Chapter 17.27 — SIGNS

Sections:

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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This chapter has been adopted to ensure that all signs installed in the city are compatible with the unique character and environment of the community, and in compliance with the general plan. This chapter promotes the public health, safety, and welfare through a comprehensive system of reasonable, effective, consistent, content neutral, and nondiscriminatory sign standards and requirements. More specifically, this chapter is intended to:

A. Ensure that all signs are compatible with the unique character and environment of the city, and that they support the desired ambience and development patterns of the various districts and historic areas within the city;

B. Balance public and private objectives by allowing adequate avenues for both commercial and noncommercial messages;

C. Ensure pedestrian and traffic safety by promoting the free flow of traffic and the protection of pedestrians and motorists from injury and property damage caused by, or which may be fully or partially attributable to, cluttered, distracting, and/or illegible signage;

D. Prevent property damage, personal injury, and litter caused by signs that are improperly constructed or maintained;

E. Protect and improve property values, the local economy, and quality of life by preserving and enhancing the appearance of the streetscape;

F. Provide clear and unambiguous sign design standards that enable the fair and consistent enforcement of these sign regulations; and

• G. Ensure that the constitutionally guaranteed right of free speech is protected. (Ord. 23-4 § 5 (Exh. A))

“A-frame sign” means a portable pedestrian-oriented sign that is not permanently affixed to a structure or the ground. May be known as an upright sign or sandwich board sign.

“Balloon” means a brightly colored bag made of flexible material, inflated with air or other gas, and sealed, often to make it rise in the air.

“Balloon bobber” means a reusable preformed balloon with regular air made of a durable PVC vinyl that does not need to be inflated, and typically attached to a short pole.

“Building element” means the maximum lineal dimension of an exterior wall, excluding canopies and projections, measured on a straight line parallel to the site’s street frontage.

Building Frontage. A “building frontage” is the building facade that directly abuts a public street, private street, parking lot driveway, parking spaces, pedestrian mall, arcade, or walkway. The primary business frontage is one

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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which contains a customer entrance or which includes a glass-enclosed showroom facing the street. If a building has more than one business, frontage is that portion of a building which faces a street, parking lot, pedestrian mall, arcade or walkway. The primary business frontage is one which contains a customer entrance or which includes a glass-enclosed showroom facing the street.

“Channel letters” means three-dimensional, individually manufactured letters or figures with an open back which may contain a light source to provide light onto the sign background against which the channel letters are silhouetted. See also reverse pan channel letters.

“Commercial message” means a message conveyed by any sign that is solely intended to interest, entice, or solicit any person to participate in commercial transactions with a business, including offers of goods, cash, discounts on products or services, or other items, including the offering of free goods or services made in exchange for or with the intent to induce the recipient’s willingness to receive information relating to a possible commercial transaction.

“Encroachment” means the extension of any sign over a public right-of-way or private access way.

“Flag” means a fabric sheet of square, rectangular, or triangular shape that is typically mounted on a pole.

“Fluorescent colors” means the range of colors created through a synthetic pigmentation process in which ultraviolet light is absorbed and emitted at a different range within the color spectrum of the individual colors.

“Fully shielded” means light fixture or luminous tube constructed and mounted such that all light emitted by the fixture or tube, either directly from the lamp, tube, or a diffusing element, or indirectly by reflection or refraction from any part of the light fixture, is projected below the horizontal. If the lamp or tube, any reflective surface, or lens cover (clear or prismatic) is visible when viewed from above or directly from the side, from any angle around the fixture or tube, the fixture or tube is not fully shielded.

ither directly from the lamp, tube, or a diffusing element, or indirectly by reflection or refraction from any part of the light fixture, is projected below the horizontal. If the lamp or tube, any reflective surface, or lens cover (clear or prismatic) is visible when viewed from above or directly from the side, from any angle around the fixture or tube, the fixture or tube is not fully shielded.

“Historical plaque” means a sign that memorializes a person, event, building, former use of a place, or something else of historical significance.

“Illumination, external” means illumination resulting from the face of the sign reflecting light from an external light source intentionally directed upon it.

“Illumination, halo” means a form of sign illumination in which neon tubing, LED, or similar lights are mounted within the letter to illuminate the mounting surface causing a halo of light around the letter.

“Illumination, internal” means a form of sign illumination that includes single-color LED signs, signs constructed with pan channel letters (but not reverse pan channel letters), or indirect illuminated pan channel letters on an unlit or otherwise indistinguishable background on a freestanding sign or building wall.

“Landscape area” means, for purposes of sign regulation, an area surrounding the base of a freestanding sign, and containing living plant materials with or without a fixed border.

“Laser light display” means a display that emits light through the use of a laser beam(s).

“LED (light emitting diode)” means a semiconductor diode that emits light when a voltage is applied to it.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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“Maintenance” means the upkeep of signs, and their support structures, in a condition of good repair. This includes the replacement or repainting of sign faces which have been damaged or have otherwise lost their ability to convey the message intended. Maintenance does not include the changing of location, orientation, size, or height of a sign.

“Multitenant building” means a building in which two or more separate and independently owned, rented, leased, or operated occupancies are contained.

“Neon” means an illumination source created when a glass tube filled with neon or other similar gas emits light when energized. The tube can be bent to form letters, symbols, or other shapes.

“Noncommercial message” means any copy that communicates a message that is not a commercial message. A noncommercial message does not directly or indirectly name, draw attention to, or advertise a business, product, good, service, or other commercial activity, or propose a commercial transaction.

“Nonprofit” means any person(s), partnership, association, corporation or other group whose activities are conducted for unselfish, civic, or humanitarian motives, or for the benefit of others, and not for the gain of any private individual or group, and may include patriotic, philanthropic, social service, welfare, benevolent, educational, civic, fraternal, cultural, charitable, scientific, historical, athletic, or medical activities.

“Pan channel letters” means a specific type of sign letter consisting of a metal pan enclosure fabricated in the shape of a letter, numeral, or other shape in which the metal pan enclosure is used to house the lighting and electrical components of the letter and can be mounted directly to a wall. The sign face is usually made of colored plastic attached to the metal pan so that the letters are illuminated and to seal it off from pests and harsh weather.

“Primary frontage” means the side of a building facing a street or, in the case of a building having more than one side facing a street, the side so designated by planning department staff.

“Professionally crafted or painted sign” means a temporary or permanent sign that is made to a high standard by a competent individual(s) skilled in sign design, fabrication, and installation.

“Raceway” means an enclosed conduit for electrical wiring.

“Reverse pan channel letter” means a specific type of sign letter consisting of a metal pan enclosure fabricated in the shape of a letter, numeral, or other shape in which the metal pan enclosure is used to house the lighting and electrical components of the letter and can be mounted directly to a wall. The sign face is made of the same solid opaque materials as the sides of the letters so that the front and sides of the sign letters do not emit light.

“Roof line” means the top edge of a roof or building parapet, whichever is higher, excluding any cupolas, pylons, chimneys, or minor projections.

“Search lights” means lights which disappear and reappear at periodic intervals, or are intermittently on and off, and which are placed so as to attract vehicular traffic with emphasis on the recurrence of lights.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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“Secondary frontage” means the sides of a building other than the primary frontage, which are visible from a public right-of-way or from adjacent private property or which provide secondary access to the use or activity.

“Sign” means a permanent or temporary structure, device, figure, display, message, placard or other contrivance, or any part thereof, situated outdoors or indoors, which is designed, constructed, intended or used to advertise, provide information in the nature of advertising, provide historical, cultural, archeological, ideological, political, religious, or social information, or direct or attract attention to an object, person, institution, business, product, service, message, event or location by any means, including words, letters, figures, designs, symbols, fixtures, colors, or illumination.

d or used to advertise, provide information in the nature of advertising, provide historical, cultural, archeological, ideological, political, religious, or social information, or direct or attract attention to an object, person, institution, business, product, service, message, event or location by any means, including words, letters, figures, designs, symbols, fixtures, colors, or illumination.

