neighborhood identity signs).

3.

Community Event Sign Program. Said program shall establish general standards for both promoting and informing the public of special events within the individual communities or the city as a whole (e.g., service club signs, public parade, event signs).

E.

Highway-Oriented Sign Permit. A highway-oriented sign permit shall be required for all highway-oriented signs located within 100 feet of a designated state highway. This permit would allow consideration of freestanding signs taller and larger than otherwise permitted by this chapter and would be in addition to other permanent on-site freestanding signs allowed pursuant to Table 18.44.03 (Allowed Permanent OnSite Signs by Land Use Type). The highway-oriented sign permit also allows for the consolidation of commercial messages for businesses in a designated area proximate to the highway to collocate one or

more freestanding signs for maximum highway visibility and minimal aesthetic impact. The city council is the decision-making authority for highway-oriented sign permits. All decisions of the city council are final and not subject to appeal.

(Ord. No. 743, § 3, 3-21-2017)

The following sign types are expressly exempted from the permit requirements of this chapter but must satisfy any and all other applicable permit requirements when applicable (e.g., building, electrical, plumbing, grading, encroachment). These exemptions shall apply in all areas of the city.

A.

Exempt Signs Without Limitations. The following signs are exempt from sign permit requirements with no specific limitations.

1.

Conforming signs that change messages, but do not alter size, location, or illumination. This provision does not authorize the conversion of an existing legal sign to a general advertising for hire use or to a digital display.

2.

All devices which are excluded from the definition of a "sign" as set forth in this chapter.

3.

Official traffic signs or other municipal governmental signs, legal notices, advertisements, and notices prescribed by law and placed by governmental entities, and signs indicating the location of buried utility lines or any notice posted by a governmental officer in the scope of his or her duties.

4.

Direction, warning, or information signs or structures required or authorized by law, or by federal, state, county, or city authority, including, but not limited to, traffic control signs (e.g., stop, yield), railroad crossing signs, highway route number signs, and construction zone or site signs.

5.

Noncommercial utility company signs identifying cables, conduits, and dangerous situations.

6.

Holiday decorations.

7.

Street address signs on structures and building identification signs consistent with the city-adopted building code or relevant provisions of this Code. Notwithstanding anything in this section, street address

signs may be illuminated and may contain reflective paint or material.

8.

Tablets and plaques installed by the city, or by a state, federal, or city recognized historical organization exempt from federal taxation under Section 501 of United States Code Title 26 (IRS Code) including names of structures and date of erection, or signs authorized and installed by city, state, or federal agencies on publicly owned lands.

9.

Gas pricing signs, as required by state law, which identify the brand, types, octane rating, etc., of gasoline for sale within the city (Sections 13530—13540 of the Business and Professions Code). This does not limit the approval and design requirement for permanent or temporary placement and approval provisions listed herein.

10.

Signs on currently registered and operable vehicles and vessels, including license plates, license plate frames, registration insignia, noncommercial messages, messages relating to the establishment for which the vehicle or vessel is an instrument or tool (not including general advertising, such as mobile billboard), and messages relating to the proposed sale, lease, or exchange of the vehicle or vessel.

11.

Signs and advertising located on buses and bus shelters.

12.

Murals on nonresidential structures.

B.

Exempt Signs with Limitations. The following sign types are expressly exempted from the permit requirements of this chapter but must meet the size, height, duration, and/or maximum number limitations listed below and satisfy any and all other applicable permit requirements (e.g., building, electrical, plumbing, grading, encroachment):

1.

A-frame, sandwich board, or similar portable signs, subject to the following:

a.

Maximum of one sign per tenant space.

b.

Maximum sign area of six square feet and a maximum height of three feet, measured from the ground to the top of the sign structure.

c.

A-frame signs are allowed in any front yard, foyer, portico, or other building entry provided they do not interfere with required pedestrian access, ingress, and egress.

d.

A-frame signs shall be placed at least five feet behind the face of curb and outside of the city right-of-way. Where there is no sidewalk or curb, A-frame signs shall be located outside of the city right-of-way.

e.

A-frame signs shall not be placed where they may obstruct vision or create other public safety hazards. A- frame signs shall comply with clearance rules under the Americans with Disabilities Act.

f.

A-frame signs may be placed in the visibility triangle area depicted below, provided they are less than three feet in height.

g.

A-frame signs may not be illuminated.

h.

A-frame signs shall be removed during all times when the business establishment is closed.

2.

Window signs that do not exceed 25 percent coverage of any window. Window signs do not count toward cumulative allowable sign area. This limitation is considered industry best practice for natural surveillance that serves to increase the risk of detection for offenders, enable evasive actions by potential victims, and facilitate intervention by police (crime prevention through environmental design and defensible space). As such, window signs that exceed 25 percent of any window are not allowed.

3.

Flags, not subject to the standards set forth in Section 18.44.080 (Allowed On-Site Sign Regulations), meeting the following requirements:

a.

Flag poles shall be located outside of the public right-of-way.

i.

The maximum height for flag poles is 30 feet.

ii.

The maximum size for any one flag is 30 square feet.

4.

Signs on property undergoing construction or remodeling not exceeding 32 square feet each in area and limited to one sign for each street frontage. Such signs shall not be illuminated. Such signs shall be removed within 30 days of the earliest of the following events: final building inspection approval, issuance of a valid certificate of occupancy, opening for business to the public, or expiration of the building permit.

5.

Signs warning against trespass on the premises not to exceed two square feet per sign.

6.

Signs on property that is currently offered for sale, lease, or rental:

a.

On residential zoned property, one sign not exceeding six square feet per face and not exceeding a height of five feet, exclusive of support structures. On weekends and holidays, up to four signs to direct traffic to the subject property are allowed, provided each sign does not exceed six square feet in area and three and one-half feet in height. A sign shall not be placed on a sidewalk, street, or public right-of-way. A sign shall not create a safety hazard. Such signs shall not be illuminated.

b.

On nonresidential zoned property, one sign per street or road frontage, not exceeding 32 square feet in area per face and 12 feet in height. The sign shall not be illuminated.

7.

Signs on private property where there is a garage, yard, or estate sale taking place. Such signs may be posted for no more than 48 hours and must be removed at the end of the sale. A maximum of six square feet is allowed per sign.

8.

