Duarte Municipal Code § 19.42.260 Illumination of signs

This Chapter establishes regulations to:

A. Implement the City's community design and safety standards set forth in the General Plan, and maintain and enhance the City's appearance by regulating the design, character, location, number, type, quality of materials, size, illumination, and maintenance of signs;

B. Protect and improve pedestrian and vehicular traffic safety by balancing the need for signs which facilitate the safe and smooth flow of traffic (i.e., traffic directional signs) without an excess of signage which may distract motorists, overload their capacity to quickly receive information, visually obstruct traffic signs, or otherwise create congestion and safety hazards;

C. Encourage signs that are well-designed, that attract and invite rather than demand the public's attention, and that protect the aesthetic environment from the visual clutter associated with the unrestricted proliferation of signs, all while providing reasonable channels of communication to the public;

D. Encourage the design of signs that are complementary to the buildings and uses to which they relate and that are harmonious with their surroundings;

E. Respect and protect the right of free speech by sign display, while reasonably regulating the structural, locational, and other non-communicative aspects of signs generally for the public health, safety, welfare, and specifically to serve the public interests in traffic and pedestrian safety and community aesthetics;

F. Minimize the possible adverse effects of signs on nearby public and private property and the owners, occupants, and users, if any;

G. Serve the City's interests in maintaining and enhancing its visual appeal for tourists and other visitors by preventing the degradation of visual quality which can result from excess signage; and

H. Enable the fair, consistent, and efficient enforcement of the sign regulations of the City.

A. Regulatory scope. This Chapter regulates signs, as defined in this Chapter, that are placed on private property or on property owned by public agencies other than the City and over which the City has zoning authority.

B. Applicability.

1. General. The regulations in this Chapter shall apply to all signs in all zones that come within the regulatory scope as defined this section, unless specifically exempted. In addition, the provisions of the Municipal Code relating to building codes, sign permits, fees, penalties, and methods of enforcement shall also apply.

2. Exceptions. Notwithstanding the requirements of this Chapter, private schools, Places of Religious Assembly, theaters, and other unique uses, as defined by the Director, may have specific signage requirements that require minor deviations from the requirements of this Chapter. The responsible Approving Authority, upon referral by the Director, shall have the authority to recognize the signage requirements of such unique uses and modify the requirements through the comprehensive sign program process set forth in Section 19.42.200.C, provided that the Approving Authority makes findings that such deviations meet the intent of this Chapter and this Code, are consistent the General Plan, and will not adversely affect surrounding uses and properties.

C. Signs approved in conjunction with another permit or approval.

1. Where, prior to the effective date of this Chapter 19.42, approval of a Specific Plan, Conditional Use Permit, Minor Use Permit, or Planned Development Permit has been obtained and that approval includes specific conditions or regulations relating to on-site signs, that approval shall supersede the requirements of this Chapter. However, in the event of any significant remodel, change in use or tenant, or similar circumstance, as defined by Section 19.42.050.B, a comprehensive sign program must be prepared and all associated signage shall comply with the provisions of this Chapter, subject further to the allowances granted to legal nonconforming signs set forth in Section 19.42.250 (Nonconforming Signs).

2. For any new Specific Plan, Conditional Use Permit, Minor Use Permit, or Planned Development Permit approved after the effective date of this Chapter 19.42, all signage will be subject to the sign permitting and review processes set forth in this Chapter. A sign permit or sign program may be reviewed in conjunction with the Specific Plan, Conditional Use Permit, Minor Use Permit, or Planned Development Permit application, but shall constitute a separate, independent permit subject to the requirements of this Chapter.

A. Purpose and applicability. This Chapter ensures precision in interpretation of this Code of regulations as they relate to signs. The meaning and construction of words and phrases defined in this Chapter shall apply throughout this Chapter, except where the context clearly indicates a different meaning or construction.

B. Use of terms in this chapter. In addition to the general provisions of this Code, the following rules of construction shall apply:

1. The specific shall supersede the general.

2. Unless the context clearly indicates the contrary, the following conjunctions shall be interpreted as follows:

a. "And" indicates that all connected words or provisions shall apply.

b. "Or" indicates that the connected words or provisions may apply singularly or in any combination.

c. "Either...or" indicates that the connected words or provisions shall apply singularly but not in combination.

d. In case of conflict between the text and a diagram, the text shall control.

3. All references to days are to calendar days unless otherwise indicated, if a deadline falls on a weekend or holiday it shall be extended to the next working day.

C. Words and phrases. For the purposes of this Chapter, the following words and phrases shall have the meanings ascribed to them:

1. Abandoned sign. Any sign where for a period of 90 days or more, there is no sign copy appearing on the sign, or where the establishment or building to which the sign refers or is attached has ceased operation and/or where it is clear that the sign has been forsaken or deserted. It shall also mean a sign which does not identify or advertise a current bona fide business, lessor, service, owner, or product available upon the site; or that identifies or advertises an event or activity that has already occurred.

2. Accessory sign. Any sign which carries only informational, non-commercial, and strictly incidental and subordinate to a lawful use of the premise upon which it is located, including signs or sign devices indicating the business transacted, services rendered, or name of the person occupying the premises.

3. Advertising area. That portion of a sign structure on which a commercial message is placed consistent with the standards of this Chapter.

4. Advertising structure. A structure of any kind or character erected or maintained for outdoor advertising purposes, upon which any poster, bill, printing, painting, or other advertisement of any kind whatsoever, including statuary, may be placed, for advertising purposes. "Advertising structure" does not include:

a. A structure for official notices issued by any court or public body or officer;

b. A structure upon which notices are posted by any public officer in performance of a public duty or by any person in giving legal notices;

c. A structure for directional, warning, or informational signs and/or notices, required or authorized by law or by federal, state, county, or City authority;

d. A structure erected near the City which contains the name City of Duarte and the names of, or any other information regarding, civic, fraternal, or religious organizations located within the City.

5. A-frame sign. A sign designed with an A-frame structure and intended to be placed directly on a sidewalk or similar ground surface.