“Sign, A-frame” means a temporary pedestrian-oriented sign constructed with two sides attached at the top allowing the sign to stand in an upright position and with the sign display areas attached to the side supports (also known as a sandwich board sign or an upright sign).

“Sign, abandoned” means a sign that identifies a business, lessor, owner, product, service, or activity that is no longer on the premises where the sign is displayed.

“Sign area” means area enclosed in the frame of the sign as measured from the outside of the frame and following the contour of the frame. In those instances where a sign is painted or otherwise affixed or attached to a wall or similar structure or portion thereof, the area of a sign shall be computed by measuring the overall length and width of the message. This computation shall also be utilized when raised or freestanding letters are affixed or attached to a structural surface.

“Sign, awning” means any permanent sign that is part of or attached to an awning, or other fabric, plastic or structural protective cover located over a door, entrance, window, storefront, or outdoor service area.

“Sign, bandit” means any sign that is placed on public or private property without the consent of the property owner or as authorized in this chapter.

“Sign, billboard” means a permanent structure for the display of a commercial or noncommercial message.

“Sign, blade” means a permanent sign mounted to the wall of building by means of a bracket and which is typically hung perpendicular to the wall of the building.

“Sign, building identification” means a sign consisting of letters or numbers applied to a building wall, engraved into the building material or consisting of a sculptural relief which contains the name of the building or describes its function, but which does not advertise any individual tenant of the building or any products or services offered.

“Sign, building-mounted” means a permanent sign attached, connected, painted, or erected on the wall, parapet, or fascia of a building or structure.

“Sign, cabinet” means a permanent building-mounted or freestanding sign with its text and/or logo symbols and artwork on a translucent face panel that is mounted within a metal frame or cabinet that contains the lighting fixtures which illuminate the sign face from behind.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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“Sign, canopy” means a permanent sign that is painted on or mounted to a canopy, typically used to accent building entries.

“Sign, commemorative” means any sign containing words or figures commemorating a historical, cultural, or artistic event or location.

“Sign copy” means any graphic, word, numeral, symbol, insignia, text, sample, model, device, or combination that is primarily intended to advertise, identify, or notify.

“Sign, directional” means a permanent sign erected to inform the viewer of the approximate route, direction, or location of a facility or tenant.

“Sign, directory” means a permanent sign on a multitenant site or building providing information including a list of tenants and occupants, addresses, and suite numbers or a map of the building or complex. These signs are typically internal to a center, oriented to pedestrians, or motorists circulating in a parking lot rather than vehicles travelling on a public street.

“Sign, electronic message” means a permanent sign or portion of a sign that utilizes computer-generated messages or some other electronic means of changing its characters, letters, numbers, illustrations, display, color, and/or light intensity, including animated graphics and video, by electronic or automatic means. An electronic message sign is not a single- or two-color LED sign.

“Sign face” means the exterior surface of a sign, exclusive of structural supports, on which is placed the sign copy.

“Sign, feather banner” means a temporary sign that is taller than it is wide and made of a flexible material (typically cloth, nylon, or vinyl) and mounted to a pole.

“Sign, freestanding” means a permanent sign that is erected or mounted on its own self-supporting permanent structure or base detached from any supporting elements of a building.

“Sign, fuel pump topper” means a temporary sign affixed to the top of an operable fuel dispensing pump used to advertise goods offered for sale on the same parcel on which the fuel pump is located.

“Sign, government” means any sign, posting, notice or similar signs placed, installed, or required by law by a city, county, or a federal or state governmental agency in carrying out its responsibility to protect the public health, safety, and welfare.

“Sign, incidental” means a sign which provides incidental information, including security, credit card acceptance, business hours, directions to services and facilities, or menus.

“Sign, individual letter” means a cut-out or etched letter or logo which is individually mounted on a building wall, or freestanding permanent sign.

“Sign, LED” means a permanent or temporary sign consisting of light emitting diodes (electronic components that let electricity pass in only one direction) that emit visible light when electricity is applied.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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“Sign, monument” means a permanent freestanding sign, with a solid base that is equal to or larger than the width of the sign face.

“Sign, nonconforming” means any sign legally established prior to the effective date that does not fully comply with the standards imposed by the individual sections of this code.

“Sign, off-premises” means any sign for a business, commodity, service, entertainment, product, structure, use or property that is different from a structure or use existing on the property where the sign is located. Includes any sign on which space is rented, donated, or sold by the owner of said sign or property for the purpose of conveying a message.

“Sign, on-premises” means any sign directing attention to a business, commodity, service, or offered upon the same premises as those upon which the sign is maintained.

“Sign, painted wall” means a permanent or temporary sign painted directly onto the exterior wall of a building and having no sign structure.

“Sign, pennant” means a temporary sign made of flexible materials and usually longer than it is wide, often triangular in shape, and frequently displayed with other pennants on a string.

“Sign, permanent” means a sign constructed of durable materials and intended to exist for the duration of time that the use or occupant is located on the premises.

“Sign, post” means a permanent sign mounted on either a single post or two or more posts.

“Sign, prohibited” means any sign not in accordance with or authorized in this chapter.

“Sign, projecting” means a permanent sign that is perpendicular to the face of a building and projects outward from the building face.

“Sign, raised letter” means a sign containing copy, logo, and/or decorative embellishments in relief on the face.

“Sign, roof” means any permanent sign erected, painted, or attached to the sloped surface of a mansard or hip roof of a building. Excludes signs mounted on the top of a building’s roof.

“Sign, service island canopy” means a sign mounted on the fascia of a service island canopy.

“Sign, single-color or two-color LED” means a permanent or temporary sign or portion of a sign composed of single-color or two-color LEDs that displays static or changeable sign messages using characters, letters, and numbers only. Examples of these signs include “open” or “closed” signs, time and temperature signs, gas station price signs, or signs indicating the number of available spaces in a parking facility.

“Sign, spinner” means a lightweight, durable, and colorful device designed to be affected by the movement of air so that it spins or rotates in a manner to capture attention.

“Sign structure” means the supports, uprights, bracing, and/or framework of a sign.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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“Sign, temporary” means a sign constructed of paper, cloth, vinyl, fabric, or similar material, which is intended for a definite and limited period of display and which is not permanently affixed to a structure, sign area, or window.

“Sign, upright” means a pedestrian-oriented sign that is not permanently affixed to a structure or the ground to advertise special goods, services, or products offered on the site.

“Sign, vehicle” means any sign on or affixed to a truck, van, automobile, trailer, or other vehicle.

“Sign walker” means a person who wears, holds, or balances a sign.

“Sign, wall” means a permanent sign affixed to or erected against the wall or fascia of a building or structure, with the exposed face of the sign parallel to the plane of the wall or the fascia to which it is affixed or erected.

“Sign, wall banner” means a temporary sign constructed of cloth, bunting, plastic, paper, or similar nonrigid material, and securely attached to the wall or support structure for which it is advertising. Flags are not considered temporary wall banners.

“Sign, window” means a permanent or temporary sign posted, painted, placed, or affixed in, on, or within a window, or otherwise exposed to public view through a window.

“Sign, yard, type I” means a small temporary sign typically constructed of corrugated plastic and supported on either an H-shaped wire frame or mounted so as to swing between two pairs of support legs, used for example, for advertising by local businesses or by election campaigns (synonym: lawn sign). A type I yard sign is not an A- frame sign.

“Sign, yard, type II” means a temporary sign mounted on a single post installed securely in the ground with a small sign hanging from a cross bar mounted parallel to the ground.

“Sign, yard, type III” means a large temporary, typically wooden, sign mounted on two posts installed securely in the ground.

“Static display” means a sign face that does not change within a twenty-four (24) hour period.

“Valance” means the vertical front face of an awning that is parallel to the face of the building to which it is mounted. (Ord. 23-4 § 5 (Exh. A))

A. This chapter applies to all signs within the city regardless of their nature or location, unless otherwise specifically exempted in subsection F of this section.

