Division 4 — OFF-STREET PARKING, LOADING AND LANDSCAPING

The intent and purpose of this section is to provide adequate and properly designed parking areas. The parking standards imposed hereunder are intended to promote vehicular and pedestrian safety; compatibility between parking areas and surrounding neighborhoods, protect property values by providing such amenities as landscaping, walls, and setbacks, and improve the appearance of the city.

The purpose and intent of these regulations is to establish uniform sign regulations to:

A.

Preserve and enhance the unique character and visual appearance of the city;

B.

Assure proper expression through visual communications involving signs that are compatible with the character and environment of the community;

C.

Enhance the visual quality of the city's scenic highways;

D.

Promote fairness in competition and retain identity in the business community while recognizing the importance of well-designed business signs;

E.

Recognize the integral part played by signs in the overall appearance of the city;

F.

Reduce possible traffic and safety hazards by prohibiting signs that are distracting to motorists;

G.

Recognize the function and importance of signs for businesses and the benefit of well-designed business signs to the community as a whole;

H.

Provide guidance and direction for sign users and sign designers as to what constitutes appropriate signs in the city;

I.

Implement the goals of the city's general plan, with particular regard to developing a city that is visually attractive and to preserving and enhancing the visual quality of the community's streets and highways; and

J.

Safeguard the life, health, property, and public welfare by regulating and controlling the design, quality of materials and construction, illumination, location, and maintenance of all signs in a content-neutral manner, while providing functional flexibility and promoting good design.

(Ord. No. 19-444, § 3, 10-23-2019)