6. Animated sign. A sign that uses movement, lighting, or special materials to depict action or create a special effect or scene. This classification includes all electronic signs. However, electronic or mechanical indications of time and/or temperature shall not be included in this definition for animated signs.

7. Approved combustible materials. Any materials defined by the Director, based on consultation with the Building Official, for the purposes of this Chapter.

8. Approved plastics. Only those plastics which meet the flammability requirements set forth by the Building Official.

9. Balloon sign. Any sign, figure, or object that is inflated with air or any gas and has a maximum inflated volume of eight cubic feet. See also Inflatable Sign.

10. Banner. A temporary sign constructed of cloth, plastic, or similar non-durable material which is suspended between two fixed points and is intended for decoration, identification, or advertisement.

11. Billboard. A sign that directs attention to a business, commodity, service, entertainment, product, or activity offered at a location other than the site or parcel on which the sign is located. This definition does not include real estate signs, temporary signs, or directional signs allowed and approved pursuant to this Chapter.

12. Building code. The adopted various building codes of the City, together with amendments to those codes.

13. Building frontage. For the purposes of this Chapter means all portions of a structure façade that face a public street or parking lot serving the structure served. The primary frontage means that wall face of the structure which faces the street. In cases where a structure has more than one street frontage or where a business has no frontage facing a street, that street frontage containing the main entrance(s) to the structure or tenant space faces shall be considered the primary frontage. Individual tenants of a multi-tenant structure have a single primary frontage equal to the horizontal length of their business frontage. Secondary frontage means any other wall portion that faces a public street or parking lot serving the use and which does not contain an entrance for the general public.

14. Can sign. A sign that contains all text and logo symbols on a generally flat, monochrome background and that is contained within a solid cabinet that is not sculpted to the shape of its contents.

15. Canopy or awning. Any overhanging shelter or shape, which may or may not be wholly supported by the building.

16. Changeable copy sign. A sign or portion of a sign with characters, letters, or illustrations that can be changed or rearranged without altering the face or the surface of the sign. A sign on which the message changes more than once per minute shall be considered an animated sign and not a changeable copy sign for purposes of this Chapter.

17. Combination sign. A sign that is a combination of any two or more types of signs.

18. Commercial message. Any wording, logo, or other representation that directly or indirectly names or advertises or calls attention to a business, product, service, or other commercial activity, or which proposes a commercial transaction or relates primarily to commercial interests.

19. Computed sign area. The combined area of all sign background as defined in this section. Where a sign is composed of cut-out elements, the aggregate surface shall be computed on the basis of a rectangle equivalent in dimensions to the larger extreme height and width dimensions of each element of the display. In computing area of sign background, only that face or those faces that can be seen from any one direction at one time shall be counted. This definition shall also apply to script, panel, and similar signs composed as separate elements.

_____

Figure 3-15. Measuring Surface of Individual Letter/Non-Can Signs

[Figure: Figure 3-15. Measuring Surface of Individual Letter/Non-Can Signs]

_____

20. Construction sign. A sign identifying individuals or companies involved in design, construction, demolition, financing, or development when placed upon the premises where work is under construction, but only for the duration of construction or demolition activity.

21. Directory sign. A sign or set of similarly designed individual signs, placed or displayed in sequence, to list all or part of the businesses within a building or shopping center.

22. Directional sign. An on-site sign designed to direct vehicular or pedestrian traffic.

23. Display board sign. A permanently installed panel (bulletin board or display case) provided for the posting of temporary messages that are non-commercial in nature and/or menus, announcements or similar informational postings.

24. Electronic or digital sign. Any sign that is internally illuminated and which changes light, color, and/or message automatically. Includes LED signs.

25. Electronic reader message board. An electronic sign that displays a non-commercial message relating to the use located on the same site, such as a sign at a school or place of religious assembly providing announcements of events at that location or similar non-commercial information.

26. Erect. To build, construct, attach, hang, place, suspend or affix, and also includes the painting of wall signs.

27. Façade. The portion of any exterior elevation of a structure or building from grade to the top of the roofline and the entire width of the structure.

28. Flag. See "Pennant."

29. Freestanding sign. A sign supported permanently upon the ground by concealed poles, braces, or other structure and not attached to any building. Includes monument signs and signs on detached architectural elements.

30. Freeway sign. A sign that is displayed on and completely supported by a single or multiple concealed support elements (poles) that is constructed into the ground, with no part of the sign attached to a building or similar structure.

31. Governmental/civic sign. Any temporary or permanent sign erected and maintained by or required by the City, county, state, federal, or other government entity for traffic direction, entrance or directions to a government facility, or for designation to any school, hospital, historical site, or public service property or facility.

32. Hanging sign. A sign that is affixed to the underside of an eave or the side of a structure and is suspended from supports therefrom. See also "Projecting sign."

33. Iconic sign. A sign that contains no commercial message, is generally of a non-rectangular shape, and that uses images or forms to communicate. A barber poles is an example of an iconic sign.

34. Identification sign and/or structure. A sign or architectural element (such as a tower) which serves to identify only the name, address, and lawful use of the premises upon which it is located and which sets forth no other advertisement.

35. Illuminated sign. A sign with an artificial light source incorporated internally or externally for the purpose of illuminating the sign.

36. Incidental sign. A sign, emblem, or decal informing the public of noncommercial facilities or services available on the premises. Examples of incidental signs include signs identifying restrooms, credit card acceptance, County health ratings, and hours of business operation. Incidental signs also include signs prohibiting trespassing and soliciting, as well as neighborhood watch/alarm signs. Incidental signs may also include signage required by local, state, or federal law, such as pricing signs at fuel service stations, hazardous materials alert signs, or licensing signs.

37. Inflatable sign. A sign consisting of a flexible envelope of nonporous materials that gains its shape from inserted air or other gas, and that has an inflated volume of more than eight cubic feet. See "Balloon sign."

38. Interior sign. Any sign located within an enclosed structure and that is not visible from outside of that structure.

39. Location. A lot or premise, building, wall or place whatsoever upon which a sign is erected, constructed, or maintained.