1. Standards for permanent signs are found in Section 17.27.090, Standards for permanent signs.

2. Standards for temporary signs are found in Section 17.27.100, Standards for temporary signs.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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B. The provisions of this chapter shall be applied in a content-neutral manner. Noncommunicative aspects of all signs, not related to the content of the sign, shall comply with the provisions of this chapter. “Noncommunicative aspects” include the time, place, manner, location, size, height, illumination, spacing, and orientation of signs.

C. Nothing in this chapter shall be construed to prohibit a person from holding a sign while picketing or protesting on public property that has been determined to be a traditional or designated public forum, so long as the person holding the sign does not block ingress and egress from buildings, create a safety hazard by impeding travel on sidewalks, in bike or vehicle lanes, or on trails, or violate any other reasonable time, place, and manner restrictions adopted by the city.

• D. Substitutions and Interpretations.

1. This chapter is not intended to, and does not, restrict speech on the basis of its content, viewpoint, or message. No part of this chapter shall be construed to favor commercial speech over noncommercial speech. A noncommercial message may be substituted for any commercial or noncommercial message displayed on a sign, or the content of any noncommercial message displayed on a sign may be changed to a different noncommercial message, without the need for any approval or permit; provided, that the size of the sign is not altered and the sign otherwise complies with the provisions of this chapter. To the extent any provision of this chapter is ambiguous, the term will be interpreted not to regulate on the basis of the content of the message.

2. This chapter applies to all signs within the city.

3. When there is any question regarding the interpretation of a provision of this chapter, or its application to any specific case or situation, the community development director shall interpret the intent of this chapter.

4. All regulations included in this chapter shall apply unless a master sign program is approved by the community development director; see Section 17.27.060, Sign program. Entry into agreement between the city and a developer for a master sign program may supersede this chapter except for matters of public safety.

E. Conflicting Regulations. Exceptions to this chapter may be made for signs subject to federal or state government regulations that may be in conflict with this chapter.

F. Exempt Signs. The following are not regulated under this chapter, do not count toward the maximum total sign area for all permanent signs, and do not require a sign permit:

1. Government Signs. Any sign, posting, notice or similar signs placed, installed, or required by law by a city, county, or a federal or state governmental agency in carrying out its responsibility to protect the public health, safety, and welfare, including the following:

• a. Numerals and letters identifying an address from the street to facilitate emergency response and compliant with city requirements;

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b. Emergency and warning signs necessary to warn of dangerous and hazardous conditions and that serve to aid public safety or civil defense;

• c. Traffic signs erected and maintained by an authorized public agency;

• d. Signs required to be displayed by any applicable federal, state, or local law, regulation, or ordinance;

• e. Signs directing the public to points of interest;

• f. Signs showing the location of public facilities; and

• g. Signs identifying the department service or location of city facilities and operations subject to the location and size limitations in this chapter.

2. Incidental Signs. Incidental signs not to exceed a total of three square feet in sign area for all permanent signs in all single-family residential zoning districts and six square feet in all other zoning districts;

3. Signs Not Readable From the Public Right-of-Way. Signs not readable from the public right-of-way, including:

   • a. Signs or displays located entirely inside of a building, within a courtyard, open-air pedestrian space or similar open area and not visible from the building’s exterior;

   • b. Signs intended to be readable from within a parking area or city park but not readable beyond the boundaries of the lot or parcel upon which they are located or from any public right-of-way; and

4. Historic Plaques and Commemorative Signs. Historic plaques, memorial signs or tablets either attached to or cut into the surface of buildings; provided, that no such sign exceeds two square feet in area. (Ord. 23-4 § 5 (Exh. A))

A. Purpose. The purpose of the minor sign permit is to allow for ministerial review and approval of certain signs to ensure compliance with the applicable provisions of this zoning code.

• B. Applicability.

  1. The minor sign permit applies to all new signs, additions to signs, alterations of a sign, or replacement of a sign allowed by this chapter, excluding illuminated signs.

2. It shall be unlawful for any person to erect, place, display, alter, repair, or relocate a permanent sign without first obtaining approval for a minor sign permit from the community development director.

3. A minor sign permit is not required for the following:

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  - a. Changes to the face or copy of an existing single-tenant or multitenant freestanding or buildingmounted sign from one business to another with no structural or lighting modifications to the sign; and 

  - b. The normal repair and maintenance of conforming or legal nonconforming signs. 

• C. Application. An application for a minor sign permit shall be prepared, filed, and processed in compliance with Section 17.04.020, Application process.

• D. Notice of Action, Appeals, Expiration, Extensions, and Modifications.

  1. Planning Commission Review. The community development director may require planning commission approval of a minor sign permit if it is determined there are special or unusual circumstances associated with the sign application.

  2. Notice of Action. Notice of action shall be provided pursuant to Section 17.04.100, Timing and notice of action.

  3. Appeals. A decision of the community development director may be appealed to the planning commission as provided in Chapter 17.12, Procedures for Appeals.

  4. Expiration, Extensions and Modifications. Minor sign permits may only be extended or modified as provided for in Section 17.04.140, Extension of permits and approvals, and Section 17.04.150, Modifications to an approval.

• E. Inspections. All signs for which a minor sign permit is required are subject to inspection to establish compliance with the provisions of this chapter as well as the following additional inspections, unless waived in writing by the chief building official:

  1. Footing inspections on all freestanding signs, including the addition of additional sign area to existing signs;

  2. Electrical inspections for all sign structure(s) prior to placement; and

  3. Final inspection to establish compliance with provisions of this code and other applicable city codes. (Ord. 23-4 § 5 (Exh. A))

A. Purpose. This section establishes the permitting process for signs that require review and approval by the planning commission.

• B. Applicability. The major sign permit applies to:

  1. Internally illuminated signs and permanent signs incorporating neon;

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2. Neon signs or single- or two-color LED signs placed in a window (see Table 17.27.090(K): Standards for Window Signs;

3. Monument signs in the A-20 zoning district (see Table 17.27.090(B): Standards for All Permanent Signs);

4. Signs, alterations of a sign, or replacement of a sign not in compliance with the standards of this chapter, i.e., signs that are larger, signs of a unique design or location, or signs proposed in addition to those otherwise allowed; and

5. A sign program that addresses the needs for all businesses within a building with multiple tenants or a planned commercial development (see Section 17.27.060, Sign program).

• C. Application Requirements.

  1. Preapplication Review. An optional preapplication review with the community development director is recommended for all applications in compliance with the procedures established in Section 17.04.040, Review of planning applications.

  2. Application. An application for a major sign permit shall be prepared, filed, and processed in compliance with Section 17.04.020, Application process.

  3. Responsibility. It is the responsibility of the applicant to provide information on the proposed sign which support the findings described in subsection E of this section.

• D. Public Hearing and Procedures.

  1. Public hearings shall be noticed in compliance with Section 17.04.080, Public hearing notice.

2. The planning commission shall hold a public hearing on a major sign permit application and shall, at the conclusion of the public hearing, approve (with or without conditions) or deny the application in compliance with the provisions of Chapter 17.04, Common Procedures.

• E. Findings. In approving a major sign permit, the planning commission shall make the following findings:

  1. The sign is compatible with the site;

  2. The sign materials are consistent with or complement those of the project;

  3. The sign reflects the small-town character of St. Helena;

  4. The sign will not negatively impact surrounding properties;

  5. The sign does not obscure or detract from the architecture of a historic building or structure; and

  6. The sign contributes to the historical or architectural character of the community.

• F. Notice of Action, Appeals, Expiration, Extensions, and Modifications.

The St. Helena Municipal Code is current through Ordinance 26-4, passed May 12, 2026.

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1. Notice of Action. Notice of action shall be provided pursuant to Section 17.04.100, Timing and notice of action.

2. Appeals. A decision of the planning commission may be appealed to the city council as provided in Chapter 17.12, Procedures for Appeals.

3. Expiration, Extensions and Modifications. Sign permits may only be extended or modified as provided for in Section 17.04.140, Extension of permits and approvals, and Section 17.04.150, Modifications to an approval. (Ord. 23-4 § 5 (Exh. A))

A. A sign program is required for all businesses within a multitenant building, or other types of planned commercial developments prior to the approval of any signs for an individual business within any of these developments.