On-site directional and parking signs, such as exit, entrance, or other on-site traffic directional signs. The maximum height of any directional sign shall not exceed three and one-half feet and the maximum size shall not exceed six square feet. No advertising or message other than for traffic direction shall be displayed on the signs authorized by this subsection.

9.

Professional nameplates and occupational signs denoting only the name and occupation of an occupant in a commercial or public institutional building, not to exceed three square feet in area. Signs may be externally illuminated only.

Identification nameplates or signs on apartment houses, boardinghouses, rooming houses, or similar uses, not to exceed two square feet in area. Signs may be externally illuminated only.

11.

Temporary signs displaying noncommercial messages subject to:

a.

A maximum of six square feet of signage per sign, set back at least five feet from the public right-of-way, and not projecting above the roofline of any structure.

b.

During the time period beginning 90 days before a special, general, or primary election and ending three weeks after such election, the total allowed sign area for noncommercial messages may be 32 square feet in area. The same setback and height restrictions listed above shall apply to this additional area.

i.

Such signs shall not be posted on any private utility property or public property, including, but not limited to, streets, traffic signs and poles, sidewalks, parkways, medians, city parks, and trees.

ii.

Such signs shall not be located within 100 feet of a polling place, in accordance with the California Elections Code.

iii.

Such signs shall not be posted without prior written approval of the property owner.

iv.

Such signs shall not be illuminated.

12.

Home occupation signs in any residential zone for businesses with a current, valid business license are allowed a maximum sign area of three square feet. Signs shall be not be illuminated.

13.

Temporary Promotional Signs. Temporary promotional signs include, but are not limited to, commercial signs advertising a special product, sale, or event. See additional temporary sign allowance for business transitions in subsequent subsection (B)(14). Temporary promotional signs are allowed by right consistent with the following limitations:

a.

Banners made of paper, cloth, canvas, lightweight fabric, or other nonrigid material, with or without frames, may be permitted. Such signs must be adequately anchored and composed of materials durable enough to withstand exposure to the elements.

b.

Display periods for temporary promotional signs shall be limited to a maximum of 90 days per calendar year.

c.

Temporary promotional signs may be displayed in windows, attached to a building façade, or mounted in a permanent display case.

d.

A maximum of two signs are allowed with a maximum combined area consistent with the standards in Table 18.44.01 (Temporary Promotional Sign Standards).

Table Notes:

1.

Window signs are not included in the maximum allowable sign area above. Window signs fall under exempt signs with limitations (see subsection (B)).

e.

Temporary promotional signs may not be illuminated.

14.

Temporary Business Transition Signs. Temporary business transition signs include, but are not limited to, commercial signs for grand openings, change of ownership, or going out of business. Temporary business transition signs are allowed by right consistent with the following limitations:

a.

Banners, pennants, streamers, or similar nonpermanent signs made of paper, cloth, canvas, lightweight fabric, or other nonrigid material, with or without frames, may be permitted. Such signs must be adequately anchored and composed of materials durable enough to withstand exposure to the elements.

b.

Display periods for temporary business transition signs shall be limited to a cumulative maximum of 45 days per calendar year, either consecutive or intermittent.

c.

Temporary signs displaying a commercial message shall be limited to on-site signage only. Temporary offsite signage displaying a commercial message is prohibited.

d.

Temporary business transition signs shall not encroach on or above the public right-of-way or be attached to utility poles.

e.

A maximum of two building-attached signs are allowed with a maximum combined area consistent with the standards in Table 18.44.02 (Temporary Business Transition Sign Standards).

Table Notes:

1.

Window signs are not included in the maximum allowable sign area above. Window signs fall under exempt signs with limitations (see subsection (B)).

f.

Temporary business transition signs may not be illuminated.

(Ord. No. 743, § 3, 3-21-2017)

A.

General Prohibition. All off-site commercial signage on private property is prohibited unless otherwise allowed in this chapter. Existing off-site signs (e.g., billboards) are considered nonconforming signs as regulated by Section 18.44.120 (Illegal, Abandoned, and Nonconforming Signs). Off-site signs on city property are regulated by Section 18.44.320 (Signs on City Property).

B.

The signs listed in this section are prohibited in all zones. Except as otherwise specifically noted herein, these prohibitions apply in all areas of the city.

1.

Any sign not specifically allowed by this chapter.

2.

Billboards as defined herein. This does not prohibit relocation agreements as authorized by state law (California Business and Professions Code Section 5412).

3.

Roof signs or signs placed above the roofline.

4.

Animated, flashing, scrolling, digital, or video screen signs except time and temperature signs.

5.

Revolving signs.

6.

Signs placed on the public right-of-way or affixed to an element or structure on the public right-of-way, or located on a publicly owned tree, fence, or utility pole or otherwise posted on public property, except where required by a governmental agency.

7.

Inflatable balloon signs, including, but not limited to, individual balloons, balloon strings, and other inflatable objects made of a flexible material and inflated so as to be lighter than air.

8.

Signs painted on a fence or freestanding wall.

9.

Mobile billboards advertising displays traversing or parked on a public right-of-way for the primary purpose of advertising.

10.

Signs attached to light standards (poles), traffic control devices, or utility poles.

Signs affixed to a structure or property not owned by the person or entity installing the signs, unless authorized by the written consent of the owner of the structure or property. For purposes of this provision, "owner" means any person or entity holding the immediate right of possession and control.

12.

Off-site signs, except as otherwise permitted by this chapter.

13.

Signs that are dilapidated, abandoned, or in disrepair or dangerous condition.

14.

Window signs that exceed 25 percent of any window.

(Ord. No. 743, § 3, 3-21-2017)

This section establishes standards for sign development and design, including, but not limited to, methods for measuring sign size, area and height, sign placement, construction, design, illumination, maintenance, and removal. Unless otherwise specified in this section, sign development and design standards shall apply to all signs in all areas of the city.

A.

General Sign Design Requirements for Permanent Signs. Permanent signs shall comply with the following general design requirements as well as design standards applicable to specific types of signs listed in Section 18.44.110 (Special Standards by Sign Type):

1.

Design Compatibility with Structure. Signs shall be compatible in architectural scale and bulk with the architectural style of the main structure or structures on the site where the sign is located. The applicant shall incorporate construction materials, color, letter style, and other design details in designing an architecturally compatible sign. Multiple signs on any structure, or on structures within the same development, shall have the same primary type of building-attached sign.