40. Logo. Lettering, picture, shape, color, or graphic that represents a particular trademark or business symbol for identification.

41. Marquee. A fixed shelter used only as a roof extending over a building line and which is entirely supported by the structure to which it is attached.

42. Marquee sign. A sign attached to or hanging from a marquee.

43. Memorial sign. A commemorative sign or plaque indicating the historical significance of a site, building, or individual, or a building marker indicating same.

44. Monument sign. A type of freestanding sign supported by a solid architectural element at its base.

Figure 3-16. Monument Sign [Figure: Figure 3-16. Monument Sign]

45. Mural (commercial). The graphic artwork applied to and made an integral part of an exterior wall of a structure, public or private, and which directs or implies attention to a business, commodity, industry, or other commercial activity sold, offered, or conducted on the premises upon which such sign is located.

46. Mural (non-commercial). The graphic artwork applied to and made an integral part of an exterior wall of a structure, public or private, and which contains no commercial message.

47. Name plate. A panel attached to, suspended from, or projecting from a wall or any other building sign solely identifying the occupant of a dwelling unit.

48. Neon or other gas tube illumination. The illumination caused by a light source consisting of neon or other gas contained within a tube which is bent to form letters, symbols, or other shapes.

49. Non-commercial sign. Any sign that does not bear a commercial message, including but not limited to commentary on social, political, educational, religious, scientific, artistic, philosophical, or charitable subjects.

_____

Figure 3-17. Types of Signs [Figure: Figure 3-17. Types of Signs]

_____

50. Off-site sign. A non-commercial sign located on private property that serves the limited purposes of either directing persons to a property or identifying political candidates or ballot measures. Examples of off-site signs include real estate signs, directional signs, and political campaign signs allowed and approved pursuant to this Chapter.

51. On-site sign. A sign that directs attention to a business, commodity, service, entertainment, product, or activity that is conducted or offered on the same site or parcel on which the sign is located.

52. Painted sign. A sign erected by means of painting the copy and all related material directly upon any portion of a building or other structure. This definition includes murals.

53. Pennant. Any pennant, streamer, flag, picture, figure, or other object, regardless of the material of which it is made, that contains no commercial message, is suspended or tethered and is designed, and is intended to attract the attention of passersby.

54. Permanent sign. A legally permitted and erected sign that is intended and authorized to remain at the location placed for more than 90 consecutive days.

55. Pole sign. See "Freeway sign."

56. Portable sign. A sign designed to be transported from place to place while supported or carried by one or more persons, or by a vehicle of some sort, and not affixed, anchored, or secured to the ground or a sign structure. Portable signs include signs attached to or painted on vehicles parked and visible from the public right-of-way, unless the vehicle is used in the day-to-day operations of the business. Portable signs does not include allowed A-frame and real estate signs.

57. Projection. The distance by which a sign extends beyond the building or structure.

58. Projecting sign. A sign other than a wall sign suspended from or supported by a building or structure and projecting out from that building or structure. See also "Hanging sign."

59. Pylon sign. See "Freeway sign."

60. Real estate sign. A temporary sign indicating that the premises on which the sign is located is for sale, lease, or rent, and which contains only the following information: a description of the property offered for sale, lease, rent, or future use; and the name, address and telephone number of the owner, broker, or other person offering the property for the intent indicated on the sign.

61. Revolving sign. See "Animated sign."

62. Roof sign. Any sign or portion thereof located on, or extending over, the roof, marquee, or canopy of a structure and either supported by the roof, marquee, or canopy or by an independent sign structure. As used in this subsection, a roof sign shall not mean any sign defined as a wall sign.

63. Sandwich board sign. See "A-frame sign."

64. Sign. Any device, structure, fixture, or placard displaying graphics, symbols, and/or written copy for the primary purpose of identifying, providing directions, or advertising any establishment, product, goods, or services to the public.

65. Sign area. The measurable area of a sign face, pursuant to Section 19.42.120 (Number of Permitted Signs and Allowable Sign Area). For freestanding signs, the perimeter of the measurable sign area shall not include support and framing design embellishments exclusive of logo or written copy. Sign area for multi-faced signs shall be computed by adding together the area of all sign faces visible from any one point. See Figure 3-18.

_____

Figure 3-18. Sign Area Measurement [Figure: Figure 3-18. Sign Area Measurement]

_____

66. Special identification sign. Signs that identify a secondary tenant within a shared tenant space or a specific subordinate use within a primary tenant (e.g. a bank within a supermarket; coffee bar in a retail shop; or pharmacy in a supermarket).

67. Structure. The supports, uprights, bracing and/or framework of a sign. The area of the structure shall not be included in computing the aggregate surface of the area of the sign which it supports.

68. Temporary sign. Any nonpermanent sign erected, affixed, or maintained on a premises for a short, usually fixed, period of time.

69. Tenant identification sign. A non-illuminated sign erected for the sole purpose of identifying tenants of an office building.

70. Trim. Any molding, battens, lappings, matting strips, latticing, or platforms which may be attached to a sign structure.

71. Wall sign. Any sign attached to, or erected against the wall, parapet, or mansard roof of a structure, with the exposed face of the sign in a line approximately parallel to the plane of the wall. This definition includes painted signs, including commercial murals, and individual letters or logos.

72. Window sign. A sign installed or placed upon, inside, or behind a window pane or glass door with the purpose of having the sign visible from the outside of the building.

A sign permit shall be required for all signs as set forth in this Chapter, including change of copy allowed under the provisions of this Chapter. All signs that require a sign permit shall be subject to approval by the responsible Approving Authority specified in Article 7 (Permit Processing Procedures). Only signs that comply with the provisions of this Chapter shall be approved.

A. New developments. Any new commercial, industrial, or institutional development project involving the establishment of leasable or saleable space for two or more tenants, any new single tenant development with more than 30,000 square feet of gross floor area, new development proposing a Specific Plan or Planned Development Permit, and any new development in the C-F zone shall be required to prepare a Comprehensive Sign Program pursuant to Section 19.42.190.