B. The planning commission shall consider the cumulative visual effect of all signs and may reduce the overall number and/or area of signs allowed for each business or may require that directory signs be used instead of individual signs. (Ord. 23-4 § 5 (Exh. A))

A. Temporary Wall Banner Sign Permit Requirement. It is unlawful for any person to erect, place, display, or relocate a temporary wall banner sign without first obtaining approval for a temporary wall banner sign permit from the community development director.

B. Duration of Temporary Wall Banner Sign Permits. The temporary wall banner sign permit will be valid for sixty (60) days beginning with the date of issuance, provided the sign is not displayed for more than two weeks at any one time and for not more than four times per year (maximum of eight weeks of temporary signs being displayed per year).

• C. Review and Approval.

  1. Review. The community development director shall review the temporary wall banner sign permit application and supporting documentation for compliance with the standards of Section 17.27.100, Standards for temporary signs.

2. Determination. The community development director shall determine whether the temporary wall banner sign permit may be issued or if additional information is required from the applicant to complete the permit application. If the temporary wall banner sign permit application is denied, the reason shall be stated in writing.

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3. Authorization and Substitution. Issuance of a temporary wall banner sign permit authorizes the holder to install a temporary wall banner sign(s) in compliance with the terms of the permit.

   • a. At any time after a temporary wall banner sign permit is issued, a new owner, tenant, or lessee of record may be substituted for the original applicant if a record of the new interest is made with the city and the new interest assumes all obligations to be in compliance with the original permit.

   • b. The change of interest shall not imply that any fees paid for the permit will be returned to either the interest which has been replaced or the substitute.

4. Inspections. All signs for which a temporary wall banner sign permit is required are subject to inspection to establish compliance with the provisions of Section 17.27.100, Standards for temporary signs.

5. Violations. Any temporary wall banner signs installed or displayed without a temporary wall banner sign permit are in violation of this chapter and is grounds for the community development director to issue a correction notice and/or to cause removal of the temporary wall banner sign until appropriate permits are obtained (see Section 17.27.120, Enforcement). (Ord. 23-4 § 5 (Exh. A))

A. Sign Message. Any permitted sign may contain, in lieu of any other message or copy, any lawful noncommercial message, so long as the sign complies with the size, height, area, location, and other requirements of this chapter.

B. Prohibited Location Standards. All signs may not be placed in the following locations or manner, except where specifically authorized in this chapter:

1. Architectural Features. Areas where a sign would cover the architectural features of a building, such as dormers, insignias, pilasters, soffits, transoms, trims, or another architectural feature;

2. Accessory Structures. Tacked, painted, pasted or otherwise affixed, to the walls of any building, barn or shed, accessory structure, or on trees, poles, posts, fences, ladders or other structures that are visible from a public way. Permanent signs may be attached to a fence or freestanding wall only when a monument or post sign is not present in the development and must be maximum three square feet in sign area;

3. Clearance Standards. Within the horizontal or vertical clearance standards from communications lines and energized electrical power lines prescribed by the laws of the state of California;

4. Conflict With Traffic Signs. Any location that obstructs the view of any authorized traffic sign, signal, or other traffic control device or which by reason of shape, color, or position interferes with or could be confused with any authorized traffic signal or device;

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5. Exits and Entrances. Any sign which is placed in a manner that would prevent or inhibit free ingress to or egress from any door, window, vent, or any exit way required by the building code, or by fire department regulations (currently in effect);

6. Fuel Tanks, Storage Containers, and Solid Waste Receptacles. Painted, attached or mounted on fuel tanks, storage containers and/or solid waste receptacles or their enclosures, except for a manufacturer’s or installer’s identification, appropriate warning signs and placards, and information required by law;

7. Intersections and Site Visibility Triangle. Any sign erected or maintained at or near any street intersection or within the site visibility triangle as defined in Section 17.24.050, Fences, walls, and hedges, that will obstruct the free and clear vision of drivers and pedestrians;

8. Obstruction of Pedestrian Ways. Any sign mounted or displayed in such a manner that impedes, obstructs or creates hazards with respect to pedestrian traffic. A minimum width of four feet must be maintained on sidewalks at all times;

9. Off-Premises. Off-premises signs, except those signs approved by a major sign permit to be located on a legal easement for an access way through another property when such access is required for public use;

10. Public Utilities and Infrastructure. Any sign attached to any public utility pole, structure or streetlight, tree, fence, fire hydrant, bridge, curb, sidewalk, park bench, statue, memorial, or other location on public property, except those signs approved as part of a special event permit on city property or banner signs permitted by the city on light poles within the city;

11. Right-of-Way. Signs located within the public right-of-way including any sign or handbill attached to a utility pole or street sign pole except those required or permitted by federal, state or local law;

12. Vehicles. Mounted, attached, or painted on a trailer, boat, or motor vehicle when parked, stored, or displayed conspicuously on private premises in a manner intended to attract attention of the public for the purpose of advertising or identifying the business premises. This provision excludes signs indicating the name of the owner or business that are permanently painted or wrapped on the surface of the vehicle, adhesive vinyl film affixed to the interior or exterior surface of a vehicle window, or signs magnetically attached to motor vehicles or rolling stock that are actively used in the daily conduct of the business. Vehicles must be operable and parked in a lawful or authorized manner.

C. Prohibited Display Standards. This subsection regulates the manner in which signs convey their messages by specifying prohibited display features that create distractions to the traveling public and create visual clutter that mar the natural and architectural aesthetics of the city. Signs with the following display features are prohibited:

1. Devices Affected by Movement. Any sign animated by any means, including fixed aerial displays, airborne balloons, balloon bobbers, feather banners, pennants, propellers, spinners, streamers, lights, string of flags, tubes or other devices affected by movement of the air or other atmospheric or mechanical means;

2. Exposed Light Source. Any sign with an exposed light source, except for neon LED strip lights incorporated into the design of the sign;

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3. Flashing Lights. Any sign or lighting device, whether on the exterior of a building or on the inside of a window which is visible beyond the boundaries of the lot or parcel, or from any public right-of-way, with intermittent, flashing, rotating, blinking, or strobe light illumination, including search lights;

4. Fluorescent Colors. Any sign which uses fluorescent colors;

5. Rotating Signs and Barber Poles. Any sign in which the sign body or any portion of the sign body or any portion of the sign rotates, moves up and down, or any other type of action involving a change in position of the sign body or any portion of the sign, whether by mechanical or any other means. Barber poles no larger than three feet high and ten (10) inches in diameter, and clocks, are excepted from this restriction;

r Poles._ Any sign in which the sign body or any portion of the sign body or any portion of the sign rotates, moves up and down, or any other type of action involving a change in position of the sign body or any portion of the sign, whether by mechanical or any other means. Barber poles no larger than three feet high and ten (10) inches in diameter, and clocks, are excepted from this restriction;

6. Visible Matter and Motion Picture Projection. Any sign which emits sound, odor, smoke, laser light display, hologram lights, or other visible matter, including any sign that uses motion picture projection.

• D. Prohibited Sign Types. The following signs are prohibited within the city:

  1. Any sign which advertises a business that is a prohibited use or no longer in existence or a product or service no longer being sold, except landmark signs;

  2. Bandit signs;

  3. Billboards;

  4. Cabinet signs;

  5. Electronic message signs;

  6. Pan channel letter signs;

  7. Roof signs;

  8. Sign walkers;

  9. Signs which bear or contain statements, words, or pictures of an obscene nature;

  10. Stuffed or inflated animals or characters used as signs; and

  11. Any signs not specifically allowed in this chapter.

• E. Rules of Measurement.

  1. Sign Area Measurement. Sign area is measured as follows:

a. Signs on Background Panel. Where the sign copy is mounted, affixed, or painted on a background panel or distinctively painted, textured, or constructed surface, the sign area is measured as the sum of the smallest rectangle(s) that will enclose both the sign copy and the background, as shown in Figure 17.27.080(A).