2.

Sign Illumination. The artificial illumination of signs, from either an internal or external source, shall be designed to prevent the casting of stray light on surrounding rights-of-way and properties. All illuminated signs shall comply with the following:

a.

External light sources shall be directed toward the sign and fully shielded to limit direct illumination of any object other than the sign.

b.

The light from an illuminated sign shall not be of an intensity or brightness that creates glare or other negative impacts on any street, alley, driveway, sidewalk, parking area, or adjacent residential property, nor into the eyes of any motorist or pedestrian.

c.

Unless otherwise allowed by another provision of this chapter, signs shall not have blinking, flashing, or intermittent lights or other illumination devices that have a changing light intensity, brightness, or color.

d.

Colored lights shall not be used at a location or in a manner so as to be confused or interpreted as traffic control devices.

e.

Light sources shall utilize energy-efficient fixtures compliant with Title 24 of the California Code of Regulations.

f.

Illuminated signs shall be permitted to be illuminated at any time unless the sign identifies a business within, or adjacent to, a residential zone. In such case, the business is required to turn off its sign(s) within two hours after the business is closed.

B.

Calculating the Area of Signs.

1.

General Area Calculation. Generally, the area of a sign shall be measured as the overall length of the sign multiplied by the overall height of each segment of copy or logo inclusive of background. Generally, all sides of a multisided sign will be included in the total area calculations; however, for double-faced (twosided) freestanding signs, only one side of the sign shall be used to determine sign area. See Figure 18.44.15 (General Sign Area Measurement).

Figure 18.44.15 General Sign Area Measurement

==> picture [337 x 530] intentionally omitted <==

Awning, Canopy, Push Pin, and Channel Letter Sign Area. Sign area for copy which is applied to an awning, canopy, or as separate lettering onto the building face shall be computed at 100 percent of the area within a single rectangle enveloping the sign copy. See Figure 18.44.16 (Awning or Canopy Sign Area).

Figure 18.44.16 Awning or Canopy Sign Area

==> picture [336 x 285] intentionally omitted <==

Freestanding Signs. Freestanding signs are to be computed as total height by the total length of the sign excluding framework (e.g., post, masonry column, or beam). The base of a monument sign is not part of the sign. See Figure 18.44.17 (Freestanding Sign Area). For double-faced (two-sided) freestanding signs, only one side of the sign shall be used to determine sign area.

Figure 18.44.17 Freestanding Sign Area

==> picture [336 x 190] intentionally omitted <==

Three-Dimensional Objects. Where a sign consists of one or more three-dimensional objects (e.g., balls, cubes, clusters of objects, sculptures, or statue-like trademarks), the sign area shall be measured at the

maximum projection upon a vertical plane, as viewed from a position in the public right-of-way which produces the largest visual projection. See Figure 18.44.18 (Area of Three-Dimensional Objects).

Figure 18.44.18 Area of Three-Dimensional Objects

==> picture [336 x 339] intentionally omitted <==

C.

Calculating the Height of Signs. Sign height shall be measured by using the vertical distance from the uppermost point used in measuring the area of a sign to the ground (existing grade) immediately below such point. The height of a monument sign (freestanding/detached) shall be measured according to the method above or from the center of the uppermost point of the sign to the ground (existing grade) immediately below such point, whichever is higher.

D.

Construction Requirements. Every sign and all parts, portions, and materials thereof shall be manufactured, assembled, and erected in compliance with all applicable state, federal, and city laws and regulations, including the city's adopted building code. All signs shall comply with the following criteria:

1.

All permanent signs shall be safely and securely attached or anchored to the ground, wall, building, or the like in accordance with the requirements and specifications in the city's building code.

All transformers, equipment, programmers, and other related items shall be screened and/or painted to match the structure or shall be concealed within the sign.

3.

All permanent signs shall be constructed of quality materials such as metal, concrete, natural stone, wood, glass, and acrylic. Techniques shall be incorporated during construction to reduce fading and damage caused by exposure to sunlight or degradation due to other elements.

4.

All freestanding signs that incorporate lighting shall have underground utility service.

5.

All temporary signs and banners shall be maintained in good condition for as long as the sign is displayed.

E.

Sign Placement.

1.

General. The location of all signs shall be in compliance with the building, electrical, and fire prevention codes of the city as they now exist, and with all ordinances of the city, as they exist as of the effective date of the ordinance codified in this chapter or as thereafter amended.

2.

Location of Building-Attached Signs. Building-attached signs may be located along any frontage of a building that faces directly onto a public right-of-way, parking lot, pedestrian path, or natural waterway with public access. Such signs should be oriented toward the public right-of-way or pedestrian path and be consistent with the context, scale, and character of the location. Orientation of signs such that they face directly onto residential property is allowed only where there is no practical alternative and the visibility of the sign for the residence(s) is minimized and non-illuminated. All projecting signs shall have a minimum eight-foot overhead clearance above a walkway and a minimum 14-foot clearance above a vehicular driveway or parking area.

3.

Clearance from Public Utility Facilities. All signs shall maintain any legally required clearance from communications and electric facilities. A sign may not be constructed, erected, installed, maintained, or repaired in any manner that conflicts with a rule, regulation, or order of the California Public Utilities Commission pertaining to the construction, operation, and maintenance of public utilities facilities.

4.

Interference with Motorist Field of Vision.

No sign shall be located in a manner which may obstruct or interfere with the view of a traffic signal or other traffic regulatory signs. No sign shall, as determined by the development services director, be so located as to create a hazard to the life or property of any person using the public right-of-way.

6.

Any landscaping shall be trimmed as needed to provide clear visibility of the sign or signs.

7.

Setback and Spacing of Freestanding Signs. Setback and spacing standards for freestanding signs are as follows:

a.

Generally, freestanding signs shall be set back a minimum of three feet from the public right-of-way. Exceptions may be granted through the uniform sign program, creative sign program, or variance request as outlined in this chapter.

b.

No sign shall be located within the area designated as the clear visibility area at the corner of the intersection of two streets, or the intersection of a driveway and a street, which has specific height limitations for vegetation and structures.

c.

The minimum spacing distance between permanent freestanding signs located on adjoining properties (excluding on-site directory and menu/order board signs) shall be 100 feet. However, the designated approving authority for sign approval may allow a reduction in minimum spacing requirements to ensure that a qualified business can have at least one freestanding sign as allowed in Section 18.44.110 (Special Standards by Sign Type).