B. Existing developments. For any existing commercial, industrial, or institutional development meeting the criteria of paragraph A, above, for which a comprehensive sign program was not previously required, a comprehensive sign program shall be prepared and subject to review pursuant to Section 19.42.190 whenever any remodel project or tenant improvements involving more than three tenants or 30,000 square feet is proposed, whichever is less.

A. Sign permit application. An application for a sign permit shall be made on forms as prescribed by the Director and shall be filed with the Director. The application shall be accompanied by any fees or bonds as specified by Council resolution.

B. Authority to review sign permits. Sign permit applications shall be reviewed as set forth in Chapter 19.122 (Site Plan and Design Review).

The following signs are exempt from the requirements of this Chapter but are subject to compliance with all other provisions of this Code and any applicable requirements of Title 16 (Buildings and Construction) of the Duarte Municipal Code.

A. Civic signs. City-sponsored civic signs for community entrance, identification, direction, and information, which are located on site or off premises in the public right-of-way with approval of an encroachment permit by the Public Works Department.

B. Construction signs. One on-site construction sign, as defined in Section 19.42.030.C. On residential property, the maximum sign area is six square feet, with a maximum height of six feet. On nonresidential property, the maximum sign area is 50 square feet and the maximum height six feet. All such signs shall be non-illuminated and should set back a minimum of five feet from the public right-of-way or may be attached directly to the perimeter construction fencing within the setback. All such signs shall be removed prior to the issuance of an occupancy permit.

C. Directional signs. The City has a compelling interest in ensuring traffic safety. To directly advance that interest, on-site directional signs which do not promote or advertise a business, property, or product shall be allowed for each one-way drive, drive aisle, and service or delivery entrance. Such signs shall be located so as not to impair vehicular or pedestrian traffic. The maximum area of each sign shall be four square feet and the maximum height four feet. Additional directional signs may be approved by the Director pursuant to the provisions of this Chapter. Also, the Director shall reserve the right to review any and all directional signs to ensure compliance with public safety objectives. When a comprehensive sign program is required, directional signs shall be included in the program.

D. Directory signs. One or more directory signs internal to the building and/or integrated into the internal common area of a development (generally not visible from the public right-of-way). Such signs shall be limited to a maximum sign area of 24 square feet and a maximum height of six feet.

E. Display board signs. One or more display board signs, attached to a wall near the entrance and not visible from the public right-of-way. Such signs shall be limited to a maximum sign area of six square feet.

F. Flags. Flags representing a country, state, or other official government entity, and decorative flags with no commercial message. A maximum of three such flags shall be permitted on any one property. See Section 19.32.040 regarding maximum flag pole height.

G. Governmental signs. Temporary or permanent signs erected and maintained by or required by the City, county, state, or federal government for traffic direction, entrance to a government or civic facility, or for designation or direction to any school, hospital, historical site, or public service, property, or facility.

H. Government agency-required signs. Any informational sign required by any state or federal government agency for a licensed or regulated business, such as but not limited to signs identifying hazardous materials on a property, smog check only signs, and signs identifying sites for collection of recyclable materials.

I. Garage/yard sale signs. One on-site garage/yard sale sign with a maximum sign area of six square feet and a maximum height of four feet. Such signs may only be displayed during the time of the sale and only in conjunction with an approved Garage Sale Permit.

J. Holiday decorations. Holiday decorations that do not contain any commercial message. Such signs shall be removed within seven days following the holiday or event.

K. Street address numbers. Street numbers identifying the address of a residence or building, with a maximum sign area of four square feet, including those painted on curbs in compliance with City codes or other regulations.

L. Incidental signs. Signs that do not contain any commercial message, as described in Section 19.42.030 (Definitions).

M. Interior signs. As defined in Section 19.42.030 (Definitions).

N. Memorial wall signs. Such signs shall be limited to a maximum sign area of four square feet each. Signs shall be non-illuminated or externally illuminated. Noncommercial murals of a commemorative or historic recognition nature may exceed the four-square-foot limitation.

O. Political campaign signs. Campaign signs pertaining to an election to any public office or ballot measure may be erected not earlier than 60 days prior to the election and shall be removed within 10 days following the same election. Political campaign signs shall not be erected within the public right-of-way or on any public property.

P. Real estate signs. Real estate signs for sale or lease of property on private property, as set forth here. All such signs shall be set back a minimum of five feet from the public right-of-way and located in a manner that does not to impede or impair the view of a motorist from the right-of-way or other travel lanes. Signs shall be non-illuminated nor externally illuminated.

1. For residential property, one on-site sign is allowed with a maximum sign area of six square feet. A maximum of three attached incidental signs are permitted on each real estate sign identifying the agent, special feature, and/or sales status.

2. On weekends and holidays, open house signs for residential properties are allowed as needed to direct traffic from major collector and arterial streets to the subject property. One sign may be placed for each change in direction, to a maximum of five signs, each with a maximum sign area of six square feet. No such sign shall be located within any public right-of-way or on any public property.

3. For nonresidential property, one on-site sign is allowed per street frontage, each with a maximum sign area of nine square feet and a maximum height of six feet.

Q. Repair and maintenance of existing permitted signs. Sign repair and maintenance which does not alter the type, size, or location of any sign.

R. Residential nameplates. One nameplate identifying the occupants of a dwelling unit, with a maximum sign area of two square feet.

S. Tenant identification sign. One sign identifying the tenants of an office building, to be used for informational, non-commercial communication purposes only.

The following signs are prohibited:

A. Abandoned signs.

B. All non-exempt signs without necessary and/or valid permits/approvals.

C. Animated signs, except authorized electronic reader message boards associated with civic, institutional, and not-for-profit uses and uses within the C-F zone, as provided for in this Chapter.

D. Any sign established at a location or in any manner which impedes the vision or view of motorists, pedestrians, or cyclists.

E. Banners, pennants, and balloon signs, except as a temporary sign as provided for in Section 19.42.100 or in association with a permitted A-frame sign as provided in this Chapter.

F. Can or cabinet signs.

G. Moving and flashing signs, including any hand-held commercial message sign, whether located on the site or off the site of the business which the sign advertises, except as expressly permitted by this Chapter or in conjunction with authorized road repair.