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Figure 17.27.080(A). Signs on Background Panel

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b. Signs With Individual Letters. Where the sign has individual letters or graphics mounted against a wall, fascia, mansard, parapet, or other building surface that has not been distinctively painted, textured or constructed as a background panel, the sign area is measured as the smallest rectangle(s) that will enclose each word and each graphic in the sign as shown in Figure 17.27.080(B).

Figure 17.27.080(B). Signs With Individual Letters

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c. Irregular Shaped Signs. Sign area for irregular shaped signs is determined by dividing the sign into the smallest squares or rectangles that will enclose each word or graphic in the sign as shown in Figure 17.27.080(C). If the square or rectangles overlap, the area of overlap is subtracted from the total sign area.

Figure 17.27.080(C). Irregular Shaped Signs

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d. Multiface Signs. The sign area for multiface signs, as shown in Figure 17.27.080(D), is measured as follows:

i. Two-Face Signs. Where the interior angle between the two sign faces is forty-five (45) degrees or less and the sign faces are less than forty-two (42) inches apart, the sign area is measured as the

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area of one sign face only. Where the angle between the two sign faces is greater than forty-five (45) degrees, the sign area is the sum of the areas of the two sign faces.

• ii. Three—or Four—Face Signs. The allowable sign area is measured as fifty percent (50%) of the sum of the areas of all sign faces.

Figure 17.27.080(D). Multiface Signs

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2. Sign Height Measurement.

   • a. Freestanding Signs. Sign height for freestanding signs is measured as the vertical distance from the finished grade to the top of the sign.

Figure 17.27.080(E). Freestanding Sign Height

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i. Higher Than Adjacent Grade. Where the grade at the base of a sign is higher than the grade of the adjacent road right-of-way, sign height is measured from the base of the sign, as shown in Figure 17.27.080(F).

Figure 17.27.080(F). Freestanding Sign Height, Higher Than Adjacent

Grade

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ii. Lower Than Adjacent Grade. Where the grade at the base of a sign is lower than the grade of an adjacent road right-of-way, the height of the sign is measured from the top of curb elevation, as shown in Figure 17.27.080(G) (the portion of the sign below the grade at the edge of the right-of-way shall not be included in determining the sign’s overall height).

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Figure 17.27.080(G). Freestanding Sign Height, Lower Than Adjacent

Grade

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• b. Wall Signs. The height of building-mounted signs is the vertical distance measured from the base of the wall on which the sign is located to the top of the sign structure, as shown in Figure 17.27.080(H).

Figure 17.27.080(H). Wall Sign Height

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3. Building Frontage.

   • a. The wall length and sign area shall be calculated separately for buildings with two or more frontages.

   • b. Projections and recesses on a building wall may not exceed ten (10) feet for a continuous building frontage.

• F. Sign Illumination.

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1. Internal Illumination.

• a. Internally illuminated signs include single- or two-color LED signs, signs constructed with reverse pan channel letters (i.e., indirect halo illuminated channel letters) on an unlit or otherwise indistinguishable background on a freestanding sign or building wall.

  • b. Internally illuminated signs shall be illuminated only with steady, stationary light sources.

2. External Illumination.

   • a. Externally illuminated signs shall be illuminated only with steady, stationary, fully shielded light sources directed solely onto the sign without causing glare.

b. The light source for externally illuminated signs shall be arranged and shielded to substantially confine all direct light rays to the sign face and away from streets and adjacent properties as illustrated in Figure 17.27.080(J).

Figure 17.27.080(J). External Illumination

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3. Neon.

   • a. Exposed neon sign lighting on permanent signs is only allowed in the CB, MU and I zoning districts subject to review and approval by the planning commission.

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b. Each business is only allowed one neon sign and it must be placed on the primary frontage of the building.

• c. Neon is allowed on no more than twenty-five percent (25%) of the total sign area of a permanent building-mounted sign.

d. Neon signs placed in a window are included in the total sign area limitations for all window signs (refer to Table 17.27.090(K): Standards for Window Signs).

• e. Neon signs must be turned off daily at the close of business or ten p.m., whichever occurs last.

4. Single-Color or Two-Color LED Signs.

• a. Single-color or two-color LED signs are only allowed in commercial and industrial zoning districts subject to review and approval by the planning commission.

b. Single-color or two-color LED signs are exempt from the sign area limitations for wall signs and window signs established in Table 17.27.090(J): Standards for Wall Signs, and Table 17.27.090(K): Standards for Window Signs.

• c. Any individual single-color or two-color LED sign must not exceed two square feet in area and must be maximum four square feet in total.

• d. Single-color or two-color LED signs must be turned off daily at the close of business or ten p.m., whichever occurs last.

• G. Sign Structure and Installation.

1. The installation of signs shall be enforced and administered by the chief building official. All signs and sign structures must be designed to comply with the provisions of this chapter, the applicable provisions of Title 15, Buildings and Construction, and constructed to withstand wind loads, dead loads, and lateral forces.

a. Any angle iron, bracing, guy wires, or similar features used to support a sign shall not be visible to the extent technically feasible.

b. Where electrical service is provided to freestanding signs or landscape wall signs, the electrical service shall be placed underground and concealed. Electrical service to building-mounted signs, including conduit, housings, and wire, shall be concealed or, when necessary, painted to match the surface of the structure upon which they are mounted. A building permit shall be issued prior to installation of any new signs requiring electrical service.

c. All permanent signs allowed by this chapter shall be constructed of durable materials capable of withstanding continuous exposure to the elements and the conditions of a built-up environment, and shall be permanently attached to the ground, a building or another structure by direct attachment to a rigid wall, frame, or structure.

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2. Raceway, as illustrated in Figure 17.27.080(K), shall only be used in building-mounted signs when access to the wall behind the sign is not feasible, or when the community development director determines that a benefit exists to preserve a historic or architectural feature of a building. In such cases, the raceway shall not extend in width and height beyond the area of the sign and shall match the color of the building to which it is attached.

Figure 17.27.080(K). Raceway

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3. Signs shall be designed so that the support frameworks for the sign are an integral part of the design of the sign or within the structure of the building to which it is attached in such a manner as to not be visible.

• H. Sign Maintenance.

1. All signs must be maintained by the property owner, tenant, or permittee. In the event a sign becomes derelict for reasons of lack of maintenance the approval may be revoked and the sign subject to abatement.

2. All signs together with their supports and appurtenances shall be maintained in good structural condition, in compliance with applicable building and electrical codes, and in conformance with this chapter. Maintenance of a sign includes periodic cleaning, replacement of flickering, burned out or broken light bulbs or fixtures, repair or replacement of any faded, peeled, cracked, or otherwise damaged or broken parts of a sign, and any other activity necessary to restore the sign so that it continues to comply with the requirements and contents of the sign permit issued for its installation and provisions of this chapter.

3. All signs and supporting structures shall be kept in repair and in proper state of preservation. The display surfaces of all signs shall be kept neatly painted and clean. The immediate surrounding premises shall be maintained free of weeds and rubbish. The community development director is authorized to order the painting, cleaning or repair of signs which become dilapidated and the cleaning of the immediate premises. Such maintenance shall be completed within thirty (30) days of receiving written notice.

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4. Required landscaped areas contained by a fixed border, curbed area, wall, or other perimeter structure shall receive regular repair and maintenance. Plant materials that do not survive after installation in required landscape areas are required to be replaced within three months.

5. The chief building official has the authority to order the repair, maintenance, or removal of any sign or sign structure that has not been maintained and is dangerous or in disrepair, or which is erected or maintained contrary to the requirements of this section.

6. Failure to maintain a sign constitutes a violation of this chapter and will be subject to enforcement action, in which case the chief building official may order the removal of any sign that is determined to be in disrepair or dangerous.

7. Any owner of a sign victimized by graffiti shall remove, repair, or repaint sign(s) within ten (10) days of the graffiti being applied or within ten (10) days of notification by the community development director, whichever event comes first, or the sign shall be subject to removal by the city at the owner’s expense. (Ord. 23-4 § 5 (Exh. A))

• A. Applicability.