F.

Maintenance Requirements. Every sign and all parts, portions, and materials thereof shall be maintained at all times in a state of safe, good repair. Good sign maintenance includes periodic repairs to prevent sign deterioration such as fading paint, fading colors, and peeling letters. The display surface of all signs shall be kept clean, neatly painted, and free from rust and corrosion. Any cracked, broken surfaces, malfunctioning lights, missing sign copy, or other non-maintained or damaged portions of a sign shall be repaired or replaced within 30 days following notification by the city. Failure to correct the cited conditions or remove the sign within 30 days following notification by the city will result in the sign being deemed abandoned, and the city may cause the sign to be removed, with the cost of such removal to be paid by the owner of the property. The chief building official or the development services director may cause any such sign causing immediate peril to person or property to be immediately abated without the necessity of prior notice to any party.

1.

Sign Removal or Replacement. When a sign is removed or replaced, all brackets, poles, and other structural elements that support the sign shall also be removed. Affected surfaces shall be restored to match the adjacent portion of the structure. This requirement does not apply to routine maintenance.

(Ord. No. 743, § 3, 3-21-2017)

This Section establishes allowed sign types and standards for permanent on-site signs by land use type. Specifically, Table 18.44.03 (Allowed Permanent On-Site Signs by Land Use Type) lists the standards for both building-attached and freestanding signs for residential and nonresidential uses. The following rules apply:

A.

Permit Requirements. Unless otherwise exempt, permanent on-site signs require city approval of either an administrative permit (sign permit) or discretionary permit (uniform sign program, creative sign program, highway-oriented sign program) pursuant to Section 18.44.030 (Permit Requirements and Review Procedures).

B.

Building-Attached Signs. Allowed permanent on-site building-attached signs include wall signs, projecting signs/blade signs, awning or canopy signs, and under-canopy signs/bracket signs. Window signs are exempt consistent with the limitations in Section 18.44.050 (Exempt Signs). As outlined in Section 18.44.070(E) (Sign Placement), building-attached signs may be located along any frontage of a building that faces directly onto a public right-of-way, parking lot, pedestrian path, or natural waterway with public access.

C.

Freestanding Signs. Allowed permanent on-site freestanding signs include monument/pylon signs. As outlined in Section 18.44.070(E) (Sign Placement), freestanding signs shall be set back a minimum of three feet from the right-of-way, outside of the required vehicle visibility area (clear vision triangle) at driveway and street intersections, and in compliance with the spacing requirements between freestanding signs.

D.

Collective Sign Area. The total sign area allowed herein for each sign type (building-attached and freestanding) may be distributed among the maximum number of signs permitted for that sign type. For example, the maximum sign area allowance for building-attached signs may be distributed on one or more building-attached sign types in keeping with the other standards and limitations in this chapter.

E.

Sign Area Allowance. Allowable sign area either is a set square footage per establishment or is based on a ratio of allowable sign area to primary building frontage (e.g., one square foot of sign per one linear foot of primary building frontage). Where a ratio is listed, a maximum sign area also applies. The permanent sign

area allowed excludes temporary signs (e.g., temporary promotional signs) and exempt signs (e.g., window signs) consistent with the standards and limitations in this chapter.

F.

Development Types. For the purposes of this chapter, integrated development shall mean three or more separate tenants/uses that share structures, public spaces, landscape, and/or parking facilities. Tenants are independent businesses that are part of an integrated development. Individual businesses are freestanding developments that are not considered to be part of an integrated development.

G.

Design Standards. Additional design standards are listed in Section 18.44.110 (Special Standards by Sign Type). Design standards include, but are not limited to, scale and proportionality standards for wall signs, design compatibility and cohesion, scale and placement of pedestrian signs, and brightness and frequency of electronic message signs.

Table 18.44.03

Allowed Permanent On-Site Signs by Land Use Type

(Ord. No. 743, § 3, 3-21-2017; Ord. No. 748, § 4, 5-15-2018)

Properties within 100 feet of highway may, upon issuance of a highway-oriented sign permit, establish a highway-oriented sign consistent with the following provisions, in addition to other provisions of this chapter and the regulations prescribed pursuant to the California Outdoor Advertising Act. This permit would allow consideration of freestanding signs taller and larger than otherwise permitted by this chapter and would be in addition to other permanent on-site freestanding signs allowed pursuant to Table 18.44.03 (Allowed Permanent On-Site Signs by Land Use Type). The highway-oriented sign permit also allows the consolidation of commercial messages for businesses in a designated area proximate to the highway to collocate one or more freestanding signs for maximum highway visibility and minimal aesthetic impact. The procedures for application submittal, review, and hearing/decision of a highway-oriented sign permit are as provided in Subsection 18.44.040(E) (Highway-Oriented Sign Permit).

All highway-oriented signs shall be consistent with the following standards.

A.

Number of Signs. One additional freestanding highway-oriented sign may be allowed per either an integrated development, as defined in this chapter, and/or a site with a single tenant of ten acres or more.

B.

Location of Signs.

1.

Setbacks. All signs must be set back a minimum of ten feet from the highway right-of-way or other distance as determined by the California Department of Transportation (Caltrans). All highway-oriented signs must be distanced from any residential district by a minimum of 200 feet.

2.

Spacing Between Signs. No highway-oriented sign shall be located closer than 500 feet from any other highway-oriented sign.

3.

Visibility. Highway-oriented signs shall not be located to inhibit pedestrian or vehicular visibility and more specifically shall not be located within the city's required clear visibility area. Illuminated signs shall be directed away from any residentially designated land.

C.

Sign Area. Highway-oriented signs shall comply with the following limitations on sign area:

1.

The maximum allowed sign area for single-tenant highway-oriented signs shall be 60 square feet. For multitenant signs, the maximum sign area shall be 150 square feet. Ancillary components of the sign, such as shopping center identification, shall not exceed 25 percent of the total sign area and shall be excluded from the calculation of the sign area.

2.

Freestanding Sign Area. The area of a highway-oriented sign shall be in addition to the allowable freestanding sign area for the underlying property that is adjacent to a highway and a local street.

D.

Sign Height. The maximum height of highway-oriented signs shall be as follows:

1.

For single-tenant signs, one and one-half times the height of an adjacent structure up to a maximum of 35 feet.