H. Off-site identification signs, except government, civic, and real estate signs as provided in this Chapter.

I. Pole and pylon signs, except as a permitted Freeway Sign within the Commercial-Freeway zone, as provided in this Chapter.

J. Portable signs, including any hand-held temporary signs.

K. Roof signs, except as permitted in the H zone per Table 3-18 (Signs in the C-P and H Zones).

L. Signs within or projecting over any public right-of-way, with the exception of governmental or City-sponsored civic signs or signs with an approved encroachment permit.

M. Signs which purport to be or are an imitation of or resemble official traffic warning devices or signs, that by color, location, or lighting may confuse or disorient vehicular or pedestrian traffic, excluding authorized on-site directional sites.

N. Painted signs except non-commercial murals, as provided in this Chapter.

O. Raceway-mounted signs.

P. Signs with exposed neon tubing or neon tubing enclosed in a sign cabinet with a clear Plexiglas sign face. However, such signs may be considered subject to ARB review pursuant to Chapter 19.122 (Site Plan and Design Review).

Q. Signs affixed to trees and/or other natural vegetation.

R. Vehicle or mobile signs, signs, where the primary purpose or use of the vehicle or trailer is the display of advertising matter. This does not apply to signs maintained on vehicles when such advertising is incidental to the primary purpose for which the vehicle is being used, provided that the vehicle is not purposely parked in an obvious manner solely for the purposes of advertising.

S. Vinyl letter signs.

A. General. Temporary signs shall only be permitted as set forth in this Section, and as allowed for specific purposes in residential zones, as set forth below.

B. Temporary sign permit required. Temporary signs advertising a business grand opening or a special product, sale, event, or future tenant may be permitted on the site of the business or place of assembly to which the message pertains. Temporary directional signs for new residential developments are permitted as set forth in paragraph F. All such temporary signs shall require approval of a Temporary Sign Permit in compliance with the provisions of this Section.

C. Temporary sign for special event.

1. Each business or organization shall be permitted only one temporary sign at any point in time, with a maximum sign area of one square foot per linear foot of primary building frontage up to a maximum of 40 square feet per temporary sign (exclusive of allowed accessory embellishments).

2. A temporary sign shall not be attached to any non-structure wall or fence, nor shall any temporary sign extend above the roofline of the structure on which it is located. Temporary signs which extend above a private vehicular or pedestrian right-of-way shall have a minimum clearance of 17 feet between the surface grade and the bottom of the sign.

3. No temporary sign shall extend over or onto any street, alley, sidewalk, or other public right-of-way. No temporary sign shall be erected so as to prevent free ingress to or egress from any door, window, or fire escape, nor shall any temporary sign be attached to any standpipe or fire escape. The City shall have the right to remove, confiscate, destroy, or return to the owner the sign upon payment of any charges of removal for any sign located within the public right-of-way in violation of the terms of this Chapter.

4. The advertisement contained on a temporary sign shall pertain only to the business, industry, or pursuit conducted on or within the premises on which such sign is erected or maintained.

5. Each business shall be allowed a maximum of 105 days of temporary signage per calendar year. Except for temporary signs for a grand opening, no single temporary advertising period shall be longer than 30 consecutive days.

6. Pennants, flags, and streamers may be displayed simultaneously with banners. However, pennants, balloons, etc. may be permitted in certain cases, subject to approval of the Director, and subject to the issuance of a Temporary Sign Permit. However, in no case shall such pennants, balloons, streamers, etc. be permitted on a property for more than 10 days at a time or for more than 20 days per year. Balloons permitted under these circumstances shall be no greater eight cubic feet in volume and shall be held to the same size/location limits as temporary signs.

D. Temporary signs used for tenant identification. Temporary signs used to identify an imminent future tenant (e.g., Opening in October or Coming Soon) or a tenant for which a permanent sign has not yet been installed may be permitted in addition to a temporary sign as permitted in paragraph C, above. Such temporary tenant identification sign may be permitted for a total period of up to 90 consecutive days, but not more than 45 days prior to the opening date. Such sign shall be removed immediately upon installation of the permanent sign.

E. Allowed materials. All temporary signs, including any embellishments such as pennants, flags, or balloons, must be approved by the Building Official as conforming to the safety requirements of the City's Building and Fire Codes. Any banner used as a temporary sign shall be made of cloth, vinyl, canvas, or similar non-paper materials. Temporary signs shall not be illuminated.

F. Temporary new development directional signs.

1. Temporary signs established for the purpose of directing persons to new residential, commercial, industrial, or office developments shall be subject to all requirements of this Section, except that such signs may be placed off site, and up to four such signs, each with a maximum size of six square feet may be permitted.

2. The Director may require that a master sign program for such temporary signs be approved.

3. Such signs shall require the permission of the property owner on whose property the sign is to be installed. The City may require that written authorization be provided.

G. Temporary window signs.

1. Temporary window signs shall cover no more than 25 percent of the window area in which they are located.

2. No temporary window sign shall extend above a height of six feet measured from the ground surface on the exterior side of the window in which such window sign is located. This is to allow public safety personnel to have unobstructed views into a place of business.

3. No individual temporary window sign may remain posted for a period longer than 30 days. Temporary window signs shall be stamped with the date posted and removed at least 30 days from that date.

A. A-frame signs. A-Frame signs shall be permitted only in the commercial zones, any mixed-use development with a commercial component, and the H zone. The following standards shall apply to all A-frame signs.

1. Dimensions. Signs shall be no greater than 12 square feet per side and limited to two sign faces per sign. Further, no A-frame sign may exceed three feet in width or four feet six inches in height.

2. Number of signs. A maximum of one A-frame sign shall be permitted per each ground-floor business.

3. Hours of sign display. Signs shall be displayed only during the posted hours for which the business is open, and shall be stored away from public view when the business is not open.