  1. This section establishes the standards for permanent building-mounted and freestanding signs that are applicable in all zoning districts as provided in Table 17.27.090(A): Allowed Sign Types by Zoning Districts. Standards for each allowed sign type are provided in Tables 17.27.090(C) to 17.27.090(O). All permanent signs must comply with the standards for sign area, height, number, type, and the other requirements provided in these tables.

  2. A sign type not specifically included in this section may be allowed by the community development director provided the sign meets the intent of the zone in which it is proposed.

Table 17.27.090(A). Allowed Sign Types by Zoning Districts

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----- Start of picture text -----
LR/ WW
Sign Type LR-1A MR HR MU CB SC BPO I A-20 W 1 PQP PR OS
“•” = Permitted; “—” = Not Permitted
Building-Mounted Signs
Awning — — — • • • • — — • — • — —
Sign
Blade Sign — — — • • • • — — • — • — —
Canopy — — — • • • • — — — — • — —
Sign
----- End of picture text -----

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Table 17.27.090(A). Allowed Sign Types by Zoning Districts

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----- Start of picture text -----
LR/ WW
Sign Type LR-1A MR HR MU CB SC BPO I A-20 W 1 PQP PR OS
“•” = Permitted; “—” = Not Permitted
Directional — • • • • • • • • • • • • •
Sign
Directory — • • • • • • • • • • • • —
Sign
Projecting — — — • • • — • — — — — — —
Sign
Service — — — — • • • • — — — — — —
Island
Canopy
Sign
Wall Sign [2 ] • • • • • • • • • • • • • —
Window — — — • • • • • — • — • — —
Sign [2 ]
Freestanding Signs
Directional — — • • • • • • • • • • • —
Sign
Directory — • • • • • • • • • • • • •
Sign
Monument — • • • • • • • • • • — —
• [3 ]
Sign
Post Sign • • • • • • • • • • • • — —
----- End of picture text -----

End Notes:

1 All signs in the WW zoning district shall be nonilluminated.

2 Neon is only allowed on wall mounted signs and window signs in the CB, MU, and I zoning districts. Refer to Section 17.27.080(F)(3).

3 Monument signs in A-20 require a major sign permit as established in Section 17.27.050, Major sign permit.

• B. Standards for Permanent Building—Mounted and Freestanding Signs.

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1. The maximum total area for all building-mounted and freestanding signs is established in Table 17.27.090(B): Standards for All Permanent Signs.

2. The area of all signs mounted on a building is included in the maximum total sign area per business or development, except when specifically exempted.

3. All permanent building-mounted and freestanding signs must comply with the corresponding sign type standards provided in Tables 17.27.090(C) to 17.27.090(O).

Table 17.27.090(B). Standards for All Permanent Signs

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----- Start of picture text -----
Max. Sign Height, Max. Sign Height, Total Sign Area per Business or
Zoning Districts
Building-Mounted Freestanding Development
“sf” = square feet; “lf” = linear feet
8 ft 5 ft LR: Max. 4 sf
LR, A-20 [1 ]
A-20: Max. 6 sf
MR 8 ft 5 ft Max. 16 sf
HR 8 ft 5 ft Max. 20 sf
MU, CB 20 ft 8 ft Max. 1.0 sf per linear foot of business
frontage; not to exceed 40 sf for the
primary frontage and 20 sf for secondary
frontage
SC, I [2 ] 20 ft 10 ft Primary frontage: Max. 60 sf
Secondary frontage Max. 20 sf
BPO 20 ft 10 ft Primary frontage: Max. 40 sf
Secondary frontage: Max. 20 sf
W, WW 8 ft 5 ft Primary frontage: Max. 20 sf
Secondary frontage: Max. 20 sf
PQP, PR, OS [1 ] 12 ft 6 ft Primary frontage: Max. 20 sf
Secondary frontage: Max. 20 sf
----- End of picture text -----

End Notes:

1 The community development director may grant by minor use permit an increase in the maximum total sign area for all permanent signs in these zoning districts for public parks and recreation facilities, public schools, governmental facilities, public cultural facilities, and nonprofit hospitals.

2 The planning commission may approve signs that exceed the height, size, and number of signs specified in the SC and I zoning districts for properties located along Main Street where the visibility of the sign is impaired due to any one of the following:

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  - A. The building is set back from the street for a distance of fifty (50) feet or more; 

  - B. The visibility of the building is obscured; 

  - C. The speed limit on Main Street is greater than thirty-five (35) miles per hour; or 

  - D. A sign meeting the standards of this chapter world create a safety hazard by obscuring the vision of vehicles exiting the property. 

• C. Standards for Permanent Building—Mounted Signs.

  1. Awning Sign. Awning signs must comply with the standards provided in the table below.

Table 17.27.090(C). Standards for Awning Signs

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----- Start of picture text -----
Standards MU and CB SC, BPO, W, and PQP
“sf” = square feet; “lf” = linear feet
Sign Area Max. 0.5 sf per lf of awning width Max. 1 sf per lf of awning width
Included in the total allowable sign area for all building-mounted signs
(see Table 17.27.090(B))
Mounting Height Min. 7 ft 6 inches from the bottom of the awning to the nearest grade
or sidewalk
Max. 20 ft
Sign Placement Must only be placed above the doors and windows of the ground floor
Sign width must not be greater than 40% of the width of the awning
face or valance on which it is displayed
May project into public right-of-way with approval of an encroachment
permit
Valance Height Max. 9 in
Horizontal Distance from Back of Min. 2 ft
Curb
Illumination Nonilluminated
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Table 17.27.090(C). Standards for Awning Signs

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----- Start of picture text -----
Standards MU and CB SC, BPO, W, and PQP
“sf” = square feet; “lf” = linear feet
----- End of picture text -----

2. Blade Sign. Blade signs must comply with the standards provided in the table below.

Table 17.27.090(D). Standards for Blade Signs

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----- Start of picture text -----
Standards MU, CB, SC, BPO, W, and PQP
“sf” = square feet; “lf” = linear feet
Sign Area Max. 4 sf per side.
Included in the total allowable sign area for all building-mounted signs (see
Table 17.27.090(B)).
Mounting Height Min. 7 ft 6 inches from the bottom of the sign to the nearest grade or
sidewalk.
Must be mounted perpendicular to the building face or at the corner of the
building.
Number of Signs Max. 2 signs; 1 sign per frontage.
----- End of picture text -----

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----- Start of picture text -----
Table 17.27.090(D). Standards for Blade Signs
Standards MU, CB, SC, BPO, W, and PQP
“sf” = square feet; “lf” = linear feet
Sign Placement Sign must not extend beyond the edge of the structure on which it is
located if mounted below the walkway or overhead structure.
May project into public right-of-way with approval of an encroachment
permit.
Horizontal Distance From Min. 2 ft.
Back of Curb
Illumination Nonilluminated, internal illumination, or external illumination.
----- End of picture text -----

3. Canopy Sign. Canopy signs must comply with the standards provided in the table below.

Table 17.27.090(E). Standards for Canopy Signs

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----- Start of picture text -----
Standards MU, CB, SC, BPO, and PQP
“sf” = square feet; “lf” = linear feet
Sign Area Max. 1 sf per linear foot of canopy width.
----- End of picture text -----

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Table 17.27.090(E). Standards for Canopy Signs

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----- Start of picture text -----
Standards MU, CB, SC, BPO, and PQP
“sf” = square feet; “lf” = linear feet
Sign Height Min. 7 ft 6 inches from the bottom of the canopy to the nearest grade or
sidewalk; max. 20 ft.
Number of Signs 1 per business frontage.
Sign Placement Must be placed above the doors and windows of the ground floor of a
building.
Sign width must not be greater than 60% of the width of the canopy on
which it is displayed.
If a canopy is placed on multiple store fronts, each business is permitted
signage no greater than 60% of the store width or tenant space.
May project into public right-of-way with approval of an encroachment
permit.
Horizontal Distance From the Min. 2 ft.
Edge of the Canopy to Back-
of-Curb
Illumination Nonilluminated or internal illumination.
----- End of picture text -----

4. Directional Signs (Building—Mounted). Directional signs must comply with the standards provided in the table below.

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Table 17.27.090(F). Standards for Directional Signs (Building—Mounted)

Standards MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, PR, and OS “sf” = square feet; “lf” = linear feet Sign Area Max. 3 sf. Excluded from the total number of allowed signs for all building-mounted signs. Mounting Height Max. 6 ft. Sign Placement Max. 1 per pedestrian walkway. Illumination Nonilluminated or external illumination.