2.

For multi-tenant signs, a maximum of 60 feet.

E.

Architecture. Highway-oriented signs shall be designed as pylon signs. Pole signs are not allowed. Highway-oriented signs shall be composed of materials and design compatible with the building materials of the corresponding development.

F.

Landscaping. The sign shall be landscaped to enhance the aesthetics of the sign. Removal of existing landscaping and vegetation shall require approval by the development services director, in conformance with an approved landscaping plan submitted as part of the highway-oriented sign permit.

G.

Illumination. All highway-oriented signs must be internally lit. Illumination of the signs shall not interfere with the effectiveness or obscure any official traffic signs, devices, signals, or pavement markings. Sign illumination must be shielded to prevent glare and impairment of driver vision. Electronic (digital) changeable-copy LED lights are allowed to be incorporated into the structure consistent with restrictions listed in Subsection 18.44.070(J)(3) (Electronic (Digital) Signs).

H.

Off-Site Advertising in the Special Overlay District.

Special Sign Overlay District (SSOD) — The SSOD is an overlay zoning designation which amends the zoning map by applying the overlay zoning to commercially developed and zoned properties within and adjacent to the Highway 12 corridor.

Highway or Highway-Oriented — As applied to SSODs, the definition of the term "highway or highwayoriented" shall be consistent with the definition of a "primary highway" as provided in the California Business and Professions Code.

Highway-Oriented SSOD Sign — The highway-oriented SSOD sign is a highway-oriented, pylon-type sign that allows for displays which include off-premise advertising of businesses located within the SSOD.

SSOD Designation Application — As provided in this section, there are two methods applicable to the designation of an SSOD. In either case, an application must be submitted and processed consistent with that subsection and this Code.

SSOD Sign Permit Application — An application for an SSOD sign permit shall be submitted and processed consistent with this section.

Concurrent Applications — An SSOD Designation Application and an SSOD Sign Permit Application may be submitted and processed concurrently consistent with this section.

1.

Purpose. The special sign overlay district (SSOD) is established to increase the visibility and economic vitality of businesses within the Highway 12 corridor while at the same time ensuring public safety. The SSOD provides for the construction of one highway-oriented SSOD sign within the district that, by definition, is allowed to include off-premise advertising.

2.

Criteria for the Designation of a SSOD. The SSOD, upon application and approval as specified herein, shall be applied to commercially zoned properties within commercial areas adjacent or in proximity to Highway 12 and located on the same side of Highway 12. Up to five SSODs may be designated within the Highway 12 corridor and the boundary of one SSOD may be adjacent and/or contiguous to another SSOD. However, no highway-oriented SSOD sign proposed for construction within an SSOD shall be within 100 feet of any existing highway-oriented SSOD sign in an adjacent SSOD.

3.

Effect. The SSOD shall apply only to the allowed signage for establishments, uses, activities, or features within the SSOD. It shall not modify the regulations, permitting requirements, or other development standards for uses and structures otherwise imposed herein. It shall not modify or affect the law of fixtures, sign-related provisions in private leases, or the ownership of existing sign structures, without the express written consent of the parties to such leases or owners of such signs.

4.

Other Governmental Approvals. Nothing provided for in this section shall waive or diminish any other local permitting requirements, or any state or federal permitting requirements.

5.

Highway-Oriented SSOD Sign Development Standards.

a.

The highway-oriented SSOD sign permitted by the establishment of the SSOD shall not exceed 60 feet. However, in the event that the applicant, by means of a visual simulation and other evidence demonstrates that increased height is warranted, based upon particular circumstances within the SSOD, the city council, upon the adoption of findings, may approve a sign that exceeds 60 feet. The height of any highwayoriented SSOD shall comply with the height limitations in the Travis AFB Land Use Compatibility Plan.

a.[b.]

The highway-oriented SSOD sign shall be designed in a manner that is context-sensitive to its location within the city and within the existing commercial area, complementary to the materials and design of buildings in proximity to the sign, and landscaped to enhance the aesthetics of the sign. Removal of existing landscaping and vegetation shall require approval by the community development director, in conformance with an approved landscaping plan submitted as part of the SSOD sign permit application.

b.[c.]

Illumination shall be effectively shielded so as to prevent light from being directed at any portion of the traveled rights of way, to prevent glare, and to prevent impairment of driver vision or vehicle operation or airport flight operations at Travis AFB. Illumination shall not interfere with the effectiveness or obscure an official traffic sign, device, signal, or pavement marking.

c.[d.]

The approved SSOD shall comply with the California Business and Professions Code. If the SSOD is located within a named business center, the name of the business center shall be included on the highwayoriented SSOD sign. An application for a highway-oriented SSOD sign permit shall include a proposed signage reduction plan that ensures that the installation of the sign will result in the consolidation of allowable signage within the business center, so that less signage will be erected as a result of the installation of the highway-oriented sign in the SSOD. The permittee shall be responsible for adherence to the approved signage reduction plan.

6.

Design Intent. The establishment of an SSOD and construction of a highway-oriented SSOD sign are intended to accomplish the following goals:

a.

Increase the visibility and economic vitality of businesses within the Highway 12 corridor by providing the opportunity for off-premise advertising.

d.[b.]

Result in quality design, character, and construction of signs that are both context-sensitive, as well as complementary to the materials and design of buildings in proximity to the sign.

e.[c.]

Enhance overall property values in the city by discouraging signs which contribute to the visual clutter of the streetscape.

f.[d.]

Improve traffic safety by ensuring that signage does not distract motorists, obstruct traffic circulation, or impede pedestrian or vehicular movement.

7.

Procedures for Establishment of an SSOD.

a.

There are two application methods for the establishment of an SSOD:

i.

Any applicant may file an application for the establishment of an SSOD concurrently with the filing of an application for a sign permit. The application for an SSOD shall be made on the forms and in the manner prescribed by the development services department, shall be accompanied by fees as specified in the city's master fee schedule for staff work on a full cost recovery basis.

ii.

Alternatively, upon discussion and direction from the city council to staff to initiate the process for the establishment of one or more sign districts, staff shall prepare an application and related materials. The matter shall be placed on a planning commission agenda for public hearing. In either case, the application shall be processed consistent with the procedures set forth in this section.

iii.