4. Sign placement. A-Frame signs shall be located only on site, at grade, and adjacent to the business being advertised. For stand-alone single businesses, the sign shall be placed on the business property being advertised or adjacent to the business property's frontage. For businesses located in a commercial/office complex with multiple tenants and/or buildings, or in a business park, the sign may be placed within or at the perimeter of the complex or business park (when not placed on a private driveway). No A-frame sign shall be placed in a location that results in damage or modification to required landscaping. Where an A-frame sign is placed within a private walkway, the sign shall be placed within 10 feet of the front door of the business advertised and shall be placed or sized in such a manner that a minimum of 36 inches of pedestrian clearance remains.

5. Prohibited on public sidewalk. A-Frame signs shall not be located within any public right-of-way; within any raised or painted median; across any street from the business being advertised; in parking aisles or stalls; in any driving lane or loading area; on any fence or wall; atop any other sign; on any vehicle; on any utility facility; or on any structure.

6. Public safety considerations. No A-Frame sign shall be located at any place that causes a hazard to pedestrian traffic or vehicular traffic, and shall be located a minimum distance of 30 feet from an access drive or street intersection. The sign must meet ADA standards for pedestrian accommodation.

7. Text/copy coverage. The maximum text/lettering area shall be limited to 50 percent coverage of the sign, and no more than 33 percent of the sign face shall be contain a visual or non-word design.

8. Changeable message area. No more than 50 percent of each sign face may be reserved for changeable messages. The material for changeable messages may be chalk board or dry erase board, but may not be vinyl lettering. Handbills or similar paper attachments shall not be affixed to permitted A-frame signs. However, pennants shall be allowed.

9. Pennants. The attachment of pennants directly to an A-frame sign is allowed when affixed and secured in a manner that does not increase the horizontal width of the sign nor exceed a maximum height from the ground of six feet. The requirements of this subsection for pedestrian and vehicular safety, access, and visibility shall apply. Handbill or similar paper attachments shall not be affixed to a permitted A-frame sign.

10. Construction and materials. The finish of the A-frame sign shall be 100% painted in a color consistent with the associated business establishment, and shall be maintained in a professional manner free from chipping paint, cracks, gouges, loss of letters, etc. Materials used in the construction of A-frame signs must be durable, weather-resistant, exterior-quality wood or metal; non-exterior-quality plastic is not allowed, except for any materials for the changeable message portion. Changeable sign area must be screwed or bolted to the sign. A-frames signs shall be of sufficient weight and durability to withstand wind gusts, storms, etc. so as to avoid safety hazards to pedestrians and vehicles.

11. Prohibited elements. The following shall be prohibited on A-frame signs: any form of illumination, including flashing, blinking, or rotating lights; animation; reflective materials; attachments, and materials creating excessive glare.

B. Freeway signs.

1. Freeway signs are allowed only in the C-F zone in conjunction with an approved development.

2. Freeway signs shall be placed only at a location on a site that maximizes visual observation of the sign from the Interstate 210 freeway in Duarte.

3. Freeway signs shall be designed in a manner that is architecturally compatible with structures located on the same site.

4. For vehicle sales uses only, up to 50 percent of the sign area may consist of a programmable electronic message display element that displays messages only pertaining to the use on the site or non-commercial messages. Such electronic message displays shall be installed and operated in a manner that does not adversely affect driver safety. To achieve this standard, the Director may impose conditions on the operations of the electronic message display regulating such characteristics as, but not limited to, a limit on the number of lines of information, the frequency of message changes, and sign luminance.

C. Hanging signs. Hanging signs shall provide a minimum eight foot clearance between the bottommost portion of the sign and the immediately adjacent finished ground surface.

D. Projecting signs. Projecting signs may be permitted as part of a sign program for shopping centers or when approved by ARB for single users. The maximum size of a projecting sign shall be six square feet. The minimum clearance between the bottom of the sign and ground shall be eight feet.

E. Monument signs. Monument signs may be located within landscaped areas, provided the Director determines that safe sight-distance is maintained. Except as provided for below, no changeable copy may be incorporated into a monument sign. Monument signs, including aspects of materials, color, style and placement, shall be designed to be compatible with the architectural style of the corresponding development.

F. Special identification signs (secondary signs). Secondary signs, as defined in Section 19.42.030 (under "Special identification sign") may be allowed. For tenant spaces 10,000 square feet and greater, a maximum of two signs for each primary use, not to exceed 8 square feet and having maximum letter height of 12 inches.

G. Wall signs.

1. A wall sign may be placed on any wall, parapet, or mansard roof that faces a street, parking lot, or other interior structure.

2. A wall sign shall not extend above the roofline.

3. Wall signs shall not project more than 18 inches from the structure wall, and the sign length shall not exceed 75 percent of the structure frontage on which it is located.

4. In addition to the standards in subsections 1—4 above, wall signs shall meet the definition of "wall sign" as provided in Section 19.42.030 and shall be located in accordance with the primary and/or secondary wall frontage as defined for "building frontage", also provided in Section 19.42.030.

H. Window signs—Permanent. Permanent window signs shall be used for tenant or building identification purposes only.

A. Number of signs permitted. Tables 3-15 through 3-19 indicate the number of permitted signs by sign type in each zone.

B. Allowable sign area calculation.

1. The allowable sign area is determined by either the maximum sign area allowed for a single or the as a ratio of the length of the primary building frontage for a particular use. Allowances for attached and freestanding sign areas are listed separately in Tables 3-15 to 3-19.

2. Except where noted, the maximum allowable square footage for a single face sign or combination of allowable sign areas shall be calculated by the formula of one square foot of sign area per one lineal foot of primary building frontage.

C. Measurement of sign height. Sign height shall be measured from the final finished graded surface level on which the sign is placed to the topmost element of the sign, except as otherwise may be provided for freeway signs in the C-F zone on monument signs incorporated into the landscape plan, as approved by the Director.

A. General. Table 3-15 summarizes the standards for allowed signs in residential zones.

TABLE 3-15 SIGNS IN RESIDENTIAL ZONES

B. Additional conditions.

1. Lighting shall not reflect on adjoining premises.

2. Monument sign must be located within a landscape planter.

3. Identification sign may include a removable vacancy for advertising sign of six square feet indicating units for rent.