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5. Directory Signs (Building—Mounted). Directory signs must comply with the standards provided in the table below.

Table 17.27.090(G). Standards for Directory Signs (Building—Mounted)

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----- Start of picture text -----
Standards MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, and PR
“sf” = square feet; “lf” = linear feet
Sign Area Max. 1 sf per tenant space; max. 10 sf total sign area.
Excluded from the total number of allowed signs for all building-mounted
signs.
Mounting Height Max. 6 ft from nearest grade.
----- End of picture text -----

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Table 17.27.090(G). Standards for Directory Signs (Building—Mounted)

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----- Start of picture text -----
Standards MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, and PR
“sf” = square feet; “lf” = linear feet
Number of Signs Max. 1 per primary building entrance.
Illumination Nonilluminated, internal illumination, or external illumination.
----- End of picture text -----

6. Projecting Signs. Projecting signs must comply with the standards provided in the table below.

Table 17.27.090(H). Standards for Projecting Signs

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----- Start of picture text -----
Standards MU and CB SC and I
“sf” = square feet; “lf” = linear feet
Sign Area Max. 12 sf per side Max. 24 sf per side
Included in the total allowable sign area for all building-mounted signs
(see Table 17.27.090(B)).
Mounting Height Min. 7 ft 6 inches from the bottom of the sign to the nearest grade or
sidewalk.
Sign Placement Projecting signs shall not be permitted closer than 20 feet from each
other.
May project into public right-of-way (but not public alleys) with
approval of an encroachment permit.
----- End of picture text -----

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Table 17.27.090(H). Standards for Projecting Signs

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----- Start of picture text -----
Standards MU and CB SC and I
“sf” = square feet; “lf” = linear feet
May not extend vertically above the second floor window sill or when
there is no second floor, may not extend above the parapet, eave, or
roof line.
Max. 6 ft from the building wall to the outer edge of the sign.
Horizontal Distance From Back of Signs may not project within two feet of the curb line.
the Curb
Number of Signs Max. 1 per business when neither a monument sign nor a roof sign is
present in the development.
Not allowed if a monument sign or post sign is present.
Illumination Nonilluminated, internal illumination, or external illumination.
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7. Service Island Canopy Signs. Service island canopy signs must comply with the standards provided in the table below.

Table 17.27.090(I). Standards for Service Island Canopy Signs

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Standards CB, SC, BPO, and I
“sf” = square feet; “lf” = linear feet
Sign Area Max. 60 sf for the total area of all signs on the canopy.
Included in the total allowable sign area for all building-mounted signs (see
Table 17.27.090(B)).
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Table 17.27.090(I). Standards for Service Island Canopy Signs

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Standards CB, SC, BPO, and I
“sf” = square feet; “lf” = linear feet
Number of Signs Signs may only be displayed on max. 3 canopy facades.
Illumination Internal illumination.
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8. Wall Signs. Wall signs must comply with the standards provided in the table below.

Table 17.27.090(J). Standards for Wall Signs

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Standards LR-1A, LR, MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, and PR
“sf” = square feet; “lf” = linear feet
Sign Area As provided in Table 17.27.090(B).
Included in the total allowable sign area for all building-mounted signs (see
Table 17.27.090(B)).
Number of Signs Unlimited, provided the maximum area allowed for wall signs is not
exceeded.
Sign Placement Refer to the illustration below for applicable standards.
Wall signs shall be placed to establish a facade rhythm, scale, and
proportion between buildings.
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Table 17.27.090(J). Standards for Wall Signs

Standards LR-1A, LR, MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, and PR “sf” = square feet; “lf” = linear feet The sign’s length shall not exceed the width of the framed portion of the storefront and shall not exceed 15% of the building facade. Special Provisions Requirements Painted Wall Signs Painted wall signs are allowed on any exterior building wall of an individual tenant space or building. Painted wall signs must be professionally painted. The allowable area for painted wall signs will be increased by 10% over the normal allowable sign dimensions for the zone. Painted wall signs are prohibited on historically designated buildings. Illumination Nonilluminated, internal illumination, or external illumination.

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9. Window Signs. Window signs must comply with the standards provided in the table below.

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Table 17.27.090(K). Standards for Window Signs Standards MU, CB, SC, BPO, I, W, and PQP “sf” = square feet; “lf” = linear feet Sign Area The combined area of temporary and permanent window signs must not exceed 40% of the area of the window on which they are displayed. Max. 25% of sign area may be neon or single-color or two-color LED signs. Neon or single-color or two-color LED signs greater than 2 sf each or a total of 4 sf require planning commission approval. Refer to Sections 17.27.080(F)(3) and (F)(4). Adhesive vinyl, gild-leaf, or screen printing is preferred over hand-painted window signs. Sign Placement Must be mounted or displayed on the interior of the window. Window signs shall only be mounted on the first or second floor windows of a building.

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• D. Standards for Permanent Freestanding Signs.

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1. Standards for each allowed permanent freestanding sign type are provided in tables with a supporting illustration of each sign type. All permanent signs must comply with the standards for sign area, height, number, type, and other requirements provided in these tables.

2. Directional Signs (Freestanding). Directional signs must comply with the standards provided in table below.

Table 17.27.090(L). Standards for Directional Signs (Freestanding)

Standards HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, and PR “sf” = square feet; “lf” = linear feet Sign Area 2 sided allowed; max. 3 sf per sign face. Excluded from the total number of allowed signs for all freestanding signs. Sign Height Max. 6 ft; max. 4 ft at driveway or drive-through lanes. Number of Signs Max. 1 per driveway entrance or pedestrian walkway. Illumination Nonilluminated, internal illumination, or external illumination. Special Provisions May be mounted on either 1 or 2 posts.

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3. Directory Signs (Freestanding). Directory signs must comply with the standards provided in the table below.

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Table 17.27.090(M). Standards for Directory Signs (Freestanding)

Standards MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, PQP, PR, and OS “sf” = square feet; “lf” = linear feet Sign Area Max. 10 sf; max. 1 sf per tenant space. Excluded from the total number of allowed signs for all freestanding signs. Sign Height Max. 6 ft from nearest grade. Number of Signs Max. 1 per building. Illumination Nonilluminated, internal illumination, or external illumination. Special Provisions May be mounted on either 1 or 2 posts.

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4. Monument Signs. Monument signs must comply with the standards provided in the table below.

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Table 17.27.090(N). Standards for Monument Signs

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Standards MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, and PQP
“sf” = square feet; “lf” = linear feet
Sign Area As provided in Table 17.27.090(B).
Sign Height As provided in Table 17.27.090(B).
Elements to enhance the design of a sign structure may extend above the
sign to a max of 20% of the sign’s allowed height, or 12 inches, whichever is
greater.
Total Sign Width Elements to enhance the design of a monument sign structure may extend
no more than 2 feet on either side of the sign.
Base Width The sign base must be at least 60% of the width of the sign.
Number of Signs Only one monument sign is allowed per building per frontage.
Not allowed if a post sign is present in the development.
Sign Placement Only located on private property along a site frontage facing a public street.
Min. 5 ft setback from the front property line.
Illumination Nonilluminated, internal illumination, or external illumination.
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5. Post Signs. Post signs must comply with the standards provided in the table below.