Regardless of the manner in which the application is filed, whether by an applicant or by the development services director on behalf of the planning commission or city council, the planning commission shall hold at least one public hearing on the matter. Within 30 days of the close of the public hearing, the planning commission shall make findings, and shall recommend to the city council that the SSOD be approved, approved subject to specific written conditions, or to deny the application for cause. Such action shall be by resolution.

iv.

Where the planning commission has recommended approval, with or without conditions, the development services director shall transmit the record of the planning commission action to the city clerk for the purpose of setting a public hearing before the city council. The hearing shall be set in the manner prescribed by Title 7, Section 65905 of the Government Code. The city council shall hold at least one public hearing on the matter and shall render its decision to approve, approve subject to conditions, or deny the application for cause, within the time limits prescribed by Title 7, Section 65950 or Section 65952.1 of the Government Code. The council's action shall be by ordinance with such findings as are required by law.

v.

Where the planning commission has recommended denial of the application, the city council may sua sponte direct the city clerk to set a public hearing before the city council. The hearing shall be set in the manner prescribed by Title 7, Section 65905 of the Government Code. The city council shall hold at least one public hearing on the matter and shall render its decision to approve, approve subject to conditions, or deny the application for cause, within the time limits prescribed by Title 7, Section 65950 or Section 65952.1 of the Government Code. The council's action shall be by ordinance with such findings as are required by law.

8.

Procedures for the issuance of a permit for the construction of a highway-oriented SSOD sign.

a.

Any applicant may file an application for a permit to construct a highway-oriented SSOD sign. The application for such a permit shall be made on the forms and in the manner prescribed by the development services department, shall be accompanied by fees as specified in the city's master fee schedule for staff work on a full-cost recovery basis, and shall include an affidavit providing full indemnification for the city and its agents and employees, as well as insurance in an amount specified by the city which lists the city

as an additional insured. Failure to maintain said insurance in full force could subject the SSOD sign permittee to loss of his/her SSOD sign permit. If the applicant is not the owner of the property on which the proposed sign would be located, the application shall also be signed by the property owner. Such application shall require environmental review, site plan review, and design review of the proposed sign and its location, initially by the planning commission, in the manner in which other signs are reviewed, and subsequently by the city council, due to the significant scale and multi-parcel purpose of the highwayoriented SSOD sign. Both the planning commission and the city council shall make findings prior to approving an SSOD sign permit. The following indemnification and insurance assurances shall be included in the application and agreed to and warranted by applicant:

i.

Indemnification. Applicant agrees to indemnify and defend the City, its officers, employees, contractors, attorneys and agents against, and shall hold and save them and each of them harmless from, any and all petitions for writ of mandate, actions, lawsuits, claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities (herein "claims or liabilities") that may be asserted or claimed by any person, firm or entity arising out of or in connection with the project. Applicant shall defend any action or actions filed in connection with any of said claims or liabilities and shall pay all costs and expenses, including legal costs and attorney's fees incurred in connection therewith, with the city having its choice of legal counsel for itself and for any above-referenced person or entity. Applicant shall promptly pay any judgment rendered against the city, its officers, employees, contractors, attorneys and agents for any such petition for writ of mandate, lawsuit and action arising out of or in connection with the project, the work, operations and/or activities of applicant hereunder; and applicant agrees to save and hold the city, its officers, agents, contractors, attorneys and employees harmless therefrom to the fullest extent provided by this indemnity provision.

ii.

Insurance. Applicant warrants and represents that it carriers at least $2,000,000.00 in commercial general liability insurance and automobile insurance in forms that are acceptable to the city and that the applicant, within three business days of approval of its application, shall cause the city to be named as an additional insured on said policies and further applicant shall cause all contractors used by the applicant to name the city as an additional insured on all insurance policies carried by said contractors.

b.

The planning commission shall hold at least one public hearing on the matter. Within 30 days of the close of the public hearing, the planning commission shall make findings, and shall recommend to the city council that the SSOD sign permit be approved, approved subject to specific written conditions, or to deny the application for cause. Such action shall be by resolution.

[i.]

Where the planning commission has recommended approval, with or without conditions, the community development director shall transmit the record of the planning commission action to the city clerk for the purpose of setting a public hearing before the city council. The hearing shall be set in the manner prescribed by Title 7, Section 65905 of the Government Code. The city council shall hold at least one

public hearing on the matter and shall render its decision to approve, approve subject to conditions, or deny the application for cause, within the time limits prescribed by Title 7, Section 65950 or Section 65952.1 of the Government Code. The council's action shall be by resolution with such findings as are required by law.

[ii.]

Where the planning commission has recommended denial of the application, the city council may sua sponte direct the city clerk to set a public hearing before the city council. The hearing shall be set in the manner prescribed by Title 7, Section 65905 of the Government Code. The city council shall hold at least one public hearing on the matter and shall render its decision to approve, approve subject to conditions, or deny the application for cause, within the time limits prescribed by Title 7, Section 65950 or Section 65952.1 of the Government Code. The council's action shall be by resolution with such findings as are required by law.

(Ord. No. 743, § 3, 3-21-2017; Ord. No. 748, § 4, 5-15-2018)

18.44.100 - Allowed off-site sign regulations.

A.

Except as otherwise allowed in Section 18.44.050 (Exempt Signs) or 18.44.090 (Highway-Oriented Signs), all new off-site commercial signage on private property is prohibited in the city. Existing off-site commercial signs (e.g., billboards) are considered nonconforming signs as regulated by Section 18.44.120 (Illegal, Abandoned, and Nonconforming Signs). Off-site signs on public property are regulated separately in Section 18.44.130 (Signs on City Property).

B.

Community Sign Programs. In an effort to encourage, facilitate, and assist visitors and residents to recognize communities, find points of interest, and be informed of community events throughout the city, the city hereby establishes community sign programs. Program descriptions, permit requirements, and procedures are listed in Section 18.44.040 (Permit Requirements and Procedures). The following development and design standards apply to community signs located on private property. Standards for community signs located on city property are listed in Section 18.44.130 (Signs on City Property).

1.

Community Directional. The community directional sign program generally includes signs placed on private property to direct residents and visitors to points of interest, recreational areas, neighborhoods, and tourist industries in the city. Where applicable, the use of pylon signs shall be required in areas with higher-density uses to reduce sign clutter. Specific development and design details will be considered and decided by the city council.

2.