A. Standards. Table 3-16 identifies the development standards for signs in the C-G zone. These standards shall apply unless alternative standards have been adopted through an approved specific plan.

TABLE 3-16 SIGNS IN C-G ZONE

B. Minimum frontage requirement for monument signs. A minimum street frontage of 100 feet shall be required for any site with a monument sign.

A. Standards. Table 3-17 identifies the development standards for signs in the C-F zone. These standards recognize the unique circumstances associated with businesses located within a freeway corridor relative to higher vehicle travel speeds and the regional draw generally associated with business having high freeway visibility, and thus the importance of having signage that can effectively communicate to freeway travelers. The following standards apply to developments within the C-F zone unless alternative standards have been adopted through an approved specific plan.

TABLE 3-17 SIGNS IN C-F ZONE

B. Applicability relative to minimum lot size. These regulations shall apply only to parcels or development sites consisting of one or more acres. For lots that are less than one acre in size, the sign regulations for the C-G zone shall apply.

C. Location. Freeway-oriented signs shall be located not less than 10 feet from the edge of the freeway right-of-way or more than 500 feet from the nearest point on the freeway centerline.

A. Standards. Table 3-18 identifies the development standards for signs in the C-P and H zones. These standards shall apply unless alternative standards have been adopted through an approved specific plan.

TABLE 3-18 SIGNS IN C-P AND H ZONES

B. Special requirements for monument signs.

1. A minimum street frontage of 50 feet shall be required for any site with a monument sign.

2. A monument sign is allowed for single user or center identification only.

A. Standards. Table 3-19 identifies the development standards for signs in the M zone. These standards shall apply unless alternative standards have been adopted through an approved specific plan.

TABLE 3-19 SIGNS IN M ZONE

B. Special requirements for monument signs.

1. A minimum street frontage of 50 feet shall be required for any site with a monument sign.

2. A monument sign is allowed for single user or center identification only.

_____

A. Applicability. In addition to the sign standards established for the C-F, C-P, and H zones, or as provided through a Specific Plan, Planned Development Permit, or comprehensive sign program, additional signage may be allowed for buildings higher than 50 feet in these zones, subject to the provisions of this Section and subject to ARB approval of such signage as part of a comprehensive sign program.

B. Limitations on high-rise building signs.

1. When and where used, high-rise building signs shall advertise the business name, registered logo, or building identification of primary tenant only.

2. The use of a high-rise building identification sign shall reduce the maximum wall, mansard, or parapet sign by one-third of the allowable sign area

3. For buildings that are part of a unified development, high-rise building signage can be applied to only one building per that development or as approved by the ARB.

C. Location.

1. A maximum of one sign is allowed per wall face. No building shall be determined to have more than four building walls.

2. Any such high-rise building sign shall be placed above the uppermost row of windows, but not within two feet of the top of a parapet wall or bottom of a roof.

3. The horizontal sign length shall not exceed 40 percent of horizontal building wall length and be no closer than five feet from vertical building edge.

D. Sign area and composition.

1. The maximum combined sign area allowed for high-rise building identification sign(s) shall not exceed 1.5 percent of the total aggregate building wall area. Building wall area excludes roof area, penthouses, and other structures above the parapet wall or building roof. Building wall area does not calculate horizontal walls or walls perpendicular to the primary building façade.

2. Each building wall is considered separately for calculating the permitted sign area, as measured on the side of the building on which the sign is located.

3. Sign and logo copy height shall not exceed a height of one foot for every 10 feet of building height, and shall not exceed 12 feet in height.

4. Sign copy may contain up to two lines of text, subject to ARB approval. However, ARB cannot regulate content of sign copy.

5. Logos under registered trademark are allowed, but may not exceed 25 percent of each permitted sign area.

E. Construction requirements.

1. If illuminated, the sign shall be internally illuminated.

2. Sign text shall use channel letter or similar construction.

3. Logos must use varying sign layers, such as push-through letters or flat cutout dimensional shapes.

4. The sign shall project no more than 24 inches from a building wall.

5. Signs shall not move, flash, contain changeable copy, or be audible.

6. Exposed raceways, junction boxes, lamps, tubing or neon crossovers are not permitted.

A. Purpose and applicability. These design standards for signs are established to promote the establishment of signage that exhibits high design quality consistent with City objectives for overall community aesthetics. These standards apply to all signage for which a permit is required and to certain exempt signs specified in this Section.

B. Sign design and materials.

1. Signage shall be designed to complement the overall architectural style of the development with which it is associated, and shall be designed to be an integral part of the development.

2. A single development with two or more tenants shall have a unifying sign theme that will be reviewed through a required Comprehensive Sign Program pursuant to Section 19.42.190 (Comprehensive Sign Program). Such signage shall included consistency with regard to:

a. Type of construction materials.

b. Sign supports.

c. Shape of sign and related components.

d. Letter size.

3. Sign panels must be opaque, with lettering, logos, and any other sign face material consisting of routed-out characters.

4. Logos shall use varying sign layers, such as push-through letters or flat cut-out dimensional shapes.

5. Exposed raceways, junction boxes, lamps, tubing, or neon crossovers shall not be used.

6. Signs that reflect the type of business through design, shape, or graphic form are encouraged.

7. Flush-mounted signs should be positioned within the architectural features and should align with other signs on the building to reflect a consistent pattern.

C. Design for exempt signs. Directional and directory signs shall be designed to complement the development in terms of color, sign design, use of fonts and logos, and materials.

A. Purpose. The purpose of a Comprehensive Sign Program is to integrate all signs associated with a development, including a project identification sign, with overall site design and the design of structures into a unified architectural statement. A Comprehensive Sign Program provides a means for the flexible application of sign regulations for projects that require multiple signs in order to provide incentive and latitude in the design and display of multiple signs and to achieve, not circumvent, the purpose of this Chapter. It also provides the means to maintain consistent application of sign standards and sign appearance throughout a project.