Table 17.27.090(O). Standards for Post Signs

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Standards LR-1A, LR, MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, and PQP
“sf” = square feet; “lf” = linear feet
Sign Area As provided in Table 17.27.090(B).
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Table 17.27.090(O). Standards for Post Signs

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Standards LR-1A, LR, MR, HR, MU, CB, SC, BPO, I, A-20, W, WW, and PQP
“sf” = square feet; “lf” = linear feet
Sign Height Max. 6 ft.
Elements to enhance the design of a sign structure may extend above the
sign to a max of 20% of the sign’s allowed height, or 12 inches, whichever is
greater.
Sign Placement Min. 5 ft setback from the front property line.
Number of Signs Max. 1 per property frontage.
Not allowed if a monument sign is present in the development.
Illumination Nonilluminated, internal illumination, or external illumination.
Special Provisions Post signs shall be located in a landscaping area defined by a vertical curb
to protect the sign.
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(Ord. 23-4 § 5 (Exh. A))

A. Purpose. The city council finds that the proliferation of temporary signs is a distraction to the traveling public and creates aesthetic blight and litter that threatens the public’s health, safety, and welfare. In addition to the purpose provisions of Section 17.27.010, Purpose, these regulations ensure that temporary signs do not create a

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distraction to the traveling public by eliminating the aesthetic blight and litter caused by temporary signs and that certain types of temporary signs are allowed to ensure that residences are not left vacant for extended periods of time.

• B. General to All Temporary Signs. Temporary signs are allowed only in compliance with the provisions of this section.

  1. Permits. A temporary wall banner sign permit is required to display a temporary wall banner sign with a maximum area of thirty-two (32) square feet. Wall banners larger than thirty-two (32) square feet in area require minor sign permit approval (see Section 17.27.040, Minor sign permit). All other temporary sign types do not require a sign permit. Each tenant in a multitenant building is entitled to a temporary wall banner sign in accordance with this section.

  2. Not Included in Permanent Sign Allowances. Temporary signs are not counted toward the maximum total sign area established in Section 17.27.090, Standards for permanent signs.

  3. General Time, Place, and Manner Restrictions.

     • a. Prohibited Location Standards. Temporary signs must be placed in compliance with Section 17.27.080(B), unless specifically exempted by this section.

     • b. Period of Use. There is no limit on the length of time that a temporary sign may be displayed, except for temporary wall banner signs (see Section 17.27.070(B)).

     • c. Prohibited Display Standards. Temporary signs must comply with Section 17.27.080(C)

     • d. Design and Construction. Temporary signs must be of sufficient weight and durability to withstand wind gusts, storms, etc., and must be professionally crafted.

• C. Additional Standards for Temporary Signs.

  1. Temporary signs are allowed in compliance with provisions in Table 17.27.100(A): Standards for Temporary Signs.

Table 17.27.100(A). Standards for Temporary Signs

Standard Requirement “sf” = square feet; “lf” = linear feet LR-1A, LR, A-20, MR, HR, W, WW, PQP, PR, and OS Zoning Districts Total Area of All Temporary Max. 16 sf[1, 2 ] Signs at Any One Time Number of Signs Unlimited except that the total sign area of all temporary signs must not exceed 16 sf.

MU and CB Zoning Districts

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Table 17.27.100(A). Standards for Temporary Signs

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Standard Requirement
“sf” = square feet; “lf” = linear feet
Total Area of All Temporary Max. 32 sf per business, with a total of max. 72 sf per lot.
Signs at Any One Time
Excludes the area of temporary wall banner signs.
Number of Signs Unlimited except that the total sign area of all temporary signs (excludes
area of temporary wall banner signs) must not exceed 32 sf per business.
Exception: Multitenant shopping centers or offices—Max. 2 temporary wall
banner signs per 150 lf of property frontage not to exceed 64 sf combined.
SC, BPO, and I Zoning Districts
Total Area of All Temporary Max. 40 sf per business, with a total of max. 90 sf per lot.
Signs at Any One Time
Excludes the area of temporary wall banner signs.
Number of Signs Unlimited except that the total sign area of all temporary signs (excludes
the area of wall banner signs) must not exceed 40 sf per business.
Exception: Multitenant shopping centers or offices—Max. 2 temporary wall
banner signs per 150 linear feet of property frontage not to exceed 64 sf
combined.
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End Notes:

1 The community development director may grant with a minor use permit an increase in the maximum total sign area for all temporary signs in these zoning districts for public parks and recreation facilities, public schools, governmental facilities, public cultural facilities, and nonprofit hospitals.

2 All temporary signs with commercial messages are prohibited in all residential zones, except that temporary signs with commercial messages advertising the sale or lease of real property are allowed in residential zones.

2. Standards for Specific Temporary Signs. Temporary signs must comply with the standards provided in Table 17.27.100(B): Standards for Specific Temporary Signs.

Table 17.27.100(B). Standards for Specific Temporary Signs

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Standards
Temporary Sign Type
1 Height Width Other Requirements
Area (Max.)
(Max.) (Max.)
“sf” = square feet; “lf” = linear feet
Allowed in Nonresidential Zones
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Table 17.27.100(B). Standards for Specific Temporary Signs

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Standards
Temporary Sign Type
1 Height Width Other Requirements
Area (Max.)
(Max.) (Max.)
“sf” = square feet; “lf” = linear feet
A-Frame or Upright 4 ft 3 ft 6 sf Must be located within 15 feet of the
Sign building in which the business is located.
May be located on a sidewalk provided a
minimum width of at least four feet in
compliance with applicable ADA standards
allows for unimpeded pedestrian
movement.
Only permitted during regular business
hours in nonresidential zoning districts.
Wall Banner 25 ft to top — 32 sf
Prohibited in residential zoning districts. [2 ]
of banner
Must be mounted on a building wall or on T-
posts or stakes installed <6" from a wall on
which the wall banner would be hung.
Window Sign — — See End Note Must be placed no higher than first story
3 windows.
Inside mounting required.
Not included in the total sign area for all
temporary signs.
Allowed in All Zones
Yard Sign Type I 4 ft 2 ft 6 sf All yard signs must be installed securely in
the ground.
Yard Sign Type II 6 ft 2 ft 5 sf
Yard Sign Type III 6 8 ft 32 sf
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Table 17.27.100(B). Standards for Specific Temporary Signs

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Standards
Temporary Sign Type
1 Height Width Other Requirements
Area (Max.)
(Max.) (Max.)
“sf” = square feet; “lf” = linear feet
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End Notes:

• 1 Other temporary sign types may be allowed (e.g., fuel pump topper signs or wraps around waste receptacles) provided the max. area limitation for all temporary signs is not exceeded.

• 2 Except, banners greater than thirty-two (32) square feet in area installed in residential zoning districts for new subdivisions require major sign permit approval.

• 3 The area of temporary and permanent window signs combined (including signs constructed of perforated vinyl or painted on the window) must not exceed forty percent (40%) of the area of the window on or within which they are displayed.

3. Temporary Signs Associated With Model Sales Office. All temporary signs associated with model sales office for new subdivisions require a conditional use permit approval (see Section 17.05.020, Conditional use permit (CUP)). (Ord. 23-4 § 5 (Exh. A))

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Section 17.09.070, Nonconforming signs, provides the standards and regulations for nonconforming signs. (Ord. 23-4 § 5 (Exh. A))

It shall be unlawful for any person, firm, or corporation to erect, construct, enlarge, alter, repair, display, maintain or use a sign within the city contrary to, or in violation of, any provision of this chapter. The requirements of this chapter shall be enforced in compliance with the enforcement provisions of Chapter 17.13, Enforcement. (Ord. 23-4 § 5 (Exh. A))

If any section, sentence, clause, phrase, word, portion or provision of this chapter is held invalid or unconstitutional by any court of competent jurisdiction, such decision shall not affect, impair, or invalidate any other section, sentence, clause, phrase, word, portion, or provision of this chapter which can be given effect without the invalid provision. The invalidation of the application of any section, sentence, clause, phrase, word, portion, or provision of this chapter to a particular property or structure, or any particular properties or structures, by any court of competent jurisdiction shall not affect the application of such section, sentence, clause, phrase, word, portion or provision to any other property or structure not specifically included in said invalidation. (Ord. 23-4 § 5 (Exh. A))