Community Event. Street banners, signs, or other displays on private property for any civic or public events/activities shall be allowed to be displayed up to 30 days prior to the event and shall be removed

within three days after the event has ended.

3.

Community Identification. The community identity sign program is limited to monument signs placed by an individual community at its main entry point(s). Specific development and design details will be considered and decided by the city council.

(Ord. No. 743, § 3, 3-21-2017)

In addition to the general sign standards in Section 18.44.070, the following requirements shall apply to the specific sign types listed below:

A.

Awning and Canopy Signs. Awning and canopy signs may be allowed only as an integral part of the awning or canopy to which they are attached or applied and shall be considered wall signs for sign area calculation purposes. The following requirements apply.

1.

Location. Lettering shall be allowed on awning valances only and shall not exceed 25 percent of the total surface area. Overall sign height (single or multiple lines of copy) shall not exceed 80 percent of the height of the valance. Logos, symbols, and graphics that do not include text may be allowed on the shed (slope) portion of an awning and shall not exceed four square feet in area for each awning. All awning signage, text, and/or other graphics, whether located on the shed or the valance, shall count toward the total sign area, pursuant to the measurement rules provided in Section 18.44.070 (General Sign Standards). See Figure 18.44.19 (Awning and Canopy Sign).

2.

Sign Length. Lettering shall be located within the middle 70 percent of the valance area.

3.

Only permanent signs that are an integral part of the awning or architectural projection shall be allowed. Temporary signs shall not be placed on awnings.

4.

Awning signs shall only be allowed for first- and second-story occupancies.

5.

Illumination. Awnings shall not be lighted from under the awning (backlit) so that the awning appears internally illuminated. Lighting directed downward that does not illuminate the awning is allowed.

Figure 18.44.19 Awning and Canopy Sign

==> picture [337 x 417] intentionally omitted <==

B.

Electronic (Digital) Signs. The following standards apply to electronic (digital) signs:

1.

Sign Area. Electronic (digital) changeable copy signs are limited to a maximum of 50 percent of the total sign area of a sign allowed pursuant to Section 18.44.080 (Allowed On-Site Sign Regulations).

2.

Frequency. Electronic (digital) changeable copy signs shall not change message more than one time every eight seconds.

3.

Sign Brightness. Electronic (digital) signs shall not operate at brightness levels of more than 0.3 footcandles above ambient light, as measured using a foot-candle meter at a distance of 250 feet from the sign

face. Each digital display area shall have a light-sensing device that will adjust the brightness of the sign as ambient light conditions change throughout the day.

C.

Freestanding Signs Design Compatibility. Materials and design of freestanding signs, including monument signs and pylon signs, shall be complementary to the materials and design of the buildings for the related development. For example, if the façade of the building is made of brick or brick veneer, a complementary freestanding sign would also include brick.

D.

Marquee or Changeable Copy Sign. These types of signs shall be considered to be the same as any other type of sign and shall be regulated based on their location; i.e., if located on a wall, they shall be deemed wall signs.

E.

Signs Painted Directly on Buildings. Signs painted directly on buildings shall be considered wall signs. They shall be subject to the same permit fees and regulations set forth in this chapter for signs attached to or erected against the walls of buildings and shall be included as a part of the total allowable advertising area.

F.

Projecting Signs. Projecting signs, including, but not limited to, blade signs, bracket signs, and marquee signs, shall be considered wall signs for the purposes of sign area calculation purposes. Projecting signs shall only be allowed as follows:

1.

Location. Projecting signs shall be placed only on ground-floor façades, except for businesses located above the ground level with direct exterior pedestrian access. In the case of a one-story building, the top of the sign shall, exclusive of the suspension structure, be no higher than the roof eave line.

2.

Angle of Projection. Projecting signs shall either be located at right angles to the building front along the building façade or, when located on the corner of a building, at a 45-degree angle to the corner of the building. See Figure 18.44.20 (Projecting Sign).

3.

Height. Where located above a pedestrian walkway, the lowest point of a blade or bracket sign shall be a minimum of eight feet above grade.

4.

Projection and Suspension. Any projecting or suspended signs must comply with current building code requirements.

Sign structure. Sign supports and brackets shall be compatible with the design and scale of the sign.

6.

Encroachment. Blade, bracket, or marquee signs may not encroach into the public right-of-way or be located above it, or into city-owned property except with an encroachment permit.

Figure 18.44.20 Projecting Sign

==> picture [246 x 277] intentionally omitted <==

G.

Wall Signs.

1.

Design Compatibility. Wall signs shall be compatible with the predominant visual architectural elements of the building façade.

2.

Sign Type. Channel letters, reverse channel letters, and push pin letters are preferred in place of can signs.

3.

Projection. Wall signs shall not project more than 12 inches from the structure's façade.

Sign Scale and Proportionality. The combined length of all wall signs on any single wall (logos and copy) shall not exceed 75 percent of the length of the building frontage for that wall. For buildings with multiple tenants, this standard applies to the length of the individual tenant frontage. Additionally, the maximum height of all portions of a wall sign (including logo and multiple lines of copy) shall not exceed 15 percent of the total wall height. See Figure 18.44.21 (Sign Scale and Proportionality).

Figure 18.44.21 Sign Scale and Proportionality

==> picture [336 x 174] intentionally omitted <==

5.

Sign Cohesion. Signage containing multiple elements (e.g., logo and text) on one façade shall be designed so that the multiple elements are located and scaled with relationship to each other. See Figure 18.44.22 (Multiple-Element Signs).

Figure 18.44.22 Multiple-Element Signs

==> picture [336 x 554] intentionally omitted <==

H.

Restrictions for Freeways and Interstate Highways.

1.

No signs shall be located within 660 feet of any landscaped freeway or interstate highway other than the following:

a.

Directional or other official signs or notices that are required or authorized by law.

b.

Signs advertising the sale or lease of the property upon which they are located, provided all such advertising complies with the regulations prescribed pursuant to the California Outdoor Advertising Act.

c.

Signs which advertise the business conducted, services rendered, or goods produced or sold on the property upon which the advertising display is placed, if the display is on the same side of the highway as the advertised activity, and provided all such advertising complies with the regulations prescribed pursuant to the California Outdoor Advertising Act.

2.

The exceptions set forth in this section shall not be construed as permitting billboards.