B. When required. A Comprehensive Sign Program shall be required as set forth in Section 19.42.050, above.

C. Applicability to theaters. A Comprehensive Sign Program for a theater or cinema use may authorize signs that deviate from the standards of this Chapter. The Comprehensive Sign Program may allow marquee signs, brighter lights, and design features not otherwise authorized by this Chapter if the sign is generally consistent with the adopted sign design guidelines and the purposes of this chapter.

D. Review authority. The ARB is the review authority for a Comprehensive Sign Program. The Director may approve revisions to a Comprehensive Sign Program if the intent of the original approval is not affected. Revisions that would substantially deviate from the original approval shall require the approval of a new/revised Comprehensive Sign Program by the ARB.

E. Filing requirements. A Sign Permit application for a Comprehensive Sign Program shall include all information and materials required by the Director and the filing fee established by resolution of the Council.

F. Standards of comprehensive sign program. A Comprehensive Sign Program shall comply with the following standards:

1. The proposed sign program shall comply with the purpose and intent of this Chapter, any adopted sign design guidelines, and the overall purpose and intent of this Section.

2. The proposed signs shall enhance the overall development, be in harmony with and relate visually to other signs included in the Comprehensive Sign Program, to the structures and/or developments they identify, and to surrounding development when applicable.

3. The sign program shall address all signs, including permanent, temporary, and exempt signs.

4. The sign program shall accommodate future revisions that may be required because of changes in use or tenants.

5. The program shall comply with the standards of this Chapter, except that deviations are allowed with regard to sign area, total number, location, and/or height of signs to the extent that the Comprehensive Sign Program will enhance the overall development and will more fully accomplish the purposes and intent of this Chapter.

6. Approval of a Comprehensive Sign Program shall not authorize the use of signs prohibited by this Chapter.

7. Energy-efficient lighting, use of systems to monitor and limit signage lighting at night, and other monitoring of nuisance lighting shall be integrated into the sign program.

G. Limitations. A Comprehensive Sign Program shall not be used to override the prohibition on new billboards set forth in Section 19.42.270, below.

A. Structural and electrical requirements. All signs shall comply with the appropriate detailed provisions of the State Building Code, as adopted by the City, relative to design and construction, structural integrity, connections and safety. Signs shall also comply with the provisions of the applicable electrical code and the additional construction standards set forth in this chapter.

B. Sign maintenance. All signs shall be maintained in good, operable condition, including maintenance of colors and materials, replacement of defective parts, painted, cleaned, and kept free of graffiti. Any portions of a sign in need or repair shall be identified in writing by the Code Enforcement Officer, along with required action in accordance with enforcement procedures of Chapter 19.154 (Enforcement Provisions).

A. Any sign, advertising device, or handbill found posted, installed, located, or otherwise affixed on any public property contrary to the provisions of this chapter may be removed by the City or its authorized agents. The person responsible for any such illegal posting shall be warned and/or held responsible for the costs incurred in the removal thereof, and the Director is authorized to effect the collection of said costs.

B. If a sign is damaged or not properly maintained to a degree that causes it to pose a physical danger to persons or property, the following provisions shall apply:

C. A hazardous sign is a sign that poses a danger to the public or that could create a potential hazard. Hazardous signs are declared to be a public nuisance in compliance with Municipal Code Section 9.32.010 (Maintenance of Property-Nuisances).

D. Upon discovering a hazardous condition, the City may cause the immediate removal of a sign that is a danger to the public due to unsafe conditions. The determination that a sign has become hazardous or unsafe shall consider only the physical condition and characteristics of the sign, and shall not consider the message thereon. No hearing shall be required for removal of hazardous signs. The City is not required to give notice of intent to remove the sign prior to removal, but shall inform the owner that the hazardous sign has been removed within seven days of removal through the United States Postal Service by Certified Letter with a return receipt requested.

No sign shall be permitted on City-owned property unless erected by the City and/or approved by the City Manager.

A. To facilitate emergency response by public safety personnel, every sign in connection with any business which utilizes any non-Roman alphabet letters, characters, and/or symbols shall also contain on the sign a general description of the business written in English. The English language portion of the sign shall be readable from the public right-of-way.

B. In all cases where a sign or other zoning permit is required by this Title or other law, the applicant shall submit to the City a certification, issued under penalty of perjury under the laws of the state of California, containing an English language translation of all non-Roman alphabet letters, characters, and symbols proposed to be displayed on the sign. An application for such permit shall not be deemed complete until the applicant has provided such certification.

A. Any on-site sign becoming nonconforming as a result of this Chapter shall not be required to be removed, except as provided in the California Business and Professions Code sections 5492, 5493, 5495, and 5497.

B. Any off-site sign or billboard becoming nonconforming as a result of this Chapter shall not be required to be removed, except as provided in the California Business and Professions Code sections 5412, 5412.1, 5412.2 and 5412.3.

C. Any nonconforming pole sign that is not used continuously for any 90-day period shall be considered abandoned and shall lose its nonconforming status; such signs shall be subject to immediate abatement.

A. Unsafe signs. If the Director finds that any sign or other advertising structure regulated herein is unsafe or insecure, or is a menace to the public, or has been constructed or erected or is being maintained in violation of the provisions of this chapter, or any sign which has remained for a period of one hundred eighty days after the termination of the business for which it was originally intended, he shall give written notice to the permittee, business owner and/or property owner, as appropriate, thereof of the violation.

B. Cost recovery. If the recipient of such notice fails to remove or alter the structure so as to comply with the standards herein set forth within ten days after such notice, the Director is authorized to revoke any existing permit and cause removal of such sign, and any expense incident thereto, including a reasonable charge for administrative expenses, shall be paid by the owner of the premises or structure to which the sign is attached.

C. Immediate removal. The Building Official may cause any sign or other advertising structure which is an immediate peril to persons or property to be removed summarily and without notice.

Unless otherwise specified, signs may be non-illuminated, or may be internally illuminated. External illumination may be permitted only with the specific authorization of the Director. If illuminated, the illumination shall be fixed, steady, and directed or controlled in a manner to prevent glare on streets, walkways, and residential property.

Billboards are prohibited in the City of Duarte.