(Ord. No. 743, § 3, 3-21-2017)

18.44.120 - Illegal, abandoned, and nonconforming signs.

A.

Illegal Signs. Any sign or advertising statuary which was not lawfully erected or maintained, or was not in conformance with the ordinance in effect at the time of the erection of the sign or advertising statuary, or which was not installed with a valid permit from the city, shall be considered illegal. Illegal signs shall be abated or removed by the property owner or person responsible for installing or maintaining the sign.

1.

The duty to abate arises upon notice by the development services director or designee. Such notice shall give such parties a 30-day opportunity to cure by conformance to current law and/or current permit, to abate by removal or other remedial action. If the sign owner or property owner fails to remove or alter the sign to comply with this chapter within 30 days after such notice, such signs may be removed by the city, with the reasonable cost of abatement chargeable to the sign owner and/or property owner.

2.

Such notices may be appealed in the same manner as any other sign-related decision. However, when a sign poses a serious and immediate threat to public health or safety by virtue of its physical condition, without consideration of the message thereon, the threat may be summarily abated by court order, or an emergency abatement should be summarily abated by the city, with the reasonable cost of abatement chargeable to the sign owner and/or property owner.

B.

Abandoned Signs. The following standards shall apply to conforming and nonconforming abandoned signs:

1.

Any sign that pertains to a business or occupation which has vacated or is no longer using the particular property for a period of 30 days or more, or which relates to a time or event which no longer applies, constitutes false advertising/identification, and shall conform to the following.

a.

The structure and/or copy shall be removed within 90 days after the associated business, occupation, or event has vacated the premises. An abandoned sign is prohibited, and the removal shall be the responsibility of the owner of the sign or the owner of the premises.

b.

If a sign is maintained, the sign copy shall be replaced with blank sign copy within 90 days of the close of the operation (e.g., no utility service, not open for more than 30 days).

c.

A nonconforming sign that is maintained with blank copy shall only be allowed to remain for nine consecutive months (for a total of 12 months from closure of the establishment). At the conclusion of this time period, if a new establishment that utilizes the nonconforming sign structure has not been established, the entire sign structure shall be removed.

2.

A conforming sign not in use, but which could be reused in conjunction with the ownership or operation of a new establishment on a property, shall not fall under the definition of abandoned.

3.

Abandoned signs that are not maintained or removed consistent with the requirements of this section may be abated by the city, with the cost of abatement reimbursed by the property owner and may become a lien against the property.

C.

Nonconforming Signs.

1.

Removal/Abatement. Any sign which becomes nonconforming as a result of the provisions of this chapter shall be protected from removal by applicable provisions of state law and may be removed only as allowed by state law. The city shall order signs to be abated by the property owner and/or the person or entity responsible for sign installation and/or maintenance.

2.

Maintenance and Repair. Any sign currently in use that was legally installed but does not conform to the requirements of this chapter may continue with routine maintenance and repair, such as painting,

repainting, or replacement of the sign face.

3.

Relocation and Alteration. No nonconforming sign shall be structurally altered, remodeled, or moved unless such alteration, remodeling, or relocation is required by law, or brings the sign into conformance with the provisions of this chapter. Modification of a nonconforming sign may be allowed through the plan check process (see Section 18.44.040) as long as it is determined that there is not an increase in the level of nonconformity of the subject nonconforming sign.

4.

Restoration of Damaged Signs. As determined by the development services director or designee, whenever 50 percent or less of a nonconforming sign is destroyed by fire or other calamity (not including intentional acts), the sign may be restored to its nonconforming condition and the use modified as necessary to comply with current safety code requirements. Any nonconforming sign destroyed by more than 50 percent shall not be restored unless it is brought into compliance with the provisions of this chapter.

5.

Building Façade Modifications. If a building permit is issued for major modifications to the exterior of a building façade, as determined by the city, any nonconforming building signs on the façade undergoing modification shall be brought into full conformance with the provisions of this chapter prior to approval for final occupancy.

(Ord. No. 743, § 3, 3-21-2017)

18.44.130 - Signs on city property.

This section states rules and policies for display of signs on properties owned by the city, either in fee or by holding the present right of possession and control. This section provides the process and standards for establishing signage on city property. In adopting this section, the city council acts in its proprietary capacity as to city property, as defined in this section, within the city. This section is adopted in compliance with the city's general powers, property rights, Government Code Sections 65850(b), 38774, and 38775, Business and Professions Code Section 5200 et seq., and Penal Code Section 556 et seq.

A.

Public Forum. The city declares that city property shall not function as a designated public forum, unless some specific portion of city property is designated herein, or by resolution of the city council, as a public forum of one particular type. In such case, the declaration as to public forum type shall apply strictly and only to the specified area and for the specified time period. For the purposes of this chapter, a public forum is a government-owned property that is open to public expression and assembly which is protected under the First Amendment.

B.

General Prohibition. Unless specifically authorized by this chapter, no private party signs may be displayed on city property. Any sign posted on city property in violation of this section may be summarily removed by

the city as a trespass and a public nuisance.

C.

Certain Governmental Signs. The following signs may be erected and displayed on city property:

1.

Traffic control and traffic directional signs erected by the city or another governmental unit.

2.

Official notices required or authorized by law.

3.

Signs placed by the city in furtherance of its governmental functions, including the dissemination of its own speech and information to the public.

D.

Temporary Signs Displaying Noncommercial Message. In areas qualifying as traditional public forums, private persons may display noncommercial message signs thereon, provided such signs conform to all of the following:

1.

The signs must be personally held by a person or personally attended by one or more persons. "Personally attended" means that a person is physically present within five feet of the sign at all times.

2.

The maximum aggregate size of all signs held or personally attended by a single person is six square feet. For purposes of this rule, apparel and other aspects of personal appearance do not count toward the maximum aggregate sign area.

3.

The maximum size of any one sign which is held or personally attended by two or more persons acting in concert is 50 square feet.

4.

The sign must have no more than two display faces and may not be inflatable, inflated, or air-activated.

5.

In order to serve the city's interests in traffic flow and safety, persons displaying signs under this section may not stand in any vehicular traffic or bicycle lane, and persons displaying signs on public sidewalks must give at least five feet width clearance for pedestrians to pass by. Persons holding signs may not obstruct the cross visibility area, as defined in the design improvement standards manual.

(Ord. No. 743, § 3, 3-21-